Despite several new shiny tools in the marketing tool belt, WOM has withstood the test of time. Even better, technology has created a more interconnected society, leading to the organic development of user-generated WOM everywhere we turn.
Rival IQ helps institutions of higher education increase engagement, optimize strategy, prove social value and amplify social marketing efforts.
Smart brands gather data and leverage emotion when creating content and connecting with fans and influencers online, and see powerful results.
Democrats vs. Republicans. Who’s winning the social media war? An in-depth report on the social audience and engagement of Democratic and Republican politicians.
Here are 4 guidelines to quickly transform one-time shoppers into repeat customers by designing a loyalty program.
See how Rival IQ touches nearly every internal department at WUSA 9 solving problems ranging from social content to on-air talent management.
In this post, we cover the metrics that matter and how to give those numbers power to continue successfully leveraging social media for the business.