In the Past 30 Days...
PER WEEK
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.3%. Canine Companions for Independence grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 1.35k engagements. PETA is topping the charts with more than 2.67k engagements per post on their 508 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
29.1k Likes • 1.27k Comments
Hey kyliejenner, can’t an animal just live instead of becoming part of your Birkin graveyard? Leave animals alone!
21.8k Likes • 3.63k Comments
He laughs at terrified animals before killing them 💔 How is this cruelty acceptable?! Mobile, AL, reportedly pays a private contractor over $13K to kill hundreds of beavers, yet flooding apparently continues. Violence isn’t a solution; modern infrastructure is. Tell Mobile to stop funding this cruelty.
18.7k Likes • 16 Comments
Your 2026 U.S. Under-18 Men’s National Team! 🇺🇸 #U18MensWorlds
7.31k Likes • 20 Comments
The 25 players who will be representing the USA in Slovakia! 🇺🇸 #U18MensWorlds
4.52k Likes • 47 Comments
Dive right in! 🤿 From the Kelp Forest to the Sea Otters exhibits, volunteer diver Anne has seen—and dove—it all over the past 40 years at the Monterey Bay Aquarium. With more than 5,300 dives (and counting!), there’s a good chance you’ve spotted her in our exhibits. But it’s not just the animals that keep her …
2.09k Reactions • 197 Comments • 38 Shares
“Before my diagnosis, I did not know all the support and resources ACS could provide,” commented cancer survivor and ACS volunteer Michele Bibbus, who is the Director of Corporate Account Support for Penske, a longtime supporter of ACS. “Since then, I promote ACS any way I can. For others out there who are going through …
1.68k Reactions • 49 Comments • 43 Shares
Your 2026 U.S. Under-18 Men’s National Team! 🇺🇸 #U18MensWorlds
1.17k Reactions • 267 Comments • 300 Shares
Media reports are warning that a carbon dioxide shortage caused by the Iran war may reduce chicken and pork on our supermarket shelves. What often isn't mentioned is that carbon dioxide is still used to slaughter 90% pigs, even though it is widely regarded as an utterly inhumane method of slaughter. Pigs panic, fight for breath, …
1.25k Reactions • 33 Comments • 78 Shares
🔙2️⃣🔙 Team USA tops Sweden, 9-1, to get their second win of the tournament! #U18MensWorlds
990 Reactions • 0 Comments • 94 Shares
Marvel at marine life in motion on the Open Sea Cam 🩵
1.97k Likes • 1.22k Retweets
How could anyone treat a dog like this? This is just a glimpse of her suffering 💔 No dog belongs in a lab. #WW4AIL pic.x.com/09wXqXKZuI
1.39k Likes • 376 Retweets
A wild animal mass murderer is dead. The killer was reportedly trampled while hunting in Africa by elephants who were protecting their calf, ending his ability to turn animals into souvenirs. Every animal is someone—not a prize to be displayed. pic.x.com/50JSwQk8os
640 Likes • 393 Retweets
Experimenters kept him alive for three days after cutting him open and removing his organs. Eventually, he bled to death. This cruel & useless transplant experiment at @UHN, funded by @NIH, wasted over $1.1 million in taxpayer money. #WW4AIL pic.x.com/KGzzyHIYAt
336 Likes • 43 Retweets
🔙2️⃣🔙 Team USA tops Sweden, 9-1, to get their second win of the tournament! #U18MensWorlds pic.x.com/woFgErLy2E
255 Likes • 27 Retweets
Your 2026 U.S. Under-18 Men’s National Team! 🇺🇸 pic.x.com/qfG4q6N9dk
8.36k Likes • 357 Comments • 4.04k Shares
If you eat meat, you eat dead bodies. Bodies that might be diseased and full of pus 🤢
1.32k Likes • 24 Comments • 46 Shares
Dive right in! 🤿 From the Kelp Forest to the Sea Otters exhibits, volunteer diver Anne has seen—and dove—it all over the past 40 years at the Monterey Bay Aquarium. With more than 5,300 dives (and counting!), there’s a good chance you’ve spotted her in our exhibits. But it’s not just the animals that keep …
306 Likes • 18 Comments • 8 Shares
No one is safe from vivisection 💔 Help shut down the illegal monkey-abduction pipeline separating primate families and pouring thousands of monkeys into U.S. laboratories where they’ll be tormented and killed! #WW4AIL
325 Likes • 1 Comments • 1 Shares
Shake off the winter blues and join us for Spring Experience—a program full of poignancy, wit, and delight 🫧✨ In one program, experience Lia Cirio’s After, William Forsythe’s Herman Schmerman, and Jerome Robbins’ Dances at a Gathering. Step into the spirit of the season with us at the theatre. #BostonBallet #BBSpringExperience
245 Likes • 41 Comments • 9 Shares
Earth Day reminder: We share the planet with them 🌍 Leaving animals off your plate makes the biggest difference! Every day you’d save: 💧 1,100 gallons of water 🌾 45 pounds of grain 🍃 30 sq feet of forestland 💚 animals’ lives Here’s how you can help change the world 🔗 in bio
The Social Media Benchmark Report
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