In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tatcha grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 828.7 engagements. Neutrogena is topping the charts with more than 4.96k engagements per post on their 12 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
1.94k Likes • 1.55k Comments
🖤 GIVEAWAY ALERT 🖤 Who wants to win new fall fashion and skincare? Enter for a chance to win pieces from matinkim_magazine and the full LANEIGE + MATIN KIM collection. 🖤Like, Save, Repost, & Share this post 👉Follow laneige_us + matinkim_magazine 👯♀️Tag your BFF in the comments (multiple entries allowed) 👀Follow us on TikTok laneige_us + matinkim_magazine for more chances …
2.72k Likes • 154 Comments
Treating myself to five more scoops of summer ☀️✨ The limited-edition Midnight Minis set features five bestselling Lip Sleeping Masks: 🍉 Watermelon Pop 🥭 Mango 🍋 Lemon Sorbet 🍓 Berry 🍦 Vanilla Nourishing overnight care for lips that look softer, smoother, and hydrated by morning, so you can savor the sweetest season a little longer. Available now at sephora, #sephora kohls, amazon amazonbeauty, …
1.91k Likes • 151 Comments
Every autumn in Japan, momiji, or Japanese maple leaves, transforms the landscape into a breathtaking scene of rich, red leaves. Inspired by this seasonal change, we created our latest limited-edition shade of The Kissu Lip Mask in a deep red hue that captures the beauty of the changing leaves. The Kissu Lip Mask Japanese Maple Red …
1.68k Likes • 14 Comments
Today marks 25 years since one of the most difficult days that NYC, our home and community, has ever known. We’d like to pay tribute to all those impacted by 9/11: those who lost friends and family, the brave individuals who fought to help others, as well as the entire city that came together in the …
1.31k Likes • 61 Comments
Now available at Sephora across Europe: The Brightening Collection. A ritual for bringing your brightest skin forward, powered by 12-hour time-release Vitamin C to help brighten dull skin and visibly even tone: 🧡 The Brightening Serum 🧡 The Brightening Eye Cream Find the collection at Sephora across Europe, and wherever Tatcha is sold.
93 Reactions • 2 Comments • 10 Shares
“it feels like ice cream on a hot summer day” —u/Score-Acrobatic We asked Redditors for their scoop on Moisture Surge’s texture. Now we want yours. Dig into our deliciously refreshing moisturizer: 👩⚕️ Dermatologist tested. ✅ Safe for sensitive skin. 🧪 Allergy tested. 🚫 Fragrance free. #Clinique #MoistureSurge #DermatologistTested #AllergyTestedFragranceFree
85 Reactions • 0 Comments • 13 Shares
“it feels like a jelly dessert. my skin feels so plump and juicy” - u/freddy_ready_ We asked Redditors to treat us to their descriptions of Moisture Surge. How would you put its texture into words? Every dollop of our ultra-hydrating gel moisturizer is: 👩⚕️ Dermatologist tested. ✅ Safe for sensitive skin. 🧪 Allergy tested. 🚫 Fragrance free. #Clinique #MoistureSurge #DermatologistTested #AllergyTestedFragranceFree
60 Reactions • 1 Comments • 13 Shares
Today marks 25 years since one of the most difficult days that NYC, our home and community, has ever known. We’d like to pay tribute to all those impacted by 9/11: those who lost friends and family, the brave individuals who fought to help others, as well as the entire city that came together in the …
58 Reactions • 1 Comments • 2 Shares
Wrapped in Radiance and wrapped in savings. 🎁 Two full-size Avocado Eye Creams, one holiday-ready set, at a fraction of what they’d cost apart. Because the best gifts feel generous and look good under the tree. 🎄 This new holiday set unlocks early only on the Sephora app 9/13, then on Sephora.com 9/14. ✨
12 Reactions • 2 Comments • 23 Shares
🖤GIVEAWAY ALERT 🖤 Who wants to win new fall fashion and skincare? Enter for a chance to win pieces from Matin Kim and the full LANEIGE + MATIN KIM collection. 🖤Like, Save & Share this post 👉Follow LANEIGE U.S. + Matin Kim 👯♀️Tag your BFF in the comments (multiple entries allowed) 👀Follow us on TikTok LANEIGE U.S. + Matin Kim …
446 Likes • 112 Comments • 25 Shares
Treating myself to five more scoops of summer ☀️✨ The limited-edition Midnight Minis set features five bestselling Lip Sleeping Masks: 🍉 Watermelon Pop 🥭 Mango 🍋 Lemon Sorbet 🍓 Berry 🍦 Vanilla Nourishing overnight care for lips that look softer, smoother, and hydrated by morning, so you can savor the sweetest season a little longer. …
227 Likes • 189 Comments • 42 Shares
🖤 GIVEAWAY ALERT 🖤 Who wants to win new fall fashion and skincare? Enter for a chance to win pieces from @Matin Kim and the full LANEIGE + MATIN KIM collection. 🖤Like, Save & Share this post 👉Follow @laneige_us + @matinkim_magazine 👯♀️Tag your BFF in the comments (multiple entries allowed) ❗️BONUS: Like, Save, Share & …
104 Likes • 18 Comments • 5 Shares
The newest Kissu Lip Mask Japanese Maple Red is here. Available now at Tatcha.com, online @Ulta Beauty, #CosmeTokyo, and #CosmeOsaka. Coming soon globally.
120 Likes • 2 Comments • 2 Shares
“feels like a jelly dessert” - u/freddy_ready_ 🌟 we agree with redditors on this one… do you? sound off in the comments 📣 our fave ultra-hydrating gel moisturizer is also: 👩⚕️ dermatologist tested ✅ safe for sensitive skin 🧪 allergy tested 🚫 fragrance free #clinique #moisturesurge #dermatologisttested #allergytestedfragrancefree
95 Likes • 14 Comments • 2 Shares
Vitamin C can lose its potency over time. That's why our C-Firma Fresh serum is designed to be mixed by you. Pour, shake, and enjoy brighter, firmer skin. @martakul
The Social Media Benchmark Report
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