Too often, brands create content without much thought behind the promotion. It should go without saying, but content needs heavy promotion to be truly successful and leveraging the influencers in your industry is key. One of our favorite ways to bake promotion into our content is by working with influencers – from bloggers to journalists […]
Five actionable steps you can take to justify the value of social media to your executive team and persuade them to invest in more social media efforts.
Never run out of great blog content! Here are some tricks to reduce writer’s block, get inspired and create great content your readers will appreciate.
Editorial calendars are lifesavers for content creators. Not only do they help you stay organized, they serve as a big picture visual of what you’re marketing when it’s happening, and to whom you’re sharing it. Here are tips to create an integrated editorial calendar to help you reach your marketing and business goals.
Whether you’re powering through your personal to-do list or taking some time off to relax, unwind and recharge, be sure to take a moment to think about your goals for 2017. Goal setting can be tough, so try kicking off your brainstorm session by reflecting on your 2016 goals.
Facebook Instant Articles deliver mobile content the way it’s supposed to be: easy to access and quick to stream. If you want your articles to drive audience growth and engagement, this immersive, interactive publishing format is a no-brainer.
You don’t need a million-dollar budget to get results. A little spend on Facebook Boosted Posts will improve your social marketing results.