Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth

The Data-Driven Marketer

In the second of our special edition webinar series focused on Higher Education, we heard from an industry nonprofit leader on adaptability and making a difference.

We hosted Courtney Gray, founder of HBCU First to discuss his nonprofit mission of helping Black youth navigate the college and career journey, putting theory into practice with his team of dedicated interns, and how their marketing programs have had to be flexible to massive amounts of change in the past 6 months.

Courtney also details empowering his team to spearhead outreach to their own peers and how they’re reaching an audience of prospective and current college students online. If you’re looking for some out-of-the-box ideas and a whole lot of inspiration, this is a video to tune into for sure.

Watch the video for all the intel:

Read the Higher Education Social Media Engagement Report for 2020 with the full rankings of over 350 D1 college and university social media handles across Facebook, Twitter, and Instagram for insider insights on how this industry gets. it. done.

Don’t miss the third and final edition of the Higher Ed Social Media webinar series with Michigan State’s Ellen Doepke to talk about how they crushed their Facebook engagement this year, and what’s next in social media for MSU on Tuesday, October 6th at 10 AM PT. Register for the final interview here.

If you have more questions about social media metrics or how to be a guest on the Data-Driven Marketer, reach out to us on Twitter.

Christina Everett

Christina is a startup fanatic and an analytics wizard with a serious passion for all things marketing. At Rival IQ she's focused on optimizing our technical SEO, sending out all our emails, advertising, and partnerships. When she’s not working on the latest marketing automation hack or color-coding all our marketing plans, she can be found playing team sports and hiking around the PNW.

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