Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

What you say on Facebook doesn’t affect a student’s college choice, right? Maybe it does—a study by Uversity found 66% of students said that social media interactions impacted their decision. It pays to be prepared for the conversation.

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The IoT is poised to cause significant disruption in the world of big data collection, and there still seems to be a lot of confusion about its purpose. Here’s a simple explanation of what IoT is and what it means for businesses and consumers.

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At Rival IQ, we revisit our trial customer messaging frequently. We use data from opens, engagement, and unsubscribes to see what we are doing well and where we can improve our communication cadence — we’re data geeks, after all!

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Recently, we went through a 4-week evaluation process for a new CRM system. After some basic research, we did full evaluations of SalesforceIQ, HubSpot, and Close.io. For us, the winner was Close.io because of their email and call integration.

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A Key Takeaway from Every CTA Conference 2015 Day 1 Speaker Oli Gardner: Many marketers get caught up in design hype without testing. Don’t implement new interaction models without seeing how it impacts your visitor. If If it doesn’t make the experience for the user better, don’t bother! Dana DiTomaso: Think about your brand as a person […]

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Much of the U.S. population today will be watching TV for the big NCAA Final Four men’s basketball playoff games. As I love doing with our Rival IQ application, I created a landscape of the four teams in today’s face off to see how the teams are doing off the court in the final four […]

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First, let me say upfront that I am a Seahawks fan – yep, one of the 12! What’s more, the Seattle Seahawks are a customer of Rival IQ. So I go into this blog post unashamedly biased. That being said, I did attempt to step back objectively and see if there were some key social media […]

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In Russia, as in nearly every region of the world, social media has become an integral part of our lives. Statistics show that nearly 80 million people in Russia are active social media users, joining conversations and posting content on Facebook, Twitter, Google+ and regional networks like Vk.com (now called In Touch). Perhaps the strangest […]

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How the Hacker-Grinch Stole Christmas The war between leading gamer consoles, pitting PS4 vs Xbox One, is not a new battle. This holiday season was no different, with never-ending online chatter comparing the two products, and consoles flying off both physical and virtual shelves. However, this year did bring a new entrant to the gamer […]

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This week I was in New York City attending one of my favorite events of the year, Women of the Channel, or WOTC as it’s fondly called. I’ve been going to this conference for four years and speaking at it for the past three. Many men have asked me why we need a conference just […]

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