In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. PETA grew faster than everyone else, with 1.1% growth! On average, each post in this landscape earns more than 2.25k engagements. PETA is topping the charts with more than 5.25k engagements per post on their 535 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
It doesn’t get more cold-blooded than this. nra Executive VP and his wife hunt elephants, gun them down, and celebrate. His wife Susan disgustingly smiles as she holds up one’s carved off tail with her bloody knife. These elephants were killed for “sport.” Tap the link in our bio to demand that your Congress members distance themselves …
26.7k Likes • 4.96k Comments
28.8k Likes • 1.04k Comments
Just look at the terror in their eyes 😢💔 PETA stopped these government experiments, but baby monkeys in other labs are still being torn away from their mothers. Take action for monkeys trapped in labs by tapping the link in our profile! https://peta.vg/346m
25.1k Likes • 95 Comments
#WednesdayWisdom
22.6k Likes • 364 Comments
Meet the first all-Black starting line in nhl history. REPRESENTATION MATTERS. tblightning ⚡️
17.8k Likes • 133 Comments
Whoa, take a gander: Looks like we’ve got some international guests eager to visit for our grand reopening tomorrow! #MontereyBayAquarium #GoosenessGraciousLetsGoToTheAquariumTheyReopenMay15! #UmYesImSoDown #LetsJustSkipTheGosline #WaddleTheyGonnaDo #WellJustTellThemItsHonkyDory
3.58k Reactions • 95 Comments • 406 Shares
IT’S TIME TO SEALEBRATE!! The Aquarium reopened today after 14 months of closure. Thanks to you and your support, we’re still here and able to advance our mission of ocean conservation. It’s so good to sea you all again!
2.27k Reactions • 251 Comments • 591 Shares
Pawmper yourself with the Sea Otter Cam!
1.89k Reactions • 75 Comments • 304 Shares
Thank you to everyone who's supported campaigns to get us to this point! 🙌 “We are also delighted the government has confirmed it will legislate for a long-overdue ban on live exports... it is high time this cruel and unnecessary trade is finally brought to an end” James West, our Senior Policy Manager, speaking to The Guardian.
1.15k Reactions • 113 Comments • 232 Shares
PROGRESS: today the Queen’s Speech announced that the Government will bring in legislation to end live exports for slaughter and fattening and enshrine animal sentience in law. 🙌 We're eagerly awaiting more details on the proposed Bills and will continue to lobby the UK Government to prioritise farm animal welfare - including calling on them to …
996 Reactions • 37 Comments • 17 Shares
⭐"Jada has had numerous brain, open heart, vascular and spinal cord surgeries. Family means everything to her, so for her wish, Jada chose the chance for our family to be together for a once-in-a-lifetime experience…and it was,” says wish mom Jessica. “We had the most wonderful week at GKTW Village. The moment we saw the …
6.38k Likes • 707 Retweets
Meet the first all-Black starting line in @NHL history. REPRESENTATION MATTERS. @TBLightning ⚡️ pic.twitter.com/EjIhAMhTm4
2.02k Likes • 334 Retweets
Introducing the 2021 U.S. Men’s National Team! #MensWorlds 🇺🇸 Details → bit.ly/USMNT513 pic.twitter.com/0OUe5TmydW
1.70k Likes • 131 Retweets
Whoa, take a gander: Looks like we’ve got some international guests eager to visit for our grand reopening tomorrow! pic.twitter.com/bKG4u0EAjQ
1.02k Likes • 199 Retweets
Confronted with the silent darkness of the infinite sea, a lonely caprellid amphipod rears up and cries out to the vast nothing: “WHY, COD!? WHY MUST I BEAR THE CURSÉD NAME ‘SKELETON SHRIMP’ WHEN I HAVE NEITHER THE FORMER NOR AM I THE LATTER!?” pic.twitter.com/8DQUPxn9ic
545 Likes • 85 Retweets
She’s never afraid to take bold action for animals and we couldn’t love her more. Happy Birthday to the one and only @SunnyLeone! 💗 pic.twitter.com/tJXmTdFgPT
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.