We’re excited to announce our partnership with HubSpot, bringing the power of Rival IQ to HubSpot customers.
HubSpot Marketing Hub Enterprise Customers now have access to Competitor Streams (powered by us!) and can keep an eagle eye on what their competitors are up to on social across all major channels. We had a blast working with the HubSpot team to hook up the Rival IQ Social Insights API.
With Competitor Streams, HubSpot customers can now track their competitors’ social engagement and activity on all major channels within HubSpot. The savvy marketer knows that understanding what the competition is doing means smarter strategy, better content, and more accurate benchmarking. This partnership is all about making it easier for HubSpot customers to keep an eye on their competitors’ social while juggling their email marketing, sales automation, landing pages, and more.
Read on for more details about what this exciting team-up means for HubSpot customers along with a behind-the-scenes look at the Rival IQ Social Insights API that makes partnerships like these possible.
First things first: what is Competitor Streams in HubSpot?
Competitor Streams in HubSpot brings competitive benchmarking and engagement data for social posts from your competitors within your HubSpot dashboard. Add up to three competitors and see their most successful social posts on major channels (Facebook, Instagram, Twitter, and Google+) instantly.
HubSpot customers can use this competitor information to tailor their marketing strategy, emulate successful competitor campaigns, and spot highest-performing channels and content in their industry. Marketers using HubSpot are already seeing a ton of value from this partnership. Customers are using it to analyze what competitors are doing, determine what is working, and take those insights to create influential social campaigns
In Competitor Streams, HubSpot customers will see top posts as far back as 90 days, and measure reach by engagement total and engagement rate. We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count.
Spot likely boosted content with our boosted post detection feature so you can decide quickly whether to put your own marketing dollars behind similar posts and easily explain increases in competitor engagement rates.
Bonus: swap your companies as your competitors change, and access this feature using any language HubSpot supports.
Why social benchmarking?
There are tons of ways to slice and dice your social performance, but benchmarking helps you go beyond the vanity metrics. With the right data, you can figure out if you’re succeeding or failing against your strategy and your competitors. Why? Because benchmarks are relative.
Anyone can have a million Facebook fans or Twitter followers, but you’re only reaching those fans successfully if you’re doing it better than your competitors occupying the same airspace. With benchmarking, you’ll establish the context you need to see how your industry performs, for an accurate understanding of how you measure up.
Want to go further with your benchmarking? Check out our definitive 2018 Social Media Industry Benchmark Report, and see what other industries are up to using Explore, our collection of live social media benchmarks.
Do more with the Rival IQ Social Insights API
The powerful Rival IQ Social Insights API helps partners seamlessly integrate Rival IQ’s full suite of social media analytics into existing software. The API allows you to retrieve social data, including top-performing posts, daily metric summaries, period metric summaries, and social presence positioning copy. The API also provides management features for creating and managing landscapes in your account.
Here are just a few of our favorite use cases:
- Integrating Rival IQ’s full functionality into existing systems (like HubSpot!)
- Creating interactive dashboards using Google Data Studio or other dashboarding apps
- Live-updating Google Sheets for fully manipulatable social analytics data
Want to learn more about accessing Rival IQ data through our API?