In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by <0.1%. American Cancer Society grew faster than everyone else, with 0.3% growth! On average, each post in this landscape earns more than 1.76k engagements. PETA is topping the charts with more than 3.20k engagements per post on their 597 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
39.9k Likes • 5.36k Comments
A cruel and heartless woman in #Montana was proud of herself for killing who she thought was a baby wolf, but was really a dog. Tap the link in our bio to see why there isn’t a difference 👉 https://peta.vg/3i09
39.9k Likes • 3.31k Comments
He tumbles over and over before getting up to find his broken, dangling legs can’t support him — underground horseracing puts horses through hell 💔 Help us shut it down now! Link in our profile to take action ➡️ https://peta.vg/3hzg
6.84k Likes • 18 Comments
The time has come to wish the pawesomest week of the year a frond furwell. We laughed, we groomed our fur, we squealed with delight… Even though Sea Otter Awareness Week may be over, otters have a place in our hearts year-round—so never fear! You can always find your otter friends here. #MontereyBayAquarium #SeaOtterAwarenessWeek #OtterlyUnfurgettable #NowWeNeedANapFurReal #HitTheSnootsButton
5.29k Likes • 14 Comments
Can we hit paws on this week? kthxbye #MontereyBayAquarium #SeaOtterAwarenessWeekTheSqueequel #GotterCaseOfTheMondays #MotivoceanLevelsImpawsiblyLow
5.26k Likes • 13 Comments
A big weekend of hockey ahead as we look at week 1️⃣ of the USA Today/ usahmagazine Men's College Hockey Poll!
1.83k Reactions • 44 Comments • 81 Shares
The time has come to wish the pawesomest week of the year a frond furwell. We laughed, we groomed our fur, we squealed with delight… Even though Sea Otter Awareness Week may be over, otters have a place in our hearts year-round—so never fear! You can always find your otter friends here.
846 Reactions • 36 Comments • 64 Shares
Meet Lilibet! (Queen of Canine Companions!) 🐶 To honor the legacy of Queen Elizabeth II, Canine Companions has named a puppy "Lilibet," which was the childhood nickname of Queen Elizabeth (and the name of her one-year-old great-granddaughter). Lilibet will grow up to become a #futureservicedog to provide great service to a person with disabilities - something …
872 Reactions • 15 Comments • 31 Shares
Can we hit paws on this week? OK thanks bye!
513 Reactions • 21 Comments • 38 Shares
PROGRESS: New caged farms for laying hens will be banned from next year & existing farms will start to be eliminated. Whilst this is really promising, the phase-out time for current farms is 12 years, so we must keep campaigning to make this happen sooner!
440 Reactions • 23 Comments • 28 Shares
Ben Musselman and Declan Farmer scored two goals apiece to lead the U.S. National Sled Team to a 9-1 victory over Team IPH in its opening game of the #IPHCup2022.
981 Likes • 157 Retweets
More good news for animals! 🎉🎉 Latvia have banned fur farming, so ultimately the four mink farms currently in operation are going to have to close. pic.twitter.com/zY7nfxabqg
Retweet if you know exploiting animals for entertainment, clothing, food, or science is wrong ✊
535 Likes • 435 Retweets
545 Likes • 234 Retweets
Don’t be the reason they suffer! #NationalLobsterDay Art by @VegamesOfficial pic.twitter.com/JViuv33nuf
537 Likes • 61 Retweets
The time has come to wish the pawesomest week of the year a frond furwell. We laughed, we groomed our fur, we squealed with delight… Though #SeaOtterAwarenessWeek is over, otters have a place in our hearts year-round—so never fear! You can always find your otter friends here. pic.twitter.com/e2u54Xj0X6
499 Likes • 53 Retweets
Can we hit paws on this week? kthxbye pic.twitter.com/p9yXWXwPoa
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
