In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by -0.4%. On average, each post in this landscape earns more than 5.60k engagements. Glossier is topping the charts with more than 14.3k engagements per post on their 93 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
75.6k Likes • 13.5k Comments
#GIVEAWAY ALERT! 🚨 We're treating 3 lucky beauties to the full collection of our Lip Lingerie XXL 😍💄 Here’s how to enter: 💋 FOLLOW nyxcosmetics 💋 LIKE this post 💋 TAG a friend 💋 It's THAT easy US Only. Official #Sweepstakes Rules: No purchase necessary. You must be over 13 years, a legal US resident. Starts at 12:30 PM PT …
60.7k Likes • 7.34k Comments
Happy FLASH GIVEAWAY Day! 🥳 Enter to WIN ALL 5 #NorvinaCosmetics Pro Pigment Palettes - including the NEW Volume 5! This rainbow of palettes features vibrant professional-grade shades for any kind of look - from everyday soft glam to full-on artistry. 💜 🧡 💙 💖 👾 💜 ONE WINNER + A FRIEND WILL RECEIVE: 💜 🎉 ALL …
62.6k Likes • 889 Comments
Who said a neutral lip can’t make a supreme style statement? Rock the dramatically defined #LipContour trend to your next occasion with a full spectrum of fresh and universally flattering shades made to match every skin tone – and every mood. #MACTrend #MACPowderKiss
58.3k Likes • 2.84k Comments
In lalalalisa_m’s world, the matte look you love moisturizes your lips, too! Experience a weightless kiss of moisture-matte colour with LISA’s most-loved shades of #MACPowderKiss. LISA wears: 💋Powder Kiss Liquid Lipcolour in Elegance Is Learned 💋Powder Kiss Soft Matte Eye Shadow in A Little Tamed, My Tweedy and Strike A Pose 💋Extended Play Gigablack Lash 💋Brushstroke 24-Hour Liner in …
42.3k Likes • 6.97k Comments
GIVEAWAY! 🎉 We’re SO excited to partner with our friends cluse to give TWO lucky babes the ULTIMATE beauty prize pack! 😍 Prize pack includes: toofaced Better Than Sex Mascara, Better Than Sex Eyeliner, Born This Way The Natural Nudes Eye Shadow Palette, Lip Injection Maximum Plump, and cluse Féroce Petite Watch, Esstentielle Rope Bracelet, and …
2.14k Reactions • 88 Comments • 78 Shares
Who said a neutral lip can’t make a supreme style statement? Rock the dramatically defined #LipContour trend to your next occasion with a full spectrum of universally flattering shades. #MACTrend #MACPowderKiss https://bit.ly/3vr1UfW
2.13k Reactions • 75 Comments • 76 Shares
Line and #LipContour with Lip Pencil in Spice, then shade in the centre with Lip Pencil in Soar. Two top-sellers, one on-trend look 🙌. #MACTrend https://bit.ly/3cKhU5X
1.38k Reactions • 31 Comments • 35 Shares
Need an everyday nude lip that'll go with any look? We got you covered. @rania_bellamarie_mua gets a soft, pigmented pink lip look using #AnastasiaBeverlyHills Matte Lipstick in "Kiss" https://bit.ly/2UxHxh7 💋 Our Matte Lipsticks currently come in over 30 shades and help create the perfect velvety-smooth lip for any occasion!
1.33k Reactions • 27 Comments • 30 Shares
Our Teddy Bare 🐻 eye shadow palette gives new meaning to the term "bedroom eyes." 😜 Cozy up with these luxurious highly pigmented warm shadows. Perfect for summer nights! 💫 Shop here: https://bit.ly/3zzUDgZ #toofaced #tfcrueltyfree
1.13k Reactions • 38 Comments • 29 Shares
Babes! Add a little flame to your game with our Light My Fire Mini palette. 🔥 Play with lit shades for a look SO hot you’ll be lookin’ straight fire!! Shop here: https://bit.ly/3cQQyeL #toofaced #tfcrueltyfree
13.6k Likes • 5.75k Retweets
In LISA’S world, the matte look you love moisturizes your lips, too! Experience a weightless kiss of moisture-matte colour with Powder Kiss Liquid Lipcolour in Elegance Is Learned. #MACLovesLisa #MACPowderKiss bit.ly/3wz2jOK pic.twitter.com/kjBwExwCmf
12.7k Likes • 5.48k Retweets
LISA puts her Powder Kiss look in lights with the two-in-one power of our best-selling luminous moisturizer and liquid highlighter. Get LISA’s good-for-skin glow with Strobe Cream! #MACLovesLisa #MACPowderKiss #MACStrobeCream bit.ly/3cT4DIt pic.twitter.com/lCwcocTZxL
840 Likes • 518 Retweets
#GIVEAWAY ALERT! 🚨 We're treating 2 lucky beauties to the full collection of our Lip Lingerie XXL 😍💄 Here’s how to enter: 💋 FOLLOW @nyxcosmetics 💋 LIKE + REPOST this post 💋 TAG a friend + #Sweepstakes US Only. See below for Official Rules. pic.twitter.com/zmZq60U9bB
456 Likes • 295 Retweets
#GIVEAWAY ALERT! 🚨 We're throwing it back with some of our iconic classics with a fresh twist 🙌 5 lucky beauties will win a box of our new new 😍 Here’s how to enter: 💗 FOLLOW @nyxcosmetics 💗 LIKE + REPOST 💗 TAG a friend + #Sweepstakes US Only. See below for Official Rules. pic.twitter.com/TgoCOto8gA
Name ONE ABH Product you MUST bring with you on any vacation or getaway. GO! 👇👇👇
172 Likes • 2 Retweets
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.