In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.1%. Kiehl's grew faster than everyone else, with 0.9% growth! On average, each post in this landscape earns more than 670.7 engagements. LANEIGE is topping the charts with more than 1.63k engagements per post on their 86 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
5.48k Likes • 88 Comments
How we’re celebrating National #Matcha Day in our lip routine 🍓🍵 Strawberry Matcha, reimaged: 🍵 Matcha Bubble Tea Lip Sleeping Mask for deep nourishing feel with a cool green tint and earthy, comforting scent 🍓Berry Lip Glowy Balm for a juicy, glossy on-the-go pop of a sweet, subtle tint Hydrated, smooth lips anytime, anywhere. Shop now in-store and online sephora, …
4.97k Likes • 269 Comments
We broke down TateMcRae’s red carpet look so you can recreate it 💅 • Makeup Remover Wipes to gently cleanse the skin • Hydro Boost Water Gel hydrates and preps the skin • Lip Oil nourishes & enhances color for fuller-looking lips • Blush Stick adds glow beyond the glam Which ones are you picking up?
4.31k Likes • 324 Comments
💋 GUESS THE LIPPIE GIVEAWAY 💋 Can you name each Laneige lippie just based on their cap? Drop your guesses in the comments, and head to our IGB for more hints! Win all four Laneige lippies if you correctly match the cap to the lippie ✨ HOW TO ENTER: 🌟“LIKE” “SAVE” “REPOST” & “SHARE” this post ✨FOLLOW laneige_us and join …
4.43k Likes • 97 Comments
this sunscreen is a vibe ☀️ #Clinique #UVSolutions #DermatologistDeveloped #AllergyTestedFragranceFree
2.86k Likes • 35 Comments
When laufey is your canvas—the look will be art. Clinique worked with celebrity makeup artist melissa.hernandez for the first Monday in May: SKIN Moisture Surge 100H All About Eyes Moisture Surge Lip Treatment Moisture Surge Body Hydrator FACE Even Better Clinical Foundation in Stone Beyond Perfecting Foundation + Concealer in Alabaster Stay Matte Sheer Pressed Powder in Invisible Matte Chubby Stick Sculpting Contour in Really …
77 Reactions • 3 Comments • 2 Shares
Mother’s Day is right around the corner and we’ve got the perfect lineup for her special day 💜 With Better Screen UV Serum, Microdose Retinol Serum, Clearly Corrective Peel, and Super Multi-Corrective Cream she’ll have the perfect combination of SPF protection, firming, smoothing, and wrinkle reducing! Shop it now on Kiehls.com for exclusive deals.
75 Reactions • 5 Comments • 1 Shares
Show your mom the love this Mother’s Day by gifting her the gift of anti-aging with Super Multi-Corrective Cream, Eye Cream, and Soft Cream - a family as iconic as she is! 💜 Get her gift now on Kiehls.com with exclusive offers!
65 Reactions • 5 Comments • 1 Shares
Can you guess what our new favorite on-the-go summer product will be?? Drop your ideas in the comments! 💛 Shop early access with the @sephora app on May 14th and on Sephora.com on May 15th.
41 Reactions • 7 Comments • 0 Shares
LAVENDER FROSTING 💜✨ Your go‑to for effortless glazed lips. A limited edition, cool lavender tinted lip serum with soft gold shimmer for glossy, light‑reflecting lips. → Sheer color with one swipe. Buildable shine when you layer. → Lightweight, hydrating, and never sticky. How will you wear yours? Shop Glaze Craze Tinted Lip Serum. at @sephora, @kohls, @amazon, @amazonbeauty, in‑store at …
37 Reactions • 0 Comments • 1 Shares
Our Gen Z social media manager told us we’re a little late to the trend, but we made it
1.08k Likes • 69 Comments • 21 Shares
💋 GUESS THE LIPPIE GIVEAWAY 💋 Can you name each Laneige lippie just based on their cap? Drop your guesses in the comments, and head to our IGB for more hints! Win all four Laneige lippies if you correctly match the cap to the lippie ✨ HOW TO ENTER: 🌟“LIKE” “SAVE” “REPOST” & “SHARE” this …
924 Likes • 81 Comments • 19 Shares
How we’re celebrating National #Matcha Day in our lip routine 🍓🍵 Strawberry Matcha, reimaged: 🍵 Matcha Bubble Tea Lip Sleeping Mask for deep nourishing feel with a cool green tint and earthy, comforting scent 🍓Berry Lip Glowy Balm for a juicy, glossy on-the-go pop of a sweet, subtle tint Hydrated, smooth lips anytime, anywhere. Shop …
632 Likes • 7 Comments • 5 Shares
Your NEW go to on-the-go summer product is almost here!! Drop your guesses in the comments! 💛 Shop early access with the @sephora app on May 14th and on Sephora.com on May 15th. #spf #sephora
240 Likes • 25 Comments • 3 Shares
dewy moments
199 Likes • 8 Comments • 9 Shares
glowy skin can be simple enough that you don't need to ask✨ @Helen uses👇 ✨ moisture surge active glow serum 3-in-1 serum that exfoliates, hydrates, and brightens ✨ moisture surge 100H hydrator locks in deep hydration both: 👩⚕️ dermatologist tested ✅ safe for sensitive skin 🧪 allergy tested 🚫 fragrance free #clinique #moisturesurge #dermatologisttested #allergytestedfragrancefree
The Social Media Benchmark Report
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