In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 2.57k engagements. L'Oréal Paris is topping the charts with more than 8.78k engagements per post on their 94 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
35.0k Likes • 164 Comments
Confidence is just one swipe away. Let the Infaillible Matte Resistance liquid lipstick empower you to embrace every moment with ease. With long-lasting colour that stays put, you can relax and let your radiant self shine effortlessly, just like kendalljenner. Choose your shade at the link in bio. - L'Oréal Paris has been engaged in beauty without …
29.1k Likes • 347 Comments
The embodiment of fall opulence ❤️🔥🥀 Don’t miss out on Fall Romance — head to the link in bio to grab yours now! #AnastasiaBeverlyHills #ABHFallRomance
26.0k Likes • 458 Comments
Glossier's coming to town! Columbus, Nashville, Austin — we'll see you IRL soon 🙂👋 Stay tuned here for updates on dates, times, locations, exclusive merch + more!!! 🎪
19.7k Likes • 142 Comments
An idea born from a Slack at Glossier HQ, we're so excited to bring you more Milky Jelly. Coming tomorrow! 🧼
19.3k Likes • 232 Comments
Our ultra-resistant formula defies smudging, transferring, and even kissing – it's life-proof perfection. Embrace the ultra-lightweight texture that transforms your lips anytime, anywhere. Say goodbye to flaking, smudging, and feathering – and hello to irresistible, high-colour impact and all day comfort. Choose your shade at the link in bio. - L'Oréal Paris has been engaged in beauty …
1.51k Reactions • 448 Comments • 139 Shares
🪐 #orbitliner at #eckhauslatta Key Makeup Artist: @daniel_s_makeup
847 Reactions • 33 Comments • 40 Shares
“I wanted to create a gourmand palette. A lot of fall palettes are heavily inspired by foliage, but I thought of foods, chocolates, and fruits – things that are very decadent and beautiful that remind me of fall and opulence." - Norvina, ABH President 💜 Grab your Fall Romance palette today ➡️ https://bit.ly/3sO29FY
493 Reactions • 28 Comments • 35 Shares
You can never have one too mini 😉 Our NEW Too Faced x Pop-Tarts Mini Palettes are packed with 8 go-anywhere shades that will have you creating endless looks at home and on the go! 💕 Shop here: https://bit.ly/3Re8k0i #toofaced #tfcrueltyfree #toofacedxpoptarts
465 Reactions • 16 Comments • 26 Shares
Let your eyes do the talking this season 🔥🍂 Tap to shop 🆕 #ABHFallRomance now! #AnastasiaBeverlyHills #abhfallromance
241 Reactions • 18 Comments • 7 Shares
Glossier's coming to town! Columbus, Nashville, Austin — we'll see you IRL soon 🙂👋 Stay tuned here for updates on dates, times, locations, exclusive merch + more!!! 🎪
126 Likes • 20 Retweets
will ONLY be wearing this for the foreseeable future 🕷️🖤 pic.twitter.com/z6Ou495tm5
98 Likes • 4 Retweets
Hydrate or die-drate 💧 New Glossier Water Bottle is back for good in a bigger size! pic.twitter.com/yqEgoKjsiL
91 Likes • 11 Retweets
These swatches have us feeling weak in the knees 😩❤️🔥 Fall Romance will be available TOMORROW exclusively at AnastasiaBeverlyHills.com! 🥀 #ABHFallRomance pic.twitter.com/X6nrfCzSvR
who needed to see this .. twitter.com/ottos_mom_/sta…
81 Likes • 5 Retweets
80 Likes • 8 Retweets
whats your go to butter gloss shade for fall 🤔 pic.twitter.com/dsBQD3BWZR
The 2022 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
