Live Social Media Benchmarks for
Skincare

On social media, skincare brands know how to engage their fans: showing off the natural beauty of healthy, well-cared-for skin.

In the Past 30 Days...

POSTS PER company
PER WEEK
13.6
ENGAGEMENTS
PER POST
1.25k
ENGAGEMENT RATE
PER POST
0.12%

In the last 30 days, the average company in this landscape has grown their audience by 0.4%. Tatcha grew faster than everyone else, with 1.9% growth! On average, each post in this landscape earns more than 1.25k engagements. LANEIGE is topping the charts with more than 4.03k engagements per post on their 126 posts in the last 30 days.

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The Social Media Benchmark Report

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