Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by -0.1%. Glossier grew faster than everyone else, with 0.1% growth! On average, each post in this landscape earns more than 2.76k engagements. Glossier is topping the charts with more than 10.7k engagements per post on their 37 posts in the last 30 days.
chappellroan wears M·A·C to perform at the #GRAMMYs. “It’s circus, it’s showgirl, it’s burlesque!” says Makeup Artist 1800andrewdahling. “I wanted this makeup to embody a campy circus vibe, but still beautiful and glamorous at the same time. We’re giving “Pink Pony Club” drama on this stage tonight and the makeup had to match!” Get her on-stage …
Call me hot not pretty. 💋 6x-nominee and Best New Artist chappellroan #GRWMAC for the #GRAMMYs in a romantic Victorian-inspired look wearing: Red Carpet Look 🖤Lip Pencil in Vino and Soar 🖤Retro Matte Liquid Lipcolour Metallics in Metallic Rose 🖤M·A·Cximal Sleek Satin Lipstick in Cyber 🖤Glow Play Cushiony Blush in Heat Index, True Harmony and Big Diva Energy 🖤Pro Palette Paintstick …
Ready to spread the love. Hello February 💖 #AnastasiaBeverlyHills
Words to live by... #ABHBrows #AnastasiaBeverlyHills
a face card that never declines and a WIN that hits different 🏆🐊 doechii’s red carpet glam was SERVING at the biggest night in music. makeup by deemakeupart: ✨ Face Bond Foundation - 36 + 39 mixed ✨ Quickie Concealer - 70WR + 80WO ✨ Face Bond Luminizer in High Profile + Half Baked ✨ Naked 2 Palette + 24/7 …
Glass skin goals? ✨ Achieved. The new Lumi Les Sticks deliver a reflective, glassy finish that everyone is obsessed with. Check it out how kendalljenner and maryphillips are getting the glow look! #LOrealParis #lorealparismakeup #LumiLesSticks
Valentine's Day is justtt around the corner which means you have a couple more days to place your orders to get your gifts delivered on time 💌 ✨ US: Order by 2/4, 12pm ET ✨ UK: Order by 2/7, 12pm ET
we got you bestie 🤗 #nyxcosmetics #nyxprofressionalmakeup #crueltyfree
when you need full coverage shape tape is THAT girl 👀 #shapetapenation
Experience the soft, natural glow of Cloud Crush Blush – your cheeks will thank you! 🌸✨ We just dropped 2 NEW shades, Super Candy Clouds, a cool-tone hot pink and Berry Dreamy, a deep berry! 😍 Which shade are you grabbing!? Let us know in the comments! ☁️ 💖 Global Celebrity Makeup Artist chinchilla 📸 yechika_hoo #toofaced #tfcrueltyfree
Go big, go bold, go BADgal Bounce 🤸♀️ Your lashes will do ALL the talking with our new mascara that pumps the volume up to 242% (!) for a dreamy look that’s full and fluffy. See the bounce for yourself & shop now at the link in bio! ☁️ #benefitcosmetics #BADgalBounce #mascara
Consider us influenced. The NEW Always On Setting Powder does it all: ✨ Blurs for a soft-focus finish ✨ No creasing. No caking. Just flawless wear. ✨ Locks makeup in place from AM to PM ✨ No flashback—only picture-perfect skin ✨ Controls oil & shine without drying Now available ultabeauty.
❌TOMORROW NIGHT❌ @marthastewart48, @juliafox and @tiffany_hbic_pollard will be LIVE and in the FLESH at the M·A·C Soho store signing nudes, taking pics and getting personal tomorrow..and YOU'RE INVITED. ❌PLUS, the first 100 attendees will have the exclusive opportunity to purchase the sold-out, viral Lip Pencil in Cool Spice. ❌FEBRUARY 6, 2025 | 4:30PM-8PM M·A·C Cosmetics SoHo 506 Broadway, New York, …
ready for a big fat kiss? 💋 #thebiggame #nyxprofessionalmakeup #nyxcosmetics
idk about u but i want them allll 💋💋💋 #lipgloss #lippieoftheday #nyxcosmetics
Winged eyeliner and a rocking chair 🪑🤭 Shop eyeliners and more! https://anastasiabeverlyhills.visitlink.me/MweOGE #AnastasiaBeverlyHills
Go big, go bold, go BADgal Bounce 🤸♀️ Your lashes will do ALL the talking with our new mascara that pumps the volume up to 242% (!) for a dreamy look that’s full and fluffy. See the bounce for yourself & shop now at the link in bio! ☁️ #benefitcosmetics #BADgalBounce #mascara
You deserve a little pampering 💖 This week only, Buy 1 Get 1 50% off all EverPure Hair Care at Walgreens. Stock up on healthy hair essentials! #LOrealParis #LOrealParisHaircare #EverPure Check it out here: https://www.walgreens.com/search/results.jsp?Ntt=L%27Oreal%20Paris%20Elvive%20hyaluron%20pure
We are excited to welcome our newest ambassador, Reneé Rapp. From Broadway to the top of the music charts, Reneé inspires us to embrace our true and creative selves. Welcome to the #LOrealParisFamily! #LOrealParis #NewAmbassador #WorthIt
Impeccable Foundation 🤝 Your skin = a match made in complexion heaven ✨ 25 shades thoughtfully crafted for diverse undertones, long-lasting coverage, and a natural velvet-matte finish. Need help finding your perfect shade? Reach out to findmyshade@anastasiabeverlyhills.com for personalized recommendations! Shop now! https://anastasiabeverlyhills.visitlink.me/iKhZcX #ImpeccableFoundation #AnastasiaBeverlyHills
Looking for the perfect glossy lip for Valentine’s Day!? 💘🎀😍 Our NEW Lip Injection Extreme Plumping Clicks deliver sheer-to-medium buildable color +8 hours of hydration with just one click! Tap to shop all 8 juicy shades now from toofaced.com!✨ #toofaced #tfcrueltyfree #toofacedlipinjection
ICYMI: shape tape is $16 RN 🪄 grab your go-to formula now at @ultabeauty & tarte.com 💜 📸 1 & 2: shape tape OG ✨full coverage ✨natural matte ✨great for oily skin girlies 📸 3 - 6: shape tape radiant ✨medium coverage ✨natural radiant finish ✨great for all skin types 📸 7 & 8: shape tape creamy ✨full coverage ✨moisturizing matte ✨great for dry skin
Neutrals, but make them bold 🤍 6 new 24/7 Waterline Eyeliner shades for lining, brightening, and making those eyes pop 😍 Available the NEW shades at urbandecay.com, Sephora and Ulta Beauty!
Consider us influenced. The NEW Always On Setting Powder does it all: ✨ Blurs for a soft-focus finish ✨ No creasing. No caking. Just flawless wear. ✨ Locks makeup in place from AM to PM ✨ No flashback—only picture-perfect skin ✨ Controls oil & shine without drying Now available @ultabeauty.
guess the palette 🔎 pic.x.com/SoEbbFxEzL
would u rather never wear lashes again or never wear lip liner again ???
43 Likes • 3 RetweetsRT so we can get this on HIS timeline *hint hint* pic.x.com/jDL0WCfVwj
this lip gloss was meant to find u bestie 😍 pic.x.com/DVdZF5oqpJ
would u rather: 🩷 perfect makeup that takes 3 hours 💋 decent makeup that takes 5 minutes
31 Likes • 2 Retweetsyes im fine just dreaming of warm summer days again pic.x.com/OiQejxaLvE
my boss just walked by so this is me pretending to work
30 Likes • 1 RetweetsNeutrals, but make them bold 🤍 6 new 24/7 Waterline Eyeliner shades for lining, brightening, and making those eyes pop 😍 Available the NEW shades at urbandecay.com, @Sephora and @UltaBeauty! pic.x.com/ltB5dr8Yxapic.x.com/ltB5dr8Yxapic.x.com/ltB5dr8Yxa
TDL •remind my self I’m a baddie & a cutie •go to ulta & buy shape tape for 50% off ikdr‼️‼️‼️
12 Likes • 1 RetweetsHumble brag: we discovered a new way to volumize lashes 💁♀️ Lashes with +242% more volume are the bouncy lashes you never knew you needed. You're welcome. *after 3 coats. instrumental test on 30 participants #benefitcosmetics #badgalbounce #mascara pic.x.com/z43kV7YLkDpic.x.com/z43kV7YLkD
the power of a good liner? unmatched 😍 Zoe Kim Kenealy switches it up with the new 24/7 Waterline Eyeliners 🤎🖊️ sexy sultry or doll like — what’s your pick? pic.x.com/HgfZxQI1Rr
Go big, go bold, go #BADgalBounce 🤸♀️ Your lashes will do ALL the talking with our new mascara that pumps the volume up to 242% (!) for a dreamy look that’s full and fluffy.
5 Likes • 0 RetweetsReady to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.