In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by -0.4%. Edelrid grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 3.67k engagements. The North Face is topping the charts with more than 5.30k engagements per post on their 16 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
12.4k Likes • 28 Comments
Bike Check: Andy Barlow’s Hightower • Andy is the director of dirtschool and has been a full-time bike performance coach since 2009, and a Santa Cruz rider for just about that long. He’s been a technical coach to many pro athletes over the years, and the lead for Dirt School’s BASE College course - A performance in mountain …
8.01k Likes • 30 Comments
What happens when chosen family meets at the crag? A movement takes shape. Queer Crush is transforming the climbing world by creating inclusive spaces where everyone can be themselves and feel a genuine sense of belonging. We’re proud to support their vision of an outdoor community that celebrates identity, connection and collective strength. If you want …
7.48k Likes • 19 Comments
Where would you end up if you went into your backyard, looked out as far as your eye could see, and then ran there? For Taishi Kimura, it was the Sea of Japan. In the summer of 2024, he set out to follow the spine of the Japanese Alps from Kamikochi to Oyashirazu: 87 miles …
6.01k Likes • 20 Comments
Stream crossings, rock scrambles, post-hike lounging— here to keep your feet comfortable through it all.
5.69k Likes • 51 Comments
Details Matter: The Hightower - Millimeters Matter • We are now in our 10th year, and 4th revision, of the extremely versatile and popular Hightower model. Our newest version has quite a few design changes compared to its predecessor, but suspension is where we made the most dramatic advances. It might look similar to those that came before it, …
400 Reactions • 1 Comments • 13 Shares
Bike Check: Andy Barlow’s Hightower • Andy is the director of @dirtschool and has been a full-time bike performance coach since 2009, and a Santa Cruz rider for just about that long. He’s been a technical coach to many pro athletes over the years, and the lead for Dirt School’s BASE College course - A performance in mountain …
388 Reactions • 6 Comments • 9 Shares
Where would you end up if you went into your backyard, looked out as far as your eye could see, and then ran there? For Taishi Kimura, it was the Sea of Japan. In the summer of 2024, he set out to follow the spine of the Japanese Alps from Kamikochi to Oyashirazu: 87 miles …
304 Reactions • 6 Comments • 7 Shares
Dan Booker finessed his way to P.7 after the six wet & wild stages of @uci_mtbworldseries Enduro Rd.4 Leogang 🇦🇹 and now sits 2nd overall in the World Cup standings🥈 After a very fast and furious start to the Enduro season with two wins, at four races, in five weeks, Dan now gets a nice two …
282 Reactions • 9 Comments • 5 Shares
What happens when chosen family meets at the crag? A movement takes shape. Queer Crush is transforming the climbing world by creating inclusive spaces where everyone can be themselves and feel a genuine sense of belonging. We’re proud to support their vision of an outdoor community that celebrates identity, connection and collective strength. If you want …
263 Reactions • 4 Comments • 7 Shares
Details Matter: The Hightower - Millimeters Matter • We are now in our 10th year, and 4th revision, of the extremely versatile and popular Hightower model. Our newest version has quite a few design changes compared to its predecessor, but suspension is where we made the most dramatic advances. It might look similar to those that came before it, …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.