In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. MAC Cosmetics grew faster than everyone else, with <0.1% growth! On average, each post in this landscape earns more than 3.75k engagements. Glossier is topping the charts with more than 7.32k engagements per post on their 81 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
62.7k Likes • 1.31k Comments
GET UNREAL ✨ Unlock new levels of eye looks with our ALL-NEW, VEGAN NAKED CYBER EYESHADOW PALETTE! This bb is loaded with 12 shimmery neutrals and reflective duochromes. Check out the link in bio to sign up to be the first to know when the palette drops. #UrbanDecay #NakedCyber #Vegan #New #Makeup Shade breakdown from left …
54.2k Likes • 543 Comments
Smoky eye Pro tip: black and brown always glow 🤎✨🖤. #GrungeGlam guru peribeauty_ blends out this on-trend eye look with: 🖤Eye Kohl in Smolder 🤎Eye Shadow in Swiss Chocolate 🖤Magic Extension 5mm Fibre Mascara #MACTrend
35.3k Likes • 128 Comments
From our camera roll after our first week back at Glossier HQ 🏠
33.8k Likes • 502 Comments
Surrender to your on-trend colour cravings with succulent shades for fall. The #MACTemptingFate collection features a full-face lineup of autumnal tones, plush pigments and tantalizing textures with: 🍇Lipstick in On A Petal-Still, Avant Garnet, Dusty Grape, Bittersweetie, Tarnished Reputation and Burnished Beige 🍐Eye Shadow x 8: Feast Your Eyes 🍑Strobe Face Glaze in Rose Gold Glow, Barococoa and …
18.7k Likes • 184 Comments
The Color Riche Satin Lipsticks has a satin finish worth experiencing! 💫 Our not-so-secret secret are the formula with 75% caring ingredients and precious oils that ensures no smudge or feather. - L’Oréal has been committed to a world without animal testing for more than 30 years #LOrealParis #LOrealMakeup #ColorRiche #ColorRicheLipstick #ShadesOfWorth #WorthIt
1.30k Reactions • 437 Comments • 282 Shares
🤣🤣🤣
1.36k Reactions • 243 Comments • 363 Shares
all that's left! 🤣🤣
1.74k Reactions • 49 Comments • 59 Shares
Smoky eye Pro tip: black and brown always glow 🤎✨🖤. Be a #GrungeGlam guru with Eye Kohl in Smolder, Eye Shadow in Swiss Chocolate and Magic Extension 5mm Fibre Mascara. https://bit.ly/3zizc2D #MACTrend
876 Reactions • 21 Comments • 28 Shares
Get lost in the good-for-lips gloss with the lightweight, raspberry seed- and organic extra-virgin olive oil-infused formula of #MACLustreglass Sheer-Shine Lipstick 💄✨.
785 Reactions • 23 Comments • 30 Shares
Cinnamon bun obsession! 🤩 Our newest Cinnamon Swirl palette serves you 18 drool-worthy shades for all the fresh baked, gorgeous eye looks you can dream up! 💗 Shop here: https://bit.ly/3kdto6l #toofaced #tfcrueltyfree
1.70k Likes • 377 Retweets
Who's obsessed with #CamilaCabello 's Cinderella transformation dress? #CinderellaMovie pic.twitter.com/bvVyvyOboi
890 Likes • 233 Retweets
Check out some of the iconic L'Oréal Paris products used for #CamilaCabello 's Cinderella Ball Gown Look! Obsessed 💃👠#CinderellaMovie pic.twitter.com/zupEG03GjR
570 Likes • 65 Retweets
Romantic. Radiant. @Rosalia. The Global M·A·C Ambassador rocks a luminous #EyeLighter look paired with a glossy #LipContour glow starring Lip Pencil in Stone, Lipglass clear and Mineralize Skinfinish in Light Plus. #MetGala pic.twitter.com/6bS3sMlnin
💔 twitter.com/pwiscila/statu…
411 Likes • 8 Retweets
286 Likes • 16 Retweets
Our fall line-up 💋🍂 Which shade of our Butter Gloss are you wearing? ✨ From L to R: 🧡 Caramelt 🧡 Lava Cake 🧡 Spiked Toffee 🧡 Sugar High 🧡 Cinnamon Roll 🧡 Brownie Drip 🧡 Fudge Me 🧡 Butterscotch • #nyxcosmetics #nyxprofessionalmakeup #crueltyfreebeauty pic.twitter.com/PLtZG0xv8Z
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.