Lesson 1:
Craft your social media audit and export your data
Social Media Competitive Audit Course with Lauren Teague
IN THIS LESSON:
Identify your landscape
Figure out who you’re competing with on social media and on which channels.
Pull your data
Gather your baseline performance metrics for each channel into your workbook.
Get all the details
Pull out your most important intel like hashtag performance, emoji use, and more.
Download Your Lesson 1 Workbook
Before you get started, get a copy of Lauren's free workbook to keep track of your progress and refer back later.
Versions: PDF | Keynote | PowerPoint
Lesson 1 Resources
- The Boston University social campaign that won super high engagement rates
- Additional analytics tools like SparkToro, Unionmetrics, Followerwonk, and more found on page 6 of your workbook
- Facebook Ads Library to dive into your competitor’s paid social activity levels
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Perform your audit with ease. Rival IQ's social media analysis tools cut out manual data pulls and organize your competitive landscape.
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Peruse lessons from the Social Media Competitive Audit Course.
