In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Atomic grew faster than everyone else, with 1.5% growth! On average, each post in this landscape earns more than 5.67k engagements. Santa Cruz Bicycles is topping the charts with more than 10.2k engagements per post on their 20 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
68.9k Likes • 377 Comments
no bags were harmed in the making of this video. although we tried.
12.7k Likes • 75 Comments
This Hightower is Dressed to Thrill • It’s new bike day! Well, new build kit and colors day, anyway… Alongside the usual epic Santa Cruz colors and smart spec upgrades, you’ll find this really special Hightower built with shimanomtb’s new XTR group. With Syndicate-grade braking, wireless shifting, and Shimano’s legendary precision, the Definitive Mountain Bike somehow gets even …
5.81k Likes • 22 Comments
A sincere thanks to all of you who showed up this past month. We asked for action, and tens of thousands of you picked up the phone to help stop the largest sale of public lands in modern US history. Congress felt the pressure and removed the sell-off from the budget bill. Predictably, our work’s not …
4.72k Likes • 57 Comments
Nine climbers. One epic expedition to the walls and spires looming over Bariloche, Argentina. Experience it all in ROCK TRIP, a new film dropping July 11.
3.65k Likes • 8 Comments
"Somehow I’d clawed my way to the rest. I inverted my feet above my hands, jammed them in the crack and hung upside down, dangling my arms below my head to drain the lactic acid from them. Honestly, I wasn’t expecting to be here. From the outset, I’d barely stayed on the climb. Every move had …
554 Reactions • 25 Comments • 42 Shares
Within the boundaries of the Arctic National Wildlife Refuge runs the wild Kongakut River, flowing uninterrupted through this vast, roadless sanctuary — the largest refuge in the United States, and one of the planet’s last remaining untracked, unspoiled masterpieces. “No way should a pipeline go through here,” angler Sarah Tescher mused, reflecting on her packraft/fly-fishing …
568 Reactions • 7 Comments • 37 Shares
This Hightower is Dressed to Thrill • It’s new bike day! Well, new build kit and colors day, anyway… Alongside the usual epic Santa Cruz colors and smart spec upgrades, you’ll find this really special Hightower built with @shimanomtb’s new XTR group. With Syndicate-grade braking, wireless shifting, and Shimano’s legendary precision, the Definitive Mountain Bike somehow gets even …
326 Reactions • 8 Comments • 17 Shares
A sincere thanks to all of you who showed up this past month. We asked for action, and tens of thousands of you picked up the phone to help stop the largest sale of public lands in modern US history. Congress felt the pressure and removed the sell-off from the budget bill. Predictably, our work’s not …
201 Reactions • 0 Comments • 1 Shares
"Somehow I’d clawed my way to the rest. I inverted my feet above my hands, jammed them in the crack and hung upside down, dangling my arms below my head to drain the lactic acid from them. Honestly, I wasn’t expecting to be here. From the outset, I’d barely stayed on the climb. Every move had …
121 Reactions • 0 Comments • 1 Shares
Realistic soundtrack to a day of bushwhacking in bear country (just hope nothing calls back). Video: Michael Overbeck Edit: Sonder Video Production
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.