In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 3.06k engagements. L'Oréal Paris is topping the charts with more than 11.4k engagements per post on their 81 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
106k Likes • 1.50k Comments
The pace of an athlete, the vision of an entrepreneur, and the sensitivity of an artist. He embodies the true meaning of worth, stay tuned to welcome our new Global Ambassador. #lorealparis #lorealparisfamily #newambassador #worthit
95.6k Likes • 1.22k Comments
Monaco’s pride on the world stage: L’Oréal Paris is proud to partner with Charles Leclerc as our new Global Ambassador. charles_leclerc represents a new generation of men who understand what self-worth means and stand alongside women in that belief. #lorealparis #lorealparisfamily #newambassador #worthit
11.2k Likes • 27.7k Comments
tarte x comfrt PR MAILER GIVEAWAY has officially landed ✈️ and it’s worth over $2,500 - 5 of you will win‼️ All you have to do is: 💜 Like this post 💜 Follow tartecosmetics, comfrt and itsmaureenkelly 💜 Comment a ✈️ emoji 1 comment = 1 entry 1 story repost = extra entry ‼️ BONUS ENTRY ‼️ Fill out the form in our …
31.4k Likes • 166 Comments
Goth 4 Goth? We’re back in the MAC Archives with gabbriette revisiting cult classics from the dark and dramatic garethpughstudio collection 🖤 Which ones are going in your eBay cart? Watch the full MAC Archives episode now on YouTube – link in bio.
8.13k Likes • 165 Comments
Which 90s MAC product are you still dreaming about? Catch gabbriette in the MAC Archives reminiscing over a few of her faves. (Frost Lipstick, you will always be famous.) Watch the full MAC Archives episode now on YouTube – link in bio.
882 Reactions • 299 Comments • 108 Shares
Got any empties? Bring 'em in ♻️ Back-To-MAC is partnering with @plasticsforchange to help reduce plastic waste around the world. Drop off your empty MAC products in-store and get a free limited-edition makeup bag – made from 100% recycled plastic. Every return keeps waste out of landfills and gives discarded materials a second life. Simple as that. *Available …
697 Reactions • 40 Comments • 9 Shares
comment your answers! 👀 #nyxcosmetics #lipgloss #beautytok
611 Reactions • 33 Comments • 24 Shares
Fat, creamy pigment with a cusion-soft blurred finish? Say less… Available in 17 shades 😉😍 #nyxcosmetics #nyxprofessionalmakeup
281 Reactions • 5 Comments • 14 Shares
luminous, sun-kissed skin starts here ☀️😘 With two buildable, blendable shades get a natural-looking glow from our iconic Sun Bunny Blushing Bronzer! 🩷✨ Available now on toofaced.com Which shade are you grabbing? 🌟Sun Bunny: Luminous Tan 🌟Strawberry Bunny: Luminous Pink 🌟Sunset Bunny: Luminous Coral 🌟Fuchsia Bunny: Luminous Fuchsia #toofaced
180 Reactions • 5 Comments • 13 Shares
💗 We made your favorite lash look even sweeter 🤎🎀 Meet the new chocolate shade of Ribbon Wrapped Lash Mascara for extreme length, lift that lasts all day, and easy warm-water removal. Available now on toofaced.com #toofaced
569 Likes • 108 Retweets
Your new BODY glow routine? 24h hydration, infused with skin-loving ingredients, drippin in bronze shimmer oil. Hot Girl Certified✔️ @theestallion pic.x.com/wHVCHiZVk0
468 Likes • 104 Retweets
A day in the life on set for Fat Oil Body! @theestallion pic.x.com/1ANk0rTjuH
249 Likes • 41 Retweets
the secret to that @theestallion glow? Caramelt Mami. And jic you didn’t believe us, we put it to the test 😉 pic.x.com/JLZKJXzvRP
35 Likes • 5 Retweets
fat matte state of mind 😌 @ultabeauty pic.x.com/RObkK666x0pic.x.com/RObkK666x0pic.x.com/RObkK666x0
40 Likes • 0 Retweets
a glow like no other ✨ pic.x.com/ixZaTQqu7z
113k Likes • 1.18k Comments • 7.83k Shares
Excellence. Resilience. Elegance. A new icon of performance is joining the L’Oréal Paris family. He embodies the true meaning of worth. Any guesses? #lorealparis #lorealparisfamily #newambassador #worthit
98.9k Likes • 705 Comments • 10.4k Shares
Réponse à @Fredrica We are proud to welcome @Charles Leclerc as our new Global Ambassador! Charles represents a new generation of men standing as true allies to women’s worth. A modern, confident vision of masculinity. #lorealparis #newambassador #worthit
23.4k Likes • 60 Comments • 174 Shares
Replying to @Minnie Did Gabbriette just spill on her wedding makeup? 👀 Watch @gabbriette bring back the Perverted Pearl collection from 2002 - straight from the MAC Archives. Watch the full MAC Archives episode now on YouTube.
7.41k Likes • 44 Comments • 63 Shares
Replying to @serena If @gabbriette’s first lip kit ends up on eBay, we’ll be there. Join her in the MAC Archives as she tells the story of her first-ever MAC collab. (And keep an eye out for the next one 😉) Watch the full video NOW on YouTube.
993 Likes • 178 Comments • 45 Shares
I like to keep it mysterious these days…
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