Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 4.54k engagements. L'OrΓ©al Paris is topping the charts with more than 16.4k engagements per post on their 164 posts in the last 30 days.
#IGiveMAC...because #IWearMAC. Watch danna put a bow on her favourite #MACHoliday goodies...and ruin her manicure along the way.
lutz_huelle_paris gave us the Gift Of Gold at #PFW. Key Makeup Artist marieke_thibaut mixed Pigment in Gold with Fix+ and used a 184S Brush to create imperfect metallic streaks across lids. This look is holiday (liquid) gold. #MACTrend #MixedMetals #MACHack #MACBackstage #IWearMAC
Routines to match your fragrance, as told by first.gloss π¨
Collect βem all! mini_brands_official x ultabeauty is here with the cutest mini versions of your beauty faves! Seriously, could they be any cuter?! π Available in Ulta stores and online!
Sisters who smell good. A night out with devonleecarlson and sydneylynncarlson wearing Glossier You RΓͺve, a lush and dreamy gourmand that smells like fever dream. Smells like: plum Butter, Toasted Almond, Iris, Sandalwood, Ambrox. Available now at Glossier and sephora spacenk sephorauk meccabeauty coming soon
Flawless made easy! kendalljennerβs secret to a 24/7 perfected look? The 24HR Infaillible Foundation in a Powder β is your go-to for seamless, long-lasting coverage and powder-smooth perfection. Get yours at the link in bio. - LβOrΓ©al Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting #LOrealParis #LOrealMakeup #Makeup #Infaillible #PowderFoundation #FullCoverage …
NEW SHADE ALERT! π¨ Lip Velvet in Blackberry has arrived to shake things up! π Bold, weightless, and bursting with full-pigment matte magicβget ready to serve your fiercest pout yet! #ABHLips #ABHLipVelvet #AnastasiaBeverlyHills
ice queen activated βοΈ serve up some serious chill this spooky szn with our new Butter Gloss Metallic Gloss in Ice #NYXCosmeticsStoleHalloween #NYXCosmeticsHalloween #NYXCosmetics
You guys have been loving the ultabeauty x mini_brands_official collab so much, that weβre giving away a PR mailer with mini & full-size products! Enter for a chance to win 6 Ulta Beauty x Mini Brands packs, a tartelette in bloom palette, maneater mascara, & a voucher to shop your shape tape shade for FREE! π€© To …
buy our Apple inspired palette ;) #toofaced #trcrueltyfree
Your holy grail tint just met its custom charm match π€Β The ultimate trio of essentials for on-the-go. β β Phone βοΈβ Keys βοΈβ Benetint βοΈπβ β For a limited time, shop it now at ultabeauty!β β #benefitcosmetics #benetint #ultabeauty
We were beyond excited to meet our besties at the Amazon Creator Summit! π€ Stay tuned for more behind-the-scenes moments of our upcoming events! π #amazoncreatorsummit πΈ Photos by happymonday
π» GIVEAWAY ALERT π» we're kicking off spooky season by giving 3 of YOU our ENTIRE Halloween collection! π you're notttt gonna wanna miss out on this one babesβ¦. Here's how to enter: π Follow @nyxcosmetics π©·Like and comment on this post π Tag one of your besties! πΈοΈ comment a π on our recent posts for bonus entries! US Only. …
Level up your skincare routine with the Bright Reveal Exfoliant Peel, the Snake Peel! Itβs a gentle, at-home exfoliant peel that improves hyperpigmentation, texture, and dark spots for brighter, clearer skin. #SnakePeel #LOrealBrightReveal #Exfoliation #Skincare
Itβs CVSβs big Hair Color event and you donβt want to miss it! This week only, buy 2 LβOreal Paris products and get $8 off + $4 ExtraBucks. Grab your favorites like Superior Preference for luxurious, lasting color, or Magic Root Cover Up for quick root coverage between coloring sessions. Shop now at @ https://www.cvs.com/shop/l-oreal-paris-magic-root-cover-up-temporary-concealer-spray-prodid-1013375?skuId=458992&cgaa=QWxsb3dHb29nbGVUb0FjY2Vzc0NWU1BhZ2Vz&cid=ps_bea_pla&gclid=Cj0KCQjwr9m3BhDHARIsANut04ZBONYFNf6ejF2WmhWNWuHACRQdNpgZtIlqA2Shw9xg_eEk_-WkCqAaAn7pEALw_wcB&gclsrc=aw.ds
ice queen activated βοΈ serve up some serious chill this spooky szn with our new Butter Gloss Metallic Gloss in Ice #NYXCosmeticsStoleHalloween #NYXCosmeticsHalloween #NYXCosmetics
NEW SHADE ALERT! π¨ Lip Velvet in Blackberry has arrived to shake things up! π Bold, weightless, and bursting with full-pigment matte magicβget ready to serve your fiercest pout yet! Shop now! https://anastasiabeverlyhills.visitlink.me/-D5Z8g #ABHLips #ABHLipVelvet #AnastasiaBeverlyHills
Two reasons why we β€οΈ the holidays ^^ Sugar and Spice Mini Eyeshadow Palettes are here to help you slay for the rest of the year! πβ‘οΈβοΈβ‘οΈπΎβ¨ Each palette comes packed with 9 full-pigment shades and our easy-to-blend formula, so youβre always ready to serve festive looks! Shop now! https://anastasiabeverlyhills.visitlink.me/IMxx6D #ABHSugarandSpice #AnastasiaBeverlyHills
Pucker up for fall with our Lip Injection Maximum Plump Gloss in the limited-edition shade Caramel Apple β plump, glossy, and oh-so-tempting! ππ Tap to shop! #toofaced #tfcrueltyfree
Routines to match your fragrance, as told by @first.gloss π¨
Fall in love with this deliciously scented NEW Caramel Apple shade of Lip Injection Maximum Plump! β¨π This gorgeous caramel brown with gold and copper shimmer is here for a good time, not a long time! Run, don't walk! π #toofaced #tfcrueltyfree #toofacedlipinjection
SURPRISE! π₯³ Our Friends & Family Sale starts now! Get 30% off our bestselling products on benefitcosmetics.com from now until Friday, 10/11. πβ β Tag a friend to let them know!β β #benefitcosmetics #sale
A huge THANK YOU to everyone who participated in our #stormoflove 12-hour TikTok Live! To the creators who jumped at the opportunity to help out, to those who watched our live & to the tartelettes who purchased product & donated - none of this would have happened without you. Because of you, we were able …
We were beyond excited to meet our besties at the Amazon Creator Summit! π€ Stay tuned for more behind-the-scenes moments of our upcoming events! π #amazoncreatorsummit
g2g, CABS ARE HERE!!! π @DJPaulyD pic.x.com/AgHCzVELpD
ice queen activated βοΈ serve up some serious chill this spooky szn with our new Butter Gloss Metallic Gloss in Ice pic.x.com/F2GLghNRFg
would u rather have to wear glitter on ur face every day or wear neon makeup every day ???
28 Likes β’ 1 Retweetsare u a lip gloss or lip oil person ??? honestly i might be both π€ pic.x.com/1skRe8mjfZ
which makeup bag do you resonate with the most? π€π€ pic.x.com/d1BpNigLASpic.x.com/d1BpNigLAS
Meet one of our beloved ABH Pets: Pumpkin Bartholomew π pic.x.com/cHIWP5DtBipic.x.com/cHIWP5DtBi
Reply if ABH was your first brow product π«Ά
22 Likes β’ 0 RetweetsSURPRISE! π₯³ Our Friends & Family Sale starts now! Get 30% off our bestselling products on benefitcosmeics.com from now until Friday, 10/11. πβ β Tag a friend to let them know!β β #benefitcosmetics #sale pic.x.com/Y0Jwd5wOT0pic.x.com/Y0Jwd5wOT0
Prime Day is HERE!! πππ We're celebrating our first @amazon Prime Day with up to 30% off some of our most iconic products including our Better Than Sex Mascara in Original and Waterproof, Foreplay Mascara Primer, Lip Injection Extreme, and Maximum Plump! β¨ #toofaced pic.x.com/bdOLgnBT6M
Can I add βThe POREfessionalβ to my @LinkedIn title?
9 Likes β’ 0 RetweetsBestie wake up, new Benetint phone charm just dropped πββοΈπ¨
9 Likes β’ 0 Retweetswhat's your favorite shape tape formula?
6 Likes β’ 0 RetweetsReady to see how you stack up to your industryβs top social performers? Review the latest metrics on channels, engagement, post types, and more.