In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 2.68k engagements. MAC Cosmetics is topping the charts with more than 10.9k engagements per post on their 153 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
249k Likes • 1.51k Comments
tinistoessel wears MAC Lustreglass StainGlass Lip Tint in Business Casual 💋 tinistoessel for maccosmetics Global Creative Director: Nicola Formichetti nicolaformichetti Global VP Creative: Tiff Chang tiffachang Photographer: Yasmine Diba yasminediba Makeup Artist: Lilly Keys lilly_keys Hair Stylist: Mustafa Yanaz mustafayanaz Stylist: Hunter Clem hunterclem_ Manicurist: Juan Alvear byjuanalvear Available now in select regions. #MACLustreglass
33.9k Likes • 366 Comments
One swipe and you’re basically a New Yorker. I ❤️ NY Balm Dotcom: juicy apple flavor with a clear tint. Sign up at the link in bio to be the first to know when it drops. Get it first at Glossier NYC on 7/10. Available 7/14 at Glossier, sephora, sephoracanada, sephora at kohls, sephoramiddleeast, spacenk, and meccabeauty. Available 7/28 …
31.4k Likes • 275 Comments
This high-impact eye look? All it takes is new high-performance MAC Kajal Excess Longwear Smoky Eye Liner in two pigment-rich shades: Peacock and Pitch. rhearaj for maccosmetics Available exclusively at MAC and ultabeauty #MACKajalExcess
19.3k Likes • 625 Comments
LIP IV is your must have lippie for every emotion of the game 💕 #nyxcosmetics #nyxprofessionalmakeup #pasiónproof olandria elsyguavara louiecastro evelynomadera celybird savpalacio
16.0k Likes • 230 Comments
A flawless result always needs a revolutionary science that creates it: that result is a luminous, skin-plumping glow, now embodied by kendalljenner with the new REVITALIFT FILLER HYALURONIC ACID & PDRN SERUM. #LOrealParis #LOrealParisSkincare #Revitaliftserum #PDRN
831 Reactions • 45 Comments • 57 Shares
Peach is (almost) here! 🍑😍 Get ready to sweeten your routine with our NEW Peach Collection! 🍑 Sweet Peach Eye Shadow Palette 🍑 Peach Perfector Blurring Loose Setting Powder (available in 5 shades) 🍑 Primed & Peachy Hydrating Face Primer 🍑 Peach Mist Hydrating Setting Spray Mark your calendars and prepare to meet your new summer obsession! ✨ …
609 Reactions • 17 Comments • 20 Shares
Matte or metallic? Why choose when you can have both? 🤎✨ We’re serving up serious texture with our Lid Lingerie Eye Pigments! #nyxcosmetics #NYXProfessionalMakeup
542 Reactions • 24 Comments • 15 Shares
Line it. Smoke it. Any way you want it. 👁️ Meet our new MAC Kajal Excess Longwear Smoky Eye Liner that delivers 24HR wear on lids and 12HR wear on waterlines – for defined lines to smoked-out looks. Available exclusively at MAC and @ultabeauty #MACKajalExcess
521 Reactions • 6 Comments • 23 Shares
Color analysis but make it eye liner 🎨 Find out which of the 14 matte or metallic shades of new MAC Kajal Excess Longwear Smoky Eye Liner is best for your eye color. Available exclusively at MAC and Ulta Beauty https://mac-cosmetics.visitlink.me/7mLoUF #MACKajalExcess
411 Reactions • 15 Comments • 13 Shares
Airbrushed? Yes. Heavy? Never. Wondersnatch is the ultimate cheat code for a flawless, natural-matte finish.😉 #nyxcosmetics #nyxprofessionalmakeup
325 Likes • 135 Retweets
@tinistoessel wears MAC Lustreglass StainGlass Lip Tint in Business Casual 💋 @TiniStoessel wears MAC Lustreglass StainGlass Lip Tint in Business Casual 💋 Tini for MAC Cosmetics Global Creative Director: Nicola Formichetti Global VP Creative: Tiff Chang Photographer: Yasmine pic.x.com/1hiiUIJyz6pic.x.com/1hiiUIJyz6pic.x.com/1hiiUIJyz6
153 Likes • 94 Retweets
Five new ways to line + define just dropped. Which new MAC Lipglazer Glossy Liner are you feeling? More shades available online. Available now in select regions. Launching in US + Canada on 8.2.2026. #MACLipglazer pic.x.com/ONqTVGCmwUpic.x.com/ONqTVGCmwUpic.x.com/ONqTVGCmwUpic.x.com/ONqTVGCmwU
110 Likes • 95 Retweets
Color analysis but make it eye liner 🎨 Find out which of the 14 matte or metallic shades of new MAC Kajal Excess Longwear Smoky Eye Liner is best for your eye color. Available exclusively at MAC and @ultabeauty mac-cosmetics.visitlink.me/80gMug #MACKajalExcess pic.x.com/3zUrwuOqcYpic.x.com/3zUrwuOqcYpic.x.com/3zUrwuOqcYpic.x.com/3zUrwuOqcY
120 Likes • 46 Retweets
This high-impact eye look? All it takes is new high-performance MAC Kajal Excess Longwear Smoky Eye Liner in two pigment-rich shades: Peacock and Pitch. Model: @rhearaj Available exclusively at MAC and @ultabeauty #MACKajalExcess pic.x.com/5PZGrSKyE5pic.x.com/5PZGrSKyE5pic.x.com/5PZGrSKyE5pic.x.com/5PZGrSKyE5
59 Likes • 11 Retweets
She's got range 🤩 New MAC Kajal Excess Longwear Smoky Eye Liner delivers: - 24HR longwear on lids and 12HR longwear on waterlines - 14 pigment-rich shades - Water-, smudge-, and transfer-proof wear - Smooth, creamy formula Available exclusively at MAC and @ultabeauty pic.x.com/dP5Sx1OJU8pic.x.com/dP5Sx1OJU8
27.9k Likes • 391 Comments • 1.48k Shares
#toofacedpartner omg the nostalgia is real! 🍑 @Too Faced peach collection is back and now available at @Ulta Beauty
28.3k Likes • 208 Comments • 293 Shares
I HAVE MY OWN @M·A·C Cosmetics LIP KIT!!! (am I dreaming???) 💄💋 #AD
18.9k Likes • 876 Comments • 324 Shares
put us in coach, we’re ready for some fútbol! @Olandria @evelyn ortiz #olandria #sports
1.90k Likes • 56 Comments • 102 Shares
Five new ways to line + define just dropped. Which new MAC Lipglazer Glossy Liner are you feeling? Shop now – online or at your nearest MAC Store. #MACLipglazer
1.11k Likes • 25 Comments • 150 Shares
One swipe and you’re basically a New Yorker. I ❤️ NY Balm Dotcom: juicy apple flavor with a clear tint. Sign up at the link in bio to be the first to know when it drops. Get it first at Glossier NYC on 7/10. Available 7/14 at Glossier, @sephora, @sephoracanada, #sephora at @Kohl’s, @SephoraMiddleEast, @SPACE …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.