The Ultimate Guide to Creating Effective Social Media Content
How often do you find yourself staring blankly at your computer screen, desperately trying to come up with an engaging social media post? Even the best marketers hit creative roadblocks when it comes to social media content creation. But the good news is you don’t have to figure it all ...
How To Find and Use the Best TikTok Hashtags in 2025
TikTok isn’t slowing down anytime soon. By the end of 2025, it’s projected to have over 2 billion users worldwide, including 1.69 billion monthly active users who spend an average of 58 minutes on the app each day. But with so much content flooding the platform, how can you stand ...
2025 Social Media Industry Benchmark Report
Grab your highlighters and fire up the charts: it’s time for the 2025 Social Media Industry Benchmark Report! Once again, we’re delivering the key social media benchmarks and insights for 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Influencers, Media, Nonprofits, ...
Organic vs. Paid Social Media: What is the Difference and Why It Matters to Your Social Strategy
Social media can sometimes feel like a wild guessing game. One minute, your post is going viral; the next, it’s crickets. In fact, in 2024, some platforms (ahem TikTok) saw organic engagement drop by 50%, while others had slight bumps. So, does that mean you should throw your entire budget ...
What Is Bluesky? Is This Social Media Platform an Alternative to X (Twitter)?
Bluesky is quickly becoming one of the most talked-about alternatives to X (formerly Twitter) — but what exactly is it, and why is it making waves? Bluesky is a social media platform that was launched as an invite-only app in February 2023 and made available to the general public in ...
Competitor Benchmarking: What It Is and Why It’s Important
Imagine trying to win a race without knowing how fast your competitors are running. Are they ahead? Falling behind? Without that insight, it’s impossible to know if you’re pacing yourself correctly — or if you’re even on the right track. For businesses, competitor benchmarking is how you get a clear ...
What You Can Learn from Nike’s Branding Strategy
Nike has created an iconic brand, tagline and product. Here are 5 social marketing best practices you can learn from the Nike Branding Strategy.
How to Conduct a Social Media Audit in 8 Easy Steps: Template Included
A social media audit is key to building a competitive social media strategy. By regularly stepping back and evaluating your social channels, you can gain a fresh perspective on what’s working, what’s not, and where there’s room for improvement. Social media audits are an effective way to assess your strategy, ...
What Is User-Generated Content (UGC) and Why Is It Important?
Ever been convinced to try a new restaurant or buy a cool gadget after seeing a friend post about it online? That’s user-generated content (UGC) in action — and it’s one of the most powerful ways for brands to connect with audiences today. A recent report found that UGC is ...
Top 100 Nonprofits on Social Media
We’re thrilled to release our second annual Top 100 Nonprofits on Social Media report just in time for the most important giving season of the year! From animal welfare to arts to criminal justice and beyond, this report has it all when it comes to the ultimate guide to nonprofit ...