Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 4.12k engagements. Glossier is topping the charts with more than 12.3k engagements per post on their 47 posts in the last 30 days.
Download Complete! Meet Strawberry Balm Dotcom in the original formula you know and love 🍓 With a sweet, juicy flavor and a jammy, red tint 👄 It’s yours to add to your collection tomorrow!
Our do-everything lip balm, doing everything 🍓 hannahjuneva takes the day with Strawberry Balm Dotcom — new (!) and in our original formula now on glossier.com and in a Glossier store near you.
Meet your ultimate summer duo ☀️✨ Our beauty balm and stick highlighter are here to give you that blurred, glowing complexion you’ve been dreaming of. Dive into the season with a flawless glow! #ABHbeautybalm
You're missing out if you haven't gotten your hands on our NEW summer Mini Palettes!! ☀️🌴 Our Born This Way Mini Palettes fit perfectly in your makeup bag for your summer travels! Tap to shop! #toofaced #tfcrueltyfree #tfbornthisway
Our NEW shades of Lady Bold Lipstick come in a variety of stunning highly pigmented pink shades😍 Get one swipe high pigment payoff with this super hydrating gorgeous lipstick or tap them on for a sheer cloud like finish! 💋 #toofaced #tfcrueltyfree #tfladybold
Blurscreen made its first festival apperance this year ☀️☀️☀️ #nyxcosmetics #nyxprofessionalmakeup #crueltyfree #veganformula
One pump. Sheer. Two pumps. Medium. Three pumps. Full. Wear our buildable, breathable #MACStudioFix foundation your way with our NEW easy-to-apply pump that empowers you to control your level of non-cakey coverage (finally). #IWearMAC
Bold lips, bold vibes! jacintaspencer is rocking the full face of lipstick trend featuring Nudes of Worth. Who's loving this look? She used shade 601 - WORTH IT - L'Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting #LOrealParis #LOrealMakeup #Makeup #ColorRiche #NudesOfWorth #Lipstick #Matte #WorthIt
Shade matching perfection, just like golloria’s reaction! 🙌 Face Bond Triple Power Foundation: 💜Up to 24 HR wear 💜Formulated with 3% Niacinamide 💜Formulated with self-setting powder 💜Comes in 40 shades from fair to deep + a range of undertones 💜Waterproof, humidity proof, and sweat-proof Shop #UDFaceBond link in bio! #foundation #foundationreview #foundationmakeup
✨🤠 Way out West Giveaway 🤠✨ We teamed up with our festie bestie nuuds to give away the entire tarte x nuuds room drop ($3,700+ value!!) to 1 lucky winner - perfect for festival szn! 🌵💕 Here’s how to enter: ⭐️ Follow tartecosmetics & nuuds ⭐️ Like this post ⭐️ Tag your festie bestie in the comments ⭐️ Fill out the …
Ready for your baddest, boldest lashes? The BADgal Squad has combined their BANGin’ powers to do just that 🤝 Just landed exclusively at ultabeauty! 🖤 Intense Pitch Black 🤎 Rebel Brown 💙 Power Blue 💜 Wild Plum #benefitcosmetics #BADgalBANG! #mascara #new
featuring Halo Palette in Pink Saturation 💕💖 find your Halo Palette colorway at ultabeauty | link in bio #howtobeauty #blush #blushpalette
One pump. Sheer. Two pumps. Medium. Three pumps. Full. Wear our buildable, breathable #MACStudioFix foundation your way with our NEW easy-to-apply pump that empowers you to control your level of non-cakey coverage (finally). #IWearMAC
Blurscreen made its first festival apperance this year ☀️☀️☀️ #nyxcosmetics #nyxprofessionalmakeup #crueltyfree #veganformula
Love at first spritz ❣️ Glossier You takes different forms—just like You! It’s formulated to be the ultimate personal skin-scent enhancer. Made up of mainly base notes that let more of *you* shine through…meaning it smells just a little different on each and everyone. You are truly the final ingredient. Today, meet Glossier You Travel Spray, …
While we love a new launch, we can’t forget about the baddie that started it all: #BADgalBANG! is the volumizing mascara with a lightweight formula and 360° reach brush for full-blast lashes anytime 🚀 #benefitcosmetics
Ready for your baddest, boldest lashes? The BADgal Squad has combined their BANGin’ powers to do just that 🤝 Just landed exclusively at @ultabeauty! 🖤 Intense Pitch Black 🤎 Rebel Brown 💙 Power Blue 💜 Wild Plum #benefitcosmetics #BADgalBANG! #mascara #new
🖤✨ TAUPE SMOKE ✨🖤 Easily recreate this stunning #trendingwithtoofaced look Global Celebrity Makeup Artist Daniel @chinchilla created! 😉 🖤 Born This Way Mini Palette in Cold Smolder Nudes 🖤 Killer Liner shade Taupe and Storm 🖤 Better Than Sex Mascara 🖤 Cloud Crush Blush in Velvet Crush 🖤 Chocolate Soleil Melting Bronzing and Sculpting Sticks in Chocolate Soufflé #trendingwithtoofaced #toofaced #tfcrueltyfree …
This is your sign to treat yourself to CHOCOLATE 😍💖 Add warmth & dimension by easily tapping it on where the sun naturally would hit! Did we mention our Chocolate Soleil Melting Bronzing & Sculpting Sticks also smell just like Chocolate-Covered Oranges!! 🍊🍫 Tap to shop! #toofaced #tfcrueltyfree #tfchocolate
Meet your ultimate summer duo ☀️✨ Our beauty balm and stick highlighter are here to give you that blurred, glowing complexion you’ve been dreaming of. Dive into the season with a flawless glow! #ABHbeautybalm
The get un-ready routine is just as important as the get ready routine ☀️ Here’s a breakdown on how we cleanse, treat, moisturize, protect to get you where you need to go!
Perfect your skin, simplify your routine 🌟 Our Beauty Balm tinted skincare stick offers a glowing, blurred complexion with light, natural coverage—like your skin, but better. Model wearing Beauty Balm shade 10 #ABHbeautybalm
Which lippie is your favorite in the maracuja fam? Our maracuja juicy lip plump is an all-in-one plumping balm, gloss, color & hydrating treatment with buildable coverage & a glossy plump finish! Get yours at tarte.com, or in-stores @sephora @ulta! https://bit.ly/4d6vCxM #tartecosmetics #rethinknatural
https://bit.ly/4aWqmuw 👈 Get your makeup routine in check with tarte Cosmetics! 💄✨ Tune in to shop products for your face, eyes and lips at catch up on the shows you missed and discover where shopping comes alive on the QVC & HSN Streaming Service: https://bit.ly/3nVGmXI
Flavor Unlocked! Welcome new Strawberry Balm Dotcom to your Top Shelf! 🍓Made with the original Balm Dotcom formula, it’s jammy and bright, reminiscent of a bowl of creamy, whipped ricotta topped with ripe strawberries 👄 bit.ly/strawberry-bdc pic.twitter.com/j6p2r319hV
i’m just a girl pic.twitter.com/IPRanQZGHd
an earth day slay 💙💚 pic.twitter.com/IEAJJ4cOF0
The Beneverse just called. BADgal BANG! is now available in 3 cosmic colors 💜💙🤎 pic.twitter.com/kAVliMn2Pf
What are YOU picking up from our Friends & Family sale on toofaced.com?! 🤭✨ Shop now!! #toofaced pic.twitter.com/ydBBs2s7hj
This is your sign to treat yourself to CHOCOLATE 💖 Add warmth & dimension by easily tapping it on where the sun naturally would hit! Did we mention our Chocolate Soleil Melting Bronzing & Sculpting Sticks smell just like Chocolate-Covered Oranges! 🍊🍫 Tap to shop! #toofaced pic.twitter.com/DhzYRoecrK
oh hey, everyone! *sweeps away the cobwebs*
35 Likes • 2 RetweetsShade matching perfection, just like Golloria's reaction! 🙌 Face Bond Triple Power Foundation: 💜24 HR wear 💜Formulated with 3% Niacinamide 💜Formulated with self-setting powder 💜40 shades from fair to deep + a range of undertones 💜Waterproof, humidity proof, + sweat-proof pic.twitter.com/bpYJXaLjw9
Springtime makeup vibes: Are you leaning towards fresh, natural looks or bold, colorful statements? 🌸 👀
20 Likes • 3 RetweetsIt's a sign from the Beneverse 🪐✨ Bestselling @benefitcosmetics BADgal BANG! mascara has officially landed in three limited-edition colors! 💙 Power Blue 💜 Wild Plum 🤎 Rebel Brown Available now exclusively at Ulta! pic.twitter.com/UllURxKb1u
tell us about your first time falling in love with shape tape 🥹
14 Likes • 2 Retweetsgot tarte HQ going up on a tuesday! 🥳 pic.twitter.com/oT8EBLzVry
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.