Top TikTok Analytics Tools for Increased Engagement (Free and Paid)

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We’ve scoured the internet for the best TikTok analytics tools to take your engagement to the next level.

We’re head over heels for all things engagement here at Rival IQ, and we’re always looking for ways to help brands get the most out of their social media platforms. As far as things go for the internet’s trendiest app, our TikTok Benchmark Report can provide you with super helpful insight into the key metrics and stand-out practices we saw on TikTok.

If you want to take your TikTok marketing campaigns a step further this year, TikTok analytic tools are likely your best bet. The right tool will help you make sense of raw data and equip you with actionable insights to connect authentically with your followers. We know short-form videos are a must in digital marketing in 2023, so let’s find what really works for your audience and run with it.

Using TikTok on the phone

Before getting started, brush up on some important TikTok metrics marketers need to know.

Now, let’s dive into the top TikTok analytics tools so you can turn your TikTok marketing strategies up a notch in 2023.

Top free TikTok analytics tool

TikTok Analytics

It wouldn’t be right to start this list with anything other than TikTok’s analytics tool. You can find this function of the app by heading to the “Creator tools” section on your profile. While TikTok’s analytics tool is pretty bare-boned, it is a commitment-free alternative to paid tools.

Key features

Best overall TikTok analytics tool

Rival IQ

Rival IQ is a tool-packed, full-service social media analytics platform for marketing agencies and brands across industries. We may be biased, but we think we’re pretty good at what we do.

In addition to Tik Tok, Rival IQ covers Instagram, Twitter, Facebook, LinkedIn, and Youtube analytics. This could be the analytics app for you if you’re looking to monitor all your social media accounts in one place easily. Rival IQ is known for its top-tier customer service, so if you need extra assistance with your social media analytics, working with our hands-on team could be a big help.

Rival IQ's TikTok Analytics Tool comes with a free 14-day trial.

Key features

Pricing – 14-day free trial. Plans start at $239/month.

See how you're doing on TikTok with a free Rival IQ trial.

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Top TikTok analytics tools for small businesses


For a more low-budget-friendly tool that covers basic TikTok analytics, consider Pentos. The platform was designed in 2020 when TikTok began to take off to make it easier for content creators to track key metrics for themselves and their competitors. Based on your plan, you’ll be able to track varying numbers of TikTok users, hashtags, and sounds, download automated CSV and Excel reports, connect to Data Studio, and receive dedicated assistance from Pentos staff.

Key features

Pentos' home page

Pricing – Plans start at $49/month.

Utilized in over 57 countries, is an AI-powered analytics tool for both Instagram and TikTok. The platform boasts a few free tool options which allow anyone to generate analytics reports on public TikTok profiles, hashtags, followers, and recent posts. For more comprehensive TikTok analytics, check out their Plus and Pro plan options.

Key features

Input a profile or hashtag into's AI powered TikTok analytics tool for real time insights

Pricing – Free plan with paid plans starting at $69/month.


iconosquare recently launched its custom dashboard feature for TikTok and LinkedIn, making it easier for users to keep all their socials tracking in one place and focus on the metrics most important to them. The platform offers three plan options to meet your needs, whether you’re a small business or a large marketing agency.

Key features

Start a free trial or request a demo to see Iconosquare's TikTok analytics tool features

Pricing — Plans start at 49€/month. (All prices in EUR)

Top TikTok analytics tools for marketing agencies


Utilized by the likes of Monster Energy and Whispr Group, quintly provides analytic insights for TikTok, Facebook, Twitter, Instagram, Youtube, LinkedIn, and Snapchat. quintly checks all the boxes for important TikTok analytics and would be a great option for social media managers and marketing agencies needing to track multiple accounts across platforms.

Key features

Quintly provides TikTok ananlytics including total interactions, followers total, and likes change

Pricing – Plans start at $315/month.


Another great option for social media managers and agencies, Keyhole lets you track the latest trends, influencers, campaigns, and profile analytics across TikTok, Twitter, Instagram, Facebook, Youtube, and LinkedIn. The self-described comprehensive tool offers plans covering specific areas of analytics and custom pricing for custom plans.

Key features

Keyhole's home page

Pricing — Custom pricing with plans starting at $39/month.

TrendTok Analytics & Tracker

As the name suggests, TrendTok is all about identifying, measuring, and predicting TikTok trends. The app, which you can find in the Apple Store, helps brands and influencers get ahead of the curve on TikTok trends specific to their industry and geographical area.

Key features

TrendTok for viral trend analytics

Pricing — Plans start at $2.99/week or $29.99/year.


Exolyt is another excellent TikTok-specific analytics platform utilized by brands, agencies, and influencers. Depending on the type of features and the number of TikTok users and accounts you want to track, you can choose from their three available plans. Exolyt markets itself specifically towards B2C brands, marketing agencies, non-profits, and NGOs.

Key features

Exolyt's home page gives you the option to watch a 50 second product demo

Pricing — Plans start at $49/month.

The bottom line

The good news is that there is no shortage of TikTok analytics tools out there — and the best option for you will be the one that aligns with your needs and budget. With tracking tools and insights on important metrics, you’ll be able to put your best foot forward on TikTok this year. Happy posting!

Haley Harrison

Haley is a freelance writer from Cincinnati, Ohio. She helps brands strengthen their presence on social media through authentic storytelling and SEO strategies. If she’s not writing or researching for her next piece, you can find her preparing for an upcoming travel adventure or relaxing at home with her dog.

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