In the Past 30 Days...
PER WEEK
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In the last 30 days, the average company in this landscape has grown their audience by <0.1%. LANEIGE grew faster than everyone else, with 1.0% growth! On average, each post in this landscape earns more than 1.94k engagements. LANEIGE is topping the charts with more than 6.52k engagements per post on their 68 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
9.31k Likes • 162 Comments
lilylikecom getting a head start on spring cleaning 🌈 Tag your #drunkelephantshelfie and we'll regram our favorites!
7.53k Likes • 346 Comments
Bigger is better when it comes to our award-winning Dewy Skin Cream. Now available for a limited time at Tatcha.com, the Gratitude Size Dewy Skin Cream is 1.5x larger than the full size cream - delivering maximum hydration.
5.36k Likes • 35 Comments
Movie star must-haves. 🤩 See what melissabarreram’s makeup artist is obsessed with at Clinique.com, plus get all the details, tips, and tricks from our glam go-to lilly_keys. Link in bio to shop Melissa’s looks from the screammovies launch. #Clinique #CliniqueAmbassador #MelissaBarrera #ScreamMovie #skincare #makeup #beauty #parabanfree #fragrancefree
4.42k Likes • 67 Comments
“Let’s give ‘em something to dopp about….”🎶 The Dopp Kit is back in stock on drunkelephant.com. #drunklife Tap to shop! 📸: courts.skincarediaries
4.27k Likes • 49 Comments
Take your skincare to sleep! With our collection of overnight masks, there’s something for every skin type, tone & concern: 🌙 Firm with Black Tea Firming Overnight Mask 🌙 Calm with Floral Recovery Calming Mask 🌙 Plump with Rose Deep Hydration Sleeping Mask 🌙 Recover with Crème Ancienne White Truffle Overnight Mask Tap above to shop our mask collection and …
61 Reactions • 5 Comments • 1 Shares
New year, same youth-boosting trio! ✨ Our powerful Plantscription™ essentials feature skin-supporting Peptides and powerful anti-ager Anogeissus to help reduce the appearance of lines and wrinkles and boost firmness. Discover our best-selling Plantscription™ Multi-Powered Youth Serum with 6 potent Peptides to help target lines and wrinkles—including crow's feet and tech neck—by relaxing expression lines and supporting …
60 Reactions • 0 Comments • 3 Shares
What results are you reaching for when you add our Ultra Facial Cream into your routine? Swipe through to find out 👉 Shop our Ultra Facial Cream now https://bit.ly/3sLuElW ❤️ ✨
53 Reactions • 4 Comments • 2 Shares
"I’m new to retinol. Is A-Gloei right for me?" Think of A-Gloei as a gentle gateway retinol that can be seamlessly incorporated into your routine—there’s no acclimation period needed. Retinol gets a bad rap for being sensitizing, but A-Gloei is formulated with soothing marula oil to gently deliver retinol to skin, ensuring high efficacy without redness …
47 Reactions • 5 Comments • 2 Shares
Think of #agloei as your gateway retinol with a gentle serving of 0.5% vegan retinol and #apassioni as hitting the hard stuff, with a potent dose of 1.0% vegan retinol. So which one is right for you? If you’re hesitant to use retinol, have sensitive skin, or are just new to retinol, we recommend starting with #agloei …
39 Reactions • 1 Comments • 2 Shares
”At what age should I start using retinol?” Everyone’s skin and needs are different, but ideally you should begin incorporating retinol into your skincare routine in your mid to late teens. Retinol, as one of the most well-researched ingredients in skincare, can bring balance to virtually any concern—regardless of your age—by helping to strengthen and repair skin …
14 Likes • 0 Retweets
Our #1 hydrator helps the #SkinBarrier become 47.9% stronger 💪 which means more protection from moisture loss and improved skin #hydration 💧 Experience the stronger skin barrier that 96% of our customers found in our Ultra Facial Cream NOW! ✨#Kiehls pic.twitter.com/J5BHLSlqOE
8 Likes • 0 Retweets
In case you missed it...our Ultra Facial Cream delivers on: 💧 boosted hydration ✅ a lightweight formula 👍 improvement in skin #hydration 💪 a stronger #SkinBarrier ❤️ AND softer skin #Kiehls pic.twitter.com/4bFwUmOEVc
7 Likes • 1 Retweets
Allow us to remind you of your skin's favorite #moisturizer, our Ultra Facial Cream 🤩🙌 #Kiehls pic.twitter.com/0G4rXUF0NB
9 Likes • 0 Retweets
Our Ultra Facial Cream and NEW Ultra Facial Overnight Rehydrating Mask protect your #SkinBarrier and restore skin #hydration. But what's behind their super skills⁉️ Responsibly sourced, moisture-restoring Squalane of course 👏✨ #Kiehls pic.twitter.com/qWjUTu7tiF
4 Likes • 3 Retweets
What #results are you reaching for when you add our Ultra Facial #Cream into your #routine? Swipe through to find out 👉 Shop this now: bit.ly/3sLuElW ✨ pic.twitter.com/sE5cJX8m6K
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.