Live Social Media Benchmarks for
The Big Ten

The Big Ten is the oldest Division I conference in the United States including the University of Michigan and the Ohio State University. Whether for academics, athletics, or community engagement, social media plays a big role in how these institutions rally their audience.

In the Past 30 Days...

POSTS PER university
PER WEEK
29.4
ENGAGEMENTS
PER POST
798.0
ENGAGEMENT RATE
PER POST
0.38%

In the last 30 days, the average university in this landscape has grown their audience by 0.4%. Northwestern University grew faster than everyone else, with 1.1% growth! On average, each post in this landscape earns more than 798.0 engagements. The Ohio State University is topping the charts with more than 3.14k engagements per post on their 82 posts in the last 30 days.

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The 2021 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

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