In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.1%. USA Hockey grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 1.34k engagements. PETA is topping the charts with more than 2.39k engagements per post on their 441 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
31.2k Likes • 1.64k Comments
Millions of baby sheep only live for 48 hours because of this 😢 Are you responsible? Via peta_australia
18.4k Likes • 613 Comments
Rabbits are one of the most beloved animals on the planet—why do humans keep hurting & killing them like this? 💔 #YearoftheRabbit
12.9k Likes • 50 Comments
In their All-Star era 🤩 #NHLAllStar
9.75k Likes • 35 Comments
Let’s have a round of appaws for sea otters—our favorite fuzzy ecosystem engineers—on this #WorldWetlandsDay! A recent study took a look at our landmark sea otter rehabilitation program and how it has supported the recovery of southern sea otter populations and the ecosystems they inhabit. Reintroducing rehabilitated otters into Elkhorn Slough resulted in the rapid resurgence …
5.61k Likes • 49 Comments
Week 20 of the USA Today/usahmagazine Men’s College Hockey Poll sees the top four teams holding strong with gophermhockey in the No. 1 spot!
1.06k Reactions • 115 Comments • 110 Shares
Bray hello to our newest African penguin, Gerry, on the Penguin Cam!
1.04k Reactions • 94 Comments • 74 Shares
Foie gras & fur farming have been banned on cruelty grounds in the UK, backtracking on plans to ban imports would be hypocritical.
1.01k Reactions • 15 Comments • 70 Shares
Hey—are you an oxygen-depleted countercurrent gas exchange? Cause you take my breath away 🦀💨 Crabs have an internal set of gills to breathe, just like fish—although they work a little differently. Fish have an opening behind the gills, so water can be drawn in through the mouth, flow over the gills and exit through an external …
679 Reactions • 31 Comments • 61 Shares
A life in a cage is no life worth living, yet this is how millions of farmed hens are kept in the UK. This is a nightmare we have to end.
469 Reactions • 37 Comments • 19 Shares
Paulo Arrais is taking the next leap in his career! After 13 years dancing with Boston Ballet, Paulo is retiring from his role as Principal Dancer and has been appointed to Full Time Faculty at Boston Ballet School’s Professional Division at Walnut Hill. “Dancing at Boston Ballet has been the biggest honor of my career,” said …
How heartless do you have to be to see a family of newborn chicks and make a joke about frying them to death twitter.com/Normaltie/stat…
798 Likes • 126 Retweets
484 Likes • 361 Retweets
Crack open the cruelty of eggs. pic.twitter.com/cyLO8j0Yx2
Bray hello to our newest African penguin, Gerry, on the Penguin Cam! twitter.com/i/broadcasts/1…
372 Likes • 45 Retweets
309 Likes • 28 Retweets
🇺🇸 at #NHLAllStar weekend! pic.twitter.com/Y3OGh2d8M9
256 Likes • 23 Retweets
All smiles ✅ All-Star vibes🤩 pic.twitter.com/rFa4HGCQFV
The 2022 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
