In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 4.54k engagements. L'OrΓ©al Paris is topping the charts with more than 16.4k engagements per post on their 164 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report Β»
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends Β»
143k Likes β’ 1.23k Comments
#IGiveMAC...because #IWearMAC. Watch danna put a bow on her favourite #MACHoliday goodies...and ruin her manicure along the way.
37.8k Likes β’ 205 Comments
lutz_huelle_paris gave us the Gift Of Gold at #PFW. Key Makeup Artist marieke_thibaut mixed Pigment in Gold with Fix+ and used a 184S Brush to create imperfect metallic streaks across lids. This look is holiday (liquid) gold. #MACTrend #MixedMetals #MACHack #MACBackstage #IWearMAC
22.6k Likes β’ 119 Comments
Routines to match your fragrance, as told by first.gloss π¨
21.4k Likes β’ 582 Comments
Collect βem all! mini_brands_official x ultabeauty is here with the cutest mini versions of your beauty faves! Seriously, could they be any cuter?! π Available in Ulta stores and online!
12.4k Likes β’ 81 Comments
Sisters who smell good. A night out with devonleecarlson and sydneylynncarlson wearing Glossier You RΓͺve, a lush and dreamy gourmand that smells like fever dream. Smells like: plum Butter, Toasted Almond, Iris, Sandalwood, Ambrox. Available now at Glossier and sephora spacenk sephorauk meccabeauty coming soon
466 Reactions β’ 328 Comments β’ 20 Shares
π» GIVEAWAY ALERT π» we're kicking off spooky season by giving 3 of YOU our ENTIRE Halloween collection! π you're notttt gonna wanna miss out on this one babesβ¦. Here's how to enter: π Follow @nyxcosmetics π©·Like and comment on this post π Tag one of your besties! πΈοΈ comment a π on our recent posts for bonus entries! US Only. …
628 Reactions β’ 45 Comments β’ 13 Shares
Level up your skincare routine with the Bright Reveal Exfoliant Peel, the Snake Peel! Itβs a gentle, at-home exfoliant peel that improves hyperpigmentation, texture, and dark spots for brighter, clearer skin. #SnakePeel #LOrealBrightReveal #Exfoliation #Skincare
535 Reactions β’ 31 Comments β’ 6 Shares
Itβs CVSβs big Hair Color event and you donβt want to miss it! This week only, buy 2 LβOreal Paris products and get $8 off + $4 ExtraBucks. Grab your favorites like Superior Preference for luxurious, lasting color, or Magic Root Cover Up for quick root coverage between coloring sessions. Shop now at @ https://www.cvs.com/shop/l-oreal-paris-magic-root-cover-up-temporary-concealer-spray-prodid-1013375?skuId=458992&cgaa=QWxsb3dHb29nbGVUb0FjY2Vzc0NWU1BhZ2Vz&cid=ps_bea_pla&gclid=Cj0KCQjwr9m3BhDHARIsANut04ZBONYFNf6ejF2WmhWNWuHACRQdNpgZtIlqA2Shw9xg_eEk_-WkCqAaAn7pEALw_wcB&gclsrc=aw.ds
438 Reactions β’ 59 Comments β’ 4 Shares
ice queen activated βοΈ serve up some serious chill this spooky szn with our new Butter Gloss Metallic Gloss in Ice #NYXCosmeticsStoleHalloween #NYXCosmeticsHalloween #NYXCosmetics
315 Reactions β’ 11 Comments β’ 9 Shares
NEW SHADE ALERT! π¨ Lip Velvet in Blackberry has arrived to shake things up! π Bold, weightless, and bursting with full-pigment matte magicβget ready to serve your fiercest pout yet! Shop now! https://anastasiabeverlyhills.visitlink.me/-D5Z8g #ABHLips #ABHLipVelvet #AnastasiaBeverlyHills
483 Likes β’ 42 Retweets
g2g, CABS ARE HERE!!! π @DJPaulyD pic.x.com/AgHCzVELpD
59 Likes β’ 6 Retweets
ice queen activated βοΈ serve up some serious chill this spooky szn with our new Butter Gloss Metallic Gloss in Ice pic.x.com/F2GLghNRFg
would u rather have to wear glitter on ur face every day or wear neon makeup every day ???
28 Likes β’ 1 Retweets
44 Likes β’ 6 Retweets
are u a lip gloss or lip oil person ??? honestly i might be both π€ pic.x.com/1skRe8mjfZ
42 Likes β’ 2 Retweets
which makeup bag do you resonate with the most? π€π€ pic.x.com/d1BpNigLASpic.x.com/d1BpNigLAS
The Social Media Benchmark Report
Ready to see how you stack up to your industryβs top social performers? Review the latest metrics on channels, engagement, post types, and more.