Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

The 2017 March Madness Social Report delves deeply into what the most engaging NCAA Tournament teams are doing across Facebook, Instagram and Twitter to give you some great ideas and hopefully inspire your next post.

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Today is “Hack Day” at Rival IQ! Periodically we clear our calendars to focus on a day of innovation. There is only one rule: do anything that you think may be valuable, and that excites you!

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Employee advocacy, when it comes down to it, is an empowerment tool: enable your employees with an authentic sense of the brand voice, and they post on their personal social channels – creating new spaces and new audiences for your brand. It’s the digital marketing world’s take on organic.

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Using Rival IQ, the English National Ballet successfully grew social audience 46.8 percent in six months, while targeting a younger audience through Instagram, identifying types of content, such as video, for increased engagement.

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Whether you’re powering through your personal to-do list or taking some time off to relax, unwind and recharge, be sure to take a moment to think about your goals for 2017. Goal setting can be tough, so try kicking off your brainstorm session by reflecting on your 2016 goals.

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Learn how Xavier Athletics has seen a 150% increase in social engagement, saving many hours each month in data collection and reporting with Rival IQ.

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Take a look at the top social media trends from 2016 and how they’ll impact the social marketing landscape and the way marketers work in 2017.

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6 ways your non-profit can use competitive data to find unexplored opportunities to create better benchmarks, higher engagement & smarter campaigns.

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In less than a year with Rival IQ, Atkins Nutritionals increased Instagram followers by 75%, engagement rate per tweet by 51%, and engagement per Facebook post by 31%.

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Customer stories are like gold. Your prospects are going to trust them more than they’ll trust you. (Don’t take it personally.) Let’s take a look at how you can get a powerful story that your marketing and sales teams can leverage to the hilt.

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