Why Rival IQ
Free Tools
- Head-to-Head Reports
- Live Benchmarks
  - Alcohol
  - Retail
  - Higher Ed
  - Skincare
  - Makeup
  - Sports Teams
  - Nonprofits
  - All Industries…
Resources
About
Pricing
Free Trial
Log in

Why Rival IQ
Free Tools
- Head-to-Head Reports
- Live Benchmarks
  - Alcohol
  - Retail
  - Higher Ed
  - Skincare
  - Makeup
  - Sports Teams
  - Nonprofits
  - All Industries…
Resources
About
Pricing
Free Trial
Log in

Live Social Media Benchmarks for
Skincare

On social media, skincare brands know how to engage their fans: showing off the natural beauty of healthy, well-cared-for skin.

In the Past 30 Days...

POSTS PER company
PER WEEK

14.2

ENGAGEMENTS
PER POST

2.22k

ENGAGEMENT RATE
PER POST

0.22%

In the last 30 days, the average company in this landscape has grown their audience by <0.1%. LANEIGE grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 2.22k engagements. LANEIGE is topping the charts with more than 5.91k engagements per post on their 116 posts in the last 30 days.

Skincare Brands in this Landscape

Clinique

Clinique

15.3M Followers

0.04% Engagement Rate

Neutrogena

Neutrogena

6.26M Followers

1.43% Engagement Rate

Kiehl's

Kiehl's

4.66M Followers

0.03% Engagement Rate

Origins

Origins

2.78M Followers

0.04% Engagement Rate

Fresh Beauty

Fresh Beauty

1.75M Followers

0.35% Engagement Rate

Tatcha

Tatcha

1.41M Followers

0.20% Engagement Rate

Drunk Elephant

Drunk Elephant

1.28M Followers

0.16% Engagement Rate

LANEIGE

LANEIGE

611k Followers

3.50% Engagement Rate

Kate Somerville

Kate Somerville

398k Followers

0.27% Engagement Rate

Key Trends for Skincare

User-Generated Content
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »

Holidays
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »

Want to analyze this landscape in Rival IQ?

Start a 14-day free trial

Instagram

Popular Hashtags

#giftideas

3 Companies Using

#BlackFriday

3 Companies Using

#Halloween

3 Companies Using

#gift

2 Companies Using

Top-Performing Posts

Drunk Elephant

8.34k Likes • 85 Comments

What gave it away? #DEsays via kissesfromboys* (via Twitter) For those of you who are new (hi 👋): #DEsays is a collection of our favorite quotes from around the internet that make us laugh (*credited with permission).

Engagement Total

8.43k

Engagement Rate

0.70%

View On Instagram

Kate Somerville

2.08k Likes • 2.85k Comments

✨ GIVEAWAY ✨ We've partnered with our friends opi to gift one lucky winner the Merry & Bright Giftset and a full set of the #OPICelebration collection. ⁠ Total prize worth around $375. ✨ Here’s how to enter:⁠ 1. Like this post⁠ 2. Follow katesomervilleskincare & OPI 3. Tag your most glam friend(s) in the comments⁠ 4.For additional entries, leave …

Engagement Total

4.93k

Engagement Rate

1.72%

View On Instagram

Fresh Beauty

3.60k Likes • 26 Comments

Black Friday = the best time to restock your shelfie (or give the gift of the perfect one!) Now through Sunday, shop 25% OFF EVERYTHING + FREE SHIPPING RIGHT HERE ON INSTAGRAM! This deal won’t last—time to get gifting. 🎁 P.S. If you're in the UK, you can shop 25% off on fresh.com/UK! #regram cindy_clauds

Engagement Total

3.63k

Engagement Rate

0.34%

View On Instagram

Kiehl's

2.81k Likes • 755 Comments

NOW is your chance to WIN our Hydration Starter Kit! Plus $1* goes to FeedingAmerica to help provide a meal to someone in need 🧡 TO ENTER: ✅ FOLLOW Kiehls on Instagram if you do not do so already ✅ LIKE & SAVE this post ✅ TAG a friend who is excited about this set and use #Sweepstakes #Kiehls #FeedingAmerica #KiehlsHoliday2021 #Giveaway #TagAFriend US Only. Official Sweepstakes Rules: No purchase …

Engagement Total

3.56k

Engagement Rate

0.38%

View On Instagram

LANEIGE

3.38k Likes • 108 Comments

The BTS | AMOREPACIFIC collaboration has our lips fallin’ in luv 💜 Launching on 11/27 at us.laneige.com and sephora Are you adding this one to your PM rotation or are you keeping it on your collectors shelf? #sweetpurpledreams #lipsleepingmask #PTD_ON_STAGE_LA bts.bighitofficial #bts

Engagement Total

3.49k

Engagement Rate

0.89%

View On Instagram

Tatcha

3.33k Likes • 84 Comments

Stumped for holiday gifts? You can’t go wrong with these bestsellers, and they’re all 20% off during our Cyber Week event. Use code CYBER21 at checkout.

Engagement Total

3.41k

Engagement Rate

0.29%

View On Instagram

Fresh Beauty

3.31k Likes • 31 Comments

Looking for a last minute gift to bring to Thanksgiving? The gift of skincare is always in style. Treat them to a fresh mask (or two) to say thank you—it’s a surefire way to be invited back. 😉 Tap to shop!

Engagement Total

3.34k

Engagement Rate

0.32%

View On Instagram

LANEIGE

3.10k Likes • 136 Comments

BTS | AMOREPACIFIC 💜 No, you are not trapped in a day dream, the BTS and AMOREPACIFIC collaboration has nearly arrived! Available 11/27 at us.laneige.com and Sephora, pick up the Lip Sleeping Mask in Gummy Bear with limited edition BTS | AMOREPACIFIC packaging inspired by the #PermissionToDance On Stage Tour! Drop a 💜 in the …

Engagement Total

3.23k

Engagement Rate

0.83%

View On Instagram

Tatcha

2.46k Likes • 58 Comments

Have you picked up any of your Tatcha favorites during our Cyber Week event? One suggestion: Our Skin-Protecting + Makeup-Perfecting Trio, filled with three luxurious skincare formulas to prep and nourish your skin throughout the day. Now is the perfect time to pick up this and other must haves—they’re all 20% off with code CYBER21 …

Engagement Total

2.52k

Engagement Rate

0.22%

View On Instagram

Clinique

1.91k Likes • 17 Comments

🖤 Black Friday Instagram Exclusive 🖤 Get the limited Instagram Exclusive Full-Size Moisture Surge Duo of Clinique’s best-loved quenchers with plumping hydration. ✨Moisture Surge 100H is a lightweight, gel-cream face moisturizer with aloe bio-ferment and hyaluronic acid. ✨Moisture Surge™ Lip softens, smooths, and relieves dryness. Plus, enjoy an automatic 30% off IG Checkout purchases (exclusions apply). #Clinique #BlackFriday #MerryClinique #holidayskin …

Engagement Total

1.92k

Engagement Rate

0.06%

View On Instagram

Origins

1.67k Likes • 38 Comments

Start off your Monday with a clean slate. Our Dr. Andrew Weil For Origins Mega-Mushroom Skin Relief Face Cleanser is ultra-gentle and quickly removes makeup, dirt, debris and impurities. 📷: skincare_by_sven #MomentsWithOrigins

Engagement Total

1.71k

Engagement Rate

0.30%

View On Instagram

Neutrogena

1.02k Likes • 19 Comments

PSA: You still need sunscreen when it's cold outside ❄️ 🔆 And no shade to other SPFs, but this Invisible Daily Defense Face Serum has it all. ✨ Packed with antioxidants ✨ Protection from the sun and other environmental aggressors ✨ Invisible on all skin tones

Engagement Total

1.04k

Engagement Rate

0.12%

View On Instagram

Facebook

Post Type Breakdown

23% Video

<0.01% Engagement Rate

72% Image

<0.01% Engagement Rate

5% Other

<0.01% Engagement Rate

Top-Performing Posts

Origins

162 Reactions • 16 Comments • 4 Shares

Thanksgiving with the fam calls for some Peace of Mind On-The-Spot Relief, wouldn't you say? 🙃 Massage this sensory treatment infused with a blend of Peppermint, Basil and Eucalyptus essential oils into the back of your neck and temples to soothe, comfort, refresh the senses, and find inner peace. Holiday stress who? Melt the tension away: https://bit.ly/30STXH4 #DiscoverOrigins …

Engagement Total

182

Engagement Rate

<0.01%

View On Facebook

Clinique

83 Reactions • 12 Comments • 5 Shares

🖤 The Black Friday fun starts now with 30% off sitewide on www.clinique.com.🖤 Plus, score a sweet 7-piece gift with purchase. Get all your holiday goodies now and shop early for the best selection. #Clinique #BlackFriday #MerryClinique #holidayskin #holidaygifts #giftideas #gift #beauty #parabenfree #fragrancefree T&Cs apply.

Engagement Total

100

Engagement Rate

<0.01%

View On Facebook

LANEIGE

88 Reactions • 4 Comments • 6 Shares

The BTS | AMOREPACIFIC collaboration has our lips fallin’ in luv 💜 Launching on 11/27 Are you adding this one to your PM rotation or are you keeping it on your collectors shelf? #sweetpurpledreams #lipsleepingmask #PTD_ON_STAGE_LA

Engagement Total

Engagement Rate

0.05%

View On Facebook

Clinique

86 Reactions • 5 Comments • 1 Shares

Good news, it’s not too late to celebrate #BlackFriday! You don’t want to miss these sweet deals. 🍬30% off sitewide on www.clinique.com 🍬Free full-size best seller when you spend $85 #Clinique #MerryClinique #holidayskin #holidaygifts #giftideas #gift #beauty #parabenfree #fragrancefree T&Cs apply.

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Fresh Beauty

85 Reactions • 1 Comments • 3 Shares

Engagement Total

Engagement Rate

0.01%

View On Facebook

Kiehl's

80 Reactions • 7 Comments • 1 Shares

Relieve skin from holiday stress with a self-gift of our Midnight Recovery Concentrate. Apply this overnight replenishing facial oil before bed to help smooth and firm skin’s appearance while boosting essential moisture to help restore the appearance of tired-looking skin ✨🌙 Shop this now for 30% OFF during our cyber week: https://bit.ly/2UAgV2j ✨

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Origins

74 Reactions • 6 Comments • 5 Shares

Run don't walk because Black Friday started early on Origins.com! 🤩 Get 30% off sitewide + this FREE 12-piece gift with any $75 purchase (a $129 value gift!). Oh and everything ships free. Happy shopping! 🛍 #DiscoverOrigins #BlackFriday #JoyDelivered

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Fresh Beauty

72 Reactions • 2 Comments • 1 Shares

Looking for a last minute gift to bring to Thanksgiving? The gift of skincare is always in style. Treat them to a fresh mask (or two) to say thank you—it’s a surefire way to be invited back. 😉

Engagement Total

Engagement Rate

0.01%

View On Facebook

Kiehl's

47 Reactions • 4 Comments • 0 Shares

Who wouldn't want to receive the gift of glowing skin this holiday season⁉️ Our Ferulic Brew treatment will give a boosted glow, smooth skin's texture, & reduce fine lines 🎁 Available now for 30% OFF: https://bit.ly/2UAgV2j✨

Engagement Total

Engagement Rate

<0.01%

View On Facebook

LANEIGE

29 Reactions • 4 Comments • 14 Shares

We’ve been dreaming in purple lately 💜 Announcing the BTS | AMOREPACIFIC collaboration! To celebrate the BTS and AMOREPACIFIC partnership, will be releasing our best selling Lip Sleeping Mask in Gummy Bear with limited edition packing inspired by the Permission To Dance On Stage tour. Make sure to follow us to stay tuned for all …

Engagement Total

Engagement Rate

0.02%

View On Facebook

Drunk Elephant

38 Reactions • 2 Comments • 3 Shares

Hydrated, radiant, younger-looking skin? You bet your acid. Mix a pea-size amount of #apassioni + 1 pump #bhydra + 1 pump #lalabutbetter in the palm of your hand. Apply all over the face, avoiding the sensitive eye area. Head to drunkelephant.com for more day, night, and anytime #drunkelephant smoothie routines.

Engagement Total

Engagement Rate

0.07%

View On Facebook

Kate Somerville

9 Reactions • 1 Comments • 0 Shares

Result driven anti-aging products from our Melrose Place Clinic to your bathroom counter. ✨

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Twitter

Popular Hashtags

#GiftIdeas

2 Companies Using

#BlackFriday

2 Companies Using

#gift

2 Companies Using

Top-Performing Posts

LANEIGE

10.9k Likes • 2.80k Retweets

Who’s going to PTD on Stage-LA?! Come visit us at our booth for some product samples 🧡 #PermissionToDanceOnStageLA #BTS CONCERT pic.twitter.com/MYjqeNs8re

Engagement Total

13.9k

Engagement Rate

188.10%

View On Twitter

LANEIGE

3.47k Likes • 1.12k Retweets

This is what dreams are made of!!! The BTS | AMOREPACIFIC Lip Sleeping Mask in Gummy Bear collaboration releasing 11/27 🧸💜 #BTS pic.twitter.com/luB4X8Mz4V

Engagement Total

4.71k

Engagement Rate

64.44%

View On Twitter

LANEIGE

We’re so proud 💖 #BTSxAMAs twitter.com/bts_bighit/sta…

1.92k Likes • 423 Retweets

Engagement Total

2.35k

Engagement Rate

32.09%

View On Twitter

LANEIGE

WE’RE BACK!!! Here’s your chance to shop 💜🧸 #BTS #PTD_ON_STAGE_LA #PermissiontoDance_Onstage us.laneige.com/products/bts-a…

1.80k Likes • 489 Retweets

Engagement Total

2.33k

Engagement Rate

31.47%

View On Twitter

Clinique

16 Likes • 1 Retweets

Black Friday is on with 30% off sitewide. We’re sweetening the deal with 60% off select limited-edition skincare sets + a free full-size best seller when you spend $85. #Clinique #BlackFriday #MerryClinique #holidaygifts #giftideas #gift clinique.com pic.twitter.com/BgPo6L3VCF

Engagement Total

Engagement Rate

<0.01%

View On Twitter

Kiehl's

13 Likes • 2 Retweets

Which #Kiehls serum is on your #wishlist? 🌟 Super Serum 💡 Clearly Corrective Dark Spot Solution ✨ Retinol Micro-Dose Serum 💪 Powerful-Strength Line-Reducing Concentrate pic.twitter.com/7ltPTcRYZS

Engagement Total

Engagement Rate

0.02%

View On Twitter

Clinique

14 Likes • 1 Retweets

Happy Thanksgiving! #BlackFriday is on with 30% off sitewide, 60% off the limited-edition 4-piece Even Better Skin Set, AND a free gift when you spend $85. #Clinique #MerryClinique #holidaygifts #giftideas clinique.com pic.twitter.com/o8JaCJ78zP

Engagement Total

Engagement Rate

<0.01%

View On Twitter

Clinique

9 Likes • 0 Retweets

Good news, it’s not too late to celebrate #BlackFriday! You don’t want to miss these sweet deals: 30% off sitewide + a free full-size best-seller when you spend $85. #Clinique #MerryClinique #holidayskin #holidaygifts #giftideas #gift clinique.com pic.twitter.com/SVHsGqov5m

Engagement Total

Engagement Rate

<0.01%

View On Twitter

Kiehl's

9 Likes • 1 Retweets

Engagement Total

Engagement Rate

0.01%

View On Twitter

Kiehl's

9 Likes • 0 Retweets

Engagement Total

Engagement Rate

0.01%

View On Twitter

Fresh Beauty

4 Likes • 0 Retweets

Black Friday = the best time to restock your shelfie 😉. Now through Sunday, shop 25% OFF EVERYTHING on fresh.com! This deal won’t last—time to get gifting. 🎁 P.S. If you're in the UK, you can shop 20% off on fresh.com/UK! #regram @cindy_clauds pic.twitter.com/WOP49qObpG

Engagement Total

Engagement Rate

0.02%

View On Twitter

Fresh Beauty