In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with <0.1% growth! On average, each post in this landscape earns more than 3.58k engagements. Glossier is topping the charts with more than 11.3k engagements per post on their 80 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
47.9k Likes • 671 Comments
The biggest drop of LISA’s first-ever M·A·C collection 💜👀. Light up your eyes with your love of lalalalisa_m with 12 highly pigmented pressed powders in her first-ever, personalized M·A·C palette*. #MACLovesLISA *Launch dates and availability vary by market. Check your local handle for more info!
36.4k Likes • 244 Comments
LISA surprises fans with a six-piece lip lineup starring her favourite fiery shades – PLUS all-new on-trend hues she designed herself. Experience a weightless kiss of colour delivering ten hours of moisture with Powder Kiss Liquid Lipcolour / M·A·C x L in: 🎶Rhythm ‘N’ Roses 💐Swoon For Blooms 🌷Pink Roses 💁Sorry Not Sorry 🔥Haute Pants 👛Fashion, Sweetie #MACLovesLISA #Regram lena_chen98 *Availability varies by …
34.1k Likes • 202 Comments
Have you tried this viral hack? 😮🤩 jasadetunji spills the tea using our Epic Wear Liner Stick in ‘Pure White’ 🤍 #inspo: elliezeiler 🤍 • #nyxcosmetics #nyxprofessionalmakeup #crueltyfreebeauty #veganformula
31.0k Likes • 88 Comments
Going back for your third glossier.com order within two days like 🛒
14.8k Likes • 81 Comments
Looking for the perfect gift for the travel lover on your list? ✈️💖 Fall in love with Christmas Around The World Set, featuring three different cities for the ultimate look! ☁️✨ #regram inyourpinkdreams #toofaced #tfcrueltyfree
1.21k Reactions • 65 Comments • 209 Shares
how to keep life fun 101 🤣🤣🤣
763 Reactions • 23 Comments • 30 Shares
Experience moisture-matte magic with Mistletoe Matte Powder Kiss Lipstick x 5 – loaded with five all-new hues✨💄. #MACHoliday #MACHypnotizingHoliday https://bit.ly/3l4KH9A
643 Reactions • 33 Comments • 18 Shares
We’re thankful for each and every one of you…and of course, for Ruby Woo, too 💋! #HappyThanksgiving https://bit.ly/3CQ0WO3
485 Reactions • 41 Comments • 60 Shares
Be somewhere else. Whether that’s in a bath with a good book; taking some me time with a face mask and a cup of tea; or simply getting outside for some fresh air, we’re encouraging our customers to stop scrolling and be somewhere else instead. We're saying goodbye to Facebook until this platform can provide …
563 Reactions • 6 Comments • 8 Shares
Have you ever seen such FLAWLESS brows? 😍 @jantoski23 gets instant fullness and long-lasting lift using #AnastasiaBeverlyHills Brow Freeze styling wax https://bit.ly/3CLy6hM and DIPBROW Pomade https://bit.ly/3CLy6hM 😍 😍 😍 Use Brow Freeze to laminate and lock hairs in place, followed by DIPBROW Pomade for color and added dimension 🔥 SHOP your favorite #ABH Brow Products for …
9.04k Likes • 2.92k Retweets
Light up your eyes with your love of LISA with her first-ever, personalized M·A·C palette*. #MACLovesLISA *Launch dates and availability vary by market. Check your local handle for more info! bit.ly/30Z8r8d pic.twitter.com/ySmomxXtDt
6.23k Likes • 1.90k Retweets
FA-LA-LA-LA LISA 🎁! Make the holidays even more magical with the gift of LISA's must-have highlighter paired with our best-selling smoky eye kit. bit.ly/3oRsDB3 #MACLovesLISA #MACHoliday pic.twitter.com/Z3NXNWwllV
yes I do my makeup to sit on the couch all day with the family… and what about it?
1.21k Likes • 204 Retweets
285 Likes • 24 Retweets
'Tis the season for holiday-inspired glam! @bangtsikitsiki gets this festive look with #AnastasiaBeverlyHills Eye Primer, Lower Lashes, Glitter Glue, and Brow Pen. pic.twitter.com/jnkYAOd0TU
what rom com is this from twitter.com/samantha_stull…
266 Likes • 9 Retweets
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.