In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.1%. LANEIGE grew faster than everyone else, with 0.9% growth! On average, each post in this landscape earns more than 1.10k engagements. LANEIGE is topping the charts with more than 4.15k engagements per post on their 100 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
6.01k Likes • 175 Comments
I didn’t overpack… I packed OPTIONS 🎡 Lip Glowy Balm for those slow, indie sets. Glaze Craze Tinted Lip Serum when you hit the main stage. Juicepop Box Lip Tint for your encore. What did YOU bring this festival season? 💋 Shop your #laneige essentials online and in-store sephora + #sephora kohls during Sephora Savings Event (4/10-4/20) sephora Savings Event is …
4.07k Likes • 93 Comments
A SWEET TOOTH FOR RASPBERRY JAM💋❤️ Your sheer red lip essential for spring. A glossy, lightweight glaze with just the right wash of pigment—powered by 95% skincare ingredients to hydrate and smooth. Shop Raspberry Jam or any of our 11 Glaze Craze Tinted Lip Serum shades online and in‑store at sephora and kohls during the Sephora Savings Event …
3.04k Likes • 141 Comments
Clinique in the 90s was a whole mood. All Clinique skincare and makeup, then and now: 👩⚕️ Dermatologist tested. 🧪 Allergy tested. 🚫 Fragrance free. #clinique #90sthrowback #dermatologisttested #allergytestedfragrancefree
1.19k Likes • 56 Comments
Our sunscreen towers live all over coachella grounds, with SPF formulated for sweat, sun, and dancing all weekend long
1.16k Likes • 19 Comments
This was such a golden moment ✨🤍 ejae_k wears our new Melting Lip Balm in Moka at Coachella. Now available at ultabeauty 🤍
96 Reactions • 5 Comments • 2 Shares
An invitation to indulge in the textures and formulas you love. The @sephora Spring Savings Event begins today: 4/10 - Rouge 20% off 4/14 - VIB 15% off 4/14 - Insiders 10% off Tap in to enjoy through 4/20. Use code SPRINGSALE at checkout.
92 Reactions • 1 Comments • 2 Shares
FROM YOUR SEPHORA CART TO YOUR BAG. Build your on-the-go Korean skincare routine your way: 🍓 JuicePop Box Lip Tint for sheer and juicy lip tint 🫧 Neo Blurring Powder for a soft blur and shine control 🍩 Glaze Craze Tinted Lip Serum for glassy finish and hydration Restock now at the Sephora Savings Event, online & in-store, @sephora and …
82 Reactions • 1 Comments • 3 Shares
A SWEET TOOTH FOR RASPBERRY JAM💋❤️ Your sheer red lip essential for spring. A glossy, lightweight glaze with just the right wash of pigment—powered by 95% skincare ingredients to hydrate and smooth. Shop Raspberry Jam or any of our 11 Glaze Craze Tinted Lip Serum shades online and in‑store at @sephora and @kohls during the Sephora Savings Event …
79 Reactions • 0 Comments • 1 Shares
Day-to-night in one satisfying click. Neo Blurring Powder, made to go wherever you go, 🌞 or 🌚. Now available @sephora and #sephora @kohls during Sephora Savings Event, including today (4/10-4/20). Shop this and our other new skincare faves. AM or PM: when do you reach for Neo Blurring Powder? → Sephora Savings Event Details ️ Rouge 20% off: 4/10-4/20 VIB …
66 Reactions • 1 Comments • 1 Shares
Our Kiehl’s Rare Earth Pore-Minimizing Clay Mask is your go-to for visibly minimized pores, deeply cleansed, and purified skin! After cleansing your skin, apply a thin layer to your damp skin and let it dry for 10 minutes. Remove with a warm wet towel and pat dry to reveal your refined and smooth skin ✨
889 Likes • 100 Comments • 30 Shares
A lineup this sweet? You're gonna want every scent 💋🍓 Packed with nourishing butters + antioxidants for soft, hydrated lips overnight. What’s going in your cart? 👀 VIB and Insider besties, your Sephora Savings moment starts tomorrow ✨ Shop your #laneige lip and skincare essentials, online & in-store @sephora, #sephora @Kohl’s (4/10–4/20) → Sephora Savings …
840 Likes • 67 Comments • 24 Shares
Day-to-night in one satisfying click. Neo Blurring Powder, made to go wherever you go, 🌞 or 🌚. Now available @sephora and #sephora @Kohl’s during Sephora Savings Event, including today (4/10-4/20). Shop this and our other new skincare faves. AM or PM: when do you reach for Neo Blurring Powder? → Sephora Savings Event Details ️ …
254 Likes • 62 Comments • 10 Shares
our debut at @Ulta Beauty FLC + Ulta Beauty World🧡🌴 #katesomerville #ultabeautyworld #ultabeauty
292 Likes • 18 Comments • 5 Shares
we've BEEN mothering 💚 all clinique skincare and makeup, then and now: 👩⚕️ dermatologist tested 🧪 allergy tested 🚫 fragrance free #clinique #90sthrowback #dermatologisttested #allergytestedfragrancefree
183 Likes • 25 Comments • 10 Shares
get your carts ready, @sephora’s Spring Savings Event begins today: 4/10 - Rouge 20% off 4/14 - VIB 15% off 4/14 - Insiders 10% off tap in to enjoy through 4/20. use code SPRINGSALE at checkout.
The Social Media Benchmark Report
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