In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. Canine Companions for Independence grew faster than everyone else, with 4.4% growth! On average, each post in this landscape earns more than 1.27k engagements. PETA is topping the charts with more than 1.72k engagements per post on their 792 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
45.5k Likes • 5.09k Comments
He is fighting for his life! Every July, the #SanFermín festival in #Pamplona forces terrified bulls to charge through crowded streets, only to be stabbed to death in a bullring hours later💔 Join us in committing to boycotting bullfights 🔗 in bio
32.7k Likes • 565 Comments
If it were a dog in the arena, there’d be outrage, not applause 😡 At #Pamplona’s #SanFermin festival, bulls are chased through crowded streets, tormented, and killed for entertainment 💔😔 Don’t cheer on cruelty. Boycott bullfights!
9.94k Likes • 17 Comments
Happy 4th of July from all of us at USA Hockey! 🇺🇸
7.79k Likes • 5 Comments
The pucks have dropped for the Boys National 17 Festival in Amherst, New York‼️ Catch all #USAHPDC games live on USAHockeyTV.com 📺
1.29k Likes • 18 Comments
🎉 Today is our 50th birthday, our Golden Anniversary! 🐾 Will you send our pups a birthday donation? 🎁 Thanks to supporters like you, our expertly trained #servicedogs have been provided — free of charge — for five decades to adults, children and veterans with disabilities. As a birthday gift, will you make a donation so we …
3.53k Reactions • 187 Comments • 187 Shares
Happy 4th of July from all of us at USA Hockey! 🇺🇸
1.99k Reactions • 0 Comments • 211 Shares
Jell with the Jelly Cam🪼
1.26k Reactions • 54 Comments • 43 Shares
Congratulations to this group of dogs entering Team Training at the Southwest Region Training Center during the week of July 6, 2025! Top row (L-R): Elmer, Aero, Edith, Fenner, Cordelia, Abudu, Amicus, Warren Botton row (L-R): Kenya, Patina, Shell, Heidi, Tangerine, Wise #servicedog #dog #LeadWithIndependence
1.02k Reactions • 1 Comments • 69 Shares
Bay vibes on the Bay Cam 🌊
771 Reactions • 74 Comments • 111 Shares
“There is no fundamental difference between man and animals in their ability to feel pleasure and pain, happiness, and misery.” – Charles Darwin
3.43k Likes • 321 Retweets
Happy 4th of July from all of us at USA Hockey! 🇺🇸 pic.x.com/3soqIdF7QWpic.x.com/3soqIdF7QWpic.x.com/3soqIdF7QW
794 Likes • 438 Retweets
If it were a dog in the arena, there’d be outrage, not applause 😡 At #Pamplona’s #SanFermin festival, bulls are chased through crowded streets, tormented, and killed for entertainment 💔😔 Don’t cheer on cruelty. Boycott bullfights! pic.x.com/hEOunJiqeZ
585 Likes • 439 Retweets
Inside a @MassGeneralNews lab, monkeys are kept in windowless rooms, driven mad by isolation, & desperate for connection—even if it’s only through the glass walls of their cage 😔 No one should have to live like this! Help them now ➡️ peta.vg/435j pic.x.com/CG2RUnsTll
776 Likes • 95 Retweets
Celebrating red, white, blue and gold this 4th 🇺🇸 Team USA won an unprecedented 4 gold medals in the 2024-25 international season! pic.x.com/i89dxgsgix
642 Likes • 167 Retweets
Mabel spent the first 8 years of her life neglected and left outside to fend for herself 😔 After sustaining a severe eye injury, her owners finally agreed to give her to PETA. Now, she’s cherished by a loving family who keep her inside where she belongs 💙 pic.x.com/t6hJyPt1fs
2.21k Likes • 58 Comments • 28 Shares
This is how going vegan starts.
412 Likes • 2 Comments • 11 Shares
🌊There’s wonder in the ocean and caring for it helps us all. Get ready for a splashy preview of our next ocean action newsletter, hitting inboxes July 10! ✍️Not on our ocean action list? Sign up today using the link in our bio! #montereybayaquarium #oceanaction #oceantok #plasticfreejuly #seafoodwatch
343 Likes • 5 Comments • 4 Shares
Make sure to pay attention to the little things… you might discover things are not as they seem.
183 Likes • 21 Comments • 15 Shares
You’re not seeing double—there really were two – wait, three! Tommy Tofus on Coney Island! 🌭 They showed up to @Original Nathan’s Franks’ contest with 250 vegan hot dogs and one goal: getting YOU to try vegan hot dogs this 4th of July 🐮
141 Likes • 30 Comments • 7 Shares
You NEED to try a vegan hot dog! Tommy Tofu and friends crashed @Original Nathan’s Franks‘ this is what people had to say.
The Social Media Benchmark Report
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