Where your business lands in the search engine rankings for key terms could be the difference between profit and loss, so it’s likely you’ll have engaged in some form of search-engine optimization (SEO) to give yourself the highest possible rank for key searches. Maybe you handle SEO yourself, or perhaps you hire professionals to do […]
Are you trying to get found in search results? Let’s face it, when it comes to small businesses and local services, owners can often feel every dollar as it’s spent, lost, or earned. The pressure to produce income and bring in qualified leads can also distract from creating an impactful marketing strategy. So let’s talk about the marketing tactics that small business owners should cover as a bare minimum – to reach their most qualified prospective customers.
If you’ve got a good product/service and decent website traffic, but your conversion rate is low, don’t panic. It can seem daunting because a 3% conversion rate means 97% of your web traffic is leaving without buying a thing, but with some hard data and a few tweaks, you can boost your conversion rate and profits. With a structured approach toward conversion rate optimization (CRO), your business is twice as likely to see a large increase in sales.
A lot of changes have been coming at website owners in the last few years, and that is not going to change. While you were busy dodging Penguins, Pandas, and rogue hummingbirds, HTTP/2 was sneaking up on you. And now it’s here.
Pay-per-click (PPC) campaigns are a great way to drive traffic to your website and promote conversions. However, if your landing pages aren’t carefully crafted for success, you’re paying for clicks that won’t do anything to increase your bottom line. With the right conversion rate optimization strategies in place, you can increase your PPC ROI.
Conversion rates are a major factor in the success of an online business. Without a decent conversion rate, you cannot expect to produce sales in volume. Making even small adjustments in design and strategy can lead to big increases in conversion.
A well-crafted Meta Description can be as important to your brand as your tagline. Learn how to use competitive insights to craft the perfect one.
I recently taught a Digital Marketing course for General Assembly in Seattle, and one of the lessons was dedicated to Search Engine Optimization (SEO). As a lab, I prompted my students to run MozBar tests on websites and blogs they commonly visit. They quickly realized how most sites have poorly crafted title tags, weak (if any) meta […]