In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. Boston Ballet grew faster than everyone else, with 2.8% growth! On average, each post in this landscape earns more than 2.28k engagements. Boston Ballet is topping the charts with more than 7.52k engagements per post on their 38 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
26.1k Likes • 1.32k Comments
⚠️ Crashed ⚠️ PETA activists confronted michaelkors after his #NYFW show to urge him to stop the unimaginable suffering of rabbits and goats who have their hair repeatedly ripped from their bodies while they’re alive for angora and cashmere.
20.8k Likes • 1.80k Comments
You can still hear them screaming even though their mouth is completely tied up 😭 “Responsible” cashmere is a lie.
11.5k Likes • 61 Comments
Ever looked at an octopus and wondered… what’s going on in their head? While we may never know exactly what goes on in the mind of an octopus, we do know that they express themselves by changing colors. Enter the wonderful world of chromatophores and join our aquarist Candace to learn more about octopus communication! …
9.00k Likes • 19 Comments
9/11/01 We will always remember. #NeverForget
5.55k Likes • 32 Comments
Welcome to the #USHHOF! 🇺🇸 Congratulations to the class of 2023!
1.51k Reactions • 39 Comments • 76 Shares
There's just something special about sunrise views by the sea ☀️🌊
833 Reactions • 45 Comments • 67 Shares
Featuring our flippered friends on the Penguin Cam
656 Reactions • 36 Comments • 87 Shares
THOUGHT FOR THE WEEK It’s time we stopped treating animals like machines. They're sentient, inquisitive, and capable of feeling pain and pleasure
585 Reactions • 35 Comments • 56 Shares
🐙 AMAZING NEWS 🐙 Compassion in World Farming (USA) has confirmed that the octopus farm in Hawai'i has been shut down for good! In January the Kanaloa Octopus Farm was ordered to suspend activities, 15 months after our campaign calling out its cruel and unsustainable practices. In the months since we've kept up the pressure. Now the …
467 Reactions • 40 Comments • 32 Shares
For the second straight year, Team USA goes undefeated in their battle for the Women’s World Challenge championship 🇺🇸 ⤵️ #ParaIceHockey #GreenBay2023
No crocodiles or cows died for this look ✨👢 We stan @katyperry's new boots unconditionally 😉 twitter.com/katyperry/stat…
2.32k Likes • 416 Retweetsdrinking dairy milk is so embarrassing
861 Likes • 134 Retweets12% of the most stubborn members of our society, mostly men, consume 50% of the beef supply in the U.S. Eating meat isn’t manly, it’s moronic!
578 Likes • 122 Retweets
687 Likes • 63 Retweets
9/11/01 We will always remember. #NeverForget pic.twitter.com/SJ4yrGpc2c
542 Likes • 144 Retweets
🐙 AMAZING NEWS 🐙 In January the Farm was ordered to suspend activities after @CompassionUSA called out its cruel practices. Now it's closed for good! Next step? Stop plans to start farming octopus in Spain. Watch this space! pic.twitter.com/lBaUvQabGd
The 2022 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
