Live Social Media Benchmarks for
The Big Ten

The Big Ten is the oldest Division I conference in the United States including the University of Michigan and the Ohio State University. Whether for academics, athletics, or community engagement, social media plays a big role in how these institutions rally their audience.

In the Past 30 Days...

POSTS PER university
PER WEEK
27.4
ENGAGEMENTS
PER POST
796.9
ENGAGEMENT RATE
PER POST
0.38%

In the last 30 days, the average university in this landscape has grown their audience by 0.3%. University of Maryland, College Park grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 796.9 engagements. The Ohio State University is topping the charts with more than 2.66k engagements per post on their 52 posts in the last 30 days.

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The 2022 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

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