Too often, brands create content without much thought behind the promotion. It should go without saying, but content needs heavy promotion to be truly successful and leveraging the influencers in your industry is key. One of our favorite ways to bake promotion into our content is by working with influencers – from bloggers to journalists […]
Five actionable steps you can take to justify the value of social media to your executive team and persuade them to invest in more social media efforts.
Broadway Briefing and Rival IQ have teamed up to create the Social Media Report for Broadway shows! Published by Broadway Briefing, the social media report assesses Broadway’s 30+ productions every week to set industry benchmarks and provide visibility into social marketing best practices that attract audiences.
Using Rival IQ, the English National Ballet successfully grew social audience 46.8 percent in six months, while targeting a younger audience through Instagram, identifying types of content, such as video, for increased engagement.
Never run out of great blog content! Here are some tricks to reduce writer’s block, get inspired and create great content your readers will appreciate.
Editorial calendars are lifesavers for content creators. Not only do they help you stay organized, they serve as a big picture visual of what you’re marketing when it’s happening, and to whom you’re sharing it. Here are tips to create an integrated editorial calendar to help you reach your marketing and business goals.
A compilation of the best social media campaigns of 2016 by the world’s top brands. See what makes them so engaging and why they made a splash!
Whether you’re powering through your personal to-do list or taking some time off to relax, unwind and recharge, be sure to take a moment to think about your goals for 2017. Goal setting can be tough, so try kicking off your brainstorm session by reflecting on your 2016 goals.