In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by <0.1%. Compassion in World Farming grew faster than everyone else, with 0.2% growth! On average, each post in this landscape earns more than 2.11k engagements. PETA is topping the charts with more than 4.24k engagements per post on their 526 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
This cow's last moments alive must have been filled with terror and agony. #RejectLeather
57.4k Likes • 5.95k Comments
53.8k Likes • 1.75k Comments
Can you spot all the things wrong in this picture? PETA stopped this cruel cat experiment but other animals still need your help! 👉 https://peta.vg/35l8
Here’s Makana the Laysan albatross and some chin scritches for today’s dose of sea-rotonin! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #MontereyBayAquarium #WhosAGoodBirb? #ShesAGoodBirb #TheContentYouDidntKnowYouNeededToSeaToday #AlbatrustUsOnThis
17.9k Likes • 214 Comments
15.7k Likes • 91 Comments
It’s #WorldSeaTurtleDay, turtley awesome friends—give yourselves a hand! And while you’re at it, check out this paper from Aquarium scientists about how sea turtles use their flippers in surprising ways: https://www.montereybayaquarium.org/stories/flippers-not-fingers-sea-turtles-surprising-feeding-strategies Photo ©Rich Carey/Shutterstock.com #MontereyBayAquarium #TurtleyAwesome #LetUsShellebrate #FeltScuteMightDeleteLater
12.3k Likes • 54 Comments
That first #StanleyCup Playoff goal feels pretty good, both on & off the ice. ❤️ Congrats colecaufield (& parents!) This is what the game is all about. 🎥 sportsnet / nhlonnbcsports
7.91k Reactions • 191 Comments • 1.30k Shares
Here’s Makana the Laysan albatross and some chin scritches for today’s dose of sea-rotonin!
2.65k Reactions • 230 Comments • 520 Shares
Here’s the Monterey Bay Cam for you, just baycause :)
1.64k Reactions • 37 Comments • 84 Shares
Your 2021 U.S. National Sled Hockey Team. 🇺🇸 #SledWorlds
1.10k Reactions • 19 Comments • 77 Shares
More of this! 👏👏
901 Reactions • 32 Comments • 62 Shares
Welcome Audio! Hi! I'm Audio and I'm a Canine Companions future service dog being raised by my new friends at 106.1 BLI and 102.3 WBAB in New York. I just arrived on Friday evening, and I'm already loving Long Island and spending time with my volunteer puppy raiser Ali! She's helping me prepare for my journey …
1.48k Likes • 314 Retweets
Here’s Makana the Laysan albatross getting some chin scritches for today’s dose of sea-rotonin: pic.twitter.com/qMWEjRNmvD
531 Likes • 208 Retweets
There’s no need to use your imagination—your leather bag had a heart. #RejectLeather pic.twitter.com/FEqrHYdoAx
530 Likes • 119 Retweets
This may not be the weather we expected to wake up to for #SummerSolstice2021, but it can have it's upsides. 🐷🌧 🎥 JukinVideo pic.twitter.com/FU8CgQCtX2
397 Likes • 172 Retweets
Animal experiments are never consensual. #EndAnimalExperiments pic.twitter.com/6ZhaIaKhxl
444 Likes • 89 Retweets
Monday: *occurs* Striped pyjama squid: pic.twitter.com/vjMkDShWTm
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.