Live Social Media Benchmarks for
Makeup

Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.

In the Past 30 Days...

POSTS PER company
PER WEEK
40.3
ENGAGEMENTS
PER POST
15.7k
ENGAGEMENT RATE
PER POST
0.22%

In the last 30 days, the average company in the Makeup landscape has grown their audience by 0.3%. Glossier grew faster than everyone else, with 2.5% growth! On average, each post in this landscape earns more than 15.7k engagements. MAC Cosmetics is topping the charts with more than 36.7k engagements per post on their 93 posts in the last 30 days.

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The 2019 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

Read the report