Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

We’re back, and we’ve missed you Hi everyone! It’s been a while since we’ve updated you about everything Rival IQ. Did you miss us? We certainly missed you. We’ve been working hard delivering lots of Rival IQ goodness including some feature updates around Google Plus, and we wanted to let you know we’ve been cooking […]

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We’ve reached a time when social media is not only a way to interact with friends, but is also a powerful marketing tool for businesses. But as much as social media can be useful to your marketing strategy, it can also be a serious distraction. Whether it’s browsing your favorite blogs or chatting with friends […]

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If you are a good marketer, you have probably heard the buzz of how important Google+ is to your marketing strategy – and if you are anything like me, you probably ignored it in the beginning.  As time went by for me, that “Google+ Buzz” grew increasingly louder. It was when I first started doing […]

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[Author Note: This post was originally written to be published simultaneous with and in support of the April update for the GeekWire 200.  The folks at GeekWire liked it enough that they wound up publishing virtually the entire post on their site.  My intention isn’t to duplicate the post but I wanted to post it on […]

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Most marketers will agree that competitor research is key when establishing a marketing strategy. The question is, how many marketers continue to monitor their competitors after the initial research is done? You don’t want your business to start losing customers because your competitor has upped their game. In this post, we’re going to show what […]

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Welcome to another Rival IQ Update! During this last sprint, we cooked up a couple of new features to help you share the love, and we have started making time for documenting our last year’s learnings into blog posts we hope you’ll enjoy. If you haven’t yet, go read John’s most recent post about Meta […]

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Search engines stopped considering the contents of your meta keywords tag at least 4 years ago (and probably much longer than that).  If you are spending time populating your meta keywords tag, you are wasting time (at best) and enunciating your meta keyword strategy to the interwebs (much worse).   In this modern time of SEO consultants […]

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We’re on a roll, and picking up steam. During the last couple of weeks, we’ve had two new team members come on board here at Rival IQ. As you might imagine, this is exciting for us both because of what it says about our journey (trending up) and because we’ll be able to get more […]

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Hi again! Another sprint is over, and with the team firing on all cylinders (minus the brain cycles lost to newborn-induced sleep deprevation), we have yet another release with new features to show you more about your competitive landscape. Making Use of Data and Paying Down Debt During this sprint, we decided to fight the […]

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Welcome to the latest product update from your favorite competitive tracking team! We just released a powerful new feature in our latest release and have some other great news! A new baby and an Activity Matrix for profiles Rival IQ baby #2 arrived Friday! Congratulations to Doc (Seth Bridges) on his new baby boy, Parker. Parker was […]

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