The Big 12 is a collegiate athletic conference in the United States. It is one of the "Power Five" conferences, which are considered the top tier of college athletics in the country. Higher education institutions including those in the Big 12 use social media to show off their campuses, students, and sports.
In the last 30 days, the average company in this landscape has grown their audience by 0.3%. University of Cincinnati grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 854.2 engagements. University of Houston is topping the charts with more than 1.92k engagements per post on their 34 posts in the last 30 days.
University of Colorado, Boulder
511k Followers
0.14% Engagement Rate
Nothing beats West Texas sunrises/sunsets 😌
College hits different when you find your crew.
RISE AND SHOUT! Congratulations to the BYU incoming class of 2026! Welcome home, welcome to BYU. Check your email or go to decision.byu.edu to check your status. GO COUGS! #BYUBound
Roses are red, the sky’s so blue… Bear Down, Wildcats 💙❤️ Share this with someone you’d love to explore the U of A with.
#okstate is the highest ranked mid-sized employer in Oklahoma, according to forbes – and the only higher education institution in Oklahoma on the list. It’s good to be a Cowboy 🤠 #TheCodeCalls | #GoPokes
Things we love in no particular order… 1 // sunsets 2 // hoco parade 3 // fall on campus🍁 4 // BACKYARD 5 // BRAWL 6 // holiday Woodburn 7 // Welcome Week traditions ✍️ 8 // wvuband 9 // FDOC 10 // W’s in the Coli 11 // class photo 📸 12 // wvumaniacs + wvumascot 13 // therapy dogs 🐶 14 // singing Country Roads 15 // graduation …
Roses are red. Violets are blue. Shasta and Sasha have hugs for you! ❤️ Happy Valentine’s Day!
We have another Olympic medalist! Congrats to alumna Jaelin Kauf on winning Silver in the Women’s Moguls ⛷️🥈#GoUtes #OlympiansMadeHere 📸 Michael Reeves/Getty Images
💌 Show some love to your favorite study buddies and campus besties. 💌
We got you covered for Valentine's Day cards!😉💜
be gentle with yourself this weekend, bears 🫶
Happy Valentine’s Day Wildcats 💜
We have another Olympic medalist! Congrats to alumna Jaelin Kauf on winning Silver in the Women’s Moguls ⛷️🥈#GoUtes #OlympiansMadeHere 📸 Michael Reeves/Getty Images
Meet your final four candidates competing to be WVU's 72nd Mountaineer Mascot: Reese Allen, Amelia Bolden, Tanner Figgatt, and Joel Hershman! go.wvu.edu/4gbhm
Today's campus soundtrack 🎶
“Worthy is the Lamb that was slaughtered to receive power and wealth and wisdom and might and honor and glory and blessing!” ~ Revelation 5:12
Roses are red. Violets are blue. Shasta and Sasha have hugs for you! ❤️ Happy Valentine’s Day!
In the year and a half since it began, Texas Tech's $10K Degree Completion Program has seen resounding success. The pathway helps adults who started college but never finished turn previously earned credits, professional experience and flexible online learning into a clear, affordable path to graduation. Meet a few of the students who have completed their degree …
We’re one week out from the K-State College Rodeo! Don’t miss the action - grab your tickets now at https://bit.ly/4rMmLaS. #KState
#okstate is the highest ranked midsized employer in Oklahoma, according to Forbes – and the only higher education institution in Oklahoma on the list. It’s good to be a Cowboy 🤠 #TheCodeCalls | #GoPokes
We're proud to share that TCU’s online Master of Science in Criminology & Criminal Justice program has earned a No. 3 national ranking in the 2026 U.S. News & World Report Best Online Master’s in Criminal Justice Programs! #LeadOnTCU 🔗 https://www.tcu.edu/news/2026/us-news-ranks-tcu-criminal-justice-program-no-3-in-the-nation.php
College hits different when you find your crew.
💌 Show some love to your favorite study buddies and campus besties. 💌
Love seeing our Buffs at the #WinterOlympics! ⛷️
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Artificial intelligence systems demand enormous power and produce intense heat. A University of Houston professor has identified a cooling approach that dramatically improves how that heat is managed. Read more: uh.edu/news-events/st… pic.x.com/MM7r5Km6J4
“Wendy and I have had the privilege of knowing and working with Elder Clark and Sister Christine Gilbert and for many years and we deeply respect both their leadership and friendship. As Commissioner of the Church Educational System, Elder Gilbert’s thoughtful leadership x.com/clarkg_gilbert…
274 Likes • 13 RetweetsTime to RISE AND SHOUT! Welcome home to our newest BYU Cougars! Check your email or go to decision.byu.edu to check your status. GO COUGS! #BYUBound pic.x.com/UlRO3nzCgd
Mountaineer Nation shows up everywhere! 🫡 x.com/michaeltbenson…
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#okstate is the highest ranked midsized employer in Oklahoma, according to @Forbes – and the only higher education institution in Oklahoma on the list. It’s good to be a Cowboy 🤠 #TheCodeCalls | #GoPokes pic.x.com/PgoGYlZ9X8
A *HISTORIC* night for @BaylorBaseball in their season opener! #SicEm 🐻⚾️ x.com/BaylorBaseball…
151 Likes • 15 Retweets#GoUtes‼️ x.com/usskiteam/stat…
129 Likes • 12 RetweetsBEARS WIN!!! 🐻🏀 @BaylorWBB goes into Orlando and wins by 30 over UCF! #SicEm x.com/BaylorWBB/stat…
83 Likes • 7 RetweetsThanks to $36 million in federal funding, the University of Kansas Cancer Center can now complete construction on a new facility where KU researchers will create innovative treatments for patients and save lives in Kansas and across the world. kumc.edu/about/news/new…
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For most of us, Super Bowl ads are just part of the entertainment. But for students in the College of Fine Arts, Bob Schieffer College of Communication and Neeley School of Business, it's homework (the fun kind). Students from across campus teamed up to rate this year’s Super pic.x.com/mUsn54DIpPpic.x.com/mUsn54DIpPpic.x.com/mUsn54DIpPpic.x.com/mUsn54DIpP
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As we celebrate 150 years, we’re asking Buffs to share their big ideas that will help define CU Boulder’s future. What bold, forward-thinking ideas will position us as a global leader in research and innovation, student success and societal impact? bit.ly/40dBqA5 pic.x.com/CusLqHv9M8
We’re redefining how science sees the molecular world. 🔬 UCF Professor Shruti Vyas developed a new AI model that helps researchers visualize molecular shapes — a breakthrough that could accelerate drug discovery. ucf.edu/news/atomic-vi…
5 Likes • 3 RetweetsReady to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.