Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Successful email marketing is deceptively tricky. We create and send plenty of emails, so it’s easy to get sloppy–even when you are paying close attention to your opens, clicks and CTO.

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Using Rival IQ, Perfect Bar is fueling continued growth by gaining a deep understanding of their social media landscape, identifying the sweet spot for their social audience, and developing new content concepts to drive increased engagement.

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“We have so many followers and fans on our social channels, but why aren’t they liking, sharing, or engaging with our content? Are we posting into a vacuum? And why do our competitors’ content seem to go viral when they post? What are we missing!?” Does that conversation sound like your office on a Monday […]

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Our friends at Up&Up are our customers and trusted partners. They’re marketing experts focused on elevating the organizations, brands and universities in higher education. They let us tap into their social media know-how to bring you these insights.  The original version of this article appeared on Up&Up by Jeremiah Barba on January 25, 2016.  We all […]

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You have a solid understanding of basic metrics like how many social fans you have, what kind of engagement you get, and how much traffic it drives to your website. But, unless your social strategy and performance are tied to specific goals, it’s impossible to tell if your social marketing strategy is actually working for your brand. That’s because metrics without meaning are meaningless.

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You can’t do half the work and expect the full results. What does that look like in the business world? Take a look at social media marketing. Most businesses suck at it because they don’t practice both preparation and opportunity. Social media success is more than posting blog links and product advertisements. It takes active preparation, execution, and a little luck.

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Rival IQ delivers analytics and competitive intelligence to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ enables digital marketers to uncover new opportunities, identify trends, and track results across all major social channels and the web. We think we are great at what we do. Here are some reasons why.

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Looking to capture more of the attention of their fan base, the Denver Broncos’ marketing group chose Rival IQ and successfully grew their social media following and engagement.

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At Rival IQ, we’ve built our organization and our products on the idea that marketing doesn’t exist in a vacuum. Product teams keep an eye on competitors’ products and services, and content marketers should be up-to-date on competitors’ marketing strategies.

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Google is always a great place to start because your reviews can show up when your business does in search results (make sure to setup your Google Business page first). While people continue to question Yelp’s integrity in reviews, you’ll have to decide for your area if your customer base trusts Yelp or not. You might find that you can create a strong community base on Foursquare or Facebook too, which also offer reviews. Otherwise, make sure to find out if there are review sites highly relevant to your industry.

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