In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by -0.1%. Canine Companions for Independence grew faster than everyone else, with 0.2% growth! On average, each post in this landscape earns more than 1.34k engagements. Monterey Bay Aquarium is topping the charts with more than 4.21k engagements per post on their 33 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
20.7k Likes • 2.12k Comments
This camel’s cries are devastating 💔 He is imprisoned in Egypt’s pyramid tourism industry, where he & other animals are beaten, exploited, & then slaughtered for meat 😔 Learn how camel rides are a death sentence 🔗 in bio
20.0k Likes • 1.08k Comments
Did your bearded dragon come from this hell hole? 😰 A whistleblower at this petsmart supplier found reptiles were treated like inanimate merchandise before being shipped and sold: left thirsty, sick, kept in filth, & left suffering from injuries. Bearded dragons, including babies, were often found dead. Tell animal trafficker PetSmart to STOP selling bearded dragons! 🔗 …
4.09k Likes • 16 Comments
The Top 🔟 teams in the USA Hockey/therinklive Men's College Hockey Polls are still locked in after the holiday weekend 🔒
3.46k Likes • 24 Comments
ESP: ¿En qué anda nuestro ink-reíble acuarista René Carbajal? ¡Mira a Tino, nuestro Pulpo gigante de California, completando su enriquecimiento con canasta sin enredar ni un solo brazo! 🐙 ENG: What’s our ink-redible Senior Aquarist René Carbajal been up to lately? Watch Tino, our giant Pacific octopus, pass his enrichment basket training with flying chromatophores! 🐙 …
3.15k Likes • 3 Comments
What a welcome from the Steel City. Thank you to the Pittsburgh Penguins for kicking off the 2024 U.S. Hockey Hall of Fame! #USHHOF
909 Reactions • 55 Comments • 71 Shares
It’s a beautiful day in the bayborhood with the Monterey Bay Cam
679 Reactions • 40 Comments • 63 Shares
Time for a bray-k with the Penguin Cam
360 Reactions • 13 Comments • 18 Shares
Congratulations to the following groups entering Team Training at the Southwest Region during the week of December 1, 2024! #servicedog #facilitydog #LeadWithIndependence
353 Reactions • 2 Comments • 24 Shares
𝟔𝟐 American players are appearing on PWHL opening weekend rosters this season!🇺🇸
192 Reactions • 4 Comments • 17 Shares
Did you watch yesterday’s Macy's Day Parade? #FutureServiceDog Rosie loves parades, especially the Rose Parade (can you guess why?). That's because Canine Companions is participating! Tune in at 8 a.m. PT / 11 a.m. ET on January 1, 2025, for the chance to see one of our veteran graduates and #volunteer puppy raisers with their future …
839 Likes • 126 Retweets
Ready to rep the red, white and blue. Team USA’s #4Nations Face-Off roster is set! 🇺🇸 Roster Details: bit.ly/49kwwoW pic.x.com/sO9WTzTvSK
230 Likes • 253 Retweets
Watching these baby elephants flinch before being STRUCK on the head is heartbreaking 💔 The Chitwan Elephant Festival has plans to revive this cruelty in December, but we can’t let that happen! Tell @nepaltourismb & @PM_nepal_ to end this cruel event! pic.x.com/7aoPjfocik
332 Likes • 148 Retweets
Just because we cannot hear their pain doesn't mean they don't feel it. Fish suffer like any other animal. pic.x.com/cRn3oTAevQ
Introducing the preliminary roster for the 2025 U.S. National Junior Team! 🇺🇸 #WorldJuniors
314 Likes • 83 Retweets
344 Likes • 62 Retweets
Follow rapper @sukihanagoat’s lead & ditch leather—you can still ‘eat’ with compassionate, vegan leather looks ✨❤️🔥 pic.x.com/0Q71Y5y703
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.