Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Whether you’re writing for social media or email, words matter. We offer 4 easy steps to smash writer’s block and get you on to the next piece of content!

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The Lung Cancer Alliance is a passionate organization devoted to saving lives and advancing research for those with or at risk for lung cancer. Using Rival IQ, the organization’s marketing team created new sources of ideas for social content, expanded internal communications of social marketing achievements, and validated their target audience on Facebook and Twitter.

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How you react to the competition is key to your success! Learn about the 10 business insights you’ll gain by watching your competitors.

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Customer stories are like gold. Your prospects are going to trust them more than they’ll trust you. (Don’t take it personally.) Let’s take a look at how you can get a powerful story that your marketing and sales teams can leverage to the hilt.

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What you say on Facebook doesn’t affect a student’s college choice, right? Maybe it does—a study by Uversity found 66% of students said that social media interactions impacted their decision. It pays to be prepared for the conversation.

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Successful email marketing is deceptively tricky. We create and send plenty of emails, so it’s easy to get sloppy–even when you are paying close attention to your opens, clicks and CTO.

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Using Rival IQ, Perfect Bar is fueling continued growth by gaining a deep understanding of their social media landscape, identifying the sweet spot for their social audience, and developing new content concepts to drive increased engagement.

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“We have so many followers and fans on our social channels, but why aren’t they liking, sharing, or engaging with our content? Are we posting into a vacuum? And why do our competitors’ content seem to go viral when they post? What are we missing!?” Does that conversation sound like your office on a Monday […]

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Our friends at Up&Up are our customers and trusted partners. They’re marketing experts focused on elevating the organizations, brands and universities in higher education. They let us tap into their social media know-how to bring you these insights.  The original version of this article appeared on Up&Up by Jeremiah Barba on January 25, 2016.  We all […]

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You have a solid understanding of basic metrics like how many social fans you have, what kind of engagement you get, and how much traffic it drives to your website. But, unless your social strategy and performance are tied to specific goals, it’s impossible to tell if your social marketing strategy is actually working for your brand. That’s because metrics without meaning are meaningless.

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