In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 1.3%. The North Face grew faster than everyone else, with 2.2% growth! On average, each post in this landscape earns more than 4.71k engagements. Patagonia is topping the charts with more than 10.5k engagements per post on their 50 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
34.8k Likes • 141 Comments
running is _____
12.8k Likes • 53 Comments
The Boundary Waters lost key protections last week. By a vote of 50 to 49, the US Senate passed a resolution that allows copper mining in the headwaters of Minnesota’s Boundary Waters Canoe Area Wilderness. Over 45,000 of you contacted your elected officials and urged them to vote “no.” While we lost this vote, the fight …
7.10k Likes • 116 Comments
New Bullit Options! Kicking into the spring season we are launching a fresh new CC version of the Bullit: The Bullit XT Di2 RSV This is our new premier Bullit build with Fox Podium 170mm fork, DHX2 coil shock, and Shimano XT Di2 kit, with the Di2 rear derailleur hardwired and integrated into the Bosch Performance CX BDU38 …
6.65k Likes • 44 Comments
The New Bullit XO AXS RSV The fresh build options keep rolling in… Includes the all-new Fox 38 Grip X2 170mm fork, Fox Float X2 Factory shock, SRAM XO Eagle T-Type drivetrain with the AXS battery hardwired to the Bosch Performance CX BDU38 Drive unit. Also features Reserve 30|DH Carbon wheels and DT Swiss 350 DF hubs with …
6.21k Likes • 171 Comments
Jenny’s (jabegg) path to mountain exploration started in the North Cascades, backpacking with her family. She caught the rock-climbing bug in her mid-20s, lived in a van and traveled with the conditions, ticking off well-respected alpine routes in Canada, Patagonia and Europe. During COVID, Jenny discovered a penchant for running and took it into the …
9.74k Reactions • 396 Comments • 1.75k Shares
The Boundary Waters lost key protections last week. By a vote of 50 to 49, the US Senate passed a resolution that allows copper mining in the headwaters of Minnesota’s Boundary Waters Canoe Area Wilderness. Over 45,000 of you contacted your elected officials and urged them to vote “no.” While we lost this vote, the fight …
1.34k Reactions • 27 Comments • 83 Shares
Our company’s headquarters in Ventura County, California, is surrounded by 140,000 acres of farmland plus tens of thousands more acres used for grazing. As longtime supporters of organic agriculture, we’ve often wondered: Is there a way to help farms and ranches move away from harmful chemicals and destructive practices and onto a path toward regenerative …
855 Reactions • 55 Comments • 36 Shares
New Bullit Options! Kicking into the spring season we are launching a fresh new CC version of the Bullit: The Bullit XT Di2 RSV This is our new premier Bullit build with Fox Podium 170mm fork, DHX2 coil shock, and Shimano XT Di2 kit, with the Di2 rear derailleur hardwired and integrated into the Bosch Performance CX BDU38 …
728 Reactions • 34 Comments • 16 Shares
The New Bullit XO AXS RSV The fresh build options keep rolling in. Includes the all-new Fox 38 Grip X2 170mm fork, Fox Float X2 Factory shock, SRAM XO Eagle T-Type drivetrain with the AXS battery hardwired to the Bosch Performance CX BDU38 Drive unit. Also features Reserve 30|DH Carbon wheels and DT Swiss 350 DF hubs with …
694 Reactions • 43 Comments • 15 Shares
The New Vala XT Di2 RSV • Hot on the heels of the updated Bullits, we’ve got a new Vala CC integrated Di2 Build, with the all-new Fox 38 Grip X2 160mm fork, Fox Float X Factory shock, and Shimano XT Di2 kit, with the Di2 rear derailleur hardwired and integrated into the Bosch Performance CX BDU38 …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.