In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 0.2%. Jones Snowboards grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 2.08k engagements. Patagonia is topping the charts with more than 3.64k engagements per post on their 53 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
12.5k Likes • 57 Comments
Colin Haley (colinhaley1) enters a surreal wind tunnel on his historic winter solo of Cerro Torre. "Alone on the Torre" is on tour now with Reel Rock 20. Find shows and get tickets at the link in bio.
6.96k Likes • 64 Comments
How do you want to be remembered? citadelfishing is still figuring that out… Countless hours on the water have put him in moments he wants to hold onto: places, fish, and patterns he may never see quite the same way again. He started carrying a camera to capture and share them, knowing the fisheries he loves …
5.90k Likes • 64 Comments
jeremyjones bobbing and weaving in beautiful British Columbia on his Ultralight Butterfly Split 150. 🎥: coolindarcy #splitboardingisafad #trackedtuesday
4.98k Likes • 41 Comments
It’s adaptable, beautiful, featherweight and seasonless. Welcoming our new Re-Tool Air. It debuts an exclusive Polartec Alpha™ Direct 100% recycled fleece fabric that quickly responds to you and your surroundings in one of the most versatile everyday fleece layers we’ve ever made. A multitool that’s timelessly styled for year-round everyday sends, if it finds a way …
4.31k Likes • 25 Comments
Details Matter - The Blur - Ride Quality • There is quite a bit going on under the hood of the latest, greatest Blur version that make it a more capable machine when racing for podiums, and for when your daily rides have you hammering into the sunrise. - More Travel 120mm rear travel, 120mm front travel as standard. XC …
3.54k Reactions • 74 Comments • 97 Shares
@jeremyjones bobbing and weaving in beautiful British Columbia on his Butterfly Split 150. 🎥: @coolindarcy #splitboardingisafad #trackedtuesday
440 Reactions • 9 Comments • 5 Shares
It’s adaptable, beautiful, featherweight and seasonless. Welcoming our new Re-Tool Air. It debuts an exclusive Polartec Alpha™ Direct 100% recycled fleece fabric that quickly responds to you and your surroundings in one of the most versatile everyday fleece layers we’ve ever made. A multitool that’s timelessly styled for year-round everyday sends, if it finds a way …
315 Reactions • 5 Comments • 6 Shares
Details Matter - The Blur - Ride Quality • There is quite a bit going on under the hood of the latest, greatest Blur version that make it a more capable machine when racing for podiums, and for when your daily rides have you hammering into the sunrise. - More Travel 120mm rear travel, 120mm front travel as standard. XC …
225 Reactions • 9 Comments • 7 Shares
Colin Haley (@colinhaley1) enters a surreal wind tunnel on his historic winter solo of Cerro Torre. "Alone on the Torre" is on tour now with Reel Rock 20. Find shows and get tickets at https://pat.ag/F/ReelRock20
208 Reactions • 3 Comments • 6 Shares
Review: Santa Cruz Blur Pinkbike 2026 XC Group Test • Great review up on pinkbike.com today that shines a light on quite a few of our design goals for this new Blur model version. “The best XC bikes make for great trail bikes, and the Blur easily slots into that special category. There’s a calm and composure to the …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.