Employee advocacy, when it comes down to it, is an empowerment tool: enable your employees with an authentic sense of the brand voice, and they post on their personal social channels – creating new spaces and new audiences for your brand. It’s the digital marketing world’s take on organic.
Using Rival IQ, the English National Ballet successfully grew social audience 46.8 percent in six months, while targeting a younger audience through Instagram, identifying types of content, such as video, for increased engagement.
Whether you’re powering through your personal to-do list or taking some time off to relax, unwind and recharge, be sure to take a moment to think about your goals for 2017. Goal setting can be tough, so try kicking off your brainstorm session by reflecting on your 2016 goals.
Learn how Xavier Athletics has seen a 150% increase in social engagement, saving many hours each month in data collection and reporting with Rival IQ.
In less than a year with Rival IQ, Atkins Nutritionals increased Instagram followers by 75%, engagement rate per tweet by 51%, and engagement per Facebook post by 31%.
Customer stories are like gold. Your prospects are going to trust them more than they’ll trust you. (Don’t take it personally.) Let’s take a look at how you can get a powerful story that your marketing and sales teams can leverage to the hilt.