In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.3%. Canine Companions for Independence grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 1.46k engagements. PETA is topping the charts with more than 3.05k engagements per post on their 512 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
21.6k Likes • 1.97k Comments
Ning Nong has spent YEARS with a chain around his neck, confined to a tiny metal cage when he’s not forced to perform demeaning and unnatural tricks for tourists. This cruel cycle will continue as long as tourists pay for interactions with animals. Please, NEVER visit roadside zoos.
21.3k Likes • 322 Comments
arianagrande’s cosmetics line r.e.m.beauty is now officially certified by PETA as #CrueltyFree 💗🐰 Arianators stay winning for animals 👏
15.2k Likes • 88 Comments
🌍🦦 We’re otterly excited to sea-lebrate World Otter Day! 🦦🌎 Whether they're floating, sliding, or just being their mischievous selves, these adorably aquatic, pawesome pals never fail to bring joy to our musteliday. It’s time to unleash your inner otter and join us in a round of ap-paws in celebrocean of World Otter Day! #MontereyBayAquarium #TheyreTrulyOtterThisWorld #HavingAShelluvaGoodTime #KeystoneSpeciesFurTheWin
7.66k Likes • 19 Comments
🌊💙An ode to the ocean’s collective clusters 💙🌊 In the animal kingdom, there's something unique, A special way to describe when animals meet, It's the world of collective nouns, that are quirky and fun, Describing groups of animals with more than one. ♨️A smack of jellies. Related to the potentially painful smack of a jelly’s sting. Jellies belonging to the …
5.53k Likes • 40 Comments
The #StanleyCup final starts TOMORROW‼️ Who ya got??
1.39k Reactions • 113 Comments • 167 Shares
Your 2023 #ParaIceHockey champions! 🇺🇸
1.53k Reactions • 46 Comments • 66 Shares
Brody broke open the scoring in tonight's 3-0 win over 🇨🇦, and earned the Player of the Game honors! The U.S. is back in action for the #ParaIceHockey semifinal game Saturday, June 3rd at 5pm ET!
958 Reactions • 78 Comments • 114 Shares
Sea-lebrate World Otter Day with the Otter Cam
659 Reactions • 14 Comments • 52 Shares
🌊💙An ode to the ocean’s collective clusters 💙🌊 In the animal kingdom, there's something unique, A special way to describe when animals meet, It's the world of collective nouns, that are quirky and fun, Describing groups of animals with more than one. ♨️A smack of jellies. Related to the potentially painful smack of a jelly’s sting. Jellies belonging to the …
378 Reactions • 11 Comments • 115 Shares
Coming soon to a TV near you! 📺 In collaboration with Sesame Workshop, the educational organization behind Sesame Street, Canine Companions will be featured in an upcoming episode of the beloved children's series! 🎉 The heartwarming segment, “P is for Pets,” features nine-year-old Emmy and her Canine Companions #servicedog, Skip.💙 “P is for Pets” is available …
1.99k Likes • 410 Retweets
Think twice before ordering that chicken sandwich... T-Rexes wouldn't approve of you eating their descendants 👉 bit.ly/trexkintochick… #DinosaurDay pic.twitter.com/GauRbTwjju
751 Likes • 466 Retweets
She was tested on, killed, & her body was left on the floor in view of other rabbits 💔 Rabbits like her need your help! Here’s how we’re putting a stop to useless & cruel experiments on animals 👉 peta.vg/3nx1 pic.twitter.com/Eaasq3MGql
701 Likes • 440 Retweets
These cats should’ve been curled up on someone’s lap, not mutilated in a laboratory 💔 We exposed these experiments and won’t stop until ALL experiments on animals are history! peta.vg/3nwj pic.twitter.com/CV7zOezNFK
687 Likes • 132 Retweets
GOLDEN FOR THE THIRD TIME IN A ROW 🇺🇸 #ParaIceHockey pic.twitter.com/bblcwDdbJg
334 Likes • 160 Retweets
Cheap at the checkout, but society pays a massive price. 💸💸 Factory farming damages human health, drives wildlife to extinction, fuels the climate crisis and increases the risk of deadly pandemics. No thank you! More 'Big Ag' myths debunked: bit.ly/3Wdtufz pic.twitter.com/FITqcIfqOc
The 2022 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
