In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.1%. Glossier grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 2.76k engagements. Glossier is topping the charts with more than 15.4k engagements per post on their 61 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
48.7k Likes • 319 Comments
1M likes and we'll change our name 👀🤣 #AnastasiaBeverlyHills
46.9k Likes • 165 Comments
#dadsofglossier we love you! 🤳 california_martian
35.3k Likes • 9.36k Comments
#GIVEAWAY ALERT! 🚨 Congrats to our winner mrs.jonezz 💖💋💄
18.8k Likes • 48 Comments
Spring essentials 💐
18.4k Likes • 137 Comments
'90s lips are trending and we have the perfect matte and satin shades that look flattering on everyone 😌 💄Rose Brown Satin Lipstick: when you don't want to fully commit to brown and love a smooth satin finish 💄Toffee Matte Lipstick: you'd rock a bold brown lip 24/7 and ESP love when it's matte 📸: makeupby.faz #AnastasiaBeverlyHills #ABHLips
304 Reactions • 417 Comments • 14 Shares
#GIVEAWAY ALERT! 🚨 Attention lippie lovers, we are treating 3 beauties to our new Lip PR Box 💋 Here's how to enter: 💄 FOLLOW @nyxcosmetics 💄 LIKE this post 💄 TAG a friend US Only. Official #Sweepstakes Rules: No purchase necessary. You must be over 16 years, a legal US resident. Starts at 5:00 PM PT on May 9, …
647 Reactions • 41 Comments • 15 Shares
The 90's thin brow is back on trend😱 Are we here for it?🤔🙋♀️ https://bit.ly/3dZBbkn @ whitneykshepherd (IG) shows how she creates these 90's-inspired brows using our #AnastasiaBeverlyHills 🖤Brow Freeze https://bit.ly/3Bw6JJt 💞Brow Freeze Applicator https://bit.ly/3MM9RWT 🖤Brow Powder Duo in Taupe https://bit.ly/33sZdSX 💞Brown Pen in Soft Brown https://bit.ly/3HTp2ut Jump on this trend with our #ABHBrows collection here🖤-> https://bit.ly/3dZBbkn + get a FREE Shimmer …
512 Reactions • 52 Comments • 53 Shares
Stranger Things 🤝 our all-new M·A·C collection! Step into the Upside Down or transport to the hallways of Hawkins High where playful colours collide with subversive shades in our most transformative lineup yet. #MACStrangerThings @Netflix @StrangerThingsTV https://bit.ly/3FIg2Z0
283 Reactions • 2 Comments • 10 Shares
'90s lips are trending and we have the perfect matte and satin shades that look flattering on everyone 😌 💄Rose Brown Satin Lipstick: when you don't want to fully commit to brown and love a smooth satin finish 💄Toffee Matte Lipstick: you'd rock a bold brown lip 24/7 and ESP love when it's matte 📸: @makeupby.faz #AnastasiaBeverlyHills #ABHLips
218 Reactions • 20 Comments • 32 Shares
who would watch this? 😂
1.65k Likes • 454 Retweets
#GIVEAWAY!🚨We are treating 3 beauties to our new Lip PR Box 💋 FOLLOW @nyxcosmetics LIKE this post TAG a friend US Only. #Sweepstakes Rules: You must be over 16 years, a legal US resident. Starts at 5:00 PM PT on May 9, 2022 and ends at 5:00 PM PT on May 10, 2022 pic.twitter.com/HTSggo2EnT
Something strange is coming…
366 Likes • 47 RetweetsWhat was the first ABH product you purchased 👀⬇️
146 Likes • 2 RetweetsM·A·C Lipglass has always been that girl…and is STILL that girl.
270 Likes • 59 Retweets
257 Likes • 20 Retweets
this is our #MultiverseOfMadness pic.twitter.com/3ANuVkqHFv
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
