In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.2%. Compassion in World Farming grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 1.82k engagements. Monterey Bay Aquarium is topping the charts with more than 3.10k engagements per post on their 100 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
39.0k Likes • 1.58k Comments
Glue traps aren’t just deadly, they’re agonizing 💔 Here’s a heartbreaking #WorldRatDay reminder to never buy them. Help end the selling of glue traps now—link in our profile: https://peta.vg/332j
Here’s what they don’t tell you about making luxury bags. A worker shocked this crocodile with what appears to be a car battery before stabbing them and stealing their skin. This is why you should never wear exotic skins. Tap the link in our profile to learn more: https://peta.vg/33gc
38.3k Likes • 2.22k Comments
19.9k Likes • 53 Comments
pretty decent year for the kid so far, eh? 😏 colecaufield
13.1k Likes • 63 Comments
Future ncaaicehockey stars will be on full display Wednesday on nhlnetwork! #BAAG ✨
11.0k Likes • 51 Comments
Alright, who taught the otters how to use the clone tool in Phottershop? Throwback to rescued resident sea otter Ivy taking care of her surrogate pup 906 alongside fellow rescues 882, 883 and 893. Did you get to watch them when they were on the Sea Otter Cam? #MontereyBayAquarium #SeaOtters #PhotoMustBeOtterFocusItsSoFuzzy #IvyGivesAwwwwwardWinningSmooches #EvenSurroundedByOtterChaosLoveShinesThrough
60.1k Reactions • 2.16k Comments • 11.9k Shares
Sometimes we all need a spot of pampering. 🐑💚 📸 @sheepgenius on instagram
2.48k Reactions • 190 Comments • 481 Shares
Spending the best mustelidaes of our lives on the Sea Otter Cam
2.66k Reactions • 48 Comments • 227 Shares
Alright, who taught the otters how to use the clone tool in Phottershop? Throwback to rescued resident sea otter Ivy taking care of her surrogate pup 906 alongside fellow rescues 882, 883 and 893. Did you get to watch them when they were on the Sea Otter Cam?
1.54k Reactions • 22 Comments • 140 Shares
COLE WORLD. 🥶 Congratulations to Cole Caufield, the top NCAA men’s ice hockey player in the nation!
1.27k Reactions • 105 Comments • 159 Shares
All cows should be free to graze outside. 🐮🌱 We shouldn't have to keep saying this, but while cows continue to spend their whole lives confined inside we're going to.
1.15k Likes • 134 Retweets
alright who taught the otters how to use the clone tool in phottershop pic.twitter.com/2pPW76L25O
1.02k Likes • 105 Retweets
COLE WORLD. 🥶 Congratulations to @ColeCaufield, the top NCAA men’s ice hockey player in the nation! pic.twitter.com/JZpTfEBqXF
794 Likes • 98 Retweets
This photo of Jalapeño the murre as a chick is here to help you mussel through the week pic.twitter.com/kjYYvlAybW
405 Likes • 357 Retweets
This decision will mean life or death for ducks & geese. #Brazil’s Supreme Court is ruling on São Paulo’s ban on selling & producing foie gras—a cruel dish made by ramming pipes down birds’ throats & force-feeding them. RETWEET if you want the ban to be reinstated! pic.twitter.com/2quXBAuQ6h
396 Likes • 181 Retweets
Your dinner cost them their life. pic.twitter.com/9R16YlHz6b
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.