In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 0.3%. Santa Cruz Bicycles grew faster than everyone else, with 1.1% growth! On average, each post in this landscape earns more than 2.02k engagements. The North Face is topping the charts with more than 4.42k engagements per post on their 27 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
6.11k Likes • 16 Comments
For Katie Lamb (ktlambies), “gone climbing” often includes lots of walking, stretching and contemplating compressed cosmic dust formed by good ol’ time and pressure. She takes shivering off the menu by cozying up in our upgraded Retro-X® Jacket. It’s warm, windproof and features a comfy liner designed for freedom of movement. Comes in some pretty …
4.12k Likes • 29 Comments
Built to ride. And ride. And ride. MTB gear for the unreasonably ambitious... because there’s always time for another lap.
3.86k Likes • 12 Comments
“On Aim for the Bushes, every pitch was a puzzle and there were no freebies. This route kept us on our toes from the very beginning. We joked that if anyone blew it, we’d have to aim for the bushes. We had a wild and uncertain adventure up Mt. Dickey’s easy face that we will never …
3.81k Likes • 19 Comments
l.holl surveying Base Camp in The North Face HKe Devil’s Thumb Jacket.
3.03k Likes • 18 Comments
Santa Cruz Vala Long-Term Review: Climbs Like A Goat, Descends Like A Monster - mountainbikeaction “Santa Cruz surprised us with the Vala in many ways. Its suspension, power and handling are all on point. Its ride feel splits the difference between lightweight eMTBs and full-powered ones, but you get it all….” Head to the mbaction.com link in bio for …
360 Reactions • 7 Comments • 4 Shares
For Katie Lamb, “gone climbing” often includes lots of walking, stretching and contemplating compressed cosmic dust formed by good ol’ time and pressure. She takes shivering off the menu by cozying up in our upgraded Retro-X® Jacket. It’s warm, windproof and features a comfy liner designed for freedom of movement. Comes in some pretty cosmic …
231 Reactions • 4 Comments • 0 Shares
Everything that made the Nano Puff® jacket the perfect alpine midlayer is what makes it the perfect everything layer today. And the redesigned Nano Puff has even better range of motion and durability, so you can trust it to keep up on all your climbing/fly fishing/glissading (mis)adventures to come. Check out the new Nano Puff at …
169 Reactions • 2 Comments • 6 Shares
You know those first turns in untouched powder? When everything else just disappears? Yeah… it’s almost time. Are you ready? 🔥 🎥: @weazydavis #weareskiing
159 Reactions • 1 Comments • 5 Shares
Santa Cruz Vala Long-Term Review: Climbs Like A Goat, Descends Like A Monster - @mountainbikeaction “Santa Cruz surprised us with the Vala in many ways. Its suspension, power and handling are all on point. Its ride feel splits the difference between lightweight eMTBs and full-powered ones, but you get it all….” Head to the mbaction.com link in bio for …
123 Reactions • 1 Comments • 13 Shares
It starts with passion. It grows with support. 💪 Meet Juniors to Champions (JTC) - Atomic’s coaching program for the next generation of alpine racers. ⛷️💥 For skiers aged 12 and up who are already competing, JTC means more than coaching. It’s a community. Through training camps, online calls and workshops, young racers learn from Atomic …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.