In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.3% growth! On average, each post in this landscape earns more than 2.71k engagements. MAC Cosmetics is topping the charts with more than 8.03k engagements per post on their 158 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
144k Likes • 5.18k Comments
olandria wears new MAC Studio Radiance Skin Tint Stick in Rich 1. Director and Photographer: Zhong Lin zhonglin_ Video Editor: Cobi Byrne cobibyrne Makeup Artist: Ngozi Edeme paintedbyesther Hairstylist: Mustafa Yanaz mustafayanaz Stylist: Hunter Clem hunterclem_ Music: “All Is Full of Love” (String Version) by bjork Shop now – online or at your nearest MAC Store. #MACStudioRadiance
76.4k Likes • 1.43k Comments
Serum-skin tint hybrid. True skin radiance. 24HR hydration + wear. tinistoessel wears new MAC Studio Radiance Skin Tint Stick in Medium 1. Director and Photographer: Zhong Lin zhonglin_ Video Editor: Cobi Byrne cobibyrne Makeup Artist: Lilly Keys lilly_keys Hairstylist: Mustafa Yanaz mustafayanaz Stylist: Hunter Clem hunterclem_ Music: “All Is Full of Love” (String Version) by bjork Available in Mexico in September and Brazil …
12.9k Likes • 136 Comments
The September 1st personality switch-up needs to be studied🎃😈👻 #nyxcosmetics #nyxprofessionalmakeup
11.3k Likes • 304 Comments
L’Oréal Paris is proud to become the Official Beauty Partner of CÉLINE DION PARIS 2026 shows, which celebrate a woman who has always embodied what it means to be worth it. #LOrealParis #WorthIt #OfficialBeautyPartnerCelineDionParis2026 celinedion
6.02k Likes • 109 Comments
Two acronyms, but one flawless result: HA meets PDRN for instant plump and glow. REVITALIFT FILLER HYALURONIC ACID & PDRN SERUM, on kendalljenner #LOrealParis #LOrealParisSkincare #RevitaliftSerum #PDRN
317 Reactions • 18 Comments • 14 Shares
The September 1st personality switch-up needs to be studied🎃😈👻 #nyxcosmetics #nyxprofessionalmakeup
296 Reactions • 11 Comments • 20 Shares
Highly recommend mixing Guava Glaze and Peachy Pamper🤤🍑🩷 #nyxcosmetics #nyxprofessionalmakeup
242 Reactions • 10 Comments • 15 Shares
The peachiest collection has entered the chat 🍑✨ Juicy, fresh, and oh-so-sweet, shop the new Peach Collection now on toofaced.com 🧡 #toofaced
195 Reactions • 2 Comments • 22 Shares
perfectly paired + perfectly sized for your makeup bag! 😍✨ Start with our NEW Born This Way Super Coverage Brighten & Correct Concealer, then go about your complexion routine with Born This Way Super Coverage Multi-Use Concealer for seamless, natural-looking coverage! 🩷 Shop now on toofaced.com #toofaced
189 Reactions • 4 Comments • 16 Shares
This shadow stick does everything. ✨ GLIDR Blended in about ninety seconds. Gravestone, Starcloud, Silverstone
9.80k Likes • 1.16k Retweets
Coming tomorrow. 9.3.2026 pic.x.com/O1ZtFGTi3Hpic.x.com/O1ZtFGTi3H
7.58k Likes • 1.75k Retweets
@LashaeAsh wears new MAC Studio Radiance Skin Tint Stick in Rich 1. Director and Photographer: Zhong Lin Video Editor: Cobi Byrne Makeup Artist: Ngozi Edeme @paintedbyesthr Hairstylist: Mustafa Yanaz @mustafayanaz Stylist: Hunter Clem @HunterClem_ Music: “All Is Full of Love” pic.x.com/yPp0CLRite
5.26k Likes • 1.10k Retweets
WE ALL WEAR MAC. Meet MAC Studio Radiance Skin Tint. A new serum-skin tint hybrid for true skin radiance plus 24HR hydration and wear. Available in 20 flexible shades. Aker Ajak André Lamoglia Anh Duong @anhduongart Bach Buquen Doja Cat @DojaCat ELLA from MEOVV Masai Russell pic.x.com/8eAJ0vQuU7
467 Likes • 74 Retweets
NEW! MAC Studio Radiance Skin Tint Stick A skin-enhancing formula for true skin radiance + all-day hydration. In a compact stick format you can take and apply on the go. Available in 20 flexible shades – for every routine. Swipe to find yours. Shop now – online or at your pic.x.com/X2GfOwHI1ppic.x.com/X2GfOwHI1ppic.x.com/X2GfOwHI1ppic.x.com/X2GfOwHI1p
102 Likes • 8 Retweets
@dojacat wears new MAC Studio Radiance Skin Tint Stick in Medium 2. Director and Photographer: Zhong Lin @zhonglin_ Video Editor: Cobi Byrne @cobibyrne Makeup Artist: Ivan Nuñez @shablamgela Hairstylist: Jared “JStayReady” Henderson @jstayready_ Stylist: Hunter Clem @hunterclem_ pic.x.com/dne90XC5At
12.5k Likes • 661 Comments • 238 Shares
Introducing MAC Studio Radiance Skin Tint Stick. A serum-skin tint hybrid for true skin radiance plus 24HR hydration and wear. Available now in 20 shades.
5.45k Likes • 598 Comments • 361 Shares
Replying to @Cindy Sea WE ALL WEAR MAC. Meet MAC Studio Radiance Skin Tint. A new serum-skin tint hybrid for true skin radiance plus 24HR hydration and wear. Available in 20 flexible shades. Aker Ajak @André Lamoglia Anh Duong @bách @Doja Cat @Masai Russell Mikiya Nakano @Olandria @RHEA RAJ @TINI @Violet Chachki Director and Photographer: Zhong Lin Makeup Artists: Lilly Keys, Ngozi …
1.23k Likes • 57 Comments • 13 Shares
who needs a restock i’ll send some of y’all some fat oils 😔 #relatable #restock #oddlysatisfying
1.23k Likes • 34 Comments • 17 Shares
Not enough product coming out of your MicroStroke? 👀 @anastasiasoare reads your reviews and shows exactly what to do to get the most out of your pen. Available now at @sephora! #ABHLips #KissTheory #AnastasiaBeverlyHills
621 Likes • 45 Comments • 11 Shares
i’m readyyyyyy 😈 #falltok #fallmakeup #brownlip
The Social Media Benchmark Report
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