In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 1.56k engagements. Glossier is topping the charts with more than 3.92k engagements per post on their 76 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
33.8k Likes • 705 Comments
You’re not dreaming, Banana Pudding Balm Dotcom is real 🍌 It’s the collab you never saw coming but can’t stop thinking about. Our most iconic balm meets magnoliabakery’s cult-favorite dessert. Early access on the Sephora App 7/14. Available at Glossier and sephora 7/17. Sign up at the link in bio to be notified!
14.8k Likes • 314 Comments
If you know, you know: it’s yellow, creamy, and causes lines around the block 👀 Coming soon to Glossier and sephora on 7/17 Get Early Access 7/14 on the sephora App
12.9k Likes • 233 Comments
And don’t you forget it. (Don't worry, Lip Pencil and Lipglass are here to stay. That's our MOTHER.) #MACLipCombos
9.95k Likes • 591 Comments
She’s the BADDIE, she’s the CEO and her new lip kit is dropping soon 💋. Guess the it-girl in the comments now. #MACLipCombos
10.2k Likes • 97 Comments
Our Fat Cheeks family is getting FATTER! 🍑 Get cheeked up in our FAT CHEEKS JUICY BLUSH! 🍑 Our first liquid dewy blush of its kind! Now in 8 freshly squeezed shades for dewy cheeks! let’s get into the deets: 🥝 infused with raspberry and kiwi oil + nourishing peptide infusions that are known for collagen support 💧 24h hydration …
751 Reactions • 148 Comments • 18 Shares
MAC Lipglazer Glossy Liner in Candy Yum-Yum by @beautypapersmag
445 Reactions • 179 Comments • 5 Shares
eelin sneaky… might send our latest drop to 1 of u 👀 drop ur pick below and i’ll decide monday morning!!! - ur social media manager #blushtok #newmakeup #nyxcosmetics
456 Reactions • 108 Comments • 29 Shares
She’s the BADDIE, she’s the CEO and her new lip kit is dropping soon 💋. Guess the it-girl in the comments now. #MACLipCombos
455 Reactions • 27 Comments • 26 Shares
🚨 Prime Deal Alert! 🚨 Get ready to elevate your beauty routine because L'Oréal Paris has incredible deals on Amazon Prime across all your favorite categories: hair, skin, AND cosmetics! ✨ Whether you're looking for that perfect foundation, a rejuvenating serum, or a new shampoo for your hair, now's the time to stock up. #LOrealParis …
458 Reactions • 25 Comments • 11 Shares
Our Fat Cheeks family is getting FATTER! 🍑 Get cheeked up in our FAT CHEEKS JUICY BLUSH! 🍑 Our first liquid dewy blush of its kind! Now in 8 freshly squeezed shades for dewy cheeks! let’s get into the deets: 🥝 infused with raspberry and kiwi oil + nourishing peptide infusions that are known for collagen support 💧 24h hydration …
104 Likes • 5 Retweets
feelin sneaky… might send our latest drop to 1 of u 👀 drop ur pick below and i’ll decide wednesday morning!!! - ur social media manager pic.x.com/IEVieDKaRJ
beach or pool ?!
38 Likes • 3 Retweetslip liner markers - yes or no ?
50 Likes • 1 Retweets
46 Likes • 10 Retweets
🍫 Happy World Chocolate Day! 🍫 Celebrate the sweetest day of the year with our Better Than Chocolate palette — NOW ONLY $19! 💖 Run, don't walk to toofaced.com to shop! 😍 #toofaced #tfcrueltyfree #tfchocolate pic.x.com/9ebmfHkvUmpic.x.com/9ebmfHkvUm
48 Likes • 8 Retweets
MAC Lipglazer Glossy Liner in Whirlin' by @beautypapersmag pic.x.com/I2EIDsc1kLpic.x.com/I2EIDsc1kL
20.8k Likes • 71 Comments • 428 Shares
Replying to @Hollylcaulfield #GRWMAC to play Nan in Apple TV+’s 'The Buccaneers' Season 2🧚. Makeup Artist @Jenny Rhodes-McLean showed us how she brought Nan's (Kristine Frøseth) soft glam makeup look to life on-screen to match the ‘A Midsummer Night’s Dream’ makeup theme for ‘The Buccaneers’ Season 2, Episode 3. Make her shimmery gold makeup and …
15.9k Likes • 132 Comments • 1.98k Shares
the secret to juicy cheeks? FAT CHEEKS! 🍑✨ shop now! 👛#blushtok #newlaunch #newmakeup #nyxcosmetics #CerealCerdik
10.3k Likes • 162 Comments • 785 Shares
Behind the lens with @carlossainz55. Hydra energetic in hand, focus on. #lorealparis #lorealparismenexpert #menskincare #hydraenergetic
2.28k Likes • 42 Comments • 429 Shares
You’re not dreaming, Banana Pudding Balm Dotcom is real 🍌 Our most iconic balm meets @Magnolia Bakery’s cult-favorite dessert. Early access on the @sephora app 7/14. Available at Glossier and Sephora 7/17. Sign up at the link in bio to be notified! #magnoliabakery #balmdotcom
2.33k Likes • 91 Comments • 59 Shares
IYKYK: it’s yellow, creamy, and causes lines around the block 👀 Coming soon to Glossier and @sephora on 7/17 Get Early Access 7/14 on the Sephora App
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.