Live Social Media Benchmarks for
Hair

For companies in the beauty industry, hair care products are one of the major pillars. Social media enables these brands to showcase their products and learn what gets their fans energized.

In the Past 30 Days...

POSTS PER company
PER WEEK
21.5
ENGAGEMENTS
PER POST
1.12k
ENGAGEMENT RATE
PER POST
0.11%

In the last 30 days, the average company in this landscape has grown their audience by 0.6%. Ouai grew faster than everyone else, with 1.6% growth! On average, each post in this landscape earns more than 1.12k engagements. L'Oréal Professionnel USA is topping the charts with more than 2.95k engagements per post on their 39 posts in the last 30 days.

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The 2020 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

Read the report