Broadway Briefing and Rival IQ have teamed up to create the Social Media Report for Broadway shows! Published by Broadway Briefing, the social media report assesses Broadway’s 30+ productions every week to set industry benchmarks and provide visibility into social marketing best practices that attract audiences.
How you react to the competition is key to your success! Learn about the 10 business insights you’ll gain by watching your competitors.
Using Rival IQ, Perfect Bar is fueling continued growth by gaining a deep understanding of their social media landscape, identifying the sweet spot for their social audience, and developing new content concepts to drive increased engagement.
“We have so many followers and fans on our social channels, but why aren’t they liking, sharing, or engaging with our content? Are we posting into a vacuum? And why do our competitors’ content seem to go viral when they post? What are we missing!?” Does that conversation sound like your office on a Monday […]
When I first sat down with my Social Posts dashboard, I was excited to see which hashtags earned the highest engagement rates. It’s one thing to create great content, but it’s another thing to frequently engage with your customers on social media. Engaged audiences are opportunities to cultivate brand ambassadors and earn new customers.
If you love college basketball, this time of year is definitely your favorite. If you’re also a social media junkie, you’re probably not getting much else done. We’ve got a little March Madness going in the office, and the time felt right to look at the Twitterverse going into the Final Four.
I love working with early-stage startups and non-profits because I get to make a real impact on their business. Marketing is much more challenging when you are bootstrapping, but it is also a lot more fun and rewarding! Small budgets and teams means utilizing inexpensive mediums to drive growth, and social media is often a great fit. The problem is, collecting the competitive data you need to build a sound strategy is time consuming.
This article was originally published on July 25th, 2014. We’ve refreshed some of the details and screenshots to give you the most up-to-date information possible. Many years ago when I was a PR consultant, I created a competitive communication audit as part of our services to clients. This was typically one of the first things we […]
This article was originally published on April 11th, 2013. We’ve refreshed some of the details and screenshots to give you the most up-to-date information possible. One area that many businesses struggle with in online marketing is coming up with a social media strategy. Everything from creating social profiles to a social content strategy can be daunting. […]
My Content Audit Journey A few years ago, I conducted an in-depth content audit of how technology firms were using case studies for marketing. It was inspired by a question, interesting to me at the time, about how content marketing efforts might differ from technology companies in different geographic locations based on the maturity of […]