Higher Ed Social Media Interview Series: Wrap Up

Marketing Tools & Tips The Data-Driven Marketer

These four Higher Ed social media experts schooled us in getting an A+ on social media engagement.

In case you missed the Higher Ed Social Media interview series live we wanted to outline some highlights from our fall semester in a video wrap-up. This series explores the world of #hesm through the lens of top D1 social media professionals and nonprofit Higher Ed industry leaders.

Rival IQ co-founder and Head of Product and Marketing Seth Bridges interviewed these four top Higher Ed social media experts in a dynamic interview series you can watch anytime. Here’s a peek into those interviews:

For the full experience, check out the summaries of each of our guests below and links to their full interview recordings!

Michigan State University’s Ellen Doepke

Michigan State University topped the charts of our 2020 Higher Ed Social Media Engagement Report, performing particularly well on Facebook. Ellen Doepke, Director of Social Media at MSU, weighed in on recent social media success and what’s on the priority list for the rest of this year.

Ellen outlined her internal team makeup and social media education efforts across the campus community. Check out her full interview here, including some excellent intel on campus-wide social media education and pitching new ideas.

Jackson State University

The Jackson State University digital team, Associate Director Spencer McClenty and Digital Media Manager Kentrice Rush delved into what makes JSU’s social media stand out. We explored the growth and development of individual social media channels for the university and highlighted campaigns and strategies you’ll want to test out yourself.

The Jackson State University social team ranked 57th overall and top among HBCUs in the 2020 Higher Ed engagement report. Catch the recording of our interview with the team from JSU here, which was particularly interesting for advice on adjusting to the “new normal” COVID-19 has inflicted upon Higher Education marketing.

HBCU First’s Founder Courtney Gray

Tune in anytime for the interview with Courtney Gray, founder of HBCU First, a college success and career access nonprofit for Black youth. We discussed the unique challenges of being the first and only national HBCU exploratory program and the use of social media for Higher Ed nonprofit orgs.

Plus, Courtney shared his approach to student interns and their empowerment to own projects from ideation to fruition. Watch the recording here including Courtney’s advice on reaching your core demographic, establishing partnerships and so much more.

Wrapping it up

These interviews were part of a special series dedicated to the Higher Education industry’s amazing engagement rates on social media. We know this industry outperforms so many others thanks to the data provided in the 2020 Social Media Industry Benchmark Report.

If you’re interested in more interviews from other industry experts, let us know who you’d like to hear from by mentioning us and them on Twitter.

Christina Everett

Christina is a startup fanatic and an analytics wizard with a serious passion for all things marketing. At Rival IQ she's focused on optimizing our technical SEO, sending out all our emails, advertising, and partnerships. When she’s not working on the latest marketing automation hack or color-coding all our marketing plans, she can be found playing team sports and hiking around the PNW.

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