In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Edelrid grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 3.65k engagements. Patagonia is topping the charts with more than 5.99k engagements per post on their 30 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
24.1k Likes • 71 Comments
Between the ice caves and crashed-spacecraft-esque rock formations, New Zealand does a damn good Hoth impression. Nathaniel Murphy (nathanielmurphy) keeps his eyes out for wampas and tauntauns while exploring a not-so-distant galaxy in New Zealand’s Southern Alps. Photo: Beau Fredlund (bfredlund)
9.27k Likes • 69 Comments
There’s no such thing as too many hobbies — just rarely enough time to do ‘em all. But every once in a while, you find a trip that checks all the boxes. Last fall, travelfishfilm and whitepine_outfitters packed out in hopes of steelhead grabs when the shadows were long, and chukar flushes when the hills got …
6.59k Likes • 30 Comments
It’s a hands-free zone under this Tahitian hood. Arthur Bourbon (arthurbourbon) pulls in. Photo: Ryan Craig (chachfiles)
4.73k Likes • 11 Comments
jacopobonacorsi carving through the day, from sunrise to sunset. 🎥: enrico_bigno #weareskiing #carving #skiing
4.19k Likes • 26 Comments
New Team Bikes for the ht.sqd 💥 Santa Cruz Blur in new team teal 🌊 • srammtb rockshox velocioapparel reservewheels maxxisbike 🚲 #santacruzblur 📷 brettrothmeyer
373 Reactions • 1 Comments • 3 Shares
Between the ice caves and crashed-spacecraft-esque rock formations, New Zealand does a damn good Hoth impression. Nathaniel Murphy keeps his eyes out for wampas and tauntauns while exploring a not-so-distant galaxy in New Zealand’s Southern Alps. Photo: Beau Fredlund
245 Reactions • 6 Comments • 12 Shares
New Team Bikes for the @ht.sqd 💥 Santa Cruz Blur in new team teal 🌊 • @srammtb @rockshox @velocioapparel @reservewheels @maxxisbike 🚲 #santacruzblur 📷 @brettrothmeyer
212 Reactions • 2 Comments • 3 Shares
It’s a hands-free zone under this Tahitian hood. Arthur Bourbon pulls in. Photo: Ryan Craig
192 Reactions • 5 Comments • 2 Shares
When things get really techy, keep it pinned and aim for the “Vs.” Corie Spruill points ’er down the barrel through a bumpy section of the Integral Gallinero Superior trail in the Spanish Pyrenees. Photos: Leslie Kehmeier
139 Reactions • 3 Comments • 2 Shares
There’s no such thing as too many hobbies — just rarely enough time to do ‘em all. But every once in a while, you find a trip that checks all the boxes. Last fall, @travelfishfilm and @whitepine_outfitters packed out in hopes of steelhead grabs when the shadows were long, and chukar flushes when the hills got …
The Social Media Benchmark Report
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