Big Ten

Social Media Benchmarks

The Big Ten is the oldest Division I conference in the United States including the University of Michigan and the Ohio State University. Whether for academics, athletics, or community engagement, social media plays a big role in how these institutions rally their audience.

In the Past 30 Days...

POSTS PER university
PER WEEK
34.5
ENGAGEMENTS
PER POST
743.6
ENGAGEMENT RATE
PER POST
0.40%

In the last 30 days, the average university in the Big 10 landscape has grown their audience by 0.5%. University of Nebraska grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 743.6 engagements. Ohio State University is topping the charts with more than 1.75k engagements per post on their 163 posts in the last 30 days.

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The 2018 Social Media Benchmark Report

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