In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. Canine Companions for Independence grew faster than everyone else, with 4.4% growth! On average, each post in this landscape earns more than 1.34k engagements. PETA is topping the charts with more than 1.83k engagements per post on their 775 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
32.9k Likes • 5.70k Comments
He was chased, cornered, and had his horn violently torn from his head. There’s no doubt he must have been in excruciating pain and terrified. Bullfighting is a disgusting display of violence. Commit to boycotting bullfights 🔗 in bio
27.4k Likes • 4.02k Comments
People called it entertainment. But for Papelón, it was pain, blood, and fighting to stay alive. See what really happened in the streets of #Pamplona. #SanFermin2025
8.46k Likes • 6 Comments
The pucks have dropped for the Boys National 17 Festival in Amherst, New York‼️ Catch all #USAHPDC games live on USAHockeyTV.com 📺
6.38k Likes • 7 Comments
Another day of action and development is underway at the Boys National 17 Festival🔥 Catch all #USAHPDC contests live on USAHockeyTV.com
3.37k Likes • 18 Comments
Meet Makana, the Laysan albatross at Monterey Bay Aquarium! 💙Makana was rescued after sustaining injuries that left her unable to fly. 💙After being rescued and rehabilitated in our care, Makana now serves as an ambassador for her threatened species. 💙Makana not only wows guests with her beauty but also educates them about the devastating impact of single-use plastics …
2.15k Reactions • 0 Comments • 230 Shares
Jell with the Jelly Cam🪼
1.61k Reactions • 25 Comments • 89 Shares
Meet Makana, the Laysan albatross at Monterey Bay Aquarium! 💙Makana was rescued after sustaining injuries that left her unable to fly. 💙After being rescued and rehabilitated in our care, Makana now serves as an ambassador for her threatened species. 💙Makana not only wows guests with her beauty but also educates them about the devastating impact of single-use plastics …
1.35k Reactions • 67 Comments • 49 Shares
Congratulations to this group of dogs entering Team Training at the Southwest Region Training Center during the week of July 6, 2025! Top row (L-R): Elmer, Aero, Edith, Fenner, Cordelia, Abudu, Amicus, Warren Botton row (L-R): Kenya, Patina, Shell, Heidi, Tangerine, Wise #servicedog #dog #LeadWithIndependence
1.12k Reactions • 1 Comments • 71 Shares
Bay vibes on the Bay Cam 🌊
774 Reactions • 74 Comments • 114 Shares
“There is no fundamental difference between man and animals in their ability to feel pleasure and pain, happiness, and misery.” – Charles Darwin
619 Likes • 472 Retweets
Inside a @MassGeneralNews lab, monkeys are kept in windowless rooms, driven mad by isolation, & desperate for connection—even if it’s only through the glass walls of their cage 😔 No one should have to live like this! Help them now ➡️ peta.vg/435j pic.x.com/CG2RUnsTll
We won't be booking while @BrittanyFerries continues to transport unweaned calves from Ireland to France. During the 18 hour sea crossing, the calves are not fed and they suffer from hunger and exhaustion. Brittany Ferries: Stop supporting this cruel trade. #BanLiveExports x.com/BrittanyFerrie…
389 Likes • 240 Retweets
351 Likes • 256 Retweets
Racing is the real-life Squid Games for horses. Being forced to compete for your life while others bet on your body is not entertainment. pic.x.com/qqx1kJu6qF
382 Likes • 94 Retweets
4️⃣2️⃣ players have been invited to the 2025 World Junior Summer Showcase set for July 25-Aug. 2 at Ridder Arena in Minneapolis! #WorldsJuniors More info and 🎟️: bit.ly/4lNq7HL pic.x.com/FNB3Esg4ZR
The Army allows the shooting, burning, and injuring of dogs, cats, monkeys, and marine animals in weapon-wounding tests. Tell the military ALL branches must ban these vile tests! peta.vg/436j
365 Likes • 232 Retweets
528 Likes • 20 Comments • 68 Shares
PETA just sued @American Kennel Club for upholding extreme breed standards that require unnatural physical features, causing dogs to suffer from the moment they’re born. They can’t breathe. Their spines collapse. Their skin burns with infection. Swipe to see the dogs that the AKC is dooming to a life of suffering and what we're doing to stop it.
423 Likes • 2 Comments • 11 Shares
🌊There’s wonder in the ocean and caring for it helps us all. Get ready for a splashy preview of our next ocean action newsletter, hitting inboxes July 10! ✍️Not on our ocean action list? Sign up today using the link in our bio! #montereybayaquarium #oceanaction #oceantok #plasticfreejuly #seafoodwatch
394 Likes • 5 Comments • 4 Shares
Make sure to pay attention to the little things… you might discover things are not as they seem.
252 Likes • 12 Comments • 6 Shares
Eating animals means eating their pain and suffering too. Go vegan.
227 Likes • 3 Comments • 10 Shares
🔊 ASMR service dog training center edition 🐕🦺 #asmr #asmrsounds #dogasmr #servicedog #servicedogintraining #fyp #fypage #fypシ #foryoupage #foryou
The Social Media Benchmark Report
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