Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

A lot of changes have been coming at website owners in the last few years, and that is not going to change. While you were busy dodging Penguins, Pandas, and rogue hummingbirds, HTTP/2 was sneaking up on you. And now it’s here.

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A new year means new Rival IQ features to help you become a stronger marketer! We are excited to announce the addition of two new Rival IQ features today: Pinterest Analytics and Multi-User Accounts.

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Facebook has been rolling out some interesting changes lately that may make marketing more productive, and it looks like more changes might be on the way. Not all the new features are strictly designed for marketing, but they will certainly enhance how Facebook marketing works. Check out these four new features!

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As we enter 2016, I can’t help but reflect on the accomplishments our team made during the last year. Building a company is a humbling yet rewarding experience, and your positivity and passion is a big part of our reward.

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With more than a billion connected smart devices and machines across the world, the Internet of Things (IoT) generates an unimaginable volume of real-time data every minute. Yet, only 5% of it is currently being utilized.

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With 2015 coming to an end, we are amazed by how much we have grown and are excited to watch our Rival IQ family grow even more in 2016! We want to thank you for your feedback and support — we couldn’t have accomplished all we did in 2015 without you! Also, we want to leave you with some holiday marketing tips to reflect on while you are in food coma.

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I love when I encounter fun copy where I least expect it. As a marketer, I love to give our audience that gift of unanticipated fun. Yet sometimes my attempts go awry. This was one of those times.

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The IoT is poised to cause significant disruption in the world of big data collection, and there still seems to be a lot of confusion about its purpose. Here’s a simple explanation of what IoT is and what it means for businesses and consumers.

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Pay-per-click (PPC) campaigns are a great way to drive traffic to your website and promote conversions. However, if your landing pages aren’t carefully crafted for success, you’re paying for clicks that won’t do anything to increase your bottom line. With the right conversion rate optimization strategies in place, you can increase your PPC ROI.

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An effective content marketing strategy is a constantly moving target. In the early days, shady marketers were stuffing articles with so many keywords the sentences made no sense, while legitimate marketers were churning out dry, informational articles. Useful, but boring.

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