Live Social Media Benchmarks for
Outdoor Brands

These top outdoor brands use their social media efforts to inspire explorers and educate the world about the powerful yet fragile state of our environment.

In the Past 30 Days...

POSTS PER brand
PER WEEK
10.2
ENGAGEMENTS
PER POST
2.74k
ENGAGEMENT RATE
PER POST
0.34%

In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Simms Fishing Products grew faster than everyone else, with 1.1% growth! On average, each post in this landscape earns more than 2.74k engagements. Santa Cruz Bicycles is topping the charts with more than 7.25k engagements per post on their 34 posts in the last 30 days.

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The 2021 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

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