Live Social Media Benchmarks for
HBCUs

These Historically Black Colleges and Universities (HBCUs) do an incredible job of engaging and expanding their communities using social media. We featured these 11 universities in our 2020 Higher Education Social Media Engagement report.

In the Past 30 Days...

POSTS PER university
PER WEEK
23.5
ENGAGEMENTS
PER POST
627.0
ENGAGEMENT RATE
PER POST
0.95%

In the last 30 days, the average university in this landscape has grown their audience by 14.5%. Alabama A&M University grew faster than everyone else, with 53.4% growth! On average, each post in this landscape earns more than 627.0 engagements. Jackson State University is topping the charts with more than 1.84k engagements per post on their 78 posts in the last 30 days.

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The Social Media Benchmark Report

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