Live Social Media Benchmarks for
Skincare

On social media, skincare brands know how to engage their fans: showing off the natural beauty of healthy, well-cared-for skin.

In the Past 30 Days...

POSTS PER company
PER WEEK
14.6
ENGAGEMENTS
PER POST
1.76k
ENGAGEMENT RATE
PER POST
0.13%

In the last 30 days, the average company in this landscape has grown their audience by 0.3%. Fresh Beauty grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 1.76k engagements. Neutrogena is topping the charts with more than 3.49k engagements per post on their 34 posts in the last 30 days.

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The 2020 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

Read the report