The Big Ten is the oldest Division I conference in the United States including the University of Michigan and The Ohio State University. Whether for academics, athletics, or community engagement, social media plays a big role in how these institutions rally their audience.
In the last 30 days, the average university in this landscape has grown their audience by -0.2%. Northwestern University grew faster than everyone else, with 0.3% growth! On average, each post in this landscape earns more than 1.41k engagements. The Ohio State University is topping the charts with more than 4.98k engagements per post on their 103 posts in the last 30 days.
University of California, Los Angeles
1.30M Followers
0.08% Engagement Rate
University of Southern California
802k Followers
0.12% Engagement Rate
University of Wisconsin-Madison
732k Followers
0.41% Engagement Rate
University of Illinois Urbana-Champaign
598k Followers
0.70% Engagement Rate
University of Minnesota, Twin Cities
443k Followers
0.58% Engagement Rate
University of Maryland, College Park
420k Followers
0.73% Engagement Rate
An MSU tradition that makes you feel a little less alone on finals week: the Midnight Scream. 🗣️
❄️🦡 When the snowstorm ends, the Battle for Bascom begins 🏛️❄️ Tap our link in bio to see who emerged victorious in the traditional snowball fight between Lakeshore and Southeast residents. 📸 altheaphotos & taylordaynephotography
IU is on the rise — on and off the field! 👀📈 Correction: The Kelley School of Business climbed to #8 in the 2025 U.S. News and World Report ranking.
Poise, Passion, and Purpose 👑 Victoria Vespico ‘21 is currently Miss Pennsylvania and promotes her community service initiative, Sustainability Starts With You, inspiring others to make #SimpleChanges for a more sustainable future. “Penn State set me up with not only the foundation of my career, but with the foundation for my role as Miss Pennsylvania. I have …
Finals week frames 📚
This week, University of Washington alumni and brothers Jag and Jas Bains won $1 million as the champions of The Amazing Race 38. With the win, Jag becomes the first Big Brother winner to also take home the Amazing Race title — and the duo made history as the first team to win after being U-Turned, …
There’s something extra special about Buckeye friendships. 🌰❤️
Name a prettier campus, we'll wait. 😍 📸 georgiawyess
say yes #uiowa #hawkeyes #silversprings
Proud of our favorite green frog 💚 Kermit the Frog's Commencement speech is one of CNN's 2025 Photos the Year! See the full list at the link in our bio!
Dreams without UO? Couldn’t be us 🦆💚💛
Happy snowy Friday, Boilermakers. ☃️
An MSU tradition that makes you feel a little less alone on finals week: the Midnight Scream.
This week, University of Washington alumni and brothers Jag and Jas Bains won $1 million as the champions of The Amazing Race 38. With the win, Jag becomes the first Big Brother winner to also take home the Amazing Race title — and the duo made history as the first team to win after being U-Turned, …
Morgan Wallen and Eric Church are launching Field and Stream TV—reaching millions across the country—with leadership from Hawkeye alum Nick Rhodes. 📺✨
❄️ When the snowstorm ends, the Battle for Bascom begins ❄️ See who emerged victorious in the traditional snowball fight between Lakeshore and Southeast residents: https://news.wisc.edu/when-the-snowstorm-ends-the-battle-for-bascom-begins/
A Hoosier for the history books. Congratulations to Fernando Mendoza, the 2025 Heisman Trophy winner. #HeisMendoza
Nebraska Volleyball has swept their way into the regional final! 🧹
The final day of fall semester classes ❄️
🎄Every December, something magical happens inside Snyder Hall. A group of mostly student volunteers take time during finals weeks to take part in an #ILLINOIS tradition that rings in the holidays and spreads joy – one phone call at a time. ☎️ Welcome to Dial-A-Carol, the longest-running tradition in University Housing and one of the most …
Welcome, Coach Campbell!! 🏈 #WeAre
UCLA Men's Water Polo won its second consecutive NCAA championship yesterday, beating USC 11-10 in an instant classic. The victory gives UCLA its 125th NCAA title and marks men’s water polo’s 14th championship. https://uclabruins.com/news/2025/12/7/mens-water-polo-wins-ncaa-title-no-125-in-instant-classic
Proud of our favorite green frog 💚 Kermit the Frog's Commencement speech is one of CNN's 2025 Photos the Year! See the full list: go.umd.edu/25an
It's final exams week at Northwestern—best of luck, Wildcats! Winter Recess is in sight. 📚
1.10k Likes • 141 Retweets
A Hoosier for the history books. Congratulations to Fernando Mendoza, the 2025 Heisman Trophy winner. #HeisMendoza pic.x.com/MauxgjU5Bd
968 Likes • 23 Retweets
Winter Up North ❄️ pic.x.com/jPqn5HyfWFpic.x.com/jPqn5HyfWF
An MSU tradition that makes you feel a little less alone on finals week: the Midnight Scream. pic.x.com/vzAjDv4GTl
538 Likes • 40 Retweets
We are NCAA Championship bound! ⚽ An amazing season continues for @UW_MSoccer after a hard fought 3-1 victory over Furman University. They'll play for the College Cup this Monday, December 15 at 4pm PST. 🏆 Let's #GOHUSKIES! pic.x.com/BgndUkmZFupic.x.com/BgndUkmZFupic.x.com/BgndUkmZFupic.x.com/BgndUkmZFu
🚨Moving on to the regional finals! x.com/HuskerVB/statu…
290 Likes • 5 Retweets
276 Likes • 9 Retweets
A Hawk watching over its kingdom 😎 pic.x.com/JEsHwTIQmz
208 Likes • 24 Retweets
A golden hour stroll across campus is a must during finals week. pic.x.com/EWgFuNjalh
170 Likes • 42 Retweets
🎄Since the 1960s, #ILLINOIS students in Snyder Hall have answered the phone to sing holiday songs for anyone who calls. Today, Dial-A-Carol gets requests from around the world. 🎶🌍 ✨Joy, community and pure Illinois spirit. 📞 217-332-1882 (Dec 11–17) pic.x.com/RoE6VyHrjmpic.x.com/RoE6VyHrjmpic.x.com/RoE6VyHrjm
138 Likes • 5 Retweets
Just like that... fall term is over 🦆🍂 pic.x.com/nfSnyUZLfO
124 Likes • 8 Retweets
.@BoilerBall coach Matt Painter recently achieved 500 career wins. 🏆 Coach Painter has instilled persistence and humility in the team since 2005, solidifying his status as one of the best in college basketball. Learn more. ⬇️ purdue.university/3stJSy6 pic.x.com/nC0fDvnXrx
43 Likes • 7 Retweets
Congrats to these 'Cats! Several Northwestern students and alumni have earned spots on the 2026 @Forbes #30Under30 list, which celebrates young innovators making a significant impact in their fields. 👏 spr.ly/60107hcTo | #ForbesUnder30 pic.x.com/srMy3485NApic.x.com/srMy3485NA
35 Likes • 3 Retweets
Lots of warm study spots across Ohio State campus’, what’s your favorite? Best wishes on your finals, Buckeyes! 📚💪 pic.x.com/Ln1wgHDXdupic.x.com/Ln1wgHDXdupic.x.com/Ln1wgHDXdu
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