The Big Ten is the oldest Division I conference in the United States including the University of Michigan and The Ohio State University. Whether for academics, athletics, or community engagement, social media plays a big role in how these institutions rally their audience.
In the last 30 days, the average university in this landscape has grown their audience by -0.4%. Northwestern University grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 1.42k engagements. The Ohio State University is topping the charts with more than 4.42k engagements per post on their 111 posts in the last 30 days.
University of California, Los Angeles
1.30M Followers
0.11% Engagement Rate
University of Southern California
802k Followers
0.14% Engagement Rate
University of Wisconsin-Madison
731k Followers
0.39% Engagement Rate
University of Illinois Urbana-Champaign
598k Followers
0.85% Engagement Rate
University of Minnesota, Twin Cities
442k Followers
0.53% Engagement Rate
University of Maryland, College Park
420k Followers
0.49% Engagement Rate
0 days since Ohio State beat ❌ichigan. #GoBucks
ʎʇıɔ ɐʍoı #uiowa #hawkeyes #strangerthings
A snowy weekend on campus can only mean one thing ... ❄️🛷
Bloomington things…
POV: Spartan snow globe. ❄️
Happy (The) Game Day, Wolverines! 〽️ #GoBlue
Twenty years from now, we’ll still be talking about The Snow Game of ‘25. 🏈❄️
While this weekend’s snow showers tangled traffic and slowed pedestrians, it brought a measure of wintertime holiday cheer to campus. The first winter storm of the season dropped a total of 9.3 inches of snow on #UWMadison, making it the snowiest November 29 ever recorded in Madison. ❄️⛄️👐 📸 Jeff Miller
University of Washington senior Shubham Bansal has been named a 2026 Rhodes Scholar — one of only 32 students in the U.S. selected for this prestigious scholarship. Shubham grew up just north of Seattle in Mukilteo and enrolled at the UW at age 16 to study neuroscience. As an undergraduate, he has researched how the human …
well, at least it’s not that cold 🌨️❄️ #firstsnow
Thankful. Grateful. Blessed Happy Thanksgiving, Penn Staters 🫶
For Trojans spending Thanksgiving away from home, USC served hearty helpings of turkey, togetherness, and Trojan Spirit. ❤️💛
University of Washington senior Shubham Bansal has been named a 2026 Rhodes Scholar — one of only 32 students in the U.S. selected for this prestigious scholarship. Shubham grew up just north of Seattle in Mukilteo and enrolled at the UW at age 16 to study neuroscience. As an undergraduate, he has researched how the human …
0 days since Ohio State beat ❌ichigan. #GoBucks
POV: Spartan snow globe. ❄️
You know what day it is! As we get ready for “The Game,” let us know where you’ll be cheering on Michigan Football today! 👇 #GoBlue
Something strange in the air on campus today...
A snowy weekend on campus can only mean one thing ... ❄️🛷
A perfect regular season for your Huskers ✨ GO BIG RED
While this weekend’s snow showers tangled traffic and slowed pedestrians, it brought a measure of wintertime holiday cheer to UW–Madison. The first winter storm of the season dropped a total of 9.3 inches of snow on campus, making it the snowiest November 29 ever recorded in Madison. See more: https://news.wisc.edu/snowfall-creates-a-campus-wonderland/
One of our favorite yearly traditions. Go Hawks!!
Snowy days ❄️
Twenty years from now, we’ll still be talking about The Snow Game of ‘25. 🏈❄️
Happy Thanksgiving! 🦃
12-0! x.com/IndianaFootbal…
1.95k Likes • 126 RetweetsGo Gophers! 🏈〽️ pic.x.com/4DZE8DAGgh
There's NOTHING like being a Buckeye. ⭕️🙌🙏⭕️ x.com/OhioStateFB/st…
1.02k Likes • 68 Retweets
861 Likes • 75 Retweets
It’s home, but it’s also the best. 💚 pic.x.com/mBpYcWnd9U
707 Likes • 53 Retweets
ʎʇıƆ ɐʍoI pic.x.com/GW2pZqSDMG
446 Likes • 48 Retweets
A Winter Storm Warning is in effect during The Game, starting at 3 p.m. and lasting until 10 a.m. on Sunday. Expect heavy snow. Travel could be very difficult, especially later in the day. Be safe, take precautions and #GoBlue! weather.gov/dtx/ pic.x.com/o378iU5KF6
381 Likes • 29 Retweets
Feeling thankful for all of our Huskies. Happy Thanksgiving! 💜 💛 pic.x.com/ZFngOCE8Ss
374 Likes • 33 Retweets
Twenty years from now, we’ll still be talking about The Snow Game of ‘25. 🏈❄️ pic.x.com/KPoMRfcyWupic.x.com/KPoMRfcyWupic.x.com/KPoMRfcyWupic.x.com/KPoMRfcyWu
342 Likes • 20 Retweets
How do we fit this in our header? pic.x.com/Lfo7vn3x6R
Congrats, Coach! 👏🏀 x.com/purduealumni/s…
294 Likes • 11 RetweetsAnother sweep to end the regular season undefeated 💫 GO BIG RED x.com/huskervb/statu…
220 Likes • 5 Retweets
69 Likes • 3 Retweets
Pop out this Friday in green #DuckFriday #GoDucks pic.x.com/0MaWot8Ryrpic.x.com/0MaWot8Ryr
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.