You have a solid understanding of basic metrics like how many social fans you have, what kind of engagement you get, and how much traffic it drives to your website. But, unless your social strategy and performance are tied to specific goals, it’s impossible to tell if your social marketing strategy is actually working for your brand. That’s because metrics without meaning are meaningless.
At Rival IQ, we’ve built our organization and our products on the idea that marketing doesn’t exist in a vacuum. Product teams keep an eye on competitors’ products and services, and content marketers should be up-to-date on competitors’ marketing strategies.