Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Posts written by: Katie McCall

Get Emotional: Creating Authentic Connections with your Audience

Smart brands gather data and leverage emotion when creating content and connecting with fans and influencers online, and see powerful results.

The Power to Transform Purchase Decisions with Loyalty Programs

Here are 4 guidelines to quickly transform one-time shoppers into repeat customers by designing a loyalty program.

How to Solve Your Top Social Media Marketing Problems

Our guide to solving some of the most common and painful problems in Social Media Marketing. The struggle is real, but these problems can be solved!

You’re Smart. Be Data Smart.

You don’t have to be psychic to make smart marketing choices, but you can come close using the insights that data provides to be a more.

How To Create Great Blog Content When You’re In A Rut

Never run out of great blog content! Here are some tricks to reduce writer’s block, get inspired and create great content your readers will appreciate.

Create an Integrated Editorial Calendar that Works

Editorial calendars are lifesavers for content creators. Not only do they help you stay organized, they serve as a big picture visual of what you’re marketing when it’s happening, and to whom you’re sharing it. Here are tips to create an integrated editorial calendar to help you reach your marketing and business goals.

Social Media Insights are Key to Reaching the Right People

Pay special attention and dig into these social media insights to intimately understand and accurately identify your target audience.

The ROI Argument for Inbound Marketing

Inbound marketing strategies are better for business – Learn how they provide high, measurable ROI for marketers and why you should be adopting it!

Get Discovered on Instagram

Tips to help you get organically discovered by your target audience on Instagram, leading to a boost in followers, deeper engagement and increased sales.