In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 1.7%. Buffalo Trace grew faster than everyone else, with 5.2% growth! On average, each post in this landscape earns more than 433.0 engagements. Buffalo Trace is topping the charts with more than 1.14k engagements per post on their 99 posts in the last 30 days.
Key Trends for Alcohol
Alcohol brands like craft beermaker Garage Project flocked to Facebook to release new and limited edition beers directly to fans, which led to tons of engagement. Read the full report »
If your alcohol brand happens to have a celeb at its center, it’s okay to lean hard on their face and fame to boost engagement on your brand’s posts. See more alcohol trends »
2.87k Likes • 74 Comments
Hey, mixologists! We want to know what you're sipping on. Drop a Buffalo Trace cocktail recipe in the comments. Better yet, take a picture and tag #BuffaloTrace for a chance to have your drink featured on our page. . . . . . #buffalotrace #bourbon #whiskey #whisky #buffalotracedistillery #kentuckybourbon #americanbourbon #spirits #drink #drinks #bartender #kentucky #kentuckydistillery #distillery #bottles
2.48k Likes • 21 Comments
#StandStrong (📷: revealedinnature) . . . . . #buffalotrace #bourbon #whiskey #whisky #buffalotracedistillery #kentuckybourbon #americanbourbon #spirits #drink #drinks #bartender #kentucky #kentuckydistillery #distillery #bottles
1.37k Likes • 11 Comments
Enjoy one of our favorite photos from the past few weeks. Thank you Whiskey_bandits for helping us look so good!
975 Likes • 11 Comments
Looking to start the new year with something a little lighter? Our reverse Manhattan is the perfect proportion of Angel’s Envy and sweet vermouth, but you’ll really want to try it for yourself. . . . . Reverse Manhattan Ingredients 1 part ANGEL'S ENVY Bourbon Finished in Port Wine Barrels 2 parts high-quality sweet vermouth 2 dashes Angostura Bitters Directions Stir whiskey, vermouth and bitters …
933 Likes • 25 Comments
Hazy, cloudy, fluffy stuff. Fluffinity - our flagship New England IPA - sips like a fresh squeeze of hoppy orange juice. We use Cryo hops for an extra saturation of citrus. 4-packs are waiting for you on nearby shelves now. #craftbetter #sharethenight
1.47k Reactions • 126 Comments • 50 Shares
A little dab'll do ya.
1.07k Reactions • 84 Comments • 37 Shares
Gold Medal Winner (93 pts. / Exceptional) - Beverage Testing Institute. (IG 📷: caskofspirits)
481 Reactions • 117 Comments • 181 Shares
This may be a few too many people for Bockfest this year.... In the best interest of our friends and guests, we will be cancelling this year's Bockfest. The decision was not an easy one, but we believe it to be necessary based on the most recent CDC guidelines. We can't wait to see you all …
611 Reactions • 53 Comments • 9 Shares
Amber, we like it.
512 Reactions • 32 Comments • 19 Shares
Enjoy one of our favorite photos from the past few weeks. Thank you @Whiskey_bandits for helping us look so good!
165 Likes • 14 Retweets
A little dab'll do ya. #BuffaloTrace pic.twitter.com/A9enXXKAGp
128 Likes • 10 Retweets
Hey, mixologists! We want to know what you're sipping on. Drop a Buffalo Trace cocktail recipe in the replies. Better yet, take a picture and tag #BuffaloTrace for a chance to have your drink featured on our page. pic.twitter.com/hEPG3XIZ1l
38 Likes • 3 Retweets
This may be a few too many people for Bockfest this year... In the best interest of our friends and guests, we will be cancelling this year's Bockfest. The decision was not an easy one, but we believe it to be necessary based on the most recent CDC guidelines. See you next year! pic.twitter.com/4YNwfFYeAj
31 Likes • 3 Retweets
Sometimes it’s best to start the new year fresh with a little old whiskey. pic.twitter.com/XoWntoakyJ
29 Likes • 2 Retweets
Schell's - the perfect beer to enjoy while crushing your family in board games. pic.twitter.com/hkIUlH0z2C
The 2020 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.