In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 2.41k engagements. MAC Cosmetics is topping the charts with more than 6.32k engagements per post on their 150 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
349k Likes • 1.56k Comments
not everything deserves your attention. mika.abdalla blurs the bs using UD’s newest innovation - Ghosting Spray, a first-of-its-kind spray-on powder that instantly blurs texture, pores, and shine. available at urbandecay.com, sephora, and ultabeauty makeup: kalikennedy hair: kikihaircutter styling: bykateli nails: zrinkathemanicurist director: yasminajed dop: jonathan_hernandez_
42.6k Likes • 606 Comments
Here’s how slayyyter gets her wings. MAC Multisculpt Matte Liquid Colour in Espresso MAC Eye Shadow Shadeshift Chrome in Ethereal MAC Kajal Excess Longwear Smoky Eye Liner in Pitch and Decanted Head to our site for the full story – link in bio. Shop MAC online and at ultabeauty now. #MACzine
23.9k Likes • 798 Comments
MAC x JEAN-MICHEL BASQUIAT Explore fearless creativity with new Pro tools, exclusive sets, and special-edition shades of MAC bestsellers in collectible packaging inspired by the groundbreaking artist. Shop now – online or at your nearest MAC Store. #MACxBasquiat ® Estate of Jean-Michel Basquiat. Licensed by Artestar, New York. artestarnyc
12.8k Likes • 498 Comments
perfectly peachy 🍑✨ We're obsessed with this gorgeous peachy glam on mikaylajmakeup featuring our NEW Peach Collection 😍 Shop the collection now at sephora! #toofaced
12.1k Likes • 166 Comments
blur the bs with new Ghosting Spray — a first-of-its-kind spray-on loose setting powder that delivers an even, tinted blur in seconds. instant matte finish. zero dry time. 3 flexible tints. available on urbandecay.com, sephora, and ultabeauty.
166 Reactions • 246 Comments • 5 Shares
Calling all OG NYX baddies! 💄💄💄 Let us know! #nyxcosmetics #IYNYK
306 Reactions • 6 Comments • 17 Shares
The '90s lip is calling... ☎️🤎 Here's your step-by-step guide to the iconic brown-lined, glossy pout that's never gone out of style. #nyxcosmetics #nyxprofessionalmakeup
276 Reactions • 16 Comments • 17 Shares
These eyeliners walked so Kajal Excess Longwear Smoky Eye Liner could run. From Liquid to Glitter, here are some of the OG liners that we’re still thinking about all these years later. Check out MACzine for the full story – link in bio. #MACzine https://mac-cosmetics.visitlink.me/vnfYgH
206 Reactions • 6 Comments • 14 Shares
Brows first always. Fluffy, full, and it stays. Precision from Brow Wiz, structure from ArchiBrow, realism from Microstroke. #ABHbrows
205 Reactions • 3 Comments • 11 Shares
The secret to peach-perfect skin? 🍑✨ Our Peach Perfector Loose Setting Powder! 😉 Our signature peach pit dispenser delivers the perfect amount of breathable powder for a soft-focus finish that sets makeup and helps control shine for up to 24 hours! 🧡 Shop now from @sephora #toofaced
1.05k Likes • 91 Retweets
Line it. Smoke it. It’s your call. @slayyyter wears new MAC Kajal Excess Longwear Smoky Eye Liner in Pitch and Decanted – available at @ultabeauty. Slayyyter for MAC Cosmetics MAC Global Creative Director: Nicola Formichetti @nicolaformichetti MAC Global VP Creative: Tiff Chang pic.x.com/jS1qt9tzZEpic.x.com/jS1qt9tzZE
192 Likes • 17 Retweets
Get the @slayyyter x MAC eye look ✨ MAC Eye Shadow Shadeshift Chrome in Kaleidoscope MAC Kajal Excess Longwear Smoky Eye Liner in Pitch MACStack Elevated Mascara in Black Stack MAC Lip Pencil in Soar Shop MAC online and at @ultabeauty now. #MACKajal ulta.com/brand/mac?cmpi… pic.x.com/FArSTNaYhU
118 Likes • 23 Retweets
Here’s how @slayyyter gets her wings ✨ MAC Multisculpt Matte Liquid Colour in Espresso MAC Eye Shadow Shadeshift Chrome in Ethereal MAC Kajal Excess Longwear Smoky Eye Liner in Pitch and Decanted Head to our site for the full story – link in bio. Shop MAC online and at pic.x.com/yhxNAP9Hz5
35 Likes • 7 Retweets
me, my piece of tape and micro brow against the world 💪 pic.x.com/i4sUXQETSE
the best brow pencil in the game is microbrow sorry ¯\_(ツ)_/¯
39 Likes • 2 Retweets
56.7k Likes • 27 Comments • 221 Shares
no ai here. @mikaabdalla does her own stunts 👀 go ghost with Ghosting Spray at urbandecay.com, @sephora, + @Ulta Beauty #urbandecay #mikaabdalla #powderspray #ghosting
28.3k Likes • 171 Comments • 1.17k Shares
@mikaabdalla blurs the bs using UD’s newest innovation - Ghosting Spray, a first-of-its-kind spray-on powder that instantly blurs texture, pores, and shine. available at urbandecay.com, @sephora , and @Ulta Beauty makeup: @kennedy hair: @Kiki Haircutter styling: @bykateli nails: @Zrinka TheManicurist. director: @yasminajed dop: @jonathan_hernandez_
19.4k Likes • 1.26k Comments • 208 Shares
here’s how i get my signature eye look using the new MAC Kajal Longwear Eye Liner in shades Peacock and Pitch 🐈⬛🖤
801 Likes • 2.03k Comments • 156 Shares
Softness, shine, and a little something extra. @Cindy Bruna's essential final touch is EXTRAORDINARY OIL. #lorealparishaircare #lorealparis #extraordinaryoil #hairoil #curlyhair
1.62k Likes • 44 Comments • 12 Shares
Now playing: What the romcom complexions everywhere are calling a love story for the ages! 🍿💘 Starring @spencer.barbosa and the NEW POREfessional Concealer. Spencer is wearing The POREfessional Concealer in shade 8. #POREfessionalconcealer #POREfessional #romcom
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