In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. MAC Cosmetics grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 6.91k engagements. Glossier is topping the charts with more than 13.4k engagements per post on their 72 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
105k Likes • 381 Comments
💙 💙 💙 delia.maite perfects her look with all the #AnastasiaBeverlyHills essentials: 💙 Brow Freeze styling wax 💙 Brow Powder Duo in "Medium Brown" 💙 Pro Pencil "Base 1" 💙 Loose Setting Powder 💙 Iced Out Highlighter 💙 💙 Which of these do you have in your collection? Tell us in the comments!💙 💙
60.4k Likes • 312 Comments
Let’s talk about our NEW Teddy Bare Eye Shadow Palette! 🍯 #toofaced #tfcrueltyfree ✨ NEW modern slimline palette format ✨ Special Ingredients: Manuka Honey & Cinnamon ✨ NEW speckled metallics to deliver a one-of-a-kind multi-dimensional look
54.1k Likes • 272 Comments
✨ AVAILABLE NOW! ✨ Cuddle up with our NEW Teddy Bare Collection! Our Eye Shadow Palette is full warm, luxurious colors inspired by cuddles from your softest Teddy Bear!! #toofaced #tfcrueltyfree
46.6k Likes • 82 Comments
Moisturizing Moon Mask wishes you a restful evening of restoration 😴
39.8k Likes • 210 Comments
eyelinerinmyveins frames this turquoise #EOTD using our Lift & Snatch Brow Tint Pen in 'Espresso' 🦋✨ • #nyxcosmetics #nyxprofessionalmakeup #crueltyfreebeauty #veganformula
10.2k Reactions • 1.07k Comments • 4.36k Shares
🤣🤣🤣
11.9k Reactions • 311 Comments • 320 Shares
I’m not crying, you’re crying 💗
1.77k Reactions • 156 Comments • 112 Shares
🧸 JUST DROPPED 🧸 Bare it all with our NEW Teddy Bare Eye Shadow Palette full of warm buttery mattes and multi-dimensional metallics!! PLUS smells like Honey Graham Crackers!! Available now here: https://bit.ly/2OwvyB2 #toofaced #tfcrueltyfree
1.16k Reactions • 10 Comments • 20 Shares
Doing the most and we're here for it! 💗💛 @delia.maite gets a bold Spring-ready look with this flawless brow, radiant glow, and ultra-glossy lip. Brow Freeze styling wax, DIPBROW Pomade, Crystal Gloss in "Glass," and Iced Out Highlighter. 💗💛
1.06k Reactions • 42 Comments • 34 Shares
✨ AVAILABLE NOW! ✨ Cuddle up with our NEW Teddy Bare Collection! Our Eye Shadow Palette is full warm, luxurious colors inspired by cuddles from your softest Teddy Bear!! Shop here: https://bit.ly/39SY3Ab #toofaced #tfcrueltyfree
2.48k Likes • 652 Retweets
Me telling myself I'll go to bed early tonight pic.twitter.com/hnpqiv41mX
Sending you all good vibes for this week ✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨
1.51k Likes • 431 RetweetsShout out to everyone who gets their winged liner perfectly even on the first try.
1.14k Likes • 158 Retweetscurrently scouring the internet for content creators & up and coming artists....😉
767 Likes • 30 Retweets
561 Likes • 52 Retweets
FRIDAY MOOD! 🌈 @maeva_mue brings the energy we all need right now with Brow Freeze styling wax, DIPBROW Pomade in "Medium Brown." pic.twitter.com/bfSXqMlGHP
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.