In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.3% growth! On average, each post in this landscape earns more than 2.54k engagements. MAC Cosmetics is topping the charts with more than 9.01k engagements per post on their 176 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
89.3k Likes • 1.55k Comments
Serum-skin tint hybrid. True skin radiance. 24HR hydration + wear. tinistoessel wears new MAC Studio Radiance Skin Tint Stick in Medium 1. Director and Photographer: Zhong Lin zhonglin_ Video Editor: Cobi Byrne cobibyrne Makeup Artist: Lilly Keys lilly_keys Hairstylist: Mustafa Yanaz mustafayanaz Stylist: Hunter Clem hunterclem_ Music: “All Is Full of Love” (String Version) by bjork Available in Mexico in September and Brazil …
86.7k Likes • 1.48k Comments
Star quality meets true skin radiance. olandria wears Studio Radiance Skin Tint Stick in Rich 1. Director and Photographer: Zhong Lin zhonglin_ Product Photographer: Olivia Haudry oliviahaudry Makeup Artist: Ngozi Edeme paintedbyesther Shop now – online or at your nearest MAC Store. #MACStudioRadiance
6.37k Likes • 12.3k Comments
Plot twist! You can have a taste of eurosummer too 💖 One lucky winner will have a chance to win the travel bundle that was gifted to our Benebaddies during our recent trip to Paris and London ✈️ How to enter: 1️⃣ Follow benefitcosmetics 2️⃣ Like this post 3️⃣ Tag your travel buddy The winner will receive: 💖 3 shades of …
13.7k Likes • 80 Comments
MUST. SWATCH. EVERYTHING!!! 💋 ultabeauty
12.9k Likes • 207 Comments
Introducing... Party Animals!🐆👄🦓🪩🐇💋🐅 This collection is everything you need to unleash your inner party animal. Bold color, wild prints, unexpected details and endless ways to transform. Swipe through the lineup, and checkout the details below⬇️ - SFX Sticks, Giving Ghost - SFX Sticks, Coco Cult - SFX Sticks, Pink Potions - SFX Stix, Gilded Grave - SFX Stix, Silver Scream - …
572 Reactions • 14 Comments • 20 Shares
Skipped straight to sweater weather. Kiss Theory / Magnetica
409 Reactions • 17 Comments • 16 Shares
NEW! MAC Studio Radiance Skin Tint Stick A skin-enhancing formula for true skin radiance + all-day hydration. In a compact stick format you can take and apply on the go. Available in 20 flexible shades – for every routine. Swipe to find yours. Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://mac-cosmetics.visitlink.me/37sfcz
210 Reactions • 7 Comments • 8 Shares
Introducing... Party Animals!🐆👄🦓🪩🐇💋🐅 This collection is everything you need to unleash your inner party animal. Bold color, wild prints, unexpected details and endless ways to transform. Swipe through the lineup, and checkout the details below⬇️ - SFX Sticks, Giving Ghost - SFX Sticks, Coco Cult - SFX Sticks, Pink Potions - SFX Stix, Gilded Grave - SFX Stix, Silver Scream - …
207 Reactions • 3 Comments • 4 Shares
Glides on. Melts in. This creamy, serum-to-balm formula evens and softens skin so you can get ready in a minute. Have you picked up your new MAC Studio Radiance Skin Tint Stick yet? Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://mac-cosmetics.visitlink.me/7PWCBF
158 Reactions • 9 Comments • 12 Shares
Its hard to choose a favorite of Kiss Theory Ivelina Stefanova
7.30k Likes • 1.77k Retweets
@LashaeAsh wears new MAC Studio Radiance Skin Tint Stick in Rich 1. Director and Photographer: Zhong Lin Video Editor: Cobi Byrne Makeup Artist: Ngozi Edeme @paintedbyesthr Hairstylist: Mustafa Yanaz @mustafayanaz Stylist: Hunter Clem @HunterClem_ Music: “All Is Full of Love” pic.x.com/yPp0CLRite
3.05k Likes • 891 Retweets
Star quality meets true skin radiance. @olandria wears Studio Radiance Skin Tint Stick in Rich 1. Director and Photographer: Zhong Lin @zhonglin_ Product Photographer: Olivia Haudry @oliviahaudry Makeup Artist: Ngozi Edeme @paintedbyesther Shop now – online or at your pic.x.com/TNSdQCjR0lpic.x.com/TNSdQCjR0l
474 Likes • 75 Retweets
NEW! MAC Studio Radiance Skin Tint Stick A skin-enhancing formula for true skin radiance + all-day hydration. In a compact stick format you can take and apply on the go. Available in 20 flexible shades – for every routine. Swipe to find yours. Shop now – online or at your pic.x.com/X2GfOwHI1ppic.x.com/X2GfOwHI1ppic.x.com/X2GfOwHI1ppic.x.com/X2GfOwHI1p
386 Likes • 108 Retweets
ELLA from MEOVV wears new MAC Studio Radiance Serum-Powered™ Cushion Foundation SPF50+/PA+++ in NC7. Director and Photographer: Zhong Lin Product Photographer: Olivia Haudry Makeup Artist: Umji Hong Hairstylist: Dami Jo Stylist: Shun Watanabe Available in select regions now. pic.x.com/sprqSAWU0Epic.x.com/sprqSAWU0Epic.x.com/sprqSAWU0Epic.x.com/sprqSAWU0E
247 Likes • 98 Retweets
Serum-skin tint hybrid. True skin radiance. 24HR hydration + wear. @TiniStoessel wears new MAC Studio Radiance Skin Tint Stick in Medium 1. Director and Photographer: Zhong Lin Video Editor: Cobi Byrne Makeup Artist: Lilly Keys Hairstylist: Mustafa Yanaz Stylist: Hunter Clem pic.x.com/afMM9ue8TF
3.70k Likes • 641 Comments • 712 Shares
Replying to @kiana65chess @Olandria wears new MAC Studio Radiance Skin Tint Stick in Rich 1. Shop now – online or at your nearest MAC Store. #macstudioradiance
1.13k Likes • 62 Comments • 35 Shares
NEW! MAC Studio Radiance Skin Tint Stick A skin-enhancing formula for true skin radiance + all-day hydration. In a compact stick format you can take and apply on the go. Available in 20 flexible shades – for every routine. Swipe to find yours. Shop now – online or at your nearest MAC Store. #MACStudioRadiance
509 Likes • 21 Comments • 9 Shares
doll lips every time 💋 #liphack #redlipcombo #affordablemakeup
479 Likes • 14 Comments • 9 Shares
should i do butter glosses next? 👀 #lipbalm #newmakeup
353 Likes • 18 Comments • 8 Shares
Discover @Eva Longoria's takes on our new TRUE MATCH HYALURON TINTED BALM, which feels like care and looks truly like her. #lorealparis #lorealparismakeup #foundation #makeuptips #naturalfoundation
The Social Media Benchmark Report
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