In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Edelrid grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 4.09k engagements. Patagonia is topping the charts with more than 9.89k engagements per post on their 44 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
7.20k Likes • 298 Comments
For all the times we would have loved a friend to spot our holds. Explore more through the link in bio. Video: Chris Vultaggio (chris_vultaggio) Climber: Amanda Milhet
6.71k Likes • 247 Comments
Patagonia Ambassador Robbie Phillips has never said no to a sail-to-climb expedition. It wouldn’t be long before Norway called him to its rocky shores: “I’d heard stories of huge granite cliffs rising straight from the sea and up the fjords, with more rock than you could climb in a thousand lifetimes,” Robbie said. He teamed up …
6.08k Likes • 353 Comments
"Being pregnant is one of the most daunting ultras I've attempted," Clare Gallagher wrote to us last Spring. As with any ultra, Clare found that the best way to face the challenge was to keep moving. Watch "Coming to Term" at the link in bio. Photo: Brendan Davis (brendanpdavis)
4.80k Likes • 15 Comments
Unscheduled stops. Undiscovered spots. Hit the road for an endless summer of exploration en route to The North Face Climb Festival. SEND. EAT. SLEEP. REPEAT. #NeverStopExploring
4.18k Likes • 294 Comments
Ever think about your jacket’s journey? What would it say if it could talk? Keep a good story going. Get credit for trading in Patagonia gear you don’t use anymore through link in bio.
2.22k Reactions • 157 Comments • 51 Shares
For all the times we would have loved a friend to spot our holds. Explore more at https://pat.ag/F/S26/Climb Video: Chris Vultaggio Climber: Amanda Milhet
232 Reactions • 255 Comments • 3 Shares
"Being pregnant is one of the most daunting ultras I've attempted," Clare Gallagher wrote to us last Spring. As with any ultra, Clare found that the best way to face the challenge was to keep moving. Watch "Coming to Term" at https://pat.ag/F/ComingToTerm Photo: Brendan Davis
234 Reactions • 178 Comments • 2 Shares
Patagonia Ambassador Robbie Phillips has never said no to a sail-to-climb expedition. It wouldn’t be long before Norway called him to its rocky shores: “I’d heard stories of huge granite cliffs rising straight from the sea and up the fjords, with more rock than you could climb in a thousand lifetimes,” Robbie said. He teamed up …
284 Reactions • 90 Comments • 2 Shares
Ever think about your jacket’s journey? What would it say if it could talk? Keep a good story going. Get credit for trading in Patagonia gear you don’t use anymore at https://pat.ag/F/S26/TradeIn
72 Reactions • 23 Comments • 0 Shares
New Zealand: great for fantasy nerds, great for sheep herders and even better for singletrack junkies. Few places are more iconically Kiwi than Queenstown, a small city of 30,000 people on the shores of Lake Wakatipu. The area is famous for its stunning landscape, which is so grand it was featured in multiple scenes from The …
The Social Media Benchmark Report
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