Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Hashtags have become pretty mainstream. Almost everybody uses them and they’ve become a joke meme used to describe the hopelessly internet-obsessed. Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business!

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Facebook carousel ads have only been around for two years, but they have proven to be a fruitful hit in the world of marketing. The social network’s own analysis of almost 9,000 ad sets reveals ads using the carousel format had a 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than simple, single-image ads.

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Social Media Examiner’s Social Media Marketing World just concluded last night and I can’t express how glad I am that I attended. The conference was packed with workshops to pick from — leaving me wanting to clone myself so I could attend all of them! Here are my top 10 takeaways from #SMMW16.

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Despite competition from other platforms, digital marketers still relied heavily on Facebook in 2015. Meanwhile, publications like the Washington Post wrote about Facebook’s declining growth, a March Facebook-wide fan purge, and ever-changing newsfeed algorithms. We’ve gathered over 8 million Facebook posts from 2015 to get to the bottom of what happened on Facebook in 2015 and what it means to digital marketers everywhere.

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Gaining insights to improve your social and web marketing campaigns just got even easier. We are excited to announce Google Analytics reporting in Rival IQ.

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If you’ve got a good product/service and decent website traffic, but your conversion rate is low, don’t panic. It can seem daunting because a 3% conversion rate means 97% of your web traffic is leaving without buying a thing, but with some hard data and a few tweaks, you can boost your conversion rate and profits. With a structured approach toward conversion rate optimization (CRO), your business is twice as likely to see a large increase in sales.

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When I first sat down with my Social Posts dashboard, I was excited to see which hashtags earned the highest engagement rates. It’s one thing to create great content, but it’s another thing to frequently engage with your customers on social media. Engaged audiences are opportunities to cultivate brand ambassadors and earn new customers.

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If you love college basketball, this time of year is definitely your favorite. If you’re also a social media junkie, you’re probably not getting much else done. We’ve got a little March Madness going in the office, and the time felt right to look at the Twitterverse going into the Final Four.

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Using data to improve your social strategy just got a whole lot easier! Today, we are excited to announce the launch of Social Posts, the most impactful tool we’ve ever built. Social Posts crunches on thousands of posts to summarize every piece of your landscape’s social performance. And, to help you dig deeper, we make it easy to search posts from companies across your landscape.

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It’s not just Nike that’s achieved a massive, loyal customer-base – all the major active lifestyle brands have recognized the power of social media and now use it to amplify customer engagement and refresh customer loyalty anew. In this article, we’re going to cover the top 5 social media lessons learned from this year’s leading social media campaigns as created by the world’s top activewear brands: Nike, Under Armour, Adidas, and Reebok. Special thanks to the Rival IQ team for letting me use their beta feature, Social Posts, to really dive in deep with this analysis!

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