In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 3.1%. USA Hockey grew faster than everyone else, with 17.7% growth! On average, each post in this landscape earns more than 5.31k engagements. Monterey Bay Aquarium is topping the charts with more than 10.9k engagements per post on their 53 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
24.9k Likes • 143 Comments
Would it even be Hockey Week Across America's USA Day without a shoutout to THE #WinterOlympics golden goal scorers? 🇺🇸 #HWAA
23.0k Likes • 1.03k Comments
This #NationalPigDay, come face to face with WHO you see as just a meal 💔 Babies born into suffering, piglets’ tails chopped off, & mothers unable to even turn around in farrowing crates—this is how your bacon begins. Leave them OFF your plate!
18.5k Likes • 46 Comments
The #WinterOlympics have delivered some of Team USA’s most iconic moments, and this year, two more were added to the legacy. Feb. 28, 1960 🥇 Feb. 24, 1980 🥇 Feb. 17, 1998 🥇 Feb. 22, 2018 🥇 Feb. 19, 2026 🥇 Feb. 22, 2026 🥇 History made. History remembered. History still being written. 🇺🇸
12.5k Likes • 2.22k Comments
Cheering for calf roping is cheering for a terrified baby to be slammed and tied up 💔
1.68k Likes • 21 Comments
Our goal: to help create the best possible climate future. And dance in front of the Kelp Forest. Join Monterey Bay Aquarium and Dr. Ayana Elizabeth Johnson ayanaeliza and participate in the possibility that we get it right. The future is counting on us. Saturday, April 18 7–10 p.m. Ages 18+ Tickets on sale at link in bio. Everything we …
36.4k Reactions • 919 Comments • 2.18k Shares
In Milan, the 2026 U.S. Paralympic Sled Hockey Team is chasing history, competing for a fifth straight and sixth overall gold medal. Their path was carved long before this #WinterParalympics, etched by the gold medalists of 2002, 2010, 2014, 2018 and 2022 🇺🇸 #HWAA
7.10k Reactions • 180 Comments • 253 Shares
Day ✌️ for the U.S. Paralympic Sled Hockey Team! #WinterParalympics
1.42k Reactions • 180 Comments • 74 Shares
A new Polish regulation gives every child the option of choosing a fully plant-based meal, made with whole foods like legumes and pulses. 🌱🙌
1.38k Reactions • 31 Comments • 104 Shares
🌊 Wave hello to the Bay Cam!
1.08k Reactions • 58 Comments • 81 Shares
Soak in the sunfish on the Open Sea Cam
3.69k Likes • 504 Retweets
Reaching new heights🥇 Laila Edwards needs no introduction for her on-ice skill, and continues to etch her name in the history books. With her gold-medal performance, she became the first Black American to win gold in ice hockey at the #WinterOlympics. 🇺🇸 #BlackHistoryMonth pic.x.com/rrw4wAmGKC
1.83k Likes • 124 Retweets
Did it all with his best friend by his side ❤️🥇 #WinterOlympics pic.x.com/cJOMhU9bW6
1.76k Likes • 186 Retweets
In January, the 2026 Under-18 Women’s National Team made history. Going undefeated, winning a record 10th gold and becoming the first team to never trail or tie in tournament history. Now that’s something to celebrate on #HWAA's USA Day 🇺🇸 pic.x.com/wjBAr8rppqpic.x.com/wjBAr8rppqpic.x.com/wjBAr8rppq
598 Likes • 301 Retweets
Experiments like these don’t solve human health problems. They fail again and again while animals pay the price. pic.x.com/oEWJq6Gq42
353 Likes • 194 Retweets
This monkey must have been in so much pain and so scared 💔 At @UW National Primate Research Center, monkeys like them have devices implanted into their brains and are killed, all inside these federally funded labs that have racked up violation after violation. pic.x.com/hUXVufaYuu
423 Likes • 98 Comments • 35 Shares
POV: You try to defend eating animals… and the logic just isn’t adding up 🤨 Major props to @Humane Vision for creating this legendary Incredibles-inspired breakdown, proving that humans shouldn’t eat other animals!
350 Likes • 37 Comments • 23 Shares
Breeding is a form of exploitation. If you truly love them, you’d never force them to go through that 😔
249 Likes • 0 Comments • 1 Shares
Sir Frederick Ashton’s The Dream brings Shakespeare’s enchanted world to life—where love misbehaves, magic reigns, and nothing is quite as it seems. Get tickets to see it on stage Mar 19 via the link in bio.
183 Likes • 4 Comments • 18 Shares
As climate change alters habitats and disrupts ecosystems, where will animals move to survive? Conservancy cartographer and analyst Dan Majka brought this data to life in a series of maps that show what corridors mammals, amphibians, and other animals will use as they move to new habitats under projected climate change. Inspired by wind maps …
132 Likes • 51 Comments • 7 Shares
That was a really hard watch. We can always count on @McDonald’s and its billionaire CEO to remind us why eating animals is so nasty 🤮
The Social Media Benchmark Report
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