In the Past 30 Days...
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PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.3%. Canine Companions for Independence grew faster than everyone else, with 1.9% growth! On average, each post in this landscape earns more than 1.88k engagements. Nature Conservancy WA is topping the charts with more than 2.52k engagements per post on their 47 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
31.1k Likes • 6.68k Comments
As the FIFA World Cup makes headlines, a hidden horror is unfolding behind the scenes. Listen to the cries of sheer terror & yelps of pain as this dog is dragged away to be slaughtered—all to make the country more “appealing” to soccer fans 😔
32.4k Likes • 301 Comments
We’re just getting started. Introducing the first six members of the 2026 U.S. Olympic Men’s Ice Hockey Team 🇺🇸 #WinterOlympics
13.7k Likes • 350 Comments
How I want to respond to the excuses people make for buying instead of adopting animals.
6.04k Likes • 93 Comments
𝐄𝐈𝐂𝐇𝐄𝐋, 𝐐. 𝐇𝐔𝐆𝐇𝐄𝐒, 𝐌𝐀𝐓𝐓𝐇𝐄𝐖𝐒, 𝐌𝐜𝐀𝐕𝐎𝐘, 𝐁. 𝐓𝐊𝐀𝐂𝐇𝐔𝐊, 𝐌. 𝐓𝐊𝐀𝐂𝐇𝐔𝐊 Introducing the first 🇺🇸 six for the #WinterOlympics
1.78k Likes • 53 Comments
20 years of Lia Cirio ✨ Part I We’re celebrating Principal Dancer Lia Cirio’s 20th anniversary with Boston Ballet—two decades of power, artistry, and unforgettable performances. To honor her incredible journey, we surprised Lia with a commemorative book filled with photos spanning two decades of her career. What followed was a heartfelt trip down memory lane as …
2.93k Reactions • 389 Comments • 340 Shares
We’re just getting started. Introducing the first six members of the 2026 U.S. Olympic Men’s Ice Hockey Team 🇺🇸 #WinterOlympics Details: bit.ly/3HGQWyG
1.50k Reactions • 0 Comments • 151 Shares
Mid-week meditocean on the Moon Jelly Cam
1.16k Reactions • 0 Comments • 83 Shares
Feeling blue? 💙 Dive into the Open Sea Cam!
810 Reactions • 45 Comments • 181 Shares
Please join Chris Packham and call on Brittany Ferries to stop live exports ➡️ https://bit.ly/3SLmzJI
766 Reactions • 55 Comments • 98 Shares
Today, on Ban Live Exports International Awareness Day, we’re outside Brittany Ferries headquarters in Portsmouth to call on the company to reverse its appalling decision to resume live exports of farmed animals from Ireland to France. Add your voice, and tell ferry companies to stop live exports: https://bit.ly/3SLmzJI
6.50k Likes • 756 Retweets
We’re just getting started. Introducing the first six members of the 2026 U.S. Olympic Men’s Ice Hockey Team 🇺🇸 #WinterOlympics Details: bit.ly/3HGQWyG pic.x.com/bs7Ib4xRu4
Laika didn’t sign up to be a “space hero.” She was forced into a tiny capsule and shot into space to die alone in agony. Her story isn’t history, it’s a warning: don’t let more animals suffer in the name of “science!” peta.vg/42u1
694 Likes • 264 Retweets
788 Likes • 142 Retweets
𝐄𝐈𝐂𝐇𝐄𝐋, 𝐐. 𝐇𝐔𝐆𝐇𝐄𝐒, 𝐌𝐀𝐓𝐓𝐇𝐄𝐖𝐒, 𝐌𝐜𝐀𝐕𝐎𝐘, 𝐁. 𝐓𝐊𝐀𝐂𝐇𝐔𝐊, 𝐌. 𝐓𝐊𝐀𝐂𝐇𝐔𝐊 Introducing the first 🇺🇸 six for the #WinterOlympics pic.x.com/dvTRFm2pcg
797 Likes • 87 Retweets
Soon 👀 Check in at 1p ET as we unveil the first six players named to the 2026 U.S. Olympic Men’s Ice Hockey Team! 🇺🇸 #WinterOlympics pic.x.com/9zYBld7UDX
585 Likes • 281 Retweets
Please join @ChrisGPackham and call on @BrittanyFerries to stop live exports ➡️ bit.ly/45m7BRZ #BanLiveExports pic.x.com/TquDhNjN5e
2.00k Likes • 170 Comments • 83 Shares
The real cost of a burger is so much more than what you paid for it. Your cheat day should never cost someone their life. #GoVegan
366 Likes • 64 Comments • 13 Shares
Today, on #BanLiveExports International Awareness Day, tell Brittany Ferries to stop live exports. Use the link in bio to send them a message! #brittanyferries #banliveexports #portsmouth #animals #animalwelfare #animalrights #protest #compassion
276 Likes • 35 Comments • 12 Shares
How I want to respond to the excuses people make for buying instead of adopting animals.
269 Likes • 18 Comments • 4 Shares
HAPPENING NOW! 📣 Use the link in our bio to call on ferry companies to stop live exports. Today is #BanLiveExports International Awareness Day – please join us in speaking up for thousands of farmed animals. #brittanyferries #portsmouth #animalwelfare #animalrights #animals #loveanimals #protest #compassion #ciwf @Brittany Ferries
246 Likes • 4 Comments • 4 Shares
20 years of Lia Cirio ✨ Part I We’re celebrating Principal Dancer Lia Cirio’s 20th anniversary with Boston Ballet—two decades of power, artistry, and unforgettable performances. To honor her incredible journey, we surprised Lia with a commemorative book filled with photos spanning two decades of her career. What followed was a heartfelt trip down memory …
The Social Media Benchmark Report
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