Employee advocacy, when it comes down to it, is an empowerment tool: enable your employees with an authentic sense of the brand voice, and they post on their personal social channels – creating new spaces and new audiences for your brand. It’s the digital marketing world’s take on organic.
Today we are announcing a big step forward for our company and customers: new packages based on feedback and bundled in the way you want them, providing solutions for specific pain points that you’ve shared with us about your social marketing efforts.
While content execution happens within the marketing team, content planning should involve the entire company. With their insights, you’ll be better prepared to attract readers, speak to potential customers, and drive sales.
Our friends at Content Harmony are content marketing experts. In this blog, Emily Harris, Content Harmony’s Strategy Director, offers up her best practices for working with influencers. Too often, brands create content without much thought behind the promotion. It should go without saying, but content needs heavy promotion to be truly successful and leveraging the […]
Five actionable steps you can take to justify the value of social media to your executive team and persuade them to invest in more social media efforts.
Broadway Briefing and Rival IQ have teamed up to create the Social Media Report for Broadway shows! Published by Broadway Briefing, the social media report assesses Broadway’s 30+ productions every week to set industry benchmarks and provide visibility into social marketing best practices that attract audiences.
Using Rival IQ, the English National Ballet successfully grew social audience 46.8 percent in six months, while targeting a younger audience through Instagram, identifying types of content, such as video, for increased engagement.
Never run out of great blog content! Here are some tricks to reduce writer’s block, get inspired and create great content your readers will appreciate.