In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.4%. Canine Companions for Independence grew faster than everyone else, with 2.3% growth! On average, each post in this landscape earns more than 1.74k engagements. PETA is topping the charts with more than 3.15k engagements per post on their 509 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
36.9k Likes • 413 Comments
Exploiting animals for a photo op is NEVER a good look. Animals at tourist traps are often abused, imprisoned, & separated from their families 💔 There are so many fun excursions you can take that don’t involve animals! Don’t be that kind of tourist!
28.7k Likes • 746 Comments
Thank you, travisbarker and kourtneykardash, for choosing a horse-free way to experience Central Park 💚 No horse should have to suffer, collapse, or die on New York City streets for a carriage ride. With pedicabs like centralparkbikecab offering the same scenic experience, it's time to pass Ryder's Law and leave horse-drawn carriages in the past!
10.1k Likes • 30 Comments
A Olympic gold and #StanleyCup in 2026 🏆 Congratulations, Jaccob Slavin!
6.83k Likes • 10 Comments
CHAMPS 🏆 Congratulations to the canes, your 2026 #StanleyCup CHAMPIONS!
4.91k Likes • 13 Comments
🌊👀Can you sea them? We’re excited to celebrate Pride month with some very special ocean-loving friends. Stay tuna-ed for some big splashes we can’t reveal… just yet. 🦦✨ #MontereyBayAquarium #HighHeelsDeepSeas #NoShade #ComingSoon #OtterThisWorld
3.42k Reactions • 87 Comments • 222 Shares
A Olympic gold and #StanleyCup in 2026 🏆 Congratulations, Jaccob Slavin!
1.46k Reactions • 31 Comments • 75 Shares
CHAMPS 🏆 Congratulations to the Carolina Hurricanes, your 2026 #StanleyCup CHAMPIONS!
1.14k Reactions • 85 Comments • 304 Shares
Help us end the cruellest trade in the world, globally, forever. The ban on live exports from Great Britain proves it can be done. Now we're calling on the World Organisation for Animal Health to end this inhumane trade. Please sign our open letter: https://bit.ly/4xpgIwu Philip J Lymbery
1.18k Reactions • 58 Comments • 68 Shares
Animals are not cargo. Live exports must be banned globally.
762 Reactions • 94 Comments • 241 Shares
We've banned live exports from Britain, now we need to see this happen all around the world. Ahead of #BanLiveExports International Awareness Day, we’ve written an open letter to World Organisation for Animal Health calling on them to end this inhumane trade. Add your name: https://bit.ly/4xpgIwu
4.53k Likes • 417 Retweets
A Olympic gold and #StanleyCup in 2026 🏆 Congratulations, Jaccob Slavin! pic.x.com/ovFAPosIdKpic.x.com/ovFAPosIdK
659 Likes • 430 Retweets
We've banned live exports from Britain, now we need this to happen around the world. We’ve written an open letter to the World Organisation for Animal Health (@WOAH) calling on them to end this inhumane trade. Add your name: bit.ly/3QEA2W9 #BanLiveExports pic.x.com/Y8q371W3oN
430 Likes • 278 Retweets
That's not water, that's a pool of poop she's nearly drowning in. A whistleblower reported that many cows fell into this pit at Lone Star Organic Dairy 💔 Remember her face the next time you're thinking "pasture-raised" is anything but cruel. pic.x.com/UWQpy7gDD7
559 Likes • 69 Retweets
From Olympic gold to global recognition 👏 Caroline Harvey won Olympic gold and tournament MVP honors, captured an NCAA title, earned the Patty Kazmaier Memorial Award, and now adds IIHF Female Player of the Year to an incredible season. Congratulations, Caroline! pic.x.com/2ENqyG6kIB
478 Likes • 113 Retweets
Excited to see global pop star @Anitta take the spotlight as a #WorldCup opener ⚽ 🎉She’s as powerful on stage as she is in her advocacy for animals. pic.x.com/5Da033wpS2
2.90k Likes • 78 Comments • 89 Shares
Thank you, @Travis Barker and @Kourtney Kardashian Barker, for choosing a horse-free way to experience Central Park 💚 No horse should have to suffer, collapse, or die on New York City streets for a carriage ride. With pedicabs like Central Park Bike Cab offering the same scenic experience, it's time to pass Ryder's Law and …
1.44k Likes • 37 Comments • 268 Shares
Which shecosystem are you? 🌅🏝️🌊 We invited our friend @Monét X Change for a fin-tastically fun game we’re calling Shecosystems. We asked a series of questions to help determine which ocean ecosystem she’s most aligned with. Watch ‘til the end to find out whether she’s more kelp forest or deep sea. 🌿⚫ Follow us for …
355 Likes • 25 Comments • 7 Shares
Once you see who it belongs to, you can’t unsee it. Wool, fur, skin, feathers—none of it was made for humans. It’s strange someone ever thought it was.
327 Likes • 10 Comments • 21 Shares
We’re opening at 9 a.m. on weekends and holidays this summer so you can dive right in and make the most of your visit to the Monterey Bay Aquarium. From the wild beauty of Monterey Bay to dazzling deep-sea wonders, there’s so much to discover! 🌬️⛵ Sail over to our website at the link in our …
249 Likes • 8 Comments • 8 Shares
Monterey Bay Aquarium volunteers sign up to feed our Kelp Forest fronds twice a day. As soon as we get in the water, the fish know it’s time for lunch! We feed them a wide variety of restaurant-quality sustainable seafood like sardines, anchovies, and squid. 😋🐟 During the feeding, guests watch fish dance around the …
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