Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 1.52k engagements. Glossier is topping the charts with more than 3.47k engagements per post on their 73 posts in the last 30 days.
And don’t you forget it. (Don't worry, Lip Pencil and Lipglass are here to stay. That's our MOTHER.) #MACLipCombos
If you know, you know: it’s yellow, creamy, and causes lines around the block 👀 Coming soon to Glossier and sephora on 7/17 Get Early Access 7/14 on the sephora App
Our Fat Cheeks family is getting FATTER! 🍑 Get cheeked up in our FAT CHEEKS JUICY BLUSH! 🍑 Our first liquid dewy blush of its kind! Now in 8 freshly squeezed shades for dewy cheeks! let’s get into the deets: 🥝 infused with raspberry and kiwi oil + nourishing peptide infusions that are known for collagen support 💧 24h hydration …
the secret to juicy cheeks? FAT CHEEKS! #blushtok #newlaunch #newmakeup
She’s the BADDIE, she’s the CEO and her new lip kit is dropping soon 💋. Guess the it-girl in the comments now. #MACLipCombos
Artfully designed for life on the go – True Match, the compact-sized blush for effortless touch-ups anytime, anywhere. emilieyunillustrations #LOrealParis #LOrealParisMakeUp #TrueMatch
our idea of a perfect date 😉💖 sephora Products we bought: Travel Size Ribbon Wrapped Lash Mascara, Travel Size Better Than Sex Foreplay Lash Primer, Cold Ember Nudes Mini Eye Shadow Palette, Travel Size Super Coverage Concealer, Travel Size Lip Injection Extreme ✨ #toofaced #tfcrueltyfree #tfbornthisway
Our hearts are with everyone affected by the devastating floods💔 To support ongoing relief efforts, 100% of net proceeds from all tarte.com sales from 7/7–7/13 will be donated to World Central Kitchen, a non-profit organization already on the ground providing fresh meals & emergency support. We’re incredibly grateful for the first responders and volunteers working tirelessly to …
Create brows like a pro! slaybyjess shows us how to perfect your shape using Brow Wiz in Dark Brown. The Golden Ratio Method: ✨Start of the Brow: Align your pencil vertically from the center of your nostril up—this is where your brow should begin. ✨End of the Brow: Angle the pencil from the bottom outer corner of your nostril to …
Smooth things coming. Match with The POREfessional Foundation on 7/14 🩷 #benefitcosmetics #POREfessional
obsessed is an understatement. anggwells is glazed up in Traffic Jam + Silver Spooning ✨
Mondays call for bright eyes and voluminous lashes. Becca Under Eye Brightening Corrector keeps your eyes bright and awake, while Super Fan Mascara adds just the right amount of bold drama. Both are studio-tested to perform on camera, off camera, and wherever else your Monday takes you. #smashbox #mascara #concealer
MAC Lipglazer Glossy Liner in Candy Yum-Yum by @beautypapersmag
eelin sneaky… might send our latest drop to 1 of u 👀 drop ur pick below and i’ll decide monday morning!!! - ur social media manager #blushtok #newmakeup #nyxcosmetics
Day trips. Nights out. Our new glossy lip liner really gets *around*. Which #MACLipglazer hue is your new partner in shine? Pick the line that shines and matches your vibe: 🍬 Candy Yum-Yum (neon pink) 🔥 Lady Danger (vivid bright coral-red) ☕ Whirlin’ (dirty rose) 🌸 Velvet Teddy (deep-toned beige) 🍫 Root For Me! (cool deep neutral) 🍷 Nightmoth (blackened plum) 🍒 …
Our Fat Cheeks family is getting FATTER! 🍑 Get cheeked up in our FAT CHEEKS JUICY BLUSH! 🍑 Our first liquid dewy blush of its kind! Now in 8 freshly squeezed shades for dewy cheeks! let’s get into the deets: 🥝 infused with raspberry and kiwi oil + nourishing peptide infusions that are known for collagen support 💧 24h hydration …
Unstoppable beauty! Our L’Oréal Paris Ambassador, Kendall Jenner . #LOrealParis #LOrealParisFamily
🍫 Happy World Chocolate Day! 🍫 Celebrate the sweetest day of the year with our Better Than Chocolate palette — NOW ONLY $19! 💖 This palette is packed with creamy, cocoa-inspired shades that create the most naturally decadent looks you've ever experienced! Run, don't walk to toofaced.com to shop! 😍 #toofaced #tfcrueltyfree #tfchocolate
🚨 Prime Deal Alert! 🚨 Get ready to elevate your beauty routine because L'Oréal Paris has incredible deals on Amazon Prime across all your favorite categories: hair, skin, AND cosmetics! ✨ Whether you're looking for that perfect foundation, a rejuvenating serum, or a new shampoo for your hair, now's the time to stock up. #LOrealParis …
Gangs all here 🍒 ICYMI —Black Cherry Lip Line is finally back — online and in a Glossier store near you!
Soft warmth, fresh color—Smooth Blur Bronzer in Tropical Tan meets Magic Touch Blush Trio in Peach for the perfect summer combo. 🍑 #AnastasiaBeverlyHills #ABHSUMMER #ABHBLUSH #SmoothBlurBronzer
A fresh new bombshell enters the villa. Stay tuned on 7.14 💓
Mondays call for bright eyes and voluminous lashes. Becca Under Eye Brightening Corrector keeps your eyes bright and awake, while Super Fan Mascara adds just the right amount of bold drama. Both are studio-tested to perform on camera, off camera, and wherever else your Monday takes you. #smashbox #mascara #concealer
Blush girls just get it💅🤭 #newproduct #summerblush #tartecosmetics
feelin sneaky… might send our latest drop to 1 of u 👀 drop ur pick below and i’ll decide wednesday morning!!! - ur social media manager pic.x.com/IEVieDKaRJ
beach or pool ?!
38 Likes • 3 Retweets🍫 Happy World Chocolate Day! 🍫 Celebrate the sweetest day of the year with our Better Than Chocolate palette — NOW ONLY $19! 💖 Run, don't walk to toofaced.com to shop! 😍 #toofaced #tfcrueltyfree #tfchocolate pic.x.com/9ebmfHkvUmpic.x.com/9ebmfHkvUm
without knowing the product, which shade is ur favorite ??? help me choose! pic.x.com/pR41l1Diww
MAC Lipglazer Glossy Liner in Whirlin' by @beautypapersmag pic.x.com/I2EIDsc1kLpic.x.com/I2EIDsc1kL
✨ NEW KISSING JUICY TINTS ✨ Treat your lips to our new hydrating lip tint bursting with color and shine in 7 juicy scents! And then layer our Kissing Juicy Tint with our viral Kissing Jelly Gloss and thank us later 😉 Available now at @ultabeauty 💖 #toofaced #tfcrueltyfree pic.x.com/ubE66AG1EM
MAC Lipglazer Glossy Liner in Marrakesh by @beautypapersmag pic.x.com/cPvJxGl4ri
whats ur go to girl dinner
13 Likes • 0 Retweetsno keys.... just the essentials pic.x.com/hhXVaWmdGi
Your day to night POREfessional essentials ✨ Prime, powder, and set for flexible all-day wear. Then cleanse, nourish & hydrate for nightly refreshed skin. Grab yours at @sephora 💓 #benefitcosmetics pic.x.com/nln3APQ7Qjpic.x.com/nln3APQ7Qj
our new cream blush & lip multi-stick = your lazy girl summer over-blush obsession ☀️🩷👙🪼 pic.x.com/jQXphAyjkepic.x.com/jQXphAyjkepic.x.com/jQXphAyjkepic.x.com/jQXphAyjke
Your best summer skin 🤝 The POREfessional Power Powder #benefitcosmetics #porefessional pic.x.com/kogn2GEe1Vpic.x.com/kogn2GEe1V
Replying to @Hollylcaulfield #GRWMAC to play Nan in Apple TV+’s 'The Buccaneers' Season 2🧚. Makeup Artist @Jenny Rhodes-McLean showed us how she brought Nan's (Kristine Frøseth) soft glam makeup look to life on-screen to match the ‘A Midsummer Night’s Dream’ makeup theme for ‘The Buccaneers’ Season 2, Episode 3. Make her shimmery gold makeup and …
the secret to juicy cheeks? FAT CHEEKS! 🍑✨ shop now! 👛#blushtok #newlaunch #newmakeup #nyxcosmetics #CerealCerdik
Behind the lens with @carlossainz55. Hydra energetic in hand, focus on. #lorealparis #lorealparismenexpert #menskincare #hydraenergetic
Comment your favorite color…. U BETTER BE NICE‼️🚨 #tartecosmetics #maureenkelly #boss @Maureen Kelly
IYKYK: it’s yellow, creamy, and causes lines around the block 👀 Coming soon to Glossier and @sephora on 7/17 Get Early Access 7/14 on the Sephora App
trying on every fat cheeks shade with @alexa and we’re OBSESSED 😍 u need them all trust meeee 🍑#liquidblush #blushtok #newlaunch
New merch alert ☀️The Summer Capsule that’s about to become your entire personality. Shop Summer Baby Tee and terry cloth Summer Shorts with a built-in lip balm holder because *priorities.* #glossier #merch #Summer
i took “treat yourself” too seriously… @Ulta Beauty 😝 #toofaced #tfcrueltyfree
All Nighter Setting Spray 🤝 cry-proof makeup #urbandecay #allnighter #allnightersettingspray #settingspray #LoveIsland
Something smooth is hard launching soon. Stay tuned for 7/14 🩷 #benefitcosmetics #new #launch
#TikTokShop Exclusive 👀 Get the new Magic Touch Blush Trios and we’ll throw in a FREE A30 Pro Brush 🩷 Shade Berry/Rose on @glam_by_gigi_ ✨🌹 #ABHBlush #BeautyTok #Blushtok #blushhack #MakeupTips #GlamBase #ABHBeauty #mattemakeup #FlawlessFinish #deals4you #deals4youdays #freeshipping #makeup
You’re not leaving the beach without a selfie that eats. Here's how you get the perfect shot every time. #selfietips #smashbox
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