Lesson 3:
Target Your Audience

 

Social Media Competitive Audit Course with Lauren Teague

IN THIS LESSON:

  • Examine your existing audience

    Document the behaviors and interests of your followers.

  • Build out audience profiles

    Capture discrepancies in your landscape and things to try for your brand.

  • Determine next steps

    Build out the channel-audience strategy based on the customer decision journey.

Download Your Lesson 3 Workbook

Follow along with your copy of Lauren's free workbook to add audience insights into your audit.

Versions: PDF | Keynote | PowerPoint

Lesson 3 Resources

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Lauren Teague

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Peruse lessons from the Social Media Competitive Audit Course.

Social Media Competitive Audit Course
Lesson 1
Social Media Competitive Audit Course: Analyze Your Social Media Data
Social Media Competitive Audit Course: Analyze Your Social Media Data

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