In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.2%. PETA grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 1.30k engagements. Monterey Bay Aquarium is topping the charts with more than 2.97k engagements per post on their 30 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
35.1k Likes • 5.28k Comments
This sadistic “tradition” brings shame upon Spain! Take action NOW to help end the Toro Jubilo festival! https://peta.vg/3s43
25.0k Likes • 1.10k Comments
This is the reality behind “organic” labeling 💔 Following a whistleblower’s report of extreme animal suffering & mass death, horizonorganic —the largest organic milk company in the U.S.—has suspended sourcing from Lone Star Organic Dairy. PETA has reported the alleged neglect to the usdagov & Organic Certifiers, calling on them to investigate & revoke the farm’s organic qualification for any violations they confirm.
5.55k Likes • 29 Comments
TWO teams in the 🔝 spot this week! undmhockey & bc_mhockey are number 1️⃣ in this week's USA Hockey/ therinklive Men's College Hockey Poll!
5.09k Likes • 31 Comments
Isopods: 👉👈🥺 Us: 😍 Isopods: 🥰 Crawling through the day with a seaside of swagger. #MontereyBayAquarium #RollinWithTheIsopods #ColossalCousinToTheRolyPoly #CuteCruisinCrustacean
2.78k Likes • 11 Comments
🌊💙 With a flick of its fabulous fins, this flapping flat fish flawlessly flutters, frolicking in a fascinating formation, flirting with a fleet of fishy friends. This whirling waltz, a whimsical water wobble, weaves in the wonder of finned finesse and fintastic fun. 🙃🐟 #MontereyBayAquarium #PelagicRayOfSunshine #ScintillatingSchoolOfSardines #DancingThePelagicPasodobRay
7.12k Reactions • 221 Comments • 501 Shares
Heartwarming content of the day 🥹 "Ruby Reno gives her teammate Charlotte Luck a mid-game pep talk, proving you’ll never meet a better friend than the one you pass a puck to." - Marblehead Youth Hockey
759 Reactions • 18 Comments • 37 Shares
🌊💙 With a flick of its fabulous fins, this flapping flat fish flawlessly flutters, frolicking in a fascinating formation, flirting with a fleet of fishy friends. This whirling waltz, a whimsical water wobble, weaves in the wonder of finned finesse and fintastic fun. 🙃🐟
496 Reactions • 38 Comments • 28 Shares
Time to play hide and sea-k over on the Spider Crab Cam
301 Reactions • 9 Comments • 29 Shares
Canine Companions was invited to Atlanta, Georgia, to celebrate Georgia Aquarium’s newest achievement of becoming the first Gold Certified Organization certified by the WheelChariot. 🎉 🙌 🐟Click here to read more and see photos from this event: https://bit.ly/47orqWY This certification allows businesses to proudly promote their commitment to #inclusivity, assuring visitors of their dedication to providing accessible …
189 Reactions • 53 Comments • 31 Shares
TWO teams in the 🔝 spot this week! North Dakota Men's Hockey & Boston College Athletics are number 1️⃣ in this week's USA Hockey/ The Rink Live Men's College Hockey Poll! Details → usahockey.com/college
3.90k Likes • 776 Retweets
We’re lucky turkeys would never do this to us—you don’t have to do it to them, either. Art by @freebison pic.twitter.com/StSJlbxgte
669 Likes • 653 Retweets
This sadistic “tradition” brings shame upon Spain! Take action NOW to help end the Toro Jubilo festival! peta.vg/3s46 pic.twitter.com/RDXwAjJdJq
488 Likes • 463 Retweets
CROCS ARE NOT OURS TO WEAR 😡 After being electroshocked & stabbed in the head, crocodiles are inflated & then skinned—sometimes while still conscious—all for crocodile leather. pic.twitter.com/0U6MMiYEu4
The 'live export trade that causes so much suffering through overcrowding, distress, exhaustion, dehydration, hunger and even death' - @philip_ciwf We must keep calling on the UK Government to deliver the promised bill to #BanLiveExports. philiplymbery.com/why-the-kings-…
177 Likes • 95 Retweets
74 Likes • 16 Retweets
TWO teams in the 🔝 spot this week! @UNDmhockey & @BC_MHockey are number 1️⃣ in this week's USA Hockey/@TheRinkLive Men's College Hockey Poll! Details → usahockey.com/college pic.twitter.com/dj3V03b9fv
The 2022 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
