In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by -0.1%. Edelrid grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 4.10k engagements. Patagonia is topping the charts with more than 9.31k engagements per post on their 49 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
59.0k Likes • 16.3k Comments
There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, …
11.4k Likes • 1.22k Comments
We don’t have much time to protect Utah’s Grand Staircase-Escalante National Monument. Congress is preparing to vote on a joint resolution that would overturn the current management plan and could pave the way for resource extraction across the monument’s 1.87 million acres of cultural and archaeological sites, red-rock landscapes, wildlife habitats and critical watersheds. The management plan …
6.40k Likes • 74 Comments
We are deeply saddened by the passing of our founder, John Simms. John was a guide, an angler, an artist, and a craftsman at heart. Long before Simms became a company known around the world, he was simply a person who loved being on the water and believed the gear anglers relied on could be better. Driven …
3.82k Likes • 18 Comments
Clear your mind. Catch your breath. Keep going.
2.96k Likes • 32 Comments
Every journey leaves its mark 🤍 mirjampuchner is stepping away from racing after a journey that gave us so many unforgettable moments together. One Olympic medal. One World Championship medal. Two World Cup victories. Nine World Cup podiums. Having spent her entire career on Atomic, Mirjam has been more than an athlete to us. A trusted partner …
40.0k Reactions • 23.5k Comments • 911 Shares
There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, …
1.18k Reactions • 47 Comments • 82 Shares
We are deeply saddened by the passing of our founder, John Simms. John was a guide, an angler, an artist, and a craftsman at heart. Long before Simms became a company known around the world, he was simply a person who loved being on the water and believed the gear anglers relied on could be better. Driven …
580 Reactions • 365 Comments • 85 Shares
We don’t have much time to protect Utah’s Grand Staircase-Escalante National Monument. Congress is preparing to vote on a joint resolution that would overturn the current management plan and could pave the way for resource extraction across the monument’s 1.87 million acres of cultural and archaeological sites, red-rock landscapes, wildlife habitats and critical watersheds. The management plan …
313 Reactions • 512 Comments • 6 Shares
Climbers, Tribal Nations, conservation groups and the outdoor recreation community worked together to help establish Bears Ears National Monument (shown here) in 2016, and they defended it against public policy rollbacks in the years that followed. Now, Grand Staircase-Escalante National Monument needs your help. Get involved at https://pat.ag/F/26/GSE Climber: Andy Wyatt on Cave Route (5.10d). Indian Creek, …
409 Reactions • 2 Comments • 12 Shares
Rolling into the weekend with @danny_macaskill 👀 • 🎥 @dave_mackison • Check out Danny’s new Cafe Ride video at the link in bio👆
The Social Media Benchmark Report
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