Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Posts written by: Sharon Black

Is Social Media Marketing Your Most Powerful Tool?

In only a few short years, social media marketing has completely disrupted the marketing industry. Check out our 8 reasons to seize the power of social media marketing today!

4 Steps to Create Twitter RSS Feeds

Twitter is one of the best social listening tools available, but it can be difficult to cut through the noise and monitor just what you want to listen for. After all, an average of 6,000 tweets are posted to the network every second – translating to 500 million tweets per day. Though it takes a bit of groundwork to implement Twitter RSS feeds, once it’s done, you’ll have a system geared toward efficiency and increased productivity.

5 Marketing Tips for Small Business

Marketing isn’t a level playing field. Big businesses can afford to employ costly, professional advertising agencies and pour hundreds and thousands of dollars into creating slick, polished and beautiful campaigns. Small businesses cannot. However, every time large companies release new campaigns, they give away some of their marketing secrets. Just by operating on a day-to-day basis, they […]

Optimize Hashtags Using These 6 Tips

Hashtags have become pretty mainstream. Almost everybody uses them and they’ve become a joke meme used to describe the hopelessly internet-obsessed. Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business!

6 Ways to Rock Facebook Carousel Ads

Facebook carousel ads have only been around for two years, but they have proven to be a fruitful hit in the world of marketing. The social network’s own analysis of almost 9,000 ad sets reveals ads using the carousel format had a 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than simple, single-image ads.

9 Simple Strategies to Boost Your Conversion Rate

If you’ve got a good product/service and decent website traffic, but your conversion rate is low, don’t panic. It can seem daunting because a 3% conversion rate means 97% of your web traffic is leaving without buying a thing, but with some hard data and a few tweaks, you can boost your conversion rate and profits. With a structured approach toward conversion rate optimization (CRO), your business is twice as likely to see a large increase in sales.

7 YouTube Marketing Case Studies

YouTube.com has become a goldmine of advertising goodness, and most businesses can find a way to use it. It’s not only another way to reach customers, it’s a way to deliver real value across all your social media accounts. What can you do on YouTube? Let’s take a look at companies in different industries using video in creative ways.

HTTP/2: The Future of SEO

A lot of changes have been coming at website owners in the last few years, and that is not going to change. While you were busy dodging Penguins, Pandas, and rogue hummingbirds, HTTP/2 was sneaking up on you. And now it’s here.

The Internet of Things is Changing Marketing in 2016

With more than a billion connected smart devices and machines across the world, the Internet of Things (IoT) generates an unimaginable volume of real-time data every minute. Yet, only 5% of it is currently being utilized.

The Internet of Things is Disrupting Everything

The IoT is poised to cause significant disruption in the world of big data collection, and there still seems to be a lot of confusion about its purpose. Here’s a simple explanation of what IoT is and what it means for businesses and consumers.