In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.2%. Smashbox grew faster than everyone else, with 4.7% growth! On average, each post in this landscape earns more than 2.63k engagements. Glossier is topping the charts with more than 8.00k engagements per post on their 62 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
56.6k Likes • 566 Comments
Soft purple #CandyPastels are perfect for an on-trend, daytime dazzle 💜✨. Dew it up in a luminous lilac look by: 1️⃣Glossing lips with Lustreglass Lipstick in Not Humble, Just Bragging 2️⃣Sweeping cheeks with bouncy Glow Play Blush in Totally Synced #LipCombo #MACPerfectPairs #MACTrend #MACLustreglass #MACGlowPlay #Regram makeupbyesra
40.4k Likes • 368 Comments
WHEN ‘HEAVENLY’ HITS THE INNER CORNER 🤩🤌🏾 >>>>> Instantly brighten your look with this metallic platinum gold with multi-dimensional reflects ✨ Tap to shop #ROSEMETALS NOW! ❤️🔥 #AnastasiaBeverlyHills
30.2k Likes • 265 Comments
The #beforeandafter that highonlifestylee (she/her) gave us with this one 😮💨❤️🔥 GTL using Brow Wiz, Brow Freeze, and our Precision Tweezers! #AnastasiaBeverlyHills
25.2k Likes • 552 Comments
The 🔑 to a #GalaxyGlow? Glitter, obviously. Makeup Artist caylabliss shows you how to add a pop of opulence to your inner corners in three simple steps with: 🛸 Dazzleshadow Liquid in Diamond Crumbles 🛸 Glitter in 3D Pink #Regram: maccosmeticscanada Makeup Artist: caylabliss #MACTrend #MACHack #MACHacks #ProTip #MakeupHack
18.2k Likes • 58 Comments
The minute it turns 11am on a Sunday 😎
1.55k Reactions • 19 Comments • 50 Shares
Class is in session. 👩🏫 #NYXProfessionalMakeup PRO Artist @andreasantiago teaches how to make our brows full and fluffy with our Fill and Fluff Eyebrow Pomade Pencil • #nyxcosmetics #nyxprofessionalmakeup #crueltyfreebeauty
696 Reactions • 6 Comments • 16 Shares
#ROSEMETALS is officially available to shop for our early access crew 🥀😈 You know what to do with the link in our bio 👆🏼 #AnastasiaBeverlyHills
629 Reactions • 3 Comments • 11 Shares
GOLDEN👏🏾 GRUNGE 👏🏾GLAM 👏🏾 Apply #RoseMetals shades Nova and Noble for this golden bronze look and deepen with Waterproof Crème Color in Jet✨ Shop NOW: https://bit.ly/3Dc2qWo! Also used: ⛓Pro Pencil Base 2: https://bit.ly/3rZFVOM ⛓Lash Brag Mascara: https://bit.ly/3I1pyqr ⛓Lip Liner in Chai: https://bit.ly/3IbMSS8 ⛓Matte and Satin Lipstick in Soft Brown and Butterscotch: https://bit.ly/3rVs5Ne ⛓Peachy Lip Gloss: https://bit.ly/355usUu #AnastasiaBeverlyHills #ABHLips
218 Reactions • 256 Comments • 13 Shares
#GIVEAWAY ALERT We're snatchin' 1 lucky beauty's brows with a bundle of our holy grails! Here's how to enter: 💫 FOLLOW @nyxcosmetics 💫 LIKE this post 💫 TAG a friend US Only. No purchase necessary. You must be 16+ & a legal US resident. Starts at 12:30 PM PT on 9/24/22 and ends at 12:30 PM PT on 9/26/22. …
342 Reactions • 25 Comments • 22 Shares
The ultimate lipstick fantasy 🤝 lipstick by the newest M·A·C Maker, @liakimhappy! The fan-favourite dancer has curated a limited-edition Matte burnt orangey red Lipstick shade all on her own – encapsulated in galactic-inspired 🪐 packaging, designed and signed by the M·A·C Maker herself. #MACMaker #Regram: b_bangg_ *Available in select markets. Check your local handle for more info!
532 Likes • 140 Retweets
#GIVEAWAY ALERT We're snatchin' 1 lucky beauty's brows with a bundle of our holy grails! Here's how to enter: 💫FOLLOW @nyxcosmetics💫LIKE this post💫TAG a friend US Only. You must be 16+ & a legal US resident. Starts at 12:30 PM PT on 9/24/22 and ends at 12:30 PM PT on 9/26/22. pic.twitter.com/zKfbivgebO
❗️normalize casually wearing red lipstick❗️
250 Likes • 37 Retweetsfinishing my makeup in the car is an extreme sport
205 Likes • 31 Retweets
127 Likes • 12 Retweets
🍴GLAMOUR IS SERVED🍴. Ready to see what’s on our holiday menu? Chloe Cherry saved you a seat…#MACHoliday #MACBubblesAndBows pic.twitter.com/pZOdTNV4Vz
98 Likes • 5 Retweets
🎃 🎃 🎃 🎃 🎃 🎃 🎃 🎃 🎃 🎃 🎃 🎃 🎃 lush 🎃 🎃 loves 🎃 🎃 pumpkins 🎃 🎃 🎃 🎃 🎃 🎃 pic.twitter.com/vJlnOeyB1s
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
