In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 1.85k engagements. Glossier is topping the charts with more than 6.40k engagements per post on their 44 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
24.0k Likes • 904 Comments
Guess what baddies? For the FIRST time EVER, NYX Professional Makeup has gone BODY!😉 Introducing the Fat Oil Body Collection! Body oils, fragrances, butters, and matching lip drips! Because artistry doesn't stop at your face. Infused with skin-nourishing ingredients including avocado oil and vitamin E, you've never seen glow like this before! ✨ nyxcosmeticsbody Lets get …
14.8k Likes • 190 Comments
Attention BADDIES! This is your sign to oil up… FAT hydration for EVERY body! #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody
9.41k Likes • 126 Comments
The crew is ready💦🌵#trippinwithtarte #loveisland #summerhouse #loveisblind
7.40k Likes • 29 Comments
Her name is Pink, and we’re really glad to glam her 💖 julianwolfstoller for PINKCHELLA!! 🌵✨ Glam deets: 🌴 Play Daze Starlaa 🌴 Juice Stick in Crystah and Foxxy 🌴 Hoola in Medium Deep 🌴 Precisely, My Brow Pencil in 5 🌴 24-Hour Brow Setter 🌴 BADgal BANG! Waterproof Mascara 🌴 The POREfessional Foundation in 17N and 27W
6.56k Likes • 97 Comments
Set life in Paris. Go behind the lens with evalongoria for our next big reveal. Stay tuned! #lorealparis
1.37k Reactions • 95 Comments • 52 Shares
Guess what baddies? For the FIRST time EVER, NYX Professional Makeup has gone BODY!😉 Introducing the Fat Oil Body Collection! Body oils, fragrances, butters, and matching lip drips! Because artistry doesn't stop at your face. Infused with skin-nourishing ingredients including avocado oil and vitamin E, you've never seen glow like this before! ✨ Lets get into …
983 Reactions • 54 Comments • 34 Shares
Attention BADDIES! This is your sign to oil up… FAT hydration for EVERY body! #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody
374 Reactions • 14 Comments • 12 Shares
A bronzer that does the most (and smells the best) 🤎🍫 Cocoa-infused warmth meets a matte, blurred finish with NEW Chocolate Soleil Matte Blurring Bronzer ✨ #toofaced
297 Reactions • 11 Comments • 18 Shares
Indulge in our NEW Ribbon Wrapped Lash Mascara in Chocolate! 🎀🤎 A rich, warm brown that delivers 24 hours of extreme length, lift + separation ✨ #toofaced
163 Reactions • 4 Comments • 1 Shares
Weekend 2 pickups at @sephora 🖤 Comment what's in your cart below! 🧾
36 Likes • 5 Retweets
Guess what baddies? For the FIRST time EVER, NYX Professional Makeup has gone BODY!😉 Introducing the Fat Oil Body Collection! Body oils, fragrances, butters, and matching lip drips! Because artistry doesn't stop at your face. Infused with skin-nourishing ingredients including pic.x.com/zLeQyfP6Iy
22 Likes • 7 Retweets
embrace full body rituals with our brand *NEW* 4 addictive NYX Cosmetics scents! Pick your body vibe: 🍦🩷 Suga Baddie 🥥💚 Coconut Cutie 💜🤎 Caramelt Mami 🍊🧡 Juicy Boo shop now on our website! pic.x.com/2EzY1nvx1P
21 Likes • 4 Retweets
spotted at the santa monica pier… leave your guesses in the comments! 👀 find us in flatiron in nyc and be sure tag us in your pics! pic.x.com/A46GWA889y
u say tomato i say makeup
17 Likes • 4 Retweets
23 Likes • 3 Retweets
Introducing our 4 addictive NYX Professional Makeup Body scents! Embracing full-body rituals by utilizing body lotions and fragrances as the “finishing touches” for your total beauty package. Make them do a double take...pick your body alter ego: 🍦🩷Suga Baddie 🥥💚Coconut pic.x.com/YdkzxO2h44
37.2k Likes • 468 Comments • 11.9k Shares
for the FIRST TIME EVER, NYX Cosmetics has gone BODY! 😉 officially introducing the Fat Oil Body Collection! AKA body oils, fragrances and butters all infused with skin-nourishing ingredients including avocado oil and vitamin E… trust you've never seen glow like this before! ✨ #nyxcosmetics #bodytok #nyxcosmeticsbody
31.8k Likes • 113 Comments • 859 Shares
Spotted today in Paris, shooting for L’Oréal Paris: @Eva Longoria ✨ #LOrealParis #EmpoweringBeauty #worthit #behindthescenes
16.0k Likes • 131 Comments • 1.21k Shares
Set life in Paris. Go behind the lens with @evalongoria for our next big reveal. Stay tuned! #lorealparis #empoweringbeauty #behindthescenes
2.54k Likes • 185 Comments • 290 Shares
embrace full body rituals with our brand *NEW* 4 addictive NYX Cosmetics scents! Pick your body vibe: 🍦🩷 Suga Baddie 🥥💚 Coconut Cutie 💜🤎 Caramelt Mami 🍊🧡 Juicy Boo shop now on our website! #nyxcosmetics #bodycare#bodycareproducts @maquillageitup
887 Likes • 58 Comments • 18 Shares
straight from the tarte x @saintjamesicedtea Reality All Star house confessional🌵💋✨🤝 Which one is your fav? @Chelley B @Georgia @Charity Lawson @Brooks Marks @ava dash @Jesse Solomon @Liv Walker @Clarke Elizabeth
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.