In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 0.2%. White Claw grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 184.2 engagements. Woodchuck Cider is topping the charts with more than 398.6 engagements per post on their 11 posts in the last 30 days.
Key Trends for Alcohol
Alcohol brands like craft beermaker Garage Project flocked to Facebook to release new and limited edition beers directly to fans, which led to tons of engagement. Read the full report »
If your alcohol brand happens to have a celeb at its center, it’s okay to lean hard on their face and fame to boost engagement on your brand’s posts. See more alcohol trends »
1.35k Likes • 2.13k Comments
🚨Giveaway🚨 We’re less than a week away from #ciderstock, so in the spirit of music, we’re giving away 3 of these custom, Woodchuck Hard Cider branded speakers! To enter, all you have to do is: -follow woodchuckcider -like this post ❤️ -tag a buddy in the comments (no limit on comments, one tag per comment) Winners will be contacted on …
1.78k Likes • 96 Comments
No more sleeping on Watermelon. 📢🍉
297 Likes • 246 Comments
Dreaming of Red Rocks? We’re giving away a trip to see a concert on September 6. Tag a friend (21+) in the comments and follow us for a chance to win! #WhiteClawRedRocks #Sweepstakes (Include in comment) NO PURCH NEC. U.S., 21+. Void in AK/HI. Enter by 8/21 @ 11:59:59 p.m. ET. See bio for rules.
514 Likes • 11 Comments
Cocktail of the day: the Brown Derby. Ingredients: 2 parts Angel's Envy Bourbon Finished in Port Barrels 1 part Fresh grapefruit juice ¾ parts Honey 2 dashes of grapefruit bitter Directions: Shake all ingredients with ice and double-strain into a chilled coupe. Garnish with expressed grapefruit peel.
373 Likes • 5 Comments
Summer is NOT over. Join us at the Everett Taproom on Sunday August 28th for a Backyard Bash! Lawn games galore, amazing food (pennypackers & lobsterproper), live music, tye die crafts w/ tyedwithlove2, dog treats w/ brutusbroth, and plenty more. Free entry. Just bring yourself, friends, and good vibes. Link in bio to register for free …
178 Reactions • 18 Comments • 12 Shares
Louisville’s getting a cocktail — help us make it ours. This summer, there’s a competition underway to create an official drink for our hometown, and every bourbon company in Kentucky is eligible to enter. Competition is fierce, but the winner is up to you. Vote for our entry, the Louisville Longshot, by 8/22 here: www.louisvillecocktail.com
171 Reactions • 7 Comments • 14 Shares
In 1948, Al Marti's idea turned into a reality and a band was born. The Schell's Hobo Band has entertained fair and festgoers with their circus-style music almost 75 years! They released a few LPs in the '60s and they continue to entertain crowds, young and old, to this day. #craftingexcellence #nationalrecordday
127 Reactions • 16 Comments • 9 Shares
Proper German beer drinking music from Alpensterne! 🍻🎶🇩🇪
138 Reactions • 4 Comments • 0 Shares
We had a great time in Boston earlier this week!
45 Reactions • 2 Comments • 12 Shares
Our hearts are with everyone affected by the recent flooding in our home state. To help raise money for fellow Kentuckians in need, we’ve donated two complete sets of our 2012-2022 Cask Strength Bourbons to The Kentucky Bourbon Benefit’s flood relief auction. All proceeds will go to the Team Eastern Kentucky Flood Relief Fund. Auction …
“you attract what you fear" AHHHHHH a cold CLAW on a boat
133 Likes • 40 RetweetsI’m about to “you can have the last CLAW” my way into a relationship
51 Likes • 11 RetweetsIs it even #HotGrillSummer without an ice-cold CLAW in hand? #WhiteClawSZN
24 Likes • 3 Retweets
12 Likes • 2 Retweets
In 1948, Al Marti's idea turned into a reality & a band was born. The Schell's Hobo Band released a few LPs in the '60s and they continue to entertain fair and festgoers to this day with their circus-style music and wild antics. #craftingexcellence #nationalrecordday pic.twitter.com/QXnS9kSrr7
10 Likes • 2 Retweets
That Oktoberfest feeling just hits different. #RiseAndStein pic.twitter.com/Oo9FeevKtN
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
