Live Social Media Benchmarks for
The Big 12

The Big 12 is a collegiate athletic conference in the United States. It is one of the "Power Five" conferences, which are considered the top tier of college athletics in the country. Higher education institutions including those in the Big 12 use social media to show off their campuses, students, and sports.

In the Past 30 Days...

POSTS PER company
PER WEEK
16.3
ENGAGEMENTS
PER POST
1.17k
ENGAGEMENT RATE
PER POST
0.62%

In the last 30 days, the average company in this landscape has grown their audience by 1.0%. Texas Tech University grew faster than everyone else, with 5.1% growth! On average, each post in this landscape earns more than 1.17k engagements. University of Houston is topping the charts with more than 2.90k engagements per post on their 30 posts in the last 30 days.

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The ACC
+14
The Big Ten
+15
The Pac-12
+-1

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