Live Social Media Benchmarks for
Pet Brands

From creative campaigns to more community management than your dog can shake a stick at, pet brands have a whole lot to be proud of on social this year. We looked at who’s outbarking the competition on Instagram, TikTok, Facebook, and Twitter for the definitive round-up of all things pet brand social media.

In the Past 30 Days...

POSTS PER brand
PER WEEK
12.8
ENGAGEMENTS
PER POST
296.1
ENGAGEMENT RATE
PER POST
0.05%

In the last 30 days, the average brand in this landscape has grown their audience by 0.2%. CatIt grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 296.1 engagements. BarkBox is topping the charts with more than 718.0 engagements per post on their 75 posts in the last 30 days.

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The Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

Read the report