In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.2%. Give the Kids World Village grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 2.14k engagements. PETA is topping the charts with more than 4.15k engagements per post on their 518 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
40.6k Likes • 1.20k Comments
Don’t let advertisements of cows grazing on green fields fool you. THIS is the reality of the dairy industry. After a tragic life of being forcibly impregnated, cows are killed. Don’t add to their suffering. #GoVegan!
38.3k Likes • 1.56k Comments
Over 110 MILLION mice and rats—who feel pain, fear, loneliness, and joy—are killed in U.S. labs every year. Take action for them by tapping the link in our profile: https://peta.vg/36wh
13.7k Likes • 69 Comments
NINE Americans record multiple points as the U.S. scores double-digit goals in the #HlinkaGretzkyCup preliminary finale!
Tfw they otter know it’s your bucket… Thanks to Sea Otter Aquarist Extraotternaire Jessica for sending along this video of Selka (Queen of the Bucket) and Ivy (Challenger to the Bucket) engaged in a little bit of playful banter on the rocks! #MontereyBayAquarium #IHasABucket #NooooTheyBeStealingMyBucket! #SelkaAndIvyTogetherIsAlwavesOtterChaos
12.7k Likes • 93 Comments
11.7k Likes • 119 Comments
That'll do it for the 2021 World Junior Summer Showcase.
4.25k Reactions • 117 Comments • 906 Shares
That feeling when they otter know it's your bucket...
2.56k Reactions • 197 Comments • 430 Shares
The Monterey Bay Cam is alwaves a shore thing!
2.05k Reactions • 71 Comments • 133 Shares
"He knows who his person is! True love!" Seventeen-year-old Skylar underwent her first surgery since receiving Service Dog Drifter. The team was matched in September 2020 and Drifter has accompanied Skylar to numerous doctor’s appointments. Skylar's mom Tracy said that Drifter didn't close his eyes the entire time Skylar was in surgery, and after it was …
775 Reactions • 14 Comments • 41 Shares
It's another #FollowFinnFriday! Recently, San Jose Sharks pup Finn had his most exciting field trip yet - to the Golden Gate Bridge! Finn pulled his trainer on the bridge and had a great time seeing the sights and practicing his skills. We can't wait to see what he does next! #sharkspup #Finn #goldengatebridge
594 Reactions • 9 Comments • 25 Shares
🦽Inclusion totally rocks at Give Kids The World Village, where guests can enjoy four accessible rides – including Lori’s Magical Flight, which was donated by leading amusement ride manufacturer Antonio Zamperla Spa. The ride features two wheelchair-accessible vehicles as well as hand cranks instead of foot pedals. We are grateful for the generosity of Alberto …
7.74k Likes • 2.93k Retweets
Are you drinking from a cow’s boobs this #NationalBoobDay? pic.twitter.com/DGVWCDbPel
1.47k Likes • 252 Retweets
Tfw they otter know it's your bucket pic.twitter.com/16aabC4Ws9
1.53k Likes • 177 Retweets
You're extraotternary ❤️ pic.twitter.com/WhkOcutRXv
884 Likes • 364 Retweets
Do you turn a blind eye to where your dinner came from? pic.twitter.com/HVwHfhum8T
Getting the band back together. 🙌 The U.S. is returning its full gold medal-winning staff for the 2022 #WorldJuniors! 🇺🇸
166 Likes • 30 Retweets
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.