Successful Social Media Strategies in Higher Ed: Georgia Tech & Ohio University

The Data-Driven Marketer

In our second and final round of the Higher Ed Social Media webinar series, we welcomed the social media marketing teams from Georgia Tech and Ohio University.

We hosted Director, Media Relations & Social Media Steven Norris and Assistant Director of Social Media and Thought Leadership Brice Zimmerman from Georgia Tech to talk through the university’s success on social, including how they shape their content with a keen focus on storytelling and how they build a strategic community of alumni, current students and parents by engaging in two-way conversations on social.

We also sat down with Social Media & Content Marketing Manager Eli Burris and Senior Social Media Specialist Elise Holbrook from Ohio University. The team shared with us how factors such as trust from their leadership, OU student content creators, and being timely on social contributed to the university’s stellar engagement rates.

If you’re looking for some expert-level Higher Ed social media strategy and execution, this is definitely a video to watch. The panel also has tips for smaller schools with a social media team of one.

For more info about the data and rankings we discussed in the interview, check out our Higher Education Social Media Engagement Report with the complete rankings for every D1 college and university across Facebook, Twitter, Instagram, and TikTok.

Missed the first part of our webinar series with the digital teams from The University of Iowa and Utah State University? No worries, you can catch the recording of the live session right here.

If you have more questions about social media metrics or how to be a guest on the Data-Driven Marketer, reach out to us on Twitter.

Maria Mundaden

Maria loves digging into all things digital marketing. From SEO to paid ads to oodles of social media posting and analysis, she's constantly trying to reach potential customers authentically with just a mild amount of stalking. Outside of work, Maria loves to travel with her family, spend time paddle-boarding and bake up some fruity goodness.

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