In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average brand in this landscape has grown their audience by 0.1%. Edelrid grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 3.80k engagements. Simms Fishing Products is topping the charts with more than 13.8k engagements per post on their 14 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
31.2k Likes • 217 Comments
New film dropping in: ⛵️ to ⛷️ with xavierdelerue, victordelerue and mila.delerue in “Of a Lifetime.” The film follows this freeride family as they sail through the Drake Passage and explore the steep lines of Antarctica. Find a screening near you, link in bio.
18.6k Likes • 143 Comments
Arctic dream line with anttiautti on the Hovercraft. #ihearthovercrafting #arcticlines
11.7k Likes • 204 Comments
Details Matter: Suspension on the Vala - Why Not VPP?! • While we consider our new Vala eMTB to be a combination of many design features culminating in what we feel is the best handling full-power eMTB available, the biggest question we’ve been getting from you - the rider - is, “Why not VPP?” Valid question. After all, …
9.98k Likes • 20 Comments
The inaugural Redbull Rampage Women’s Edition is done and super-dusted. The course building was exhaustive, the drops were big, the chutes were treacherous, the weather was unforgiving… And veroniquesandler went off as usual with her trusty V10 and her trademark style and steez. High winds, and start delays kept the women from being able to get much …
8.45k Likes • 43 Comments
October sessions with picaherry on the Aiguille de midi 🇫🇷. #jonesridereport #jonesmtntwinsplit #jonesshralpinist
190 Reactions • 2 Comments • 1 Shares
We’re getting psyched for sending temps. To tide you over until the next time you get out there, watch the full film “In Sequence” at https://pat.ag/F/InSequence Director: Eric Bissell Editor: David Fitzgerald
157 Reactions • 8 Comments • 2 Shares
With a heavy heart, we share the news of the passing of our friend, Mike Gardner, following an accident on the North Face of Jannu East. Mike had a rare energy and a joyful, boundless spirit. Every interaction with him felt like a gift, and his love and passion for the mountains were truly infectious. His …
145 Reactions • 0 Comments • 3 Shares
If you don't have this picture of yourself as a kid, you now know why you can't do pull-ups as an adult. Photo: Christa Funk
96 Reactions • 1 Comments • 0 Shares
Rachel Ross and Devin Horgan spend a day in the hinterlands. What would be your preference, leading or following? Photos: Jeremiah Watt
69 Reactions • 5 Comments • 1 Shares
It’s true; big fish are exciting to target and catch. It’s also true that a healthy fishery needs to have an abundance of juvenile fish, not only trophies. For the last 5+ years, there has been a lack of juvenile abundance in the Atlantic Striped Bass fishery. If we hope to rebuild this fishery for long-term …
85 Likes • 7 Retweets
The best winters aren’t necessarily measured in feet; they’re measured in frosty grins and post-powder-day high fives. What were the highlights of your season on snow? To keep the winter stoke rolling, check out our film "The Meaningless Pursuit of Snow," which follows… x.com/i/web/status/1… pic.x.com/3wSpP2fgoQpic.x.com/3wSpP2fgoQpic.x.com/3wSpP2fgoQpic.x.com/3wSpP2fgoQ
59 Likes • 3 Retweets
If you don't have this picture of yourself as a kid, you now know why you can't do pull-ups as an adult. Photo: Christa Funk pic.x.com/3WmMwf2Tbr
41 Likes • 12 Retweets
Most kids have families as neighbors—not oil wells. In “Free to Breathe,” activist and cancer survivor Nalleli Cobo shares a firsthand account of the health hazards of neighborhood drilling in California and how she organized her community to do something about it. Read her full… x.com/i/web/status/1… pic.x.com/xARStfgYDy
46 Likes • 3 Retweets
The communities of California’s Lost Sierra region were hit hard by the collapse of the mining and logging industries in their area, which vastly shrunk the number of jobs and forced many locals to move away. A few folks, however, saw a replacement for gold and timber: the area’s… x.com/i/web/status/1… pic.x.com/q29bLiYr6B
40 Likes • 7 Retweets
We’re getting psyched for sending temps. To tide you over until the next time you get out there, watch the full film “In Sequence” at pat.ag/T/InSequence Director: Eric Bissell Editor: David Fitzgerald pic.x.com/yuQYyzyIYb
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.