In the Past 30 Days...
PER WEEK
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. USA Hockey grew faster than everyone else, with 1.8% growth! On average, each post in this landscape earns more than 1.78k engagements. Boston Ballet is topping the charts with more than 3.64k engagements per post on their 76 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
37.0k Likes • 213 Comments
THAT SWEEP FEELING!! 🧹 Team USA beat Finland to sweep the group stage and advance to the quarterfinals! #U18WomensWorlds
24.4k Likes • 802 Comments
When wild animals are used for content, the consequences are real for them and for the people involved. We’re going to the feds to urge them to stop mrbeast from this apparently illegal and harmful activity!
18.8k Likes • 757 Comments
A truck crashed in Tuscaloosa this week, scattering chickens across the highway. For a moment, they tasted freedom before being rounded up again and will ultimately be killed. They all dream of living, but the system denies them that chance.
16.5k Likes • 53 Comments
Starting off the #U18WomensWorlds with a BANG‼️ We’re back tomorrow to faceoff against Czechia!
2.64k Likes • 28 Comments
🌊 The ocean belongs to all of us. It’s where we find joy, connection, livelihoods, and wonder, and we all deserve a say in what happens to it. Right now, there’s an opportunity to speak up against a proposed expansion to offshore drilling. Your public comment can make a real difference. 💙 Your voice matters. Your love for …
2.81k Reactions • 198 Comments • 67 Shares
BREAKING: The UK Government launch a consultation on ending cages for laying hens.
2.29k Reactions • 41 Comments • 199 Shares
🏆 In the 2024 Golden Globes, "All the Light We Cannot See" star Aria Mia Loberti attended the awards ceremony with her guide dog, Miss Ingrid. 🦮 Loberti, who's legally blind, said she and her guide dog were making Globes history. “This is the first time there’s been an actual guide dog for the blind …
2.33k Reactions • 78 Comments • 65 Shares
The 2026 U.S. Under-18 Women’s National Team! 🇺🇸 #U18WomensWorlds
2.12k Reactions • 62 Comments • 165 Shares
THAT SWEEP FEELING!! 🧹 Team USA beat Finland to sweep the group stage and advance to the quarterfinals! #U18WomensWorlds
1.25k Reactions • 5 Comments • 108 Shares
Kelp yourself busy on the Kelp Forest Cam 🌿
438 Likes • 205 Retweets
It might look like entertainment to you, but for them, it’s years of suffering, tiny cages, and stolen freedom 💔 Never support places that exploit animals 🚫🐘 pic.x.com/Xr4e2ZqZ7r
465 Likes • 104 Retweets
Make the world a kinder place by seeing animals for who they are, not for what they can provide you with 🫶✨ pic.x.com/lZ2JRI47QR
375 Likes • 150 Retweets
If you’re rooting for them to escape, stop eating them. pic.x.com/j8gRXN5wXQ
266 Likes • 106 Retweets
Another sweet victory for animals 💙🐭 @Oreo's maker, @MDLZ, agreed to a new testing policy & dropped animal experiments 👏 This compassionate move will save SO MANY animals! Discover how we made this victory possible & what YOU did to help: peta.vg/45q5 pic.x.com/kqvS82kzZP
216 Likes • 31 Retweets
NEXT STOP: SEMIFINALS‼️🎉 Team USA tops Hungary 9-0 at the #U18WomensWorlds to advance to the next round. pic.x.com/LBSrK0VXJw
355 Likes • 47 Comments • 14 Shares
When wild animals are used for content, the consequences are real for them and for the people involved. We're going to the feds to urge them to stop @MrBeast from this apparently illegal and harmful activity!
386 Likes • 2 Comments • 13 Shares
Meet the fin-tastic favorites of our Interpretive Programs team! 🐙🐟 Each of our staff members connects with the ocean in their own way, and their favorite animals reflect that. From the Melibe nudibranch’s sweet scent to the giant Pacific octopus’s masterful multitasking, to the monkeyface prickleback with a name that’s as fun to say as …
213 Likes • 61 Comments • 7 Shares
Chained. Freezing.💔 This shouldn’t be their life, and it shouldn’t be legal. Text CHAIN to 73822 to help ban this 📲 Terms for automated texts/calls from PETA: peta.vg/txt. Text STOP to end. HELP for more info. Msg/data rates may apply. U.S. only.
219 Likes • 11 Comments • 4 Shares
You've reached a moment of peace, brought to you by #nature. 🔊 🌊
128 Likes • 53 Comments • 10 Shares
We’re the same in the most important ways 🫶
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.