In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Edelrid grew faster than everyone else, with 0.9% growth! On average, each post in this landscape earns more than 2.86k engagements. The North Face is topping the charts with more than 4.13k engagements per post on their 25 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
6.93k Likes • 33 Comments
Why is Congress using an obscure law to overturn science-based land-use policy and invite a foreign company to mine the Boundary Waters? Read Patagonia CEO Ryan Gellert in The Hill (thehill) on why “Activists and recreationists must continue filling inboxes, flooding the streets and making calls demanding our representatives actually represent us. When people and businesses …
6.45k Likes • 53 Comments
Good things happen when your fly stays in the water… Tag a buddy who would have ripped the fly out after that first miss. #Redemption #SecondChance #SimmsFishing 🎥: pablosaracco
5.07k Likes • 22 Comments
Nature is always making a spectacle. Our kids’ and baby clothing is made to get them out there to see it. The cow story! On the second day of an attempt at the Continental divide trail, the Daley family stumbled upon this calf covered in amniotic fluid. The mama was in some trouble and after trying …
3.71k Likes • 26 Comments
Details Matter: Santa Cruz Vala x Bosch Performance Line CX - Precision Meets Power • At the heart of the Vala is the powerful, compact, and lightweight Bosch Performance Line CX motor, which has quickly become the industry standard for power, control, and reliability. The latest software update on the Gen 5 BDU384Y motor (As shipped on the …
3.52k Likes • 29 Comments
Sometimes bookofsamuel finds clarity halfway up a wall. Other times it’s on the hike there. #NeverJustAHike
8.28k Reactions • 456 Comments • 2.99k Shares
Why is Congress using an obscure law to overturn science-based land-use policy and invite a foreign company to mine the Boundary Waters? Read Patagonia CEO Ryan Gellert in The Hill on why “Activists and recreationists must continue filling inboxes, flooding the streets and making calls demanding our representatives actually represent us. When people and businesses emphatically …
3.81k Reactions • 44 Comments • 102 Shares
Good things happen when your fly stays in the water… Tag a buddy who would have ripped the fly out after that first miss. #Redemption #SecondChance #SimmsFishing 🎥: @pablosaracco
1.03k Reactions • 42 Comments • 44 Shares
Details Matter: Santa Cruz Vala x Bosch Performance Line CX - Precision Meets Power • At the heart of the Vala is the powerful, compact, and lightweight Bosch Performance Line CX motor, which has quickly become the industry standard for power, control, and reliability. The latest software update on the Gen 5 BDU384Y motor (As shipped on the …
753 Reactions • 3 Comments • 22 Shares
Nature is always making a spectacle. Our kids’ and baby clothing is made to get them out there to see it. The cow story! On the second day of an attempt at the Continental divide trail, the Daley family stumbled upon this calf covered in amniotic fluid. The mama was in some trouble and after trying …
204 Reactions • 3 Comments • 3 Shares
Peaty’s Pub will be open this Wednesday for a full pint of details on how he sets up his own @santacruzsyndicate spec Santa Cruz Vala for optimal riding experience. Tune in Wednesday! • 🍻 @stevepeat 🚲 #santacruzvala
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.