In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 0.2%. Atomic grew faster than everyone else, with 1.6% growth! On average, each post in this landscape earns more than 3.03k engagements. The North Face is topping the charts with more than 6.65k engagements per post on their 18 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
12.6k Likes • 20 Comments
The next time you curse your alarm clock, just remember there are more startling ones out there. Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at the link in bio.
9.39k Likes • 12 Comments
What happens off the rock is just as important as what happens on it. Aidan Roberts (aidan.roberts98) brings the warmth to his warm-up with the windproof Retro-X® Jacket. Photos: Eric Bissell (ericbissell)
4.74k Likes • 19 Comments
25 years of athlete-tested innovation helps keep sage_cattabriga_alosa warm, dry and nimble in the mountains of BC.
4.55k Likes • 23 Comments
Deep. Steep. Rugged. Don’t threaten soulboarder with a good time.
3.13k Likes • 24 Comments
Some habits are hard to quit… This year, we’re not making any new promises, just keeping an old one – waterproof, breathable performance that keeps you focused on the moment, not the conditions. For us, Dry January is just January. #HappyNewYear #DryJanuary #SimmsFishing #FishItWell
1.04k Reactions • 4 Comments • 22 Shares
The next time you curse your alarm clock, just remember there are more startling ones out there. Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/F/TigerLilyButtress
487 Reactions • 4 Comments • 6 Shares
What happens off the rock is just as important as what happens on it. Aidan Roberts brings the warmth to his warm-up with the windproof Retro-X® Jacket. https://pat.ag/F/F25/RetroXFleece Photos: Eric Bissell
199 Reactions • 1 Comments • 5 Shares
Fun waves, good friends, some fish and a total lack of cell reception in the Pacific Northwest—that’s a recipe for a fine trip. Watch and read about Paige Alms, Moona Whyte and Kyle Thiermann’s cold-weather gear testing in British Columbia at https://pat.ag/F/BreakYourFall
141 Reactions • 0 Comments • 3 Shares
“Climbing in Patagonia often turns the world’s greatest alpinists into the most speculative meteorologists.” —Matthew Tufts Just another sunny day in Patagonia. Read more at https://pat.ag/F/MateDeLosDioses
104 Reactions • 5 Comments • 5 Shares
The 2026 Stigmata A bike that blurs the lines between a free-roading drop bar singletrack slicer and a buckled-down, race-winning gravel machine, the Stigmata is the fast and loose riding partner that’s always ready to rise to the occasion. Shown here: • British Racing Green with the Force 1X AXS RSV build • Matte Carbon with Rival 1X AXS …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.