Where your business lands in the search engine rankings for key terms could be the difference between profit and loss, so it’s likely you’ll have engaged in some form of search-engine optimization (SEO) to give yourself the highest possible rank for key searches. Maybe you handle SEO yourself, or perhaps you hire professionals to do […]
When it comes to business in general, pretty much anyone will tell you that it’s much cheaper to get a repeat sale out of an existing customer than it is to acquire a new customer. Not only is this true for small-medium business, but it’s a concept that small-medium business owners and marketers can be great at!
Are you trying to get found in search results? Let’s face it, when it comes to small businesses and local services, owners can often feel every dollar as it’s spent, lost, or earned. The pressure to produce income and bring in qualified leads can also distract from creating an impactful marketing strategy. So let’s talk about the marketing tactics that small business owners should cover as a bare minimum – to reach their most qualified prospective customers.
Marketing isn’t a level playing field. Big businesses can afford to employ costly, professional advertising agencies and pour hundreds and thousands of dollars into creating slick, polished and beautiful campaigns. Small businesses cannot. However, every time large companies release new campaigns, they give away some of their marketing secrets. Just by operating on a day-to-day basis, they […]
Hashtags have become pretty mainstream. Almost everybody uses them and they’ve become a joke meme used to describe the hopelessly internet-obsessed. Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business!
Facebook carousel ads have only been around for two years, but they have proven to be a fruitful hit in the world of marketing. The social network’s own analysis of almost 9,000 ad sets reveals ads using the carousel format had a 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than simple, single-image ads.
Social Media Examiner’s Social Media Marketing World just concluded last night and I can’t express how glad I am that I attended. The conference was packed with workshops to pick from — leaving me wanting to clone myself so I could attend all of them! Here are my top 10 takeaways from #SMMW16.
Despite competition from other platforms, digital marketers still relied heavily on Facebook in 2015. Meanwhile, publications like the Washington Post wrote about Facebook’s declining growth, a March Facebook-wide fan purge, and ever-changing newsfeed algorithms. We’ve gathered over 8 million Facebook posts from 2015 to get to the bottom of what happened on Facebook in 2015 and what it means to digital marketers everywhere.
Gaining insights to improve your social and web marketing campaigns just got even easier. We are excited to announce Google Analytics reporting in Rival IQ.
If you’ve got a good product/service and decent website traffic, but your conversion rate is low, don’t panic. It can seem daunting because a 3% conversion rate means 97% of your web traffic is leaving without buying a thing, but with some hard data and a few tweaks, you can boost your conversion rate and profits. With a structured approach toward conversion rate optimization (CRO), your business is twice as likely to see a large increase in sales.