In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 0.3%. Edelrid grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 3.03k engagements. Santa Cruz Bicycles is topping the charts with more than 9.35k engagements per post on their 36 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
52.2k Likes • 418 Comments
The ongoing Ada’itsx Fairy Creek blockades have become Canada’s largest historical act of civil disobedience. On southern Vancouver Island, British Columbia, forest defenders are taking direct action to try to save one of the few remaining pockets of productive old-growth forest in the province. In the face of extractive economics and police violence, a deeper …
24.7k Likes • 64 Comments
Fall in the Northeast is short and stunning, a full-scale rebellion of color splashed across the landscape. From afar, it seems to be purely visual. But up close, hurtling across the earth on a pair of wheels, the season affects every sensory vector: a visceral storm of sound and smell and texture that leaves little …
16.5k Likes • 49 Comments
“This is more than just a suit. It’s the coziest, most comforting full-body hug. We’ve been through it all together.” – austinbsmith, Team Athlete & Snowboarder #MoreThanAJacket 📷: jhechtkopf, markwelshphoto
14.5k Likes • 36 Comments
Steep Series™is built for the biggest lines. Our most technical snow gear delivers layers of courage to take on any descent. #MoreThanAJacket. 📸 1: dutchsimpson 📸 2-4: fmarmsaterphoto
9.14k Likes • 28 Comments
alexisskarda wins the US Marathon National Championship! 🏆 Capping off an incredible inaugural XC season for the #htSQD 🙌 Close behind in 2nd was julianabicycles rosekgrant, an unsurprising 1-2 finish, as we have been watching these two battle it out all season👊 • Santa Cruz #htSQD 🚲 #Blur4 ⚙️ srammtb / rockshox 🧵 raphamtb 👟 maxxisbike ⚫️ reservewheels ▶️ riserecords 📷 fotoweaver
1.09k Reactions • 23 Comments • 91 Shares
What a start to the new season! Perfect weather, excellent conditions, and the first victory for Mikaela Shiffrin in Sölden / Soelden / Solden. Special thanks to all the #redster ladies. Great to see you all back on snow. #sheskis #weareskiing #redster #revoshock
418 Reactions • 5 Comments • 11 Shares
Put yourself higher on your own to-do list. Your family and friends aren’t going to remember the trip that never happened. You get one life #FishItWell 📸 Simms Pro: @brandoncyrkw #SimmsFishing #TimeWellSpent #TimeOnTheWater #FlyFishing #tarpon #permit
405 Reactions • 2 Comments • 18 Shares
Maximum performance, pioneering design and the need for speed - The Redster crew is back in Sölden / Soelden / Solden FIS Alpine World Cup Tour #atomic #weareskiing #redster #revoshock
411 Reactions • 3 Comments • 7 Shares
Surfs up in October! This slope was dirt this morning at 7am and the boys were taking laps by 2pm. All thanks to a wet and wild atmospheric river storm that unleashed a couple feet of Sierra cement, perfect for a insta base. 📷: @goodmannnnnn #jonesmtnsurfer
214 Reactions • 9 Comments • 22 Shares
Share this with a buddy who thinks fishing is sitting on a dock with a bobber and a worm. #FishItWell Video: @dorsaloutdoors & @_benmeadows #SimmsFishing #Tuna
Paid leave cannot be cut from a plan to build back better. How do you rebuild without one of the biggest and most supported pillars that keeps families working and healthy? #PaidLeaveForAll #SavePaidLeave @SenSchumer @#Sen_JoeManchin @SenatorSinema
312 Likes • 67 Retweets
232 Likes • 42 Retweets
If your jacket could tell stories, which one would it tell? Share a photo of your jacket and the story behind it with #MoreThanAJacket. @RZA pic.twitter.com/gMq6Kt1brY
. @POTUS restored Bears Ears, Grand Staircase-Escalante, & Northeast Canyons and Seamounts. Now it’s time to consider #Castner4Ever & #AviKwaAme. National monuments can help us reach #30X30. @MonumentsForUSA monumentsforall.org/thank-biden-ha…
160 Likes • 17 Retweets
96 Likes • 15 Retweets
Last winter, Vasu Sojitra and his two friends Emilé Zynobia and Zahan Billimoria set out to ski Mt. Moran—in the process, reshaped the conversation around disability in the outdoors. Watch the full film now: youtu.be/_THDdTsQqhs pic.twitter.com/KHiaY1FdZN
90 Likes • 11 Retweets
“For a few mischievous and beautiful moments, the blades of birch, maple, oak, ash, and hickory refuse to go gently into the good night of winter, brandishing their distinctive pigments in a full-scale rebellion of color.” —Ryan Dunfee pat.ag/MagicalWorld pic.twitter.com/KKr0vMU0U1
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.