The Big Ten is the oldest Division I conference in the United States including the University of Michigan and The Ohio State University. Whether for academics, athletics, or community engagement, social media plays a big role in how these institutions rally their audience.
In the last 30 days, the average university in this landscape has grown their audience by 0.4%. University of Nebraska, Lincoln grew faster than everyone else, with 1.2% growth! On average, each post in this landscape earns more than 1.13k engagements. Pennsylvania State University is topping the charts with more than 3.04k engagements per post on their 63 posts in the last 30 days.
University of California, Los Angeles
1.26M Followers
0.07% Engagement Rate
University of Southern California
800k Followers
0.19% Engagement Rate
University of Wisconsin-Madison
732k Followers
0.27% Engagement Rate
University of Illinois Urbana-Champaign
589k Followers
1.18% Engagement Rate
University of Minnesota, Twin Cities
437k Followers
0.47% Engagement Rate
University of Maryland, College Park
406k Followers
1.31% Engagement Rate
don’t shake this off because this is our type of love story 🫶 wedding in jordancenter and reception in beaver_stadium !
Home sweet Spartan home. 💚
You look 〽️arvelous, #Victors2029!
All for you, Illini.
This is the start of something great ✨ First class photo for our newest Hawkeyes. 🖤💛 #uiowa #hawkeyes #college #classphoto
BREAKING: dubs_uw named one of the goodest bois in college mascots nationwide by usnews 🐶 (Not that we're particularly surprised 😉)
Say hello to the class of 2029 👋
Imagine a day in the life of a Bruin without UCLA’s research breakthroughs, many of which were developed with federal funding. Learn about them at ucla.edu/research #ResearchPowersProgress
🎟️ Flashback to August 21–22, 1993 Grateful Dead + Indigo Girls took over Autzen Stadium for two unforgettable nights. The stadium became a Dead Head village — sun, tie-dye, and jams like "Here Comes Sunshine" and "Scarlet → Fire." 📷 Photos courtesy of Getty Images
First day of class forecast: 100% chance of bright futures 💛
Buckeye besties are back in business. 🥹
🪩 Concerts rocked Camp Randall 🧠 Badgers explored, built and discovered 🌟 Campus vibes were immaculate Swipe through and tap our link in bio to see snapshots of a stellar uwsummer. 📸 altheaphotos, taylordaynephotography & Jeff Miller
First class photo for our newest Hawkeyes 🖤💛 Welcome to the family!
BREAKING: Dubs named one of the goodest bois in college mascots nationwide by U.S. News and World Report. 🐶 https://www.usnews.com/education/slideshows/colleges-with-dog-mascots
Block (〽️) Party at the Big House! #Victors2029 #GoBlue
Welcome to Penn State, class of 2029!!
In their doctor era. Congrats to our Spartans on receiving their white coats! 💚🥼 📸: Isabella T., Serena A, Mia C., Layal E., Victor A., Riley M., Brooklyn A., Nathan M., Destiny J., Ellie B.
You've been their home for 18 years. Now it's our turn ❤️ Welcome home, Husker class of 2029.
Day 1 ✅
Welcome to home, Hoosiers — now, who's ready to celebrate? 🥳 Welcome Week is BACK and in full swing. Don't miss out on signature events, such as... 🔥Summer Fire Fest 🏊Jump Into the Semester 🎙️Live at the IMU And so. many. MORE! ↪️Jump right in and check out all that Welcome Week has to offer: https://bit.ly/4f0GkHo
Them: syllabus week. Us: still soaking in summer until campus looks like this. 🍁
“You are — starting today — Trojans for life.” With those words, 13,000 students began their journey at USC. 💛 🔗 uscne.ws/convocation25
It's a big Moving Week at University Housing! Here’s a little move-in math to tally up the countless ways we have to say THANK YOU to all the Badger Buddies, University Housing staff, friends, parents, siblings and mascots who are all here to support our new Badgers as they settle in and make UW–Madison their …
The University of Minnesota is excited to welcome over 12,000 new students, as well as tens of thousands of returning students across the state for the 2025-2026 academic year. #umnproud〽️ z.umn.edu/anez
One week ⌛️ @UMichFootball x #GoBlue pic.x.com/JfDA8eLBVl
First class photo for our newest Hawkeyes. 🖤💛 Welcome to the family! pic.x.com/t7noL1f6mX
BREAKING: @DubsUW named one of the goodest bois in college mascots nationwide by @usnews. 🐶 usnews.com/education/slid… pic.x.com/RQheAdIP9tpic.x.com/RQheAdIP9tpic.x.com/RQheAdIP9t
The class of 2029 has arrived ✨ pic.x.com/6h19JK15R3
MSU, we love thy shadows. pic.x.com/er3FkcLOnu
All for you, Illini. pic.x.com/TRhDHWHiZE
The wait is over. Oregon Football is back. #GoDucks Odd sections wear green. Even sections wear yellow. pic.x.com/Ge7MaLLwOjpic.x.com/Ge7MaLLwOjpic.x.com/Ge7MaLLwOjpic.x.com/Ge7MaLLwOj
Welcome back to campus, Hoosiers! 🏫🤝 Since you've been away, there have been a few new additions and changes on campus: 🍴Bookmarket has reopened as a food-court-style concept 🚲IU Transportation has launched a new, free registration system, required for all bikes and pic.x.com/IT84sFmQVJ
Meet the Class of 2029! This year’s Boiler Gold Rush welcomed over 8,500 students to West Lafayette and Indianapolis. #OnlyPurdue See more from the photo gallery. ⬇️ purdue.university/47hBGTM pic.x.com/22e0DWRsfh
New year, new classes, same Buckeye spirit. Welcome back! 🌰❤️ pic.x.com/UBvEq9N1zgpic.x.com/UBvEq9N1zgpic.x.com/UBvEq9N1zgpic.x.com/UBvEq9N1zg
The University of Minnesota is excited to welcome over 12,000 new students, as well as tens of thousands of returning students across the state for the 2025-2026 academic year. #umnproud〽️ z.umn.edu/anf2 pic.x.com/DNiM7NUmJ8
“This is not normal, and I think a lot of people don’t see the damage that is being done.” UCLA's Terence Tao speaks to @NBCNews’ @evanbush about his growing concerns regarding the future of academic research in the U.S. nbcnews.com/science/scienc…
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