In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 0.1%. Edelrid grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 3.42k engagements. Santa Cruz Bicycles is topping the charts with more than 5.72k engagements per post on their 28 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
28.4k Likes • 1.38k Comments
Many swear by the fish whistle, but there’s a fine line between calling them in and questioning everything you know about fishing… If you’re celebrating today, consume responsibly and #FishItWell. Visit our story to keep your essentials safe with a special 4/20 discount on our Fish Whistle. #420 #FishWhistle #SimmsFishing 📸: colbydcrossland rexmess #ElevateYourAngling #Superstition #Fishing #FlyFishing #Green #Blaze
17.2k Likes • 29 Comments
Vamos dançar! ⚡️ Stoked to share that our collaboration with pinheiiiroo is set to continue! Lucas has signed an extension until 2028, gearing up for an exciting journey ahead. We can’t wait to see what the upcoming seasons bring 🙌 📸: carlos__blanchard #weareskiing #redster #pinheiro
12.9k Likes • 50 Comments
Paul Gagner may have knocked out a front tooth, but he’s still smiling (perhaps thanks to the whiskey) on day 7 of a 9-day springtime Grand Canyon backpacking trip. We began with the idea that if the gear we make isn’t of the best quality, someone might get hurt. As our impact on the planet increased, …
11.2k Likes • 125 Comments
Hello, Earth, meet Home Planet Fund. It’s a new independent nonprofit that will spend every dollar it receives from donors to support local and Indigenous communities that know how to prevent climate chaos. For 50 years, we've done "business unusual." Now we're trying "philanthropy unusual." homeplanetfund invests in regions, particularly remote ones, proven by science to …
8.09k Likes • 85 Comments
Details Matter: Hightower vs Bronson - Which One Is Right For You? • Because the Hightower and Bronson models fall into the same basic intended use category of “Ready for almost anything” we get a lot of riders trying to figure out which of these two model is right for them. By the numbers they are very …
614 Reactions • 28 Comments • 19 Shares
Paul Gagner may have knocked out a front tooth, but he’s still smiling (perhaps thanks to the whiskey) on day 7 of a 9-day springtime Grand Canyon backpacking trip. We began with the idea that if the gear we make isn’t of the best quality, someone might get hurt. As our impact on the planet increased, …
474 Reactions • 11 Comments • 98 Shares
Gear up, climb on! 🧗♂️ No parched friends among us on this journey!💧 📷 miggysantiago on IG
399 Reactions • 6 Comments • 54 Shares
We use recycled polyester more than any other material, and we’ve been using it since 1993. When compared with virgin polyester it makes no compromises on quality, durability, weight or drying time. You can find recycled polyester in our soft shells, boardshorts, fleece, Capilene® baselayers and many other products. Learn more about what goes into our …
205 Reactions • 8 Comments • 1 Shares
Fortune favors the cold. What started with breaking ice to get to the spot, ended with breaking personal Northern-Strain Largemouth bests for @cobi.pellerito. This just proves that for northern bass anglers, fishing through the worst can lead you to the best this time of year. Visit our Instagram story to see more from @cobi.pellerito and Megabass of …
194 Reactions • 3 Comments • 12 Shares
Vamos dançar! ⚡ Stoked to share that our collaboration with @pinheiiiroo is set to continue! Lucas Braathen has signed an extension until 2028, gearing up for an exciting journey ahead. We can't wait to see what the upcoming seasons bring 🙌 #weareskiing #redster
221 Likes • 16 Retweets
Paul Gagner may have knocked out a front tooth, but he’s still smiling on day 7 of a 9-day springtime Grand Canyon backpacking trip. Fashion is none of our business. We make gear that is multifunctional, repairable and timeless—because the longer it stays in play, the better for… twitter.com/i/web/status/1… pic.twitter.com/38qvNmqT3h
111 Likes • 20 Retweets
We use recycled polyester more than any other material (we’ve been using it since 1993). When compared with virgin polyester it makes no compromises on quality, durability, weight or drying time. Learn more about what goes into our gear (and what doesn’t) pat.ag/T/Quality pic.twitter.com/tg8HAq3VCT
84 Likes • 22 Retweets
Hello, Earth, meet Home Planet Fund. It’s a new nonprofit that will spend every dollar it receives from donors supporting local and Indigenous communities that know how to prevent climate chaos. pat.ag/T/HomePlanetFu… Photo: Colin Arisman pic.twitter.com/SdHCg8wtQ1
51 Likes • 4 Retweets
Respect the locals! (Though we’re pretty sure the tree was stoked, too.) Watch “What the Hands Do” at pat.ag/T/Hands_Do pic.twitter.com/L8koK3T8Gi
43 Likes • 4 Retweets
Running builds community that can jump-start change far beyond the trails. Watch "Running Up For Air" at pat.ag/T/RUFA_Film pic.twitter.com/fBXEbRqjEy
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
