We are Rival IQ.
About Our Team
At Rival IQ, we believe that every marketer deserves tools to make data work for them. Since our founding in 2012, we’ve focused on making your social and SEO data easier to find, analyze, and act upon.
Our entire team comes to work every day ready to delight our customers and ready to learn. We’re real people that all have a hand in helping you make the most of your marketing data. Keep reading to learn more about the incredible team that powers Rival IQ.
Snippets from Rival IQ HQ
Want to see the Rival IQ team in action? Check out a recent all-hands-on-deck Hack Day for a peek into the thrivin’ Rival IQ #startuplife.
Meet Our Talented Team
While not working hard to make sure our customers are getting what they need, John is probably on the links, polishing his short game. You can tell he’s busy, because his handicap is about 36 right now.
In older times, John was the CEO of V2Green and was the Founder/CEO of TollFree Cellular. He gives back to the startup community by mentoring a number of Seattle-based companies through Founder’s Co-op.
Founder, Head of Engineering
Seth is a true Northwest guy — he grew up in Seattle, he is an engineer, and he rock climbs. He’s also a dad, which means that he does less rock climbing than he might like. At least that makes him a good dad!
Another Northwest box that Seth checks is “I did some really cool stuff in the 90s at Microsoft.” Having started and led the Active Server Pages (ASP) product at Microsoft, he really knows about building reliable, scalable software. He’s done a bunch of other great stuff, too, including founding V2Green with a couple other folks on this team.
Seth “Doc” Bridges
Founder, Head of Product & Marketing
Wait, what? You have two people named Seth? Damn straight. If we can get him out of the gym, this Seth spends his days talking to customers, designing our product, and doing analytics. Oh, and playing with his super cute sons (three)!
Customer Success Manager
With experience as a business owner, Cat brings a true sense of understanding to the marketing challenges our customers face. Whether at Digg Fitness or Grand Canyon University, she’s spent much of her career honing her client success skills. If you’re lucky enough to work with her, you’ll see what we mean.
A native of El Paso, TX, Cat graduated from Baylor University in 2009. But all that Texas heritage couldn’t keep her around (nor could getting lost and subsequently rescued from the Franklin Mountains on a proposal “hike”). She visited Seattle as a child and fell in love with the city. In 2017, she and her wife made the jump to the Pacific Northwest, and we couldn’t be happier that they did. Outside of work, Cat loves hanging with her wife and son, whether it’s hiking, camping, or studying dinosaur encyclopedias!
Cheryl is an (almost) Pacific Northwest native, having spent most of her life here in Seattle after moving to the US from China. A recent graduate of the University of Washington, Cheryl earned a double major in Interdisciplinary Visual Arts and Computer Science in 2016. We’re excited to have another multi-talented engineering team member!
Outside of work, Cheryl likes to draw with watercolors and Photoshop. She’s into sci-fi like fairy-tales/mythology and dystopian/psych novels as well as series like Game of Thrones and Stranger Things. While she’s watching, please skip the chocolate — Cheryl’s all about the Sour Patch Kids and anything else gummy/sour. Just don’t offer her the orange ones, or you’ll be sorry.
Cheryl has dueling passions for art and fried chicken.
Not to be stopped, Colin designs it up, then slings front end, back end, and whatever-else-end-you-want code to get you the latest and greatest features in Rival IQ. Despite a college run in the Lone Star state, this Seattle native is 100% Northwest guy (though we haven’t seen him in socks and sandals, yet).
At home, Colin is a husband and super-dad extraordinaire who loves to spend time with his young daughter. We sometimes wonder if the pensive look on his face is him thinking of how to teach her to code! Or, maybe he’s just thinking about lunch.
Content Marketing Manager
Though officially a Bay Area native, Blair fully considers herself a Seattleite at this point. She joins us from Pyramid Communications, where she focused on helping nonprofits improve their impact via storytelling. Blair has deep roots in theater, her major at Whitman College. She’s a Co-founder and Managing Director of of 18th & Union, a arts and community space in Seattle’s Central District.
As if running a theater wasn’t time consuming enough, Blair manages to make free time for her other loves! She’s a voracious reader (119 books just last year!) and loves to spend time cooking and baking. We hear that she even used to be a rock band drummer, so we’re thinking about getting a group together now. Check back soon for our band name. It’s going to be great.
Lisa VanDen Berg
When she’s not coaching her kids’ sports teams or traversing the world on amazing family adventures, Lisa makes everything look good at Rival IQ. She brings her world-class design talents to our team after a decade (or two) wearing many creative hats at ESPN. Lisa’s gorgeous design aesthetic, digital marketing chops, and lightning-fast Sketch skills have seriously upped our product and marketing game.
Lisa loves the outdoors and traveling to cultures she’s never experienced before with her husband and two kids. She’s made a serious dent in our Diet Coke stash, but if that’s what it takes to power this graphic designergizer bunny, we’re not complaining.
Vijay has spent much of the last forever moving around the northern west coast. At the northernmost end of his adventure is Seattle, where he’s spent time with some tiny shops like Amazon and Rival IQ. Somewhat recently, Vijay spent a few years in Eugene, OR, but he’s been in Seattle long enough now that the hippie smell is almost gone. Bounding the southern end of his travels is Palo Alto, CA, a town known for some school named Stanford (never heard of it), where Vijay went to college.
Outside of work, Vijay hangs with his wife and kids and enjoys cooking a big meal. He’s a good cook, too. I bet you can’t wait to get invited to dinner.
Keith comes to Rival IQ with a software engineering toolkit honed over many decad…er, years. He’s spent time everywhere from Microsoft (almost prehistoric era) to some hipster startups in Portland, OR, and a bunch of places in between – including a stint at GridPoint with some other Rival IQers.
While not sitting in front of a computer, Keith is either hanging out with his wife and their tiger-cats (which are different than Thundercats), or he is out riding some insanely long bike route with his randonneuring buddies. Regardless of where he is, he’s probably being a smart ass.
Tiffany joins us from Faithlife in Bellingham, WA and helps deepen our UW CSE connection. In 2015, she earned her B.S. in Computer Engineering with a focus on Human Computer Interaction. We’re certainly glad to have Tiffany adding her UX skills along with her engineering talent.
Originally from Honolulu, Hawaii, Tiffany loves the beach but is a horrible swimmer. That said, she’s a huge fan of eating things from the ocean and is always ready for a power sashimi session. Outside of work, Tiffany’s a traveller, working her way through our national Parks. You should also ask her to rap for you. Really.
As a Seattle native, and a proud UW grad, Mark has made a career of selling SaaS products from some great local companies. Before Rival IQ, Mark spent 4 years with DocuSign, focusing on Commercial Sales. Previously, Mark worked with clients at Onvia, helping them use data to improve their competitive advantage when selling to the government.
Outside the office, Mark is a huge soccer fan, and he loves spending time with his wife and young son. Plus, as a French literature major in college, you can expect some serious refinement from this guy.
Customer Success Manager
Jacob joins Rival IQ directly from Austin, Texas, where he honed his customer success skills at Main Street Hub and Yodle. We’re happy Jacob can leverage his experience in social media and SEO to help our customers do more with Rival IQ. A graduate of the University of North Texas, Jacob studied Radio, Television, and Film. Though his days of TV production are on pause, Jacob lends his talents to our webinar and in-house video production.
Jacob is a huge music fan: recorded, shows, band news, etc. Moving to Seattle from Austin must have been a tough move on that front (no offense Seattle music scene)! To make up for it, Jacob can pursue his other passions, including hiking, fishing, and working through visiting our National Parks. He’s also a big San Antonio Spurs fan – so he’d love to get into his time machine and go back to 2006 to watch the Spurs in Seattle. We’re not bitter at all, really.
Claire Van Fossen
A former competitive swimmer, Claire is always up bright and early tackling the latest engineering challenge–after baking a gluten-free cake and completing a punishing workout at the gym, of course. She moved to Seattle from her hometown of Columbus, Ohio a few years ago without ever having set foot in the Pacific Northwest, and applies that bravery daily to bashing bugs (and encouraging recycling!) at Rival IQ.
When she’s not collaborating on new features, Claire can be found living out her dreams to be the world’s first coding cosmetologist or throwing lavish themed dinner parties for her friends complete with gluten-free, refined sugar-free desserts (though almost never at the same time). Just don’t ask her for her hummus recipe–it’s top-secret.