In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.1%. USA Hockey grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 979.9 engagements. PETA is topping the charts with more than 1.88k engagements per post on their 530 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
15.2k Likes • 268 Comments
When someone noticed a mother and her ducklings trying to cross a busy 6-lane road, they jumped into action & called us! Watch this rescued duck family waddle their way into a peaceful riverside after PETA fieldworkers safely collected & escorted them across the road 🦆❤
15.0k Likes • 208 Comments
Every animal, no matter their species, deserves compassion and respect 💖 🎨 by soy._.emily
10.7k Likes • 57 Comments
Team USA, suit up and head to chipotle on 5/16 for a free entrée when you purchase a full priced entrée and wear a hockey jersey after 3 PM. Limit 5 free items, entrée purch. req’d for each free item. Valid 5/16/22, after 3PM, in restaurant only. Terms: chip.tl/hockey
9.02k Likes • 29 Comments
😠 Game faces only #MensWorlds 🇺🇸
2.91k Likes • 38 Comments
We're thrilled to announce the promotions of nine Company members for the 2022-2023 season! Head to Stories to get to know these deserving dancers who are on the move, and join us in congratulating them in the comments below. ✨ María Álvarez promoted to Soloist 📷 mlakshmi and paulcraig2003 by brooketrisoliniphoto ✨ Haley Schwan promoted to Soloist …
4.29k Reactions • 48 Comments • 165 Shares
Good start for the boys! #MensWorlds
1.87k Reactions • 183 Comments • 299 Shares
Shore enough: It’s the Monterey Bay Cam!
1.02k Reactions • 85 Comments • 143 Shares
Spider Crab Cam time? Crabsolutely.
885 Reactions • 38 Comments • 80 Shares
Found a way! #MensWorlds
744 Reactions • 22 Comments • 49 Shares
Introducing... Puppy Brutus, our new #puppy who will be representing NBC4 and their Puppy with a Purpose program in Columbus, Ohio! 👏 For the next 18 months, Brutus will be a regular guest at the studio, as he begins his journey as a #futureservicedog. 🐶Follow his progress and cheer him on at NBC4Pups. #NBC4 #columbus NBC #news
Brilliant to see @SadhguruJV addressing the UN Convention to Combat Desertification today. To #SaveSoil and protect vital ecosystems and our ability to grow food, we need to change our food system. twitter.com/cpsavesoil/sta…
1.47k Likes • 788 RetweetsThe future is vegan.
1.69k Likes • 302 Retweets
1.02k Likes • 136 Retweets
OT WINNER! 🇺🇸 pic.twitter.com/BL2xtr9kPh
498 Likes • 299 Retweets
This is what the dairy industry does to new mothers 💔 pic.twitter.com/UnbBbSfRkB
708 Likes • 63 Retweets
Lead the way, boys. #MensWorlds 🇺🇸 pic.twitter.com/EItoiQuTtp
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
