Live Social Media Benchmarks for
HBCUs

These Historically Black Colleges and Universities (HBCUs) do an incredible job of engaging and expanding their communities using social media. We featured these 11 universities in our 2020 Higher Education Social Media Engagement report.

In the Past 30 Days...

POSTS PER university
PER WEEK
12.7
ENGAGEMENTS
PER POST
404.5
ENGAGEMENT RATE
PER POST
0.47%

In the last 30 days, the average university in this landscape has grown their audience by 0.3%. Texas Southern University grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 404.5 engagements. North Carolina A&T State University is topping the charts with more than 1.56k engagements per post on their 14 posts in the last 30 days.

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