Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by -0.1%. Loreal Paris USA grew faster than everyone else, with 0.2% growth! On average, each post in this landscape earns more than 13.1k engagements. MAC Cosmetics is topping the charts with more than 38.9k engagements per post on their 87 posts in the last 30 days.
frankiepdarling completes this bright white liner moment with our Butter Gloss in 'Madeline' 💋✨ • #nyxcosmetics #nyxprofessionalmakeup #crueltyfreebeauty
Red lip colour = the epitome of glamour. Which M·A·C red hue is your go-to? Seen here from bottom to top: Lipstick in Diva, Retro Matte Liquid Lipcolour in Dance With Me, Lipstick in Ruby Woo, Lipstick in MAC Red, Retro Matte Lipstick in Fashion Legacy and Lipstick in So Chaud. #Regram maccosmeticsindia #MACLovesLips.
This graphic eye is everything 🙌💎 gemsrodri wears our Butter Gloss in 'Tiramisu' + EPIC WEAR LINER STICKS in 'Intense Teal' & 'Blue Trip' to get the look 🔹 Available online & at ultabeauty ✨ • #nyxcosmetics #nyxprofessionalmakeup #crueltyfreebeauty
tiajonsson wears Colorslide in Pretty Penny, Lash Slick, and Boy Brow in Blond ✨
STUNNING eye and brow look ✨ by nannasimonsenmua Get this Look: Brow Powder Duo - Medium Brown Amrezy Palette in shade OG, 1988, Litty and Barb Waterproof Crème Color - Jet Lash Brag Volumizing Mascara False Lashes - Domina
Celebrate #NationalNudeDay Too Faced style 🔥 Go nude with our sexiest modern neutral shades and formulas. Comment your fave everyday nude below! ✨ #toofaced
Allison puttin' the "yay" in Satur-YAY with this #selfie glam using our sugarrush easy on the eyes clay liner in lavender! 💜✨ This poppin' waterproof liner can also be used as shadow & stays put for 16 HOURS. Shop now on tarte.com! #crueltyfree #claypowered #sugarrush #sugarsquad
It's time for your mid-summer glow up! ☀️ We've teamed up with kendrascott to give you and your bestie new summer jewels and makeup to celebrate our favorite season. Here's how to enter: 💛 Like this photo 💛 Tag who you would share this giveaway with, along with kendrascott + benefitcosmetics 💛 Make sure you're following kendrascott + benefitcosmetics 🎁 …
SEE IT. BELIEVE IT. Get set for 30% OFF when you buy our summer eye bundles on UrbanDecay.com. 💜 😍 Click the link in bio and check 'em out for yourself! #UrbanDecay #Makeup
Shape, play, lather and repeat. 🧼🌈 Fun is a moldable soap that can be used in many different ways. It can easily be cut, shaped and rolled. The best part is that since it's a soap, clean-up is a breeze—both when it comes to cleaning your table and cleaning your kid. When used in the bathroom, …
You won't believe your eyes! 👀 Don't be afraid to experiment with your eye makeup! Bring an element of mystery to your look with this incredible Foxy Eye! Tell us below if you 🖤 this look! . . . #LOrealMakeup #FoxyEye #CatEye #BoldEyeshadow #BoldEyes #MaskFriendlyMakeup
A monochromatic serve 👅dolmatova13_ #regram
LAILA • TAHRI finishes off this glam purple eyeshadow look by pairing it with a flawless base. 💜 PRODUCT BREAKDOWN: Hydrating Oil Luminous foundation in 315N Stick Foundation in Cool Golden + Banana Loose Setting Powder in Vanilla Dewy Set Setting Spray Nicole Guerriero Glow Kit® NORVINA® Pro Pigment Palette Vol. 4 Blush Trio in Pink passion Mini Lip Gloss Set - Nood
Mystic mermaid vibes. 🧜♀️💙💚 Makeup By Serena Cleary uses: Brow Wiz® in Dark Brown Brow Powder Duo in Dark Brown Jackie Aina Palette (shades Ginger, Soleil, Trust Issues & Credit) Loose Glitter in Mystic Teal
You can never go wrong with nudes. ✨ Our Born This Way Eye Shadow Palette is packed with 16 highly-pigmented modern nude shades, created to enhance all skin tones. 💕 Shop it HERE: https://bit.ly/3f9yv2w
who else smiles when taking a mask picture also?
Layer, remix, match, repeat. Teyana Taylor remixed her favourite products and invented all-new shades to create a collection as versatile as she is. Embrace her experimental approach to beauty with an all-inclusive lineup that empowers endless self-expression. All rapped in 90s-neon packaging. #MACTeyanaTaylor https://bit.ly/2OkOrDg
Which Too Faced palettes will you be grabbing this weekend?! 🎉 Palette shown: Clover Eye Shadow Palette. Shop all your faves HERE: https://bit.ly/2VU4zzR
It's finally here. Unstoppable force Teyana Taylor invites you to wear what moves you. A reflection of her signature style and a nod to the 90s, the #MACTeyanaTaylor collection channels the art and soul of the Harlem native. Put your own spin on her all-inclusive lineup made to remix and match all your shades – …
This week, @mvmnt4blklives/ announced the BREATHE Act—a bill that divests taxpayer dollars from brutal and discriminatory policing, and invests in a new vision of public safety. This vision answers the call to defund the police and allows all communities to finally BREATHE free. Check breatheact.org for more information. We sat down with Karissa Lewis, the National …
One for me, one for you 💜 Click the link to shop the all-new NAKED Ultraviolet Eyeshadow Palette NOW: https://bit.ly/2NLpnVF #UrbanDecay #NAKEDUltraviolet #Makeup #eyeshadow
This graphic eye is everything 🙌💎 @gemsrodri wears our Butter Gloss in 'Tiramisu' + Epic Wear Liner Sticks in 'Intense Teal' & 'Blue Trip' to get the look 🔹✨ Available now at @ultabeauty 💖 Shop the collection here: https://bit.ly/38VJj1C
It’s tint time! 💋 Which tint is your pick!?
Dazzle your lips with our new Gold Mirage Crushed Quartz Sheer Glosses infused with chromatic crystals 💎 This multidimensional gloss features cooling technology that conditions and shimmers with a no-stick feel. Perfect for summer! Available now online Ulta Beauty http://spr.ly/6188GVpdG
Me on my way to tell my pet how much I love them pic.twitter.com/5FKD4coNRF
Smilin' from ear to ear! 😁 @longlegzK wears the #JackieAinaPalette! Reply with your @jackieaina looks! ⬇️ pic.twitter.com/ozG30e593y
Friday night MOOD pic.twitter.com/PbJ23hV7Wd
If we were going to drop a new mascara, what would you want to see? 👀280 Likes • 7 Retweets
Perfect for touch-ups on-the-go or controlling shine! 💖 Our Primed & Poreless pressed powder refines skin texture with a fresh, soft-focus effect for a texture-free finish. Shop it HERE: bit.ly/3f72dVL #toofaced pic.twitter.com/i2xfbZAmJ6
Our silkiest, most versatile, longest wearing eye pencil—in two new colors: Colorslide comes in Fuzz Club (a powder blue) and Saturn Return (a metallic burgundy) for all your smudgy smokey eye and perfectly-defined-winged-liner needs (or wants!) gls.sr/Colorslide_ pic.twitter.com/WtzxAzNlPy
.@teyanataylor invites you to wear what moves you. A reflection of her signature style & a nod to the 90s, the #MACTeyanaTaylor collection channels the art & soul of the Harlem native. Put your own spin on her all-inclusive lineup – now available globally bit.ly/307a7Ir pic.twitter.com/zoMsZy4wAT
IYKYK...what’s wrong with this picture?! 😂 pic.twitter.com/qR5WdtKvqG
One for me, one for you 💜 Click the link to shop the all-new NAKED Ultraviolet Eyeshadow Palette NOW: bit.ly/3ilgEri #UrbanDecay #NAKEDUltraviolet #Makeup #eyeshadow pic.twitter.com/vBx95d7BFl
Today is Shark Awareness Day. To celebrate, our friends at the @teamsharkwater are giving Lushies the opportunity to watch the film Sharkwater for free for the next seven days. #worldsharkday twitter.com/teamsharkwater…48 Likes • 22 Retweets
Dazzle your lips with our new Gold Mirage Crushed Quartz Sheer Glosses infused with chromatic crystals 💎 This multidimensional gloss has a cooling technology that conditions & shimmers with a no-stick feel. Perfect for summer! Available online @ultabeauty spr.ly/6012GVpd6 pic.twitter.com/WvROG9ak8p