In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by <0.1%. USA Hockey grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 1.54k engagements. Monterey Bay Aquarium is topping the charts with more than 3.48k engagements per post on their 79 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
28.5k Likes • 892 Comments
These meat trays had a jaw-dropping message for Fort Lauderdale 😲 Stop ignoring the violence on your plate!
24.2k Likes • 245 Comments
Flowers are blooming, animal families are emerging, and Spring is in the air 💕🌷
23.2k Likes • 279 Comments
🎬Lights, camera, SHRIMP! Pass the popcorn, we’re sea-ing stars! 🤩 The shrimp have taken over the sea-nema and become shellebrities in these re-imagined movie posters… Check our story for the full posters! Which one do you think would be a hit film?? #MontereyBayAquarium #ShrompWeek2023 #WereHavingAShelluvaGoodTimeAreYou? #WeMissedAwardSeaSonButTheseShorelyWouldveWonAnOscar #AllOfThemHaveA100PercentRatingOnRottenStomatoPods
16.4k Likes • 139 Comments
There once was a little crustacean, Who wanted to be a sensation. Though the outcome looked bleak, We created a week, And now it’s beloved by the nation! Thanks to our shrimpeccable staff for sharing their clawesomely creative shrimp limericks 🦐✨ Shrimpress us with your best submission in the comments! #MontereyBayAquarium #ShrompWeek2023 #PoetryInMocean #LuckOfTheShrimpish #WhatElseRhymesWithShrimp
13.5k Likes • 50 Comments
Day one of High School #USAHNationals is in the books! chipotle | #TrainEatRepeat
1.33k Reactions • 14 Comments • 55 Shares
Keeping it short and shrimple today 🦐
1.19k Reactions • 73 Comments • 76 Shares
Fish are capable of feeling pain and emotions. They have just as much right to enjoy their lives as any other animal.
966 Reactions • 21 Comments • 81 Shares
Mantis Shrimp, Seamount High, Sea-nior Class of 1984 Voted: Best Eyes & Most Likely to Start a Fight Favorite quote: “Party on, dudes.” The mantis shrimp is truly bodacious—its radical colors and totally tubular eyes (they can move each eye independently!) are out of this world. It also packs a gnarly punch—capable of cracking glass—making it one of …
809 Reactions • 53 Comments • 58 Shares
46 players have been invited to the Women's National Team evaluation camp set For March 27-31 in Blaine, Minn. 🇺🇸 #WomensWorlds ⤵️
818 Reactions • 56 Comments • 45 Shares
Badgers going out on a high note! Wisconsin Women's Hockey took home their seventh NCAA Hockey National Championship last weekend and grabs the top spot in this season’s final USA Today/USA Hockey Magazine Women's College Hockey Poll! 🏆 Details → usahockey.com/college
1.39k Likes • 722 Retweets
This is life for so many chained dogs 💔🐕😞 pic.twitter.com/b1nObJjIoQ
1.85k Likes • 342 Retweets
🎬Lights, camera, SHRIMP! Pass the popcorn, we’re sea-ing stars! 🤩 The shrimp have taken over the sea-nema and become shellebrities in these re-imagined movie posters… Which one do you think would be a hit film? pic.twitter.com/mQWzcJJNv2
1.52k Likes • 505 Retweets
Other animals aren’t “pests,” they’re just trying to survive in the places humans have taken over. #EndSpeciesism pic.twitter.com/aBrWcBuoCx
983 Likes • 199 Retweets
Mantis Shrimp, Seamount High, Sea-nior Class of 1984 Voted: Best Eyes & Most Likely to Start a Fight Favorite quote: “Party on, dudes.” pic.twitter.com/rAOMeX8IFT
501 Likes • 55 Retweets
With tonight’s @NYIslanders win, #USHHOF member Lou Lamoriello becomes the second GM in @NHL history to join the 1,400 club 👏 Congratulations, Lou!! pic.twitter.com/Jh0OKkDVPZ
The 2022 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
