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Michael Kors Makes Instagram Shoppable

Brand Marketers Take On Instagram

Instagram has become one of the hottest social networks out there, so it comes as no surprise that brands are looking for ways to fully leverage Instagram’s 200+ million users. According to Scott Galloway, professor at Stern School of Business, Instagram’s engagement rate is 15 to 25 times higher than those of Facebook and Twitter, making Instagram a potential goldmine for brands. With Instagram’s main drawback being the inability to integrate eCommerce directly into posts, marketers have been busy trying to find a way to work around that and make Instagram shoppable. 

#InstaLike to #InstaShop Make Instagram Shoppable

What better way to optimize Instagram than make it shoppable right in time for the holidays? Michael Kors has done just this with the launch of #InstaKors, which allows its 3.2 million followers to shop while scrolling through their Instagram feed.

Michael Kors Instagram Shoppable

Michael Kors Integrates Instagram with eCommerce

Here’s how it works: Sign up on michaelkors.com with your email address and Instagram handle, then just start shopping! If you “like” an image shared by @MichaelKors that also contains the hashtag #InstaKors, you’ll instantly receive an email with the item’s purchase link.

InstaKors Shopping Email

Till now, retailers have been unable to create a seamless shopping experience on Instagram. The inability to click on links within Instagram prevents consumers from quickly navigating from initial interest to purchase. In the age of instant gratification, consumers are unlikely to follow through if it’s not a click away.

#InstaKors and other similar campaigns could be the solution that gives marketers a way to bridge the gap between social media marketing and revenue generation.

Instagram Shoppable Mobile Screnshots

“I’ve said it before, but we really do live in a selfie world,” says Michael Kors. “Everyone is on Instagram. It’s inspirational, aspirational, and now, with #InstaKors, it’s attainable. If fashion is a reflection of the world we live in, Instagram is the three-way mirror.”

Other Brands Joining the Instagram Shoppable Experience

While #InstaKors isn’t a one-click shopping experience directly within Instagram, it is definitely a step in the right direction. After all, if someone is going to like every picture of gold purses in their Instagram feed, maybe they just need that extra nudge to bite the bullet and purchase one. Michael Kors does exactly that, and the fashion icon is not alone.

Marc Jacobs recently launched the same campaign for their beauty line (@MarcBeauty) with #ShopMJB.

Marc Jacobs MarBeauty Instagram

Get an #InstaLook with #InstaKors for Yourself!

I signed myself up to experience the magic of #InstaKors on Instagram. The signup process was quick and seamless. I started liking posts right away and received an email within seconds. The emails were well crafted — I received a purchase link for the item I “liked” and a list of suggested items to complement my selected product. For a social media junkie who is always looking to “complete a look,” #InstaKors is exactly what I hoped for and more.

If you are both an Instagrammer and fashionista, I highly recommend you give this and other similar Instagram shoppable campaigns a try this holiday season!

About Manpreet Kalra

Manpreet Kalra is a Digital Marketing Superhero at Rival IQ. Her superpowers span the digital universe - she can often be seen doing 50 things at once while posting a 140-character Tweet about it. A Silicon Valley native, her startup journey began in 2008 while working for Togetherville, which was later acquired by the Walt Disney Company. She went on to work as a portfolio Marketing Advisor at Stockford Limited, a UK-based VC firm. Manpreet is also the Co-Founder and Editor-In-Chief of Kaurista, a niche online lifestyle magazine for South Asian women. While she does love superhero capes, Manpreet is more typically seen wearing her raincoat, hiking boots or fleece, all appropriate hero attire for her new home of Seattle.

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