In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.1%. LANEIGE grew faster than everyone else, with 1.6% growth! On average, each post in this landscape earns more than 1.88k engagements. LANEIGE is topping the charts with more than 7.91k engagements per post on their 77 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
20.9k Likes • 64 Comments
Go behind the scenes with us 🤩 tatemcrae giving a sneak peek at our new lip oil shades before hitting the red carpet 🫦
8.57k Likes • 3.06k Comments
✨PR MAILER #GIVEAWAY TIME!✨ Who wants to win our Stardust Lip Glowy Balm PR Mailer!? 👀 Glow up your gloss game with our two shimmery balms in Pink Supernova & Milky Way* 💗 HOW TO ENTER: 🌟 “LIKE” “SAVE” “RE-POST” & “SHARE” this post! ✨ FOLLOW laneige_us 👯 TAG your BFF in the comments 💖 BONUS* entries if you LIKE, RE-POST, …
10.9k Likes • 637 Comments
Crisp air, cozy layers, and your fave lip care meets your go-to sip 🍵💋 Rich, sweet, and herbal… Matcha Bubble Tea scent is whisked into: 💚 Lip Glowy Balm for on-the-go hydration + shine 💚 Lip Sleeping Mask for creamy overnight nourishment Perfect for day & night moisture, and finally available on Amazon 🙌 #lipsleepingmask #lipglowybalm #matcha #fall #kbeauty #koreanskincare …
6.11k Likes • 463 Comments
✨ Say hi to The NEW Kissu Lip Mask in limited edition Gold Leaf ✨ Made with 23-karat gold in partnership with Japanese gold leaf artisans, it plumps and hydrates lips leaving a golden, shimmery finish. Key ingredients: 🍑 Japanese Peach Extract – Used for centuries to repair damaged lips 🌸 Japanese Camellia Oil – Helps seal in moisture 💧Biomimetic …
3.56k Likes • 131 Comments
Always buttery. Occasionally buttercream. It’s our birthday—and we’re celebrating with an icon. When not in cake form, Dramatically Different Moisturizing Lotion+ is: 👩⚕️ Dermatologist developed. 👩⚕️ Dermatologist tested. 🧪 Allergy tested. 🚫 Fragrance free. 🎂 by lindseybakedthis #Clinique #DramaticallyDifferent #DermatologistDeveloped #AllergyTestedFragranceFree
107 Reactions • 1 Comments • 5 Shares
Gold has always been at the heart of Tatcha. Our very first product, the Aburatorigami Blotting Papers, was crafted with 23-karat gold leaf — a timeless geisha beauty secret. This year, we honor those beginnings with a new expression of our bestselling Kissu Lip Mask: Limited Edition Gold Leaf. Made with precious 23-karat gold in partnership …
70 Reactions • 2 Comments • 4 Shares
From Tokyo to Paris, Milan, and beyond — our journey continues. 🌍 Find Tatcha exclusively in Sephora Europe and bring timeless rituals home. Tag and share your moments with #TatchaEurope.
60 Reactions • 2 Comments • 1 Shares
Fall memories in every shade 🍂✨ Glaze Craze delivers a smooth, glossy finish with buildable, rich color that lasts all day! Let these shades be your go-to for every cozy memory this season 🫶 Shop now @amazon and us.laneige.com #glazecraze #lipbalm #lipcare #laneige #kbeauty #koreanskincare #falllip
34 Reactions • 2 Comments • 1 Shares
Honest answers only: what’s your take on our packaging “style” 🫣 @stylenotcom
18 Reactions • 0 Comments • 1 Shares
Rituals over routines. @bellathomas shares where intention transforms into beauty.
20.0k Likes • 3.17k Comments • 2.10k Shares
✨PR MAILER GIVEAWAY TIME!✨ Who wants to win our Stardust Lip Glowy Balm PR Mailer!? 👀 Glow up your gloss game with our two shimmery balms in Pink Supernova & Milky Way* 💗 HOW TO ENTER: 🌟 "LIKE" "SAVE" and “SHARE” this post ✨ FOLLOW @laneige_us 👯 TAG your BFF in the comments 🌟BONUS* entry …
2.17k Likes • 1.04k Comments • 171 Shares
Taking the global matcha shortage into our own hands! 💚🍵 Infused with rich, sweet Matcha scent, this lip mask & balm duo delivers 8-hour hydration and on-the-go moisture for lips that need that fix ✨ Shop now @Amazon! #matchalipbalm #matcha #lipglowybalm #kbeauty #koreanskincare
1.42k Likes • 128 Comments • 68 Shares
plump lips with a glimmer of gold ✨💫 meet NEW Kissu Lip Mask in Gold Leaf—here for a limited time. find it at Tatcha.com + Tatcha.co.uk.
711 Likes • 15 Comments • 16 Shares
always buttery, occasionally buttercream 🎂 we’re celebrating our birthday with our iconic yellow moisturizer 🧈 when not in cake form, dramatically different moisturizing lotion+ is: 👩⚕️ dermatologist developed 👩⚕️ dermatologist tested 🧪 allergy tested 🚫 fragrance free 🎂 by @lindsey baked this #clinique #dramaticallydifferent #dermatologistdeveloped #allergytestedfragrancefree
359 Likes • 54 Comments • 10 Shares
how do you ritual? choose any 3 of our iconic lip formulas (including NEW Kissu Lip Mask in Limited Edition Gold Leaf) and get our limited-edition keychain pouch, only on Tatcha.com 💋💋💋
The Social Media Benchmark Report
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