Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Pay-per-click (PPC) campaigns are a great way to drive traffic to your website and promote conversions. However, if your landing pages aren’t carefully crafted for success, you’re paying for clicks that won’t do anything to increase your bottom line. With the right conversion rate optimization strategies in place, you can increase your PPC ROI.

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An effective content marketing strategy is a constantly moving target. In the early days, shady marketers were stuffing articles with so many keywords the sentences made no sense, while legitimate marketers were churning out dry, informational articles. Useful, but boring.

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In the last four years, my co-founders and I have tried to create a workplace at Rival IQ that fits our lives and our values.

We are not a win-at-all-costs shop, and we value family, transparency, and openness. My hope is that our attitudes and actions reflect these values to our employees and customers.

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As social channels go, Instagram doesn’t always get the same respect companies accord to Facebook, Twitter, and LinkedIn. Read on to learn why you should consider adding Instagram to your social media marketing campaign.

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Word-of-mouth has always been the marketer’s best friend, and the web has only made the concept more powerful. Consumers are no longer limited to the opinions of people they know in real life. Today, they can find out what people on the other side of the country think about a product they are considering.

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At Rival IQ, we revisit our trial customer messaging frequently. We use data from opens, engagement, and unsubscribes to see what we are doing well and where we can improve our communication cadence — we’re data geeks, after all!

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Conversion rates are a major factor in the success of an online business. Without a decent conversion rate, you cannot expect to produce sales in volume. Making even small adjustments in design and strategy can lead to big increases in conversion.

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If you’re publishing native video on Facebook and you’re not taking advantage of the full set of video metrics they make available, you’re leaving money on the table. In this post, learn about Facebook’s native video engagement metrics, how to compute key video engagement rates, and more.

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Since Instagram’s acquisition by Facebook, we have seen the platform grow exponentially with its introduction of advertising — something I personally, as a user, am not a huge fan of. As a marketer, however, I can see Instagram marketing and advertising as a great way to optimize on my customers’ social experience to stay on the top […]

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Marketing has always been about building trust. In the past, successful companies built careful reputations of commitment to service, quality, and reliability by projecting a certain image.

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