Direct-to-Consumer (DTC) Takeaways with Lanny Geffen

The Data-Driven Marketer

We had a blast sitting down with FUSE Create‘s Lanny Geffen for a conversation all about the importance of customer experience, an update on the current direct-to-consumer (DTC) landscape, and tons of tangible examples of the DTC brands leading the pack. We’ve collected a few of our top takeaways from the conversation, but feel free to watch the recorded session for the full experience.

Key Elements of Successful DTC Brands

Not all DTC brands are created equal, and Lanny pulled out some common characteristics of the cream of the crop. Brands that are killing it in the DTC space often:

Seven Critical Steps to Starting a DTC Brand

Whether you’re hungry to start your own DTC brand or looking to fine-tune a brand that’s already up and running, Lanny broke it down step-by-step.

Some of our favorite DTC brands

These DTC brands are killing it on the sales floor and on social, and should definitely be viewed as competition.

Wrapping it up

Thanks again to Lanny for his time on our latest Data-Driven Marketer webinar. If you have questions about DTC or customer experience for us or Lanny, feel free to drop us a note on Twitter.

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Blair Feehan

Blair is a content marketer based in Seattle who relishes helping companies large and small do one thing: tell their stories. She specializes in content creation, messaging, branding, and community engagement to get the word out. When she’s not writing, she can be found reading her brains out and then running statistical analysis on what she's been reading.

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