In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 2.4%. Monterey Bay Aquarium grew faster than everyone else, with 10.0% growth! On average, each post in this landscape earns more than 1.85k engagements. PETA is topping the charts with more than 3.12k engagements per post on their 634 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
34.9k Likes • 1.38k Comments
Who told you that horses aren't harmed during carriage rides? Horses are forced to pull heavy carriages in extreme weather conditions, often leading to dehydration, injury, or death. Tap the link in our bio to urge New York City Council to ban horse-drawn carriages!
30.3k Likes • 4.16k Comments
FOOTAGE OF COLLAPSED NYC HORSE KEEPS SURFACING: The carriage driver of Ryder ignored passersby’s pleas to give him time & space to recover. The driver continued to hit & yank on the horse instead of letting him rest. This is NOT okay! Video credit: cestbon_nyc
25.3k Likes • 152 Comments
🔊 Talk about making an entrance, eh mets? 🎺
14.1k Likes • 26 Comments
when you forget to air out your gear 🥴
10.2k Likes • 35 Comments
Tfw Monday hits and you’re not ready for that first Zoom meeting of the day. #MontereyBayAquarium #IvyTheOtterIsAMondayMood #CanWeHitThePawsButtonOnThisWeek? #TodayIDontFeelLikeDoingAnythingIJustWantToFloatInTheKelp
10.6k Reactions • 123 Comments • 577 Shares
Absolutely rolling! #WorldJuniors 🇺🇸
7.59k Reactions • 102 Comments • 469 Shares
Three games. Three wins. #WorldJuniors 🇺🇸
1.87k Reactions • 42 Comments • 111 Shares
Soaring into the weekend like a brown pelican.
1.33k Reactions • 58 Comments • 98 Shares
We don't know who needs to know this (UK Government 👋) but caging animals is cruel, outdated and needs to stop.
1.34k Reactions • 22 Comments • 77 Shares
Tfw Monday hits and you’re not ready for that first Zoom meeting of the day.
2.18k Likes • 194 Retweets
Absolutely rolling! #WorldJuniors 🇺🇸 pic.twitter.com/SJp3uYEfVk
1.60k Likes • 131 Retweets
Three games. Three wins. #WorldJuniors 🇺🇸 pic.twitter.com/nrAjGwPegs
1.00k Likes • 337 Retweets
Only after his sick horse collapsed & he had to pull the carriage himself did this carriage driver feel what his horse feels 💔 pic.twitter.com/beUqSKObOE
694 Likes • 327 Retweets
Horses forced to pull heavy carriages in cities like New York walk alongside noisy cars expelling toxic fumes in all sorts of weather. Their health and safety is never the top priority. Horses don’t belong on city streets! TEXT NYC to 73822 to help PETA ban horse carriages! pic.twitter.com/g9Phl73UYO
563 Likes • 56 Retweets
Soaring into the weekend like a brown pelican. pic.twitter.com/VAtVjy2x3l
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
