Live Social Media Benchmarks for
The Big 12

The Big 12 is a collegiate athletic conference in the United States. It is one of the "Power Five" conferences, which are considered the top tier of college athletics in the country. Higher education institutions including those in the Big 12 use social media to show off their campuses, students, and sports.

In the Past 30 Days...

POSTS PER company
PER WEEK
23.6
ENGAGEMENTS
PER POST
1.07k
ENGAGEMENT RATE
PER POST
0.51%

In the last 30 days, the average company in this landscape has grown their audience by 0.4%. Oklahoma State University grew faster than everyone else, with 1.0% growth! On average, each post in this landscape earns more than 1.07k engagements. Texas Tech University is topping the charts with more than 1.78k engagements per post on their 206 posts in the last 30 days.

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The ACC
+12
The Big Ten
+11
The Pac-12
+9

The 2022 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

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