Building Community on Social Media with The INKEY List

Marketing Tools & Tips The Data-Driven Marketer

THE INKEY List‘s social media team joined us on this episode of the Data-Driven Marketer to talk us through how they nurture a loyal and engaged community on social media.

Check out the live interview with Armaghan (Armie) Amiri, Global Social Media Strategist, and Kasey Ford, Global Social Media Manager, as they share how education and authenticity help to drive a human-centric social strategy at The INKEY List.

Kasey and Armie also discuss how the team stays on top of the tone and voice on social, changes to channel algorithms, and the latest TikTok trends. It’s no surprise that The INKEY List clinched the #6 spot in the Top 100 Beauty Brands on Social Media for 2022.

The INKEY List’s focus on edutainment has created a community of beauty enthusiasts who feel empowered to ask their next skincare-related query to the real folks at INKEY (no chat bots 🤖 here). Armie mentions that they are able to strengthen their community because “the brand shares knowledge to debunk and demystify things in the industry that most people don’t really understand.”

Watch the full interview for all the insights:


Along with host Seth Bridges, the powerful pair also discuss how askINKEY (the brand’s customer service portal) feeds into their content marketing initiatives. The team uses data from consumer questions to identify trending topics and create social content.

Thanks again to Armie and Kasey for sharing their valuable insights on cultivating an engaged social community. We hope you got tons of INKEYspiration!

If you have more questions about social media metrics or how to be a guest on the Data-Driven Marketer, reach out to us on Twitter.

Maria Mundaden

Maria loves digging into all things digital marketing. From SEO to paid ads to oodles of social media posting and analysis, she's constantly trying to reach potential customers authentically with just a mild amount of stalking. Outside of work, Maria loves to travel with her family, spend time paddle-boarding and bake up some fruity goodness.

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