In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. Boston Ballet grew faster than everyone else, with 2.2% growth! On average, each post in this landscape earns more than 1.54k engagements. Boston Ballet is topping the charts with more than 2.90k engagements per post on their 110 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
20.3k Likes • 3.27k Comments
Your travel itinerary is soaked in blood if you're planning to ride an animal in Egypt 💔 Horses & camels are beaten, neglected, & overworked to the point of near death. Don't be the reason this happens to an animal.
19.4k Likes • 477 Comments
Every year, over 🐢 250,000 sea turtles 🐬 300,000 whales & dolphins 🦭 350,000 seals & sea lions 🐦 400,000 birds 🦈 50,000,000 sharks & rays are caught as bycatch. If you're eating fish, you're causing so much suffering & the deaths of so many others.
9.10k Likes • 99 Comments
The collab you didn’t know you needed has arrived 🦦🍺 🪨 Grab your favorite rock and crack open a cold one for the otters! We’ve joined forces with alvaradostreetbrewery to brew up something truly special. This collab not only supports our Sea Otter Program but also our sustainability goals. Our work with threatened southern sea otters was established …
5.76k Likes • 10 Comments
Your 2026 chipotle-USA Hockey Girls Tier I National Champions! 🏆🏆🏆 #USAHNationals
4.23k Likes • 9 Comments
Champions crowned! Your chipotle-USA Hockey Youth Tier II Champions! Congratulations to all of this year's winners 🏆 #USAHNationals
887 Reactions • 108 Comments • 204 Shares
We wont stop until we end it.
1.04k Reactions • 27 Comments • 50 Shares
Our #volunteer puppy raiser, Connelly Early, makes his first start of the 2026 season for the Boston Red Sox tomorrow! ⚾ Connelly will pitch in game 3 of the Sox opening series against the Cincinnati Reds (1:40 p.m. ET). After a fabulous spring training, he's congratulated by his future #servicedog he's raising with his family, Keanu. …
1.00k Reactions • 1 Comments • 105 Shares
Thriving ocean life on the Shark Cam 🦈
801 Reactions • 30 Comments • 200 Shares
USA Hockey proudly celebrates the incredible athletes across Sled, Blind, Deaf/Hard of Hearing, Standing/Amputee, Special and Warrior Hockey, honoring their impact and contributions to the game!
646 Reactions • 141 Comments • 39 Shares
Next stop 🔜 Las Vegas 📍 The top four in the USA Hockey Men’s College Hockey Polls will battle for it all April 9-11. Who do you want to see come out on top? 🏒 Polls: usahockey.com/college
Every steak had a heartbeat.
760 Likes • 55 Retweets
1.44k Likes • 219 Retweets
Hot, iconic, and highlighting better choices for animals and the planet 💅🌱 Happy birthday to the iconic Brazilian singer, @Anitta 🎉🎂 pic.x.com/xDV1N8rJQt
Cats shouldn’t live outside.
1.15k Likes • 216 Retweets
135 Likes • 14 Retweets
Your 2026 @ChipotleTweets-USA Hockey Girls Tier I National Champions! 🏆🏆🏆 #USAHNationals pic.x.com/dtINcl4Fqm
120 Likes • 13 Retweets
Next stop 🔜 Las Vegas 📍 The top four in the USA Hockey Men’s College Hockey Polls will battle for it all April 9-11. Who do you want to see come out on top? 🏒 Polls: usahockey.com/college pic.x.com/SLSIhfl5WU
25.5k Likes • 271 Comments • 1.29k Shares
The betta fish sitting in those bottles are individuals, not merchandise—please don’t buy betta fish or support this industry.
2.37k Likes • 19 Comments • 418 Shares
The collab you didn't know you needed has arrived 🦦🍺 🪨 Grab your favorite rock and crack open a cold one for the otters! We've joined forces with @alvaradostreetbrewery to brew up something truly special. This collab not only supports our Sea Otter Program, but also our sustainability goals. Our work with threatened southern sea …
1.16k Likes • 55 Comments • 61 Shares
This spring, and always, don’t eat babies.
696 Likes • 73 Comments • 57 Shares
Dogs don’t understand why they’re neglected, but they feel it, every single day 💔
474 Likes • 10 Comments • 56 Shares
What do you get when you mix schooling fish and metal music? 🐟🤘 Pure coordinated chaos. Thousands of bodies moving, shifting, swirling to driving beats. Spiraling schools of fish evade predators as each individual reacts immediately to its neighbors. Mosh pits work in the same way—people move instinctively, feeding off energy, momentum, and rhythm. No …
The Social Media Benchmark Report
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