Our Next Webinar: Feb 13th @ 12pm PT / 3pm ET

Sue B. Zimmerman

Instagram expert , entrepreneur, and master of social media for business.

The Instagram Stories Playbook for 2020

With host Seth Bridges, founder at Rival IQ, and special guest Instagram expert Sue B. Zimmerman we'll dive in to develop a data-driven playbook for your Instagram Stories in 2020.

With activity and performance benchmarks from the recent 2020 Instagram Stories Report, Sue will weigh in on how Instagram Stories are changing and what your brand needs to be doing with the platform.

 Ask questions live, plus let us know what you're doing with Instagram Stories that's working! 

Save Your Seat Now

Past Webinars

2024 Successful Social Media Strategies in Higher Ed: Webinar Series

2024 Successful Social Media Strategies in Higher Ed: Webinar Series

  • Getting leadership buy-in on campus
  • Winning TikTok content
  • Data-driven social media
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Acing Higher Ed Social Media in 2023: Webinar Series

Acing Higher Ed Social Media in 2023: Webinar Series

  • Fostering Campus Culture on Social
  • Tailoring Tone and Content to Platforms
  • Unlocking the potential of LinkedIn
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Small Social Team, Big Results: Learn from Live Tinted's Success

Small Social Team, Big Results: Learn from Live Tinted’s Success

  • How a small social media team achieves big results
  • Building an influencer squad
  • Choosing between Instagram or TikTok
Watch Now
Header Image for Webinar: Key Insights from the SOcial Media Industry Benchmark report

Key Insights from the 2023 Industry Benchmark Report

Key Takeaways from the 2023 Social Media Industry Benchmark Report

  • Understanding “low” engagement rates
  • Analyze how TikTok is changing the social landscape
  • Standout brands to keep your eye on
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Navigating Social Media Unknowns in 2023

Navigating Social Media Unknowns in 2023

  • What to do in the aftermath of the Twitter ownership changes
  • Leveraging the power of digital creators in 2023
  • Brands that are unexpectedly doing well on social media
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Top Social Media Do's and Don'ts in Higher Education

Top Social Media Do’s and Don’ts in Higher Education

  • Content strategy, content strategy, content strategy
  • Patterns responsible for social media failures
  • TikTok in the hands of student creators
Watch Now

Higher Ed Social Media: Georgia Tech & Ohio University

Successful Social Media Strategies in Higher Ed: Georgia Tech & Ohio University

  • Make social media a two-way conversation
  • Lean on student content creators
  • Timeliness is key on social
Watch Now

Higher Ed Social Media: The University of Iowa & Utah State University

Successful Social Media Strategies in Higher Ed: The University of Iowa & Utah State University

  • Audience-first, strategic content creation
  • Key #hesm metrics to show off your social success
  • Leverage your on-campus influencers
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Building Community on Social Media with The INKEY List

Building Community on Social Media with The INKEY List

  • How The INKEY List uses edutainment to cultivate a strong community
  • Authenticity for the win on social media
  • Tips to get buy-in from your management
Watch Now

Successful Social Media Collabs in Beauty and Beyond

Successful Social Media Collabs in Beauty and Beyond

  • Innovative ways brands can think about social media collaborations
  • Tips for smaller brands that don’t have the brand oomph for partnerships
  • TikTok’s role in the influencer space
Watch Now
Cover Image for Instagram Marketing Strategies Webinar

Winning Instagram Marketing Strategies

Winning Instagram Marketing Strategies for 2022

  • 13 Instagram surfaces to engage your audience
  • Mapping your audience on Instagram
  • Finding creators for Reels and TikTok content
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Creative #hesm Strategies with Syracuse University

Creative #hesm Strategies with Syracuse University

  • Humanizing your brand’s voice
  • Have student ambassadors be your digital cheerleaders
  • Being ‘socially responsible’ in today’s social landscape
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The Power of Customer Experience for DTC brands

Direct-to-Consumer (DTC) Takeaways with Lanny Geffen

  • Key elements of successful DTC brands
  • Everything you need to start your own DTC brand
  • Examples of top-tier DTC brands
Watch Now

Make Your Social Media (Colour)Pop!

The Fresh Face of ColourPop Social Media

  • What a social-first industry means for your strategy
  • Collaborations and the key to finding the right fit
  • TikTok’s appeal and how to harness those impressions
Watch Now

Successful Social Media for Nonprofits

Successful Social Media for Nonprofits

  • Why the nonprofit industry excels in engagement
  • How to get it all done when you’re the only SMM
  • Getting serious about setting boundaries at work
Watch Now

See your social media data in a clearer lense

Check out the ways Rival IQ can help level up your data-driven marketing in every channel.

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