In the Past 30 Days...
PER WEEK
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In the last 30 days, the average company in this landscape has grown their audience by 0.2%. Drunk Elephant grew faster than everyone else, with 2.0% growth! On average, each post in this landscape earns more than 1.96k engagements. Clinique is topping the charts with more than 4.04k engagements per post on their 47 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
11.3k Likes • 823 Comments
We’re cruising into March with Protini Powerpeptide Resurf Serum. #protiniserum is our brand-new anytime serum that restores skin’s texture, tone, and radiance with exfoliating 10% lactic acid, skin-fortifying signal peptides, plant-derived growth factors, and supportive amino acids. Think of #protiniserum as your advanced, supercharged skin-strengthening and radiance-renewing treatment. More in our bio link☝ #acidpower #drunkwithpeptides
8.70k Likes • 81 Comments
Three virtual rooms, three serum technologies, combined to create Clinique's first virtual beauty lab! Click the link in our bio to learn, discover, and shop NEW Even Better Clinical Serum Foundation. 📸: _daphnekbmt #CliniqueSkinSchool #Clinique #beauty #skincare #makeup #parabenfree #fragrancefree #happyskin
7.52k Likes • 116 Comments
Zoom-ready lip shades that flatter your skin tone + undertone — plus, they're packed full of lip nourishing ingredients to moisturize and condition. Not sure which shade of Even Better Pop Lip is right for you? Just leave your shade of Even Better Makeup below and we'll recommend a shade for you. ⬇️ 📸: cliniquemurcia #Clinique …
6.63k Likes • 178 Comments
Imagine seeing all this in your medicine cabinet? 🤩 #drunkelephantshelfie via guggachgirl. Tag yours and we'll regram our favorites!
6.19k Likes • 232 Comments
The process of applying skincare is just as important as using the formulas themselves. For #SelfcareSunday today, we are taking a moment to think about about our new Dewy Serum. Formulated with ingredients such as hyaluronic acid and sugarcane-derived squalane, it feels wonderful from the moment the first drop touches your skin. How are you …
242 Reactions • 28 Comments • 5 Shares
Let use know below what your fave Lip Sleeping Mask flavor is! Leave a ❤️ for Berry, 💜 for Gummy Bear, 💛 for Vanilla, 💚 for Apple Lime, 🧡 for Grapefruit, or a 💘 for Sweet Candy! This month, we’re loving the Gummy Bear flavor!
195 Reactions • 48 Comments • 7 Shares
Good to glow with NEW Moisture Surge 100H ✨ A blend of ingredients including aloe bio-ferment and hyaluronic acid helps infuse skin with moisture, leaving it plump and dewy.
240 Reactions • 4 Comments • 5 Shares
Morning mood: enjoying a stack of pancakes, and waking up with super soft lips courtesy of Lip Sleeping Mask. P.s. Gummy Bear is now a permanent member of the LANEIGE Lip Sleeping Mask squad 💜
91 Reactions • 55 Comments • 4 Shares
If you had to pick one favorite, which would it be? Leave us a comment below! ⬇️ 🤎 NEW Even Better Clinical Serum Foundation Broad Spectrum - our newest innovation and first clinical foundation with 3 serum technologies. Satin, Full to Moderate finish. 🖤 High Impact Mascara - fan favorite, buildable mascara for lusher, plusher, bolder lashes. 💜 …
142 Reactions • 0 Comments • 7 Shares
Kiehl’s stands against hate in all forms. The Asian-American community has experienced an alarming increase in incidents of anti-Asian hate and violence. Kiehl’s employees stand together in solidarity with our Asian-American colleagues, consumers and community, and uphold our values of diversity, inclusivity, and equality. Learn more at https://stopaapihate.org #StopAsianHate
22 Likes • 2 Retweets
We’re cruising into March with Protini Powerpeptide Resurf Serum. Details here: bit.ly/3rmvaTW #acidpower #drunkwithpeptides pic.twitter.com/6uZPPj9OxF
eep we're so excited for you all to join us on @newness_tv 🎉 wwd.com/beauty-industr…
19 Likes • 0 Retweetswe're so excited! 💜 nylon.com/beauty/tatcha-…
16 Likes • 2 Retweets
11 Likes • 3 Retweets
Want to talk texture? Soy do we. Our #1 gentle gel cleanser is formulated for YOU and YOUR SKIN. You can cleanse without that dry, tight feeling ever again. Tell us about your favorite Soy experience below. 👇 Available at @sephora & @sephoracanada pic.twitter.com/yArnylEiIh
16 Likes • 1 Retweets
thanks for tuning in! see you tomorrow for a full day of surprise and delights @newness_tv! pic.twitter.com/kPjijHMulG
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.