If you’re publishing native video on Facebook and you’re not taking advantage of the full set of video metrics they make available, you’re leaving money on the table. In this post, learn about Facebook’s native video engagement metrics, how to compute key video engagement rates, and more.
Since Instagram’s acquisition by Facebook, we have seen the platform grow exponentially with its introduction of advertising — something I personally, as a user, am not a huge fan of. As a marketer, however, I can see Instagram marketing and advertising as a great way to optimize on my customers’ social experience to stay on the top […]
A well-crafted Meta Description can be as important to your brand as your tagline. Learn how to use competitive insights to craft the perfect one.
Recently, we went through a 4-week evaluation process for a new CRM system. After some basic research, we did full evaluations of SalesforceIQ, HubSpot, and Close.io. For us, the winner was Close.io because of their email and call integration.
Data is everywhere, and there’s no way to escape it. According to the IDC, in 2011, we created 1.8 zettabytes — 1.8 trillion gigabytes — of information. That’s enough to fill 57.5 billion 32 GB iPads. The following year, we hit 2.8 zettabytes, and by 2020, we are forecasted to hit 40 zettabytes.
We are excited to announce LinkedIn Insights — an easy way to analyze your LinkedIn Company Page performance! We realize how important LinkedIn analytics are for marketers, especially B2B. Now you can view LinkedIn analytics including metrics on impressions, reach, and post engagement all in Rival IQ!
I love working with early-stage startups and non-profits because I get to make a real impact on their business. Marketing is much more challenging when you are bootstrapping, but it is also a lot more fun and rewarding! Small budgets and teams means utilizing inexpensive mediums to drive growth, and social media is often a great fit. The problem is, collecting the competitive data you need to build a sound strategy is time consuming.
When your blogging objective is content marketing, think twice before you click publish — especially if you’re working without an editor. Here’s a content marketing checklist for you to use before you set your work live to ensure your words have genuine sparkle. 15 Content Marketing Checklist Items You Need to Know Before Publishing Double-check Your Content Structure […]
This article was originally published on July 25th, 2014. We’ve refreshed some of the details and screenshots to give you the most up-to-date information possible. Many years ago when I was a PR consultant, I created a competitive communication audit as part of our services to clients. This was typically one of the first things we […]