In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.3%. Fresh Beauty grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 1.76k engagements. Neutrogena is topping the charts with more than 3.49k engagements per post on their 34 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
11.9k Likes • 158 Comments
Fall haul: dry skin edition. #HydroBoost has everything you need and more to keep skin hydrated this season, from new additions (we see you, Hyaluronic Acid Serum!) to fan favorites. Get one for you, and one FREE for a friend this #CyberMonday! • Head to neutrogena.com for details. #BOGO
9.26k Likes • 68 Comments
Fueling up for some fresh deals on #CyberMonday ☕😍 Take 20% OFF EVERYTHING (gift sets included)—right here on Instagram, plus enjoy free shipping! 🙌 Will you be stocking up on your fresh faves or shopping our limited-edition holiday sets? Comment below! ⬇️ Tap to start shopping & saving. *Offer also valid on fresh.com/US & fresh.com/UK 📸 coffeewithaman
7.70k Likes • 70 Comments
‘Tis the season to stock up on fresh gift sets—especially when they’re 20% OFF! Now through Monday, EVERYTHING on our Instagram Shop is 20% off, with free shipping! 🛍️ Tap to shop & snag them before they’re gone! #BlackFriday 📸 rachael_brook
6.46k Likes • 74 Comments
Holiday mode: activated. We’re unwrapping a whole lot of love this month and you can too! 🎁 Starting tomorrow, buy a #gift for yourself on Neutrogena.com and get one for someone you love 50% off. #BOGO #NeutrogenaShelfie
5.85k Likes • 81 Comments
We love a Cyber haul 😍 Take 30% off any* clinique.com order PLUS: ✔️pick a free 7-piece Clinique best sellers kit with $65 order ✔️get a free Moisture Set with $85 order. Includes 2 full sizes. ✔️enjoy 40% off select products and gift sets Wrap up your holiday shopping now. Code JOY30. #merryclinique 📸: boisemacysclinique
690 Reactions • 7 Comments • 18 Shares
What’s on your holiday wish list? If it includes some of our award-winning formulas like the New York Postmentions, you can let your friends and family know that all of our beloved Tatcha treasures are available for 20% off this Cyber Monday. Use code CYBER20 for 20% off everything — including our exclusive holiday sets! https://nypost.com/2020/11/30/tatcha-cyber-monday-2020-deals/
358 Reactions • 2 Comments • 7 Shares
As our gift to you, we invite you to enjoy 20% off sitewide* on the gently effective Japanese skin care you love. Use code BF20 at checkout. *Excludes Sets
83 Reactions • 166 Comments • 8 Shares
Hey, Black Friday fans. These deals are lit! ✨Take 30% off any order + pick a free 6-piece Clinique favorites kit with any $65 order. Shop now!
154 Reactions • 88 Comments • 11 Shares
It’s not over yet! Shop our best Black Friday deals all weekend on clinique.com. Take 30% off any order + pick a free 6-piece Clinique favorites kit with any $65 order. Plus, more great gifts: Spend $85, add a free Moisture Set. Includes 2 full sizes. $176 total value. Shop now!
171 Reactions • 5 Comments • 5 Shares
Whether you’re on the naughty or nice list this year, we’re gifting our friends and family our super cute Water Wonderland gift sets. Whether you’re looking for lip care, hydration heroes to evening skincare essentials our gift sets have got you covered. Tap to shop our check the link in our bio to find them …
31 Likes • 4 Retweets
Your must-have, daily cleanser is NOW in a ‼️JUMBO SIZE and 50% OFF‼️ @sephora to celebrate #BlackFriday! Shop our Ultra Facial Cleanser that works to remove dirt, oil, and debris without stripping skin of its natural oils here: seph.me/37dK9qf 💧 pic.twitter.com/5HpItRBCDK
24 Likes • 2 Retweets
📣 ATTENTION KIEHL'S FAMILY: IT'S THE 1 DAY COUNTDOWN TO DECEMBER 1ST! 📆 AKA tomorrow is the FIRST day you can open a ✨skincare surprise✨ in your #Kiehls Advent Calendar! Which #HealthySkin essential are YOU most excited to discover? 👀🎁 pic.twitter.com/ojJrh5GUdF
19 Likes • 1 Retweets
Happy Black Friday! We’re so grateful to care for your skin, and we hope you share these moments of self-care with your loved ones as well. That’s why we invite you to enjoy 20% off* all of our formulas at tatcha.com (*excludes sets). pic.twitter.com/WTinvMZf8O
18 Likes • 0 Retweets
20% off continues at tatcha.com. Thanks for spreading the news! nypost.com/2020/11/26/tat… pic.twitter.com/esq3hRMabH
16 Likes • 1 Retweets
Our favorite way to prep for Cyber Monday? A restful Self-Care Sunday! Take a moment for yourself with sensorial skincare like The Rice Wash, & feel nourished inside & out. Then, treat yourself to our Cyber Monday offer a day early—20% off now at tatcha.com 💜 pic.twitter.com/lOrR2hxjAD
The 2020 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.