Smart brands gather data and leverage emotion when creating content and connecting with fans and influencers online, and see powerful results.
While content execution happens within the marketing team, content planning should involve the entire company. With their insights, you’ll be better prepared to attract readers, speak to potential customers, and drive sales.
Our friends at Content Harmony are content marketing experts. In this blog, Emily Harris, Content Harmony’s Strategy Director, offers up her best practices for working with influencers. Too often, brands create content without much thought behind the promotion. It should go without saying, but content needs heavy promotion to be truly successful and leveraging the […]
Never run out of great blog content! Here are some tricks to reduce writer’s block, get inspired and create great content your readers will appreciate.
Editorial calendars are lifesavers for content creators. Not only do they help you stay organized, they serve as a big picture visual of what you’re marketing when it’s happening, and to whom you’re sharing it. Here are tips to create an integrated editorial calendar to help you reach your marketing and business goals.
A compilation of the best social media campaigns of 2016 by the world’s top brands. See what makes them so engaging and why they made a splash!
Facebook Instant Articles deliver mobile content the way it’s supposed to be: easy to access and quick to stream. If you want your articles to drive audience growth and engagement, this immersive, interactive publishing format is a no-brainer.
Pay special attention and dig into these social media insights to intimately understand and accurately identify your target audience.