Live Social Media Benchmarks for
The Big Ten

The Big Ten is the oldest Division I conference in the United States including the University of Michigan and the Ohio State University. Whether for academics, athletics, or community engagement, social media plays a big role in how these institutions rally their audience.

In the Past 30 Days...

POSTS PER university
PER WEEK
37.4
ENGAGEMENTS
PER POST
718.0
ENGAGEMENT RATE
PER POST
0.36%

In the last 30 days, the average university in the Big 10 landscape has grown their audience by 0.4%. University of Illinois Urbana-Champaign grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 718.0 engagements. Michigan State University is topping the charts with more than 1.77k engagements per post on their 66 posts in the last 30 days.

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The 2019 Social Media Benchmark Report

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