Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Responsive design is now a must have with any software-as-a-service application. In fact, Google now rewards (or punishes) sites built with responsive in mind. But when we first started working on Rival IQ that wasn’t the case. Fortunately, we had great early users. In fact one of the first questions we heard after launching was, […]

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Welcome to the latest product update from your favorite competitive tracking team! We’ve got some hot new features in this release, so read on, and then check it out! Kicking off with shoutout time. You folks are greater than a warm cup of cocca after a long day of skiing. Big thanks to: IanS, TimR, ClintW, TraciF, […]

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Take an SEO-first Strategy New website rollouts are one of the things we monitor at Rival IQ, because our users gain market insights from learning that their competitors or peers just launched a large-scale online shift.  Rolling out a new website involves many moving parts — content, photography/art, look & feel, and technology changes.  Having […]

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Do you want to know when your competitors change their product pricing, packaging or positioning? If you operate in a competitive market, which we nearly all do, I’m betting the answer is yes. But why is a competitors price change matter to a marketer? Because it’s often a sign of a strategic shift in an overall […]

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Happy New Year, everyone.  We hope you had a safe holiday season with your families.  Welcome to our first Rival IQ update of the 2013 competitor tracking season. If this is the only paragraph you read of this post, we have a favor to ask. Can you all help us spread the word about Rival […]

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Give the gift of Rival IQ to your friends and colleagues. We still have a few weeks left during our beta period (until Jan 4, 2013), so share this post with your friends and colleagues who would benefit from a Rival IQ subscription. If they make it into our beta, we’ll offer them a lifetime […]

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Welcome to the newest Rival IQ product update, holiday style! As is our new trend, we’re kicking things off with shoutouts. For this holiday version, I need you to sing along at home. “You know JillieneH and CharlesL and PaulineR and DavidP…ColinM and MattE and DannyS and ShaneM. But do you recall, the greatest feedback […]

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Welcome to another Rival IQ update!  This time, let’s start out with our shoutouts.  I’d hate for you to have to read to the end just to find out that we think you’re tops!  For all of the emails, phone calls, feedback, and suggestions you gave us during this last sprint, thank you. Especially: GregM, […]

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Putting aside all judgements about whether or not you took a “real” vacation over the Thanksgiving, did you keep up your social media efforts over the Thanksgiving break? To me, seeing a company sustain customer communication and outreach over a holiday is an indication of process maturity around social media. (Yes, you can use Buffer or one of the […]

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What’s new with Rival IQ? (Say it aloud. It’s more fun that way.) The whole team was actually around for this last sprint, and it was nice to take advantage of the overlap to talk to customers as a team. As always, we learn a ton from listening to what you have to say. The […]

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