The Big Ten is the oldest Division I conference in the United States including the University of Michigan and The Ohio State University. Whether for academics, athletics, or community engagement, social media plays a big role in how these institutions rally their audience.
In the last 30 days, the average university in this landscape has grown their audience by 0.4%. University of Nebraska, Lincoln grew faster than everyone else, with 1.2% growth! On average, each post in this landscape earns more than 1.13k engagements. Pennsylvania State University is topping the charts with more than 3.03k engagements per post on their 60 posts in the last 30 days.
University of California, Los Angeles
1.26M Followers
0.07% Engagement Rate
University of Southern California
800k Followers
0.19% Engagement Rate
University of Wisconsin-Madison
732k Followers
0.39% Engagement Rate
University of Illinois Urbana-Champaign
589k Followers
1.17% Engagement Rate
University of Minnesota, Twin Cities
437k Followers
0.79% Engagement Rate
University of Maryland, College Park
406k Followers
1.22% Engagement Rate
don’t shake this off because this is our type of love story 🫶 wedding in jordancenter and reception in beaver_stadium !
You look 〽️arvelous, #Victors2029!
#UWMadison’s Class of 2029 is looking mighty fine 🦡✨ Okay, Badgers, now let’s get into formation 👐 #WIWelcome #OnWisconsin 📸 altheaphotos & taylordaynephotography 🎥 Jason Weiss
This is the start of something great ✨ First class photo for our newest Hawkeyes. 🖤💛 #uiowa #hawkeyes #college #classphoto
You found the place, now it’s time to find your people. We hope you enjoyed exploring the hundreds of RSOs on campus at Quad Day. No matter your hobbies or interests, there is a community on campus waiting for you. 🧡
The University of Washington is one of the 10 best public colleges for return on investment nationwide, according to a new list by CNBC.
New Gophers, same tradition. Welcome, Class of 2029! 〽️
In their doctor era. Congrats to our Spartans on receiving their white coats! 💚🥼
Imagine a day in the life of a Bruin without UCLA’s research breakthroughs, many of which were developed with federal funding. Learn about them at ucla.edu/research #ResearchPowersProgress
First day of class forecast: 100% chance of bright futures 💛
These pups know how to wear Scarlet and Gray in style. 🐶🐾 📸: aliviashuttleworth, caramarie007, emmadecostee, kay_macioce, kennedysepsi, maria_malachowski, mgbrillhart_10, mrscampy3690, nataliefalcone_
🎒🚚 Guess who's pulling up today? New students, old friends, and way too many boxes. It’s Move-In Day across Rutgers!
First class photo for our newest Hawkeyes 🖤💛 Welcome to the family!
When you say, "Wisconsin," you've said it all! Please join us in giving the UW–Madison Class of 2029 a BIG Wisconsin Welcome into the Badger family ❤️
Block (〽️) Party at the Big House! #Victors2029 #GoBlue
Welcome to Penn State, class of 2029!!
In their doctor era. Congrats to our Spartans on receiving their white coats! 💚🥼 📸: Isabella T., Serena A, Mia C., Layal E., Victor A., Riley M., Brooklyn A., Nathan M., Destiny J., Ellie B.
You've been their home for 18 years. Now it's our turn ❤️ Welcome home, Husker class of 2029.
Day 1 ✅
New Gophers, same tradition. Welcome, Class of 2029! 〽️
The University of Washington is one of the 10 best public colleges for return on investment nationwide, according to a new list by CNBC. https://www.cnbc.com/2025/08/23/public-colleges-with-the-best-roi-in-the-us.html
Welcome to home, Hoosiers — now, who's ready to celebrate? 🥳 Welcome Week is BACK and in full swing. Don't miss out on signature events, such as... 🔥Summer Fire Fest 🏊Jump Into the Semester 🎙️Live at the IMU And so. many. MORE! ↪️Jump right in and check out all that Welcome Week has to offer: https://bit.ly/4f0GkHo
UMD climbed to No. 10 among public institutions in Forbes’ 2025-26 rankings of America’s Top Colleges! 🏆 The annual list evaluates 500 universities “that produce successful, high-earning and influential graduates from all economic backgrounds, with less student debt.” #FearlesslyUMD | go.umd.edu/21if
The wait is over. Oregon Football is back. #GoDucks Odd sections wear green. Even sections wear yellow.
One week ⌛️ @UMichFootball x #GoBlue pic.x.com/JfDA8eLBVl
BREAKING: Voted Best Tradition in College Sports by @USATODAY voters for the second year in a row!! 👋🖤💛 pic.x.com/zdvPVQZArl
MSU, we love thy shadows. pic.x.com/er3FkcLOnu
New Gophers, same tradition. Welcome, Class of 2029! 〽️ pic.x.com/9T2JPzo1xt
From today forward, you’re officially Huskers. Welcome home, class of 2029! pic.x.com/3y9cpOOwWs
The wait is over. Oregon Football is back. #GoDucks Odd sections wear green. Even sections wear yellow. pic.x.com/Ge7MaLLwOjpic.x.com/Ge7MaLLwOjpic.x.com/Ge7MaLLwOjpic.x.com/Ge7MaLLwOj
The University of Washington is one of the 10 best public colleges for return on investment nationwide, according to a new list by @CNBC. cnbc.com/2025/08/23/pub… pic.x.com/eHsh6TsGfz
It’s not just the place, it’s the people. No matter your hobbies or interests, there are hundreds of RSOs and communities waiting for you on campus. 🧡 #QuadDay pic.x.com/lmzcg3S3IQpic.x.com/lmzcg3S3IQpic.x.com/lmzcg3S3IQ
UMD climbed to No. 10 among public institutions in Forbes’ 2025-26 rankings of America’s Top Colleges!🏆 The list examines 500 universities “that produce successful, high-earning and influential graduates from all economic backgrounds.” #FearlesslyUMD | go.umd.edu/21if pic.x.com/NiNafXYyu8
When you say, "Wisconsin," you've said it all! Please join us in giving the #UWMadison Class of 2029 a BIG Wisconsin Welcome into the Badger family ❤️ See more from the W Project: news.wisc.edu/w-project-teac… pic.x.com/oraPgzLzyZ
Hoosier football is BACK and better than ever! The Indiana @Hoosiers kick-off the first game of the season Saturday, Aug. 30 at 2:30 p.m., against Old Dominion. 🏈 There are a few things to note before making your way to Merchants Bank Field at Memorial Stadium: 🦬Don't miss IU pic.x.com/CzO4DEfYgh
Meet the Class of 2029! This year’s Boiler Gold Rush welcomed over 8,500 students to West Lafayette and Indianapolis. #OnlyPurdue See more from the photo gallery. ⬇️ purdue.university/47hBGTM pic.x.com/22e0DWRsfh
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.