In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. Nature Conservancy WA grew faster than everyone else, with 3.4% growth! On average, each post in this landscape earns more than 1.33k engagements. Boston Ballet is topping the charts with more than 2.34k engagements per post on their 99 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
24.8k Likes • 248 Comments
Being kind to every animal & insect, no matter the species—that’s so hot 🔥 🎨: robynmakesthings | robynmakesthings.com
18.8k Likes • 2.08k Comments
Dogs are our best friends, sisters, brothers, valued family members, & so much more! Imagine this was your dog—think of how scared they must be, with no family, no soft couch to sleep on, & no one to give them any love 😢💔 If this breaks your heart, then take action for them today!
13.6k Likes • 341 Comments
We’re otterly excited to announce that, in the coming weeks, we’ll welcome a brand new resident sea otter to the Aquarium’s raft! Our newest otter was found stranded as a pup near San Luis Obispo, 100 miles south of Monterey. After being deemed unreleasable by the U.S. Fish and Wildlife Service, she’s spent the past year …
4.38k Likes • 17 Comments
All roads lead to St. Louis 📌 No. 20 bentleyhockey 👋 enters the USA Hockey/therinklive Men's College Hockey Polls as the first round of the NCAA Men's DI Hockey Tournament begins 🏒
3.68k Likes • 9 Comments
Meet three incredible women who are making waves as ocean advocates, leading the charge in conservation and science! 📸 1: Emma, a Santa Cruz native, studied Marine Biology at UCSC and began her career in theater costume design. She later followed her passion for animals, spending over a decade as a zookeeper and aviculturist. Since joining …
4.93k Reactions • 227 Comments • 146 Shares
🏆 Wisconsin Badgers = CHAMPIONS 🏆 Congratulations to the 2025 NCAA Women’s Hockey National Champions! (📸 TW/BadgerWHockey)
3.58k Reactions • 186 Comments • 155 Shares
And the 2025 #PattyKaz Award goes to Wisconsin's Casey O’Brien! ✨ Details: bit.ly/4iRUWtu
1.43k Reactions • 1 Comments • 171 Shares
Drift and glow with us on the Jelly Cam
969 Reactions • 0 Comments • 32 Shares
Seabird serenity live on the Aviary Cam
488 Reactions • 28 Comments • 14 Shares
Congratulations to this group entering Team Training at the Southwest Region Training Center during the week of March 23, 2025! L-R: Pinot, Penny, Daily, Kalen and Wellington #servicedog #dog #LeadWithIndependence
960 Likes • 674 Retweets
He should be in a loving home—not sold for cruel experiments💔 pic.x.com/aGv9XuYXvx
817 Likes • 627 Retweets
Dogs are our best friends, sisters, brothers, valued family members, & so much more! Imagine this was your dog—think of how scared they must be, with no family, no soft couch to sleep on, & no one to give them any love 😢💔 If this breaks your heart, then take action for pic.x.com/MAMMcMEw6n
474 Likes • 310 Retweets
Massachusetts has a historic opportunity to lead the nation by becoming the FIRST state to make it illegal for experimenters to separate infant primates from their mothers during their first year of life! It would prevent horrors like this 😱 pic.x.com/vcuGmtUVe8
498 Likes • 78 Retweets
And the 2025 #PattyKaz Award goes to @BadgerWHockey's Casey O’Brien! ✨ Details: bit.ly/4iRUWtu pic.x.com/JXufwu7ceV
310 Likes • 31 Retweets
🏆 @BadgerWHockey = CHAMPIONS 🏆 Congratulations to the 2025 NCAA Women’s Hockey National Champions! (📸 @BadgerWHockey) pic.x.com/DzBRW9rkHe
2.55k Likes • 43 Comments • 567 Shares
We’re otterly excited to announce that, in the coming weeks, we’ll welcome a brand new resident sea otter to the Aquarium’s raft! Our newest otter was found stranded as a pup near San Luis Obispo, 100 miles south of Monterey. After being deemed unreleasable by the U.S. Fish and Wildlife Service, she’s spent the past …
193 Likes • 41 Comments • 10 Shares
Traumatized after learning about where cheese REALLY comes from? Going vegan can solve this issue better than therapy 😏
213 Likes • 8 Comments • 3 Shares
My feelings about puppies are complicated 💔 Always remember to #SpayAndNeuter and #AdoptDontShop #NationalPuppyDay
219 Likes • 3 Comments • 1 Shares
WINTER EXPERIENCE || On stage now until Mar 30 ✨ George Balanchine’s Mozartiana ✨ George Balanchine’s Symphony in Three Movements ✨ Claudia Schreier’s Slipstream ✨ Leonid Yakobson’s Vestris Great seats are available still available. Tickets start at $25 🔗 #BostonBallet #BBWinterExperience #WinterExperience #GeorgeBalanchine #Balanchine #LeonidYakobson #ClaudiaSchreier #Choreography #Ballet #Choreographer #OnStage
196 Likes • 1 Comments • 13 Shares
What we assume Vestris’ innie versus outie would be like... See the reintegration happen in realtime at the theater in Winter Experience, only on stage until Mar 30. #BostonBallet #Severance #Innie #Outie #severancetvshow #appletv #BalletTok
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