In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.7%. Monterey Bay Aquarium grew faster than everyone else, with 1.1% growth! On average, each post in this landscape earns more than 1.32k engagements. Monterey Bay Aquarium is topping the charts with more than 4.27k engagements per post on their 56 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
23.9k Likes • 194 Comments
Kindness goes beyond species. Are you with us?
18.5k Likes • 3.14k Comments
You can't shift your body, or take a deep breath, & you don't even know how long you'll be trapped. All you know is that this is one of the most painful & scary experiences of your life 💔 If you wouldn't want to endure this torment, then why should monkeys? Take action today!
5.30k Likes • 83 Comments
A lot of movement in week 🖐️ of the USA Hockey Men’s College Hockey Polls but msu_hockey remains No. 1️⃣!
2.26k Likes • 3 Comments
Another step closer to the 2026 #U18WomensWorlds ✔️ The U.S. Under-18 Women’s National Team Selection Camp in Blaine, Minn., is in the books!
1.32k Likes • 0 Comments
Bring your BOO to the ballet for a hauntingly beautiful experience. For a limited time, save $25 on select performances of Jewels and The Nutcracker with code SPOOKY. Hurry, offer vanishes Nov 5 👻 Tickets available via the link in bio. 🎥 by erniegalan 🩰 lee___sunwoo coga715 chenxinballet dani_durrett evelinagodunova dancechae schuylerwijsen © The George Balanchine Trust #BostonBallet #BBJewels …
1.61k Reactions • 12 Comments • 107 Shares
Seas the day with the Bay Cam!
1.27k Reactions • 1 Comments • 108 Shares
All smiles on the Shark Cam
1.24k Reactions • 80 Comments • 43 Shares
Congratulations to this group entering Team Training at the Northwest Training Center during the week of October 26. Top: Topanga, Lilo, Olive, Joss, Davina, Margaret, Ezra, Morrison, Janna, Brandy Bottom: Matilda, Ronaldo, Cinder, Waffle, Brenner, Skip, Gilson, Alonzo, Winchester, Ambrosia #servicedog #dog #LeadWithIndependence
952 Reactions • 200 Comments • 110 Shares
A lot of movement in week 🖐️ of the USA Hockey Men’s College Hockey Polls but Michigan State Hockey remains No. 1️⃣! Polls → usahockey.com/college
574 Reactions • 98 Comments • 105 Shares
Locking cattle indoors and calling it ‘progress’? 🚫 In his blog post for Wildlife and Countryside Link, Anthony Field, Head of our UK Team, warns that the Government’s methane plan risks worsening animal welfare while doing little for the planet. Read the full blog: https://bit.ly/43LuBrE
Your burger was someone’s baby.
476 Likes • 60 Retweets
1.15k Likes • 427 Retweets
Cold and wet, he did everything he could to stay dry, but this "shelter" just wasn’t enough 💔 The only way to truly keep dogs safe and comfortable is by keeping them inside. pic.x.com/J1Xt1Fm39g
1.00k Likes • 534 Retweets
Under pressure from animal advocates & state officials, Ridglan Farms will stop breeding dogs to sell to labs 👏 The 2,500 dogs still in its breeding facility NEED our help. Demand that Ridglan do the RIGHT thing & release the dogs for adoption instead of selling them to labs! pic.x.com/qkg5M1izzx
173 Likes • 25 Retweets
A lot of movement in week 🖐️ of the USA Hockey Men’s College Hockey Polls but @MSU_Hockey remains No. 1⃣! Polls → usahockey.com/college pic.x.com/zVS0ypfkac
91 Likes • 28 Retweets
100 days until Team USA begins its pursuit to turn dreams into reality. 🇺🇸 #WinterOlympics pic.x.com/4jA3UEqN33
1.49k Likes • 7 Comments • 37 Shares
She’s no longer here, but her story continues to inspire change. This October 27th, ahead of Día de Muertos, we remember Miss Willie. No dog deserves to spend their life chained.
734 Likes • 17 Comments • 12 Shares
“Owning” a monkey means taking them away from their family and everything that’s natural to them. Stop exploiting them, @Madeline Bennett & @la m, monkeys belong in the wild, not in your videos!
306 Likes • 6 Comments • 25 Shares
🦇 This is the most scientifically accurate #batweek post you'll see on your feed ( Please peep the 🔗 in bio for actual #bat facts.)
192 Likes • 1 Comments • 4 Shares
Part 9 | Bring your BOO to the ballet for a hauntingly beautiful experience. For a limited time, save $25 on select performances of Jewels and The Nutcracker with code SPOOKY. Hurry, offer vanishes Nov 5 👻 © The George Balanchine Trust #BostonBallet #BBJewels #Jewels #Ballet #Emeralds #Rubies #Diamonds #BBNutcracker #Nutcracker
140 Likes • 2 Comments • 3 Shares
Wait for it… Boo! 👻 From a sand-shrouded angel shark to an octopus’s color-changing camouflage, many ocean animals are masters of disguise—no magic required! ✨ Though the depths hold many mysteries, there’s no hidden veil between us and the underwater world. 🖤 So dive in and join the masquerade sea-lebration! There’s wonder in ocean life …
The Social Media Benchmark Report
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