Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

You have a solid understanding of basic metrics like how many social fans you have, what kind of engagement you get, and how much traffic it drives to your website. But, unless your social strategy and performance are tied to specific goals, it’s impossible to tell if your social marketing strategy is actually working for your brand. That’s because metrics without meaning are meaningless.

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You can’t do half the work and expect the full results. What does that look like in the business world? Take a look at social media marketing. Most businesses suck at it because they don’t practice both preparation and opportunity. Social media success is more than posting blog links and product advertisements. It takes active preparation, execution, and a little luck.

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Rival IQ delivers analytics and competitive intelligence to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ enables digital marketers to uncover new opportunities, identify trends, and track results across all major social channels and the web. We think we are great at what we do. Here are some reasons why.

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Looking to capture more of the attention of their fan base, the Denver Broncos’ marketing group chose Rival IQ and successfully grew their social media following and engagement.

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At Rival IQ, we’ve built our organization and our products on the idea that marketing doesn’t exist in a vacuum. Product teams keep an eye on competitors’ products and services, and content marketers should be up-to-date on competitors’ marketing strategies.

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Google is always a great place to start because your reviews can show up when your business does in search results (make sure to setup your Google Business page first). While people continue to question Yelp’s integrity in reviews, you’ll have to decide for your area if your customer base trusts Yelp or not. You might find that you can create a strong community base on Foursquare or Facebook too, which also offer reviews. Otherwise, make sure to find out if there are review sites highly relevant to your industry.

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So, you need to blog. Whether you’re looking for a way to engage existing customers or prospective ones, improve your ranking in search results, or create a digital database of content you can reference, blogging for small business can help you accomplish many things. There are tons of blog posts across the internet that tell you […]

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You are staring at the blank page, or screen rather, wondering what to write. You have a blog due and your content arsenal is out. Writing is hard, but what’s even worse is when you take the time to crank out the content and then no one notices. Your SEO numbers don’t budge.

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See if you are getting more Facebook love than your competitors! You can now track Facebook Reactions — “Love,” “Haha,” “Wow,” “Sad,” and “Angry” — across your competitive landscape using Rival IQ. While tracking total engagement is important, tracking reactions allows you to see how your content is resonating with your audience.

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Twitter is one of the best social listening tools available, but it can be difficult to cut through the noise and monitor just what you want to listen for. After all, an average of 6,000 tweets are posted to the network every second – translating to 500 million tweets per day. Though it takes a bit of groundwork to implement Twitter RSS feeds, once it’s done, you’ll have a system geared toward efficiency and increased productivity.

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