Live Social Media Benchmarks for
The Big 12

The Big 12 is a collegiate athletic conference in the United States. It is one of the "Power Five" conferences, which are considered the top tier of college athletics in the country. Higher education institutions including those in the Big 12 use social media to show off their campuses, students, and sports.

In the Past 30 Days...

POSTS PER company
PER WEEK
18.5
ENGAGEMENTS
PER POST
969.9
ENGAGEMENT RATE
PER POST
0.49%

In the last 30 days, the average company in this landscape has grown their audience by 0.7%. Texas Tech University grew faster than everyone else, with 1.3% growth! On average, each post in this landscape earns more than 969.9 engagements. University of Houston is topping the charts with more than 2.27k engagements per post on their 42 posts in the last 30 days.

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The ACC
+14
The Big Ten
+15
The Pac-12
+-1

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