Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 4.75k engagements. MAC Cosmetics is topping the charts with more than 12.4k engagements per post on their 143 posts in the last 30 days.
ICYMI — Stick Blush was named ‘Best Overall Cream Blush’ by people 🥳 📣“We can’t find anything that needs to be improved — we love everything about this blush!” Tap to shop the BEST CREAM BLUSH now! ✨ 📸: beautylookbook #AnastasiaBeverlyHills
Pigment…it's what we do💄👏. NEW #MACximal Silky Matte Lipstick is packed with pigment-rich payoff that won’t flake or feather for 12 whole hours. Which shade are you reaching for? 💄You Wouldn't Get It 💄Mehr 💄Candy Yum-Yum #IWearMAC
we'll be here until further notice ✨💐💖 dreaming about this campaign photoshoot for Naturally Better Than Sex. 😍 Volumize, lengthen, curl and condition with a mascara that delivers 100% sexy lashes with a 98% naturally-derived formula!* Tap to shop! 💖 #toofaced #tfcrueltyfree #betterthansex *Per ISO 16128 Standard from plant sources, non-petroleum mineral sources, and/or water
How can we not be obsessed with Naturally Better Than Sex?! 😍🎀💖 A super volumizing mascara that conditions lashes for the healthiest results! Our in house celebrity makeup artist Daniel loves pairing it on top of our Foreplay Mascara Primer for even sexier results! Tap to shop! #toofaced #tfcrueltyfree #betterthansex
When the bouncer asks to see what's in my bag...#MACximal Silky Matte Lipstick. More specifically, #IWearMAC in shades: 💄Honeylove 💄Taupe 💄Kinda Sexy 💄Mull It To The Max 💄Sugar Dada 💄Marrakesh 💄Sweet Deal
Have your c̶a̶k̶e̶ pie and eat it too, our Friends of Glossier sales starts today (!!!) Get 20% off* on Glossier.com and in a Glossier store near you, from 3.14 (😉) to 3.17. *T&Cs apply
Tints: Unbottled Edition 🫢 Easily mix ‘em together or wear them alone on lips & cheeks for buildable, kiss-proof color 💋 pink-lemonade #playtint desert rose #floratint fiery-red #lovetint rose #benetint mango #chachatint bright cherry #gogotint #benefitcosmetics #liptint #cheektint
i might be bias � • #nyxcosmetics #nyxprofessionalmakeup #crueltyfree #veganformula
Meet the vinyl shimmers! ✨ Start Spring off the right way with 8 glowing & juicy shades, now available on tarte.com. #tartecosmetics #rethinknatural
Discover kendalljenner's secret weapon for flawless glam! With its lightning-fast drying formula, this setting mist locks in your look in just 3 seconds, leaving your makeup looking fresh for up to 36 hours. Extend your make-up wear at the link in bio. L’Oréal Paris has been engaged in beauty without animal testing for more than 30 years …
Unlocking the secret to flawless underpainting with arartistry ✨ Tap to shop the products: All Nighter Setting Spray Vitamin C Quickie Concealer Naked Mini 2 All Nighter Setting Spray Ultra Matte Stay Naked Threesome Bronzer ALL Nighter Setting Spray #UrbanDecay #UDAllNighter #makeuptutorial
Always Sharp Liner glides on for a precise line *and* smudges out before it locks in place. Just add Super Fan Mascara ;) Shop 90s-grunge eye essentials at ultabeauty #SBXisntitICONIC
ICYMI — Stick Blush was named ‘Best Overall Cream Blush’ by @people 🥳 📣“We can’t find anything that needs to be improved — we love everything about this blush!” Tap to shop the BEST CREAM BLUSH now! ✨ 📸: @beautylookbook #AnastasiaBeverlyHills
It’s time to stock up! Shop L'Oréal Paris favorites and save big. Save through 3/16 on Select L’Oreal Paris Products, Exclusively on Amazon https://www.amazon.com/fmc/m/30008635
It’s time to stock up! Shop L'Oréal Paris favorites and save big. Save through 3/16 on Select L’Oreal Paris Products, Exclusively on Amazon https://www.amazon.com/fmc/m/30008635
Give us all the shimmer ✨✨ Tap to shop Shimmer Body Oil and our lipgloss collection now! 📸: @palletesandpaint #AnastasiaBeverlyHills
THIS IS NOT A DRILL! 😍💖 Our Cloud Crush Blushes are currently 50% off at @ultabeauty as part of their Semi- Annual Savings Event! ✨ Run, don't walk! Shop here: https://toofaced.visitlink.me/fLfaPa #toofaced #tfcrueltyfree
Have you shopped out Pink Bag Sale yet!? 😍💖 Restock on your favorite Too Faced products now like our Cocoa Bold Lipstick! Shop here: https://toofaced.visitlink.me/OSLrOi ✨ #toofaced #tfcrueltyfree #tfchocolate
This is all we could find for a St. Patrick’s Day photo dump 🍀 Starting the petition for more green products in the comments... sign below 📋 And, it’s last call for 20% on site...grab all your (green) Glossier now!
still running 🏃♀️🏃♀️🏃♀️ • #nyxcosmetics #nyxprofessionalmakeup #crueltyfree #veganformula
Our NEW tartelette XL tubing mascara is our newest 24-hr flake-free, smudge-proof & sweatproof formula for lashes that last all day! The best part is NO raccoon eyes after removal! Shop now on tarte.com, or in-stores at Sephora & Ulta! https://bit.ly/3v667vl #tartecosmetics #rethinknatural #tubingmascara
Feeling lucky? ☘️ Take your pick from any 3 full-size products and snag a free mini of your choice, plus a cute makeup bag to stash your goodies! Don't miss out on an exclusive mystery gift when you shop on our site today! Remember to use code: SETBUILDER at checkout! 🛒💨 #benefitcosmetics
Our cool-toned 90s look essentials 📸📸📸 Shop the iconic Original Smooth & Blur Primer at @ultabeauty 50% off TODAY ONLY | link in bio
Our IT girl with a finish for every IT gurl 💅 Comment which is your fav All Nighter Long-Lasting Makeup Setting Spray: 🖤 All Nighter OG 😈 All Nighter Ultra Matte 💜 All Nighter Ulta Glow Cop her online and in-store at Sephora & Ulta Beauty #Urbandecay #UDAllNighter #makeup #settingspray #utla #ultabeauty #sephora #longlasting #waterproof #sweatproof #transferresistent
it’s me & blurscreen against the world 💘 pic.twitter.com/AvdDkmcZjh
ur running late & only have time for 1… 😰 are u doing ur liner or brows??
67 Likes • 4 Retweetseveryone pls put on ur blurscreen spf primer and go outside today !!!!! (a coconut would be a fun addition too but not necessary) @Target @Walmart pic.twitter.com/XtlIb6K5yq
Have you shopped out Pink Bag Sale yet!? 😍💖 Restock on your favorite Too Faced products now like our Cocoa Bold Lipstick! Shop here: toofaced.visitlink.me/OSLrOi ✨ #toofaced #tfcrueltyfree #tfchocolate pic.twitter.com/xjnHJwYKWO
happy st. patty’s day! 🍀💚 #tartecosmetics #feelinglucky pic.twitter.com/mrjfsiEVa9
Our IT girl with a finish for every IT gurl 💅 Comment which is your fav #UDAllNighterSettingSpray: 🖤 All Nighter (the OG!) 😈 All Nighter Ultra Matte 💜 All Nighter Ulta Glow Cop her online and in-store @Sephora & @Ultabeauty pic.twitter.com/XcKRSkZqIa
THIS IS NOT A DRILL! 😍💖 Our Cloud Crush Blushes are currently 50% off at @ultabeauty as part of their Semi- Annual Savings Event! ✨ Run, don't walk! Shop here: toofaced.visitlink.me/fLfaPa #toofaced #tfcrueltyfree pic.twitter.com/5xCeUiv6H6
HURRY! Time is winding down on our Pink Bag Sale!! 😱💖 Head to toofaced.com now to shop some incredible deals during our Pink Bag Sale! Shop here: toofaced.visitlink.me/Jzyqpd ✨ #toofaced #tfcrueltyfree #tfhangover pic.twitter.com/qLwbwS2azx
meet me at our spot (aka at the brow bar in ulta)
9 Likes • 6 RetweetsIt’s time to stock up! Shop L'Oréal Paris favorites and save big. Save through 3/16 on Select L’Oreal Paris Products, Exclusively on Amazon amazon.com/fmc/m/30008635 pic.twitter.com/svJtqyZsqp
no more raccoon eyes 🦝 with our NEW tartelette™ XL tubing mascara 😉 shop now pic.twitter.com/A0qIgnKFr6
QUIZ TIME ✏️: what was our very FIRST product?
7 Likes • 1 RetweetsReady to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.