Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 2.78k engagements. Glossier is topping the charts with more than 19.6k engagements per post on their 46 posts in the last 30 days.
We’re celebrating our new Balms #GlossierIRL! Come customize your own, free with any Balm Dotcom purchase at all our retail locations today (!) while supplies last. See you there 💕
The ‘H’ in R.I.C.H. = History, and we’re celebrating baileybass making HISTORY as a breakout actress in Avatar: The Way of Water, one of the highest grossing films of all time 🎬 At only 19 years old, she’s makin’ waves and breakin’ records! 🌎 #BLACKISRICH
You had us at mess-free application… Allow us to re-introduce the full line up of Balm Dotcom: Rose 🌹 Mango 🥭 Original 💗 Mint 🧊 Coconut 🥥 Wild Fig 🌿 Birthday 🎂 Berry 🫐 Lavender 💜
There’s never a dull moment with #MACHyperReal ✨. Give skin a healthy-looking glow with our NEW Hyper Real SkinCanvas Balm™ Moisturizing Cream that: ✨Strengthens and protects skin’s barrier ✨Smooths skin immediately and over time ✨Soothes and prevents visible irritation ✨Creates a supple, petal-soft complexion #MACSkinArtistry #MACSkincare #Regram: maccosmeticsusa
M·A·C Locked Kiss Ink🤝Hyper Real Fresh Canvas Cleansing Oil 🔓💄☁️✨. Unlock our longest-wearing liquid lipstick with our NEW gentle yet effective cleansing oil that’s formulated to dissolve even the most stubborn makeup formulas. #MACLockedKissInk #MACHyperReal #MACSkincare
Can’t resist that first slick down with Brow Freeze and the Brow Freeze Applicator 😮💨🙌🏾 Tap to shop this look ✨ Model: claudiarivera2083 (she/her) Makeup by: rahelimakeup (she/her) #AnastasiaBeverlyHills #ABHBrows
And that’s what we call perfection. Try it for yourself at the link in bio. - L’Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting #LOrealParis #LOrealMakeUp #ColorRiche #MatteLipstick #Lipstick #WorthIt
The only date I'm going on this week is with our brow experts 💗 Book a service on benefitcosmetics.com for a cute little refresh! 👉 Brow Wax 👉 Brow Tint 👉 Brow Lamination 👉 Lip Wax 👩🎨: nnursema #benefitcosmetics
The answer is yes you do. 🛍️ Drop a 💜 if you've grabbed your #UDQuickie. Shop QUICKIE 24HR MULTI-USE CONCEALER now at UltaBeauty or tap to shop! 💁♀️: thebeautyradar #UDQuickie #repost #TapItBuffItDone #newlaunch #newproduct #bestconcealer #2023concealer #fullcoverageconcealer #bestconcealerbrush #naturalconcealar #hydratingconcealer #newmakeup #newmakeupproduct #newcomplexion #newyear #2023 #Ulta #ultabeauty
Sculpted & snatched. 😍⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Get the look ft. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔️sculpt tape™ contour ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔️shape tape concealer™⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔️cloud cc cream⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔️blush tape (coming soon)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔️sketch & set brow pencil ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔️maracuja juicy glow pen⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✔️maracuja juicy lip plump⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LOVE IT or return it for FREE on tarte.com! #rethinknatural #crueltyfree
Pink is just THAT girl 😜💅💖 #toofaced #tfcrueltyfree
Raise your hand if you know why this lipstick shade is so special💄💡✨ (If you don't know, learn all about Be Seen on smashbox.com | Link in bio)
Your secrets are safe with the kissproof, transfer-proof, waterproof formula of NEW #MACLockedKissInk 24HR Lipcolour in our most-wanted shades. Shop now!
Your 🗝️ to 24 hours of Ruby Woo ❤️💋. Introduce your lips to kissproof #MACLockedKissInk in Ruby True. #MACRubyWoo
Valentine's Day is coming up 😘 Get ready for your date night looks on AnastasiaBeverlyHills.com ! Featured: Liquid Lipstick in American Doll https://bit.ly/3hbJ2Nn 💋
Congratulations to Camila Cabello on her Grammys nomination. Get her soft glam look using #LOrealParis products – True Match Foundation, Infallible Grip Eyeliner in Black, Colour Riche Intense Volume Matte Lipstick in shade Le Nude Admirable and the iconic Elnett Hairspray.
💓 it's giving major v-day vibes 💓 Our NEW Pinker Times Ahead Collection is the perfect gift to give to your galentines, that special someone, or even a treat for yourself! 🥰🎁 Shop here: https://bit.ly/3RIIXSN #toofaced #tfcrueltyfree
capture daydreams in a palette with our NEW Pinker Times Ahead Eye Shadow Palette! ☁️✨💖 14 multi-finish eyeshadows with a buttery, creamy texture! Shop now here: https://bit.ly/3RvyKsx 🥰 #toofaced #tfcrueltyfree
A lippie for every purse, nightstand, & occasion. 💋 maracuja juicy lip is an all-in-1 vegan balm, gloss, color & treatment! #rethinknatural #crueltyfree
@lydiafowler’s (she/her) sparse brow routine will get you right every time 👏🏾 😍 Products used: ✨Brow Freeze https://bit.ly/3Bw6JJt ✨Brush 12 https://bit.ly/3MNwA4S ✨DIPBROW Pomade in Ash Brown https://bit.ly/3IbFhD6 ✨Magic Touch Concealer in 4 https://bit.ly/3LK8Tde
*beep beep* Vivid Brights coming through. Drive safe, babes! 💥
When every shelf is your Top Shelf 🙃
About last night....face card game on point Coco Jones 🤎 Look by the talented @basedkenken using a full face of #UrbanDecay. What was your fave moment from last night? 🏆 #grammys #grammys2023 #cocojones #UrbanDecayPartner #lamua #UDQuickie #ANSS #ANSSVitC #ESPP #NakedHeat #NakedWildWest #SpaceCowboy #UD247 #UDVice
NEW Fluff Up Brow Wax making way to your makeup bag and vanity 😍 The newest member of our brow family is this creamy, flexible wax that styles & texturizes brows to achieve fluffy volume! Shop it here now 🤗 #benefitcosmetics
Congratulations to @Camila_Cabello on her Grammys nomination. Get her soft glam look using #LOrealParis products – True Match Foundation, Infallible Grip Eyeliner in Black, Colour Riche Intense Volume Matte Lipstick in shade Le Nude Admirable and the iconic Elnett Hairspray. pic.twitter.com/ccT7jcflwa
you can only use 1 for the rest of your life. which are you choosing? pic.twitter.com/kp578XboDn
📸 reply with a photo of your last make-up look in your camera roll... no cheating!
265 Likes • 10 Retweetsi'm nosy. tell me ur relationship status and i'll recommend a lip combo
283 Likes • 18 Retweetsyou can only choose one: blush or bronzer? 👀
233 Likes • 7 RetweetsOur bath bombs and their problems, Valentine's Day edition😎💘 pic.twitter.com/vuZKPplJcr
what do you prefer, shopping online or in person?
92 Likes • 2 Retweetscapture daydreams in a palette with our NEW Pinker Times Ahead Eye Shadow Palette! ☁️✨💖 14 multi-finish eyeshadows with a buttery, creamy texture! Shop now here: bit.ly/3jwOZsH 🥰 #toofaced #tfcrueltyfree pic.twitter.com/mIDJ4JFEdd
where my night owls at? 🌙🦉
128 Likes • 7 RetweetsYour secrets are safe with the kissproof, transfer-proof, waterproof formula of NEW #MACLockedKissInk 24HR Lipcolour in our most-wanted shades. Shop now! pic.twitter.com/HyrdBk8jGQ
are you a mini or full size girly? 🤏☁️✨💓 pic.twitter.com/p4D8T2OJRM
Your 🗝️ to 24 hours of Ruby Woo ❤️💋. Introduce your lips to kissproof #MACLockedKissInk in Ruby True. #MACRubyWoo pic.twitter.com/MFZ3199uOm
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