In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. L'Oréal Paris grew faster than everyone else, with 0.2% growth! On average, each post in this landscape earns more than 2.38k engagements. MAC Cosmetics is topping the charts with more than 8.45k engagements per post on their 145 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
73.3k Likes • 9.82k Comments
Be honest… how fast are you tearing this open if the MAC x sephora PR kit lands on your doorstep? 👀✨ Tag the friend who NEEDS this and is coming with you to Sephora ASAP.
64.1k Likes • 790 Comments
MAC is officially at sephora. robert_rausch is going. See you there? 👀
38.8k Likes • 803 Comments
Glam for last week’s Miami event ✨🌴 antonelaroccuzzo MUA artcmakeup Brows: Microstroke Pen (Dark Brown) + Brow Freeze Gel Eyes: Sultry GLIDR (Starcloud) • Sultry Palette • Lash Sculpt Mascara Skin: Hydraprime SPF 50 • Beauty Balm Tint 11 • Magic Touch Concealer 8 • Smooth Blur Contour (Basetone) • Magic Blush Trio (Peach/Pink) • Smooth Blur Bronzer (Tropical …
11.0k Likes • 105 Comments
janacraig_ supremacy 💋 xoxox #tartecosmetics #shapetape
8.90k Likes • 75 Comments
The best compliment, no matter the occasion. Have a “You Smell Good” story? Drop it below 👇 Bonus points for submitting it at the link in our bio for a chance to be featured.
18.2k Reactions • 1.23k Comments • 528 Shares
Be honest… how fast are you tearing this open if the MAC x Sephora PR kit lands on your doorstep? 👀✨
1.24k Reactions • 113 Comments • 60 Shares
MAC is officially at Sephora. Robert Rausch is going. See you there? 👀
902 Reactions • 34 Comments • 29 Shares
Make 'Em Wonder Foundation & Wonder Snatch Powder... the ultimate duo 💜💭 #nyxcosmetics #nyxprofessionalmakeup
457 Reactions • 10 Comments • 13 Shares
POV: The Bridgerton x NYX PMU lip kit just became the best beauty essential 💌 #nyxcosmetics #NYXProfessionalMakeup #NYXCosmeticsxBridgerton @shondaland
297 Reactions • 32 Comments • 5 Shares
Shop amazing deals on L'Oreal Paris Haircare during CVS Epic Beauty!
56 Likes • 6 Retweets
MAC is officially at Sephora. Robert Rausch is going. See you there? 👀 pic.x.com/PXNhlYXeh0
48 Likes • 4 Retweets
the current lip combo that's living rent free in our brain...🧠💄 pic.x.com/eQB1DNw0X6
be honest…do you wash your face every night??
23 Likes • 3 Retweets
29 Likes • 6 Retweets
ready for some tea? pic.x.com/j9BPifeh6X
28 Likes • 4 Retweets
take your pick 🌟 pic.x.com/O5rQnrq3uA
51.8k Likes • 74 Comments • 235 Shares
Leave your situationship wondering if you're the one that got away with @NYX Professional Makeup Make ‘Em Wonder.
36.9k Likes • 230 Comments • 4.64k Shares
Rob covering his snake tattoos with our NEW MAC Studio Fix 36HR Smooth Angles Concealer wasn't on our bingo card. But, can your concealer do this? Available today. Shop at MAC stores, online, @sephora, and Sephora at Kohl’s.
15.0k Likes • 1.15k Comments • 1.07k Shares
On March 2nd he asked me what day it was. It's the MAC x @sephora launch day! Had to give our PR mailer a little extra love cause she's just that cute. Shop MAC favorites in Sephora TODAY!
5.85k Likes • 114 Comments • 486 Shares
@gilliana has an inspiring message to share. Don’t miss her Lesson of Worth, coming soon. #lorealparis #lessonofworth #worthit #InternationalWomensDay #selfworth
2.09k Likes • 33 Comments • 29 Shares
Replying to @hystericalbarbie it wasn’t me 🤷♀️ #lipgloss @target #makeuptok
The Social Media Benchmark Report
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