In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Simms Fishing Products grew faster than everyone else, with 1.1% growth! On average, each post in this landscape earns more than 2.74k engagements. Santa Cruz Bicycles is topping the charts with more than 7.25k engagements per post on their 34 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
21.4k Likes • 107 Comments
First Ride Review: 2023 Santa Cruz Nomad - Now With Mixed Wheels - pinkbike • “After a handful of rides it's currently making its way towards the top of my list of favorite bikes this year. What's so special about it? For me, it's the way the suspension allows for heels-down plowing while also maintaining enough support for …
11.1k Likes • 70 Comments
In 1943, at age sixteen, Joan Wulff graduated from high school. That year, she competed in—and won—her first national casting competition. It was the beginning of what would become one of the most influential careers in the history of fishing. Join us at Simms HQ on August 25th to have a virtual check-in with Joan and …
8.00k Likes • 15 Comments
Golden-hour light, Mount Hood on the horizon, and a 2,000-foot descent ahead: the only one happier than Nikki Rohan is her pup Bear, in hot pursuit during a sunset lap on Surveyor's Ridge. Photo: Colin Meagher / meagherdude
7.60k Likes • 57 Comments
When’s the last time you brought flotant on a flat skiff? We knew permit were picky eaters, but this video takes the whole concept of how fish make eating decisions to an entirely different level. #Permit #FloatingCrab #CrabHatch #SaltwaterHatch 🎥: lubin_pfeiffer caseymattson.flyfishing manic_tackle_project #FishItWell #SimmsFishing #FlyFishing #Fishing #PermitFishing #Hatch #Crab #CrabPattern #FishBehavoir #CrabHatch
6.96k Likes • 24 Comments
When paucapell finished the utmbmontblanc in 2019 in the breath-taking time of 20:19:17, he set a new benchmark and had the world asking – how fast can this race be run? Stay tuned for Pau’s ‘ROAD TO BREAKING 20’. #NeverStopExploring
538 Reactions • 19 Comments • 90 Shares
In 1943, at age sixteen, Joan Wulff graduated from high school. That year, she competed in—and won—her first national casting competition. It was the beginning of what would become one of the most influential careers in the history of fishing. Join us at Simms HQ on August 25th to have a virtual check-in with Joan and …
208 Reactions • 9 Comments • 18 Shares
When’s the last time you brought flotant on a flat skiff? We knew permit were picky eaters, but this video takes the whole concept of how fish make eating decisions to an entirely different level. #Permit #FloatingCrab #CrabHatch #SaltwaterHatch Video: Lubin Pfeiffer W/ Casey Pfeiffer Manic Tackle Project #FishItWell #SimmsFishing #FlyFishing #Fishing #PermitFishing #Hatch #Crab #CrabPattern #FishBehavoir #CrabHatch
198 Reactions • 5 Comments • 4 Shares
This is one reason why the career path of a professional angler never gets old. #Neature Video: Bob Downey Fishing Photograph: Omnia Fishing #FishItWell #SimmsFishing #Regurgitate #Weird #BassFishing #Fishing #Bass #Pike #FlyFishing #Nature #SomethingNew #Outdoors
162 Reactions • 4 Comments • 2 Shares
Golden-hour light, Mount Hood on the horizon, and a 2,000-foot descent ahead: the only one happier than Nikki Rohan is her pup Bear, in hot pursuit during a sunset lap on Surveyor's Ridge. Photo: Colin Meagher
161 Reactions • 2 Comments • 5 Shares
All fishing can be a meditative experience. But nothing quite compares to the level of concentration and focus you feel while swinging flies on a trout spey. Join our friends @bigskyanglers for their 5th annual Trout Spey Clinic and let them help you fine tune your game. Visit the link below to learn more. #thetugisthedrug https://bit.ly/3dwv9L2 📸: Big …
The Inflation Reduction Act is the most ambitious legislation ever to help the U.S reduce carbon emissions. It’s a critical step forward, but we all have a lot of work to do to support frontline communities and solve the climate crisis. Onward.
834 Likes • 108 RetweetsKhadi isn’t just a centuries-old craft. The handwoven Indian fabric was pivotal to Mahatma Gandhi’s activism and continues to empower artisans today. Read “Freedom through Fabric” to learn more: pat.ag/FreedomThrough…
52 Likes • 12 Retweets
40 Likes • 2 Retweets
Our summer sale is happening now with sweet savings on past-season clothing and gear. Save up to 40%, now through August 31, 2022. Shop here: pat.ag/Aug22Sale pic.twitter.com/ow38R7HUsS
27 Likes • 3 Retweets
When’s the last time you brought flotant on a flat skiff? We knew permit were picky eaters, but this video takes the whole concept of how fish make eating decisions to an entirely different level. #Permit #FloatingCrab 🎥: 🎥: Lubin Pfeiffer, Casey Mattson, @manic_tackle pic.twitter.com/zHMMLH85gU
24 Likes • 6 Retweets
Grab a pack for your pack. XPLR Pass™ members get a Jester Lumbar Pack on us when they spend more than $125 between now and 8.19. Become an XPLR Pass member today: thenorthface.com/en-us pic.twitter.com/7PbyTmFDj0
The 2021 Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
