In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.3%. Give the Kids World Village grew faster than everyone else, with 1.8% growth! On average, each post in this landscape earns more than 1.33k engagements. PETA is topping the charts with more than 2.62k engagements per post on their 502 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
48.4k Likes • 1.59k Comments
Happy ThanksVegan 🧡 Art by ChoiceBison
34.4k Likes • 3.86k Comments
Workers at a “humane” farm were caught dropkicking turkeys and pretending to rape them. Act now to stop stores from duping customers with myths about meat—link in our profile! https://peta.vg/3ajj
37.0k Likes • 138 Comments
When mom says the turkey's done 🙌
16.4k Likes • 693 Comments
Fit for gold 🇺🇸 We're so excited to unveil the 2022 Olympic & Paralympic TeamUSA jerseys! #Olympics | #Paralympics
4.86k Likes • 21 Comments
May your aPAWtite for sea otter content be saSEAated this day #MontereyBayAquarium #SetYourBellyTable #BeastsOfFeast #AMomOtterToHerPupEatPreyLove
2.02k Reactions • 148 Comments • 372 Shares
There’s alwaves relaxocean for sail on the Monterey Bay Cam
2.17k Reactions • 12 Comments • 206 Shares
Just a coupla sea nettles here to give you a glowing review ✨
1.15k Reactions • 24 Comments • 72 Shares
Welcome back Maddie Rooney! 👏 The #USWNT heads home with two-straight wins north of the border. #MyWhyTour 🇺🇸 Recap → http://bit.ly/3CM1l3K
905 Reactions • 11 Comments • 70 Shares
The #USWNT storms back from a two-goal deficit in the third to get an OT win in Kingston! #MyWhyTour Recap → https://bit.ly/3DGaCMc
577 Reactions • 34 Comments • 176 Shares
For the Wampanoags and many other American Indians, the fourth Thursday in November is considered a day of mourning, not a day of celebration. Because while the Wampanoags did help the Pilgrims survive, their support was followed by years of a slow, unfolding genocide of their people and the taking of their land. We’re sharing this article …
1.00k Likes • 311 Retweets
Keep your fists out of birds’ butts. #Thanksgiving pic.twitter.com/Alm19HrQ2i
883 Likes • 175 Retweets
Fit for gold 🇺🇸 Excited to unveil the 2022 Olympic & Paralympic @TeamUSA jerseys → bit.ly/3DOLBP3 #Olympics | #Paralympics pic.twitter.com/rlOpc6xI7q
1.48k Likes • 130 Retweets
👀 Tomorrow. 10a ET. 🇺🇸 pic.twitter.com/C03RqRUfC6
546 Likes • 243 Retweets
40 years ago today, following PETA’s undercover investigation into a government-funded monkey lab, Edward Taub was convicted in the country’s FIRST EVER criminal case of cruelty to animals by an experimenter. We won’t rest until EVERY animal is free from the cruelty of labs. pic.twitter.com/J0mGW14gIc
689 Likes • 113 Retweets
Just a coupla sea nettles here to give you a glowing review ✨ pic.twitter.com/9m4re6OPvf
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.