In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 0.6%. Buffalo Trace grew faster than everyone else, with 1.5% growth! On average, each post in this landscape earns more than 396.3 engagements. White Claw is topping the charts with more than 943.4 engagements per post on their 13 posts in the last 30 days.
Key Trends for Alcohol
Alcohol brands like craft beermaker Garage Project flocked to Facebook to release new and limited edition beers directly to fans, which led to tons of engagement. Read the full report »
If your alcohol brand happens to have a celeb at its center, it’s okay to lean hard on their face and fame to boost engagement on your brand’s posts. See more alcohol trends »
2.97k Likes • 14 Comments
#StandStrong (📷: pat_hatch_photography) . . . . . #standstrong #buffalotrace #bourbon #whiskey #whisky #buffalotracedistillery #kentuckybourbon #americanbourbon #spirits #drink #drinks #bartender #kentucky #kentuckydistillery #distillery #bottles
Introducing White Claw® Hard Seltzer Surge – a stronger wave of refreshment with 8% alcohol. Let’s go! Now available in Blood Orange and Cranberry. 🌊
2.48k Likes • 303 Comments
2.27k Likes • 22 Comments
Squad goals. (📷: the_brothers_bourbon) . . . . #buffalotrace #bourbon #whiskey #whisky #buffalotracedistillery #kentuckybourbon #americanbourbon #spirits #drink #drinks #bartender #kentucky #kentuckydistillery #distillery #bottles
1.70k Likes • 11 Comments
Red, white, and a new brew 👀 #FlagDay
The Official Worm Dancer of White Claw amaggs30 camignin
1.36k Likes • 66 Comments
1.51k Reactions • 77 Comments • 48 Shares
Squad goals. (IG 📷: the_brothers_bourbon)
1.49k Reactions • 75 Comments • 55 Shares
It couldn't be #NationalBourbonDay without bourbon from the World's Most Award-Winning Distillery.
624 Reactions • 12 Comments • 11 Shares
Have cider. Will travel.
531 Reactions • 2 Comments • 5 Shares
We like your style @glutenfree.lifestyl. Mind if we join you?
380 Reactions • 145 Comments • 8 Shares
145 Likes • 23 Retweets
It couldn't be #NationalBourbonDay without bourbon from the World's Most Award-Winning Distillery. #BuffaloTrace pic.twitter.com/MdCT0e2MOo
122 Likes • 7 Retweets
Highly awarded. Highly regarded. #BuffaloTrace pic.twitter.com/22QggqupoB
34 Likes • 1 Retweets
We're taking a trip down memory lane with this artwork. Who remembers the original name for this ruby-red brew? pic.twitter.com/szcqOv3Z7y
30 Likes • 4 Retweets
Red, white, and a new brew 👀 #FlagDay pic.twitter.com/trLNyCSm32
24 Likes • 8 Retweets
Almost goes without saying we’ve got things to say on #NationalBourbonDay. If you’re curious about what makes bourbon bourbon, click here: angelsenvy.com/guide/whiskey-… pic.twitter.com/gur0twDEWs
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.