Lesson 3:
Target Your Audience
Social Media Competitive Audit Course with Lauren Teague
IN THIS LESSON:
Examine your existing audience
Document the behaviors and interests of your followers.
Build out audience profiles
Capture discrepancies in your landscape and things to try for your brand.
Determine next steps
Build out the channel-audience strategy based on the customer decision journey.
Download Your Lesson 3 Workbook
Follow along with your copy of Lauren's free workbook to add audience insights into your audit.
Versions: PDF | Keynote | PowerPoint
Lesson 3 Resources
- Convince & Convert’s guide to understand your customer’s buying journey
- Get a deeper look at your competition’s audience with SparkToro‘s free tools
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