In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by 1.1%. USA Hockey grew faster than everyone else, with 5.6% growth! On average, each post in this landscape earns more than 1.51k engagements. PETA is topping the charts with more than 2.58k engagements per post on their 514 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
36.0k Likes • 3.35k Comments
Bull running isn’t fun and games, it’s life or death.
24.8k Likes • 1.74k Comments
🚨 Keeping a dog on a rooftop is an accident waiting to happen, like what happened to this tiny Chihuahua. Sadly, it’s not the only story like this. If you see something, say something ❌🐶
7.74k Likes • 76 Comments
The staff for the 2026 U.S. Olympic Men’s Ice Hockey Team is set for the #WinterOlympics 🇺🇸 🔗 in bio for Team USA's full staff
6.68k Likes • 5 Comments
Counting down the days 'til the #WinterOlympics ⏳
4.61k Likes • 16 Comments
Need some motiv-ocean to leap into the weekend? You got this! 🐟 Leaping blennies are amazing amphibious fish. They can launch themselves off rocks and into the air sometimes up to 50 times their body length. Not only do they flash their red dorsal fins to communicate, but they can also live on land temporarily in …
7.52k Reactions • 798 Comments • 1.60k Shares
Daily reminder that factory farming is the biggest cause of animal cruelty on the planet.
5.09k Reactions • 290 Comments • 90 Shares
GOOD NEWS: Plans for a new mega chicken farm in a Suffolk village have been refused! 🎉
1.76k Reactions • 150 Comments • 206 Shares
The staff for the 2026 U.S. Olympic Men’s Ice Hockey Team is set for the #WinterOlympics 🇺🇸 Team USA's full staff: bit.ly/4gweELt
1.36k Reactions • 27 Comments • 132 Shares
Need some motiv-ocean to leap into the weekend? You got this! 🐟 Leaping blennies are amazing amphibious fish. They can launch themselves off rocks and into the air sometimes up to 50 times their body length. Not only do they flash their red dorsal fins to communicate, but they can also live on land temporarily in …
1.27k Reactions • 45 Comments • 85 Shares
Counting down the days 'til the #WinterOlympics ⏳
2.15k Likes • 667 Retweets
Family doesn’t keep family outside 24/7. pic.x.com/dFS8PvOssf
1.34k Likes • 155 Retweets
The staff for the 2026 U.S. Olympic Men’s Ice Hockey Team is set for the #WinterOlympics 🇺🇸 Team USA's full staff: bit.ly/4gweELt pic.x.com/h5T6uxfLiH
688 Likes • 364 Retweets
Their reach is a cry for connection, to hold a friend & feel an embrace. In laboratories, the most basic needs and joys, including the touch & safety of family, is stolen from them. This is not science. It is a lifetime of torment for beings who feel, grieve, & love just like us. pic.x.com/GhYclDHmZX
568 Likes • 330 Retweets
Hey, @Wegmans, when are you going to bag animal cruelty and stop backing an institution that funds HORRIFIC tests on mothers & their babies?! 😖 Twenty other companies have stopped, so you can too! pic.x.com/iaUAHqecFN
628 Likes • 52 Retweets
Counting down the days 'til the #WinterOlympics ⏳ pic.x.com/UxGuYYTFU7
2.86k Likes • 518 Comments • 787 Shares
Join us near Brittany Ferries HQ for a peaceful protest. 📅 Sunday 28 September ⏰ 1.30pm-3pm 📍 Portsmouth International Port, next to the International Port Bus Stop Stand A, PO2 7AE. Can't join us in Portsmouth? Use the link in our bio to send an email to Brittany Ferries.
597 Likes • 5 Comments • 15 Shares
At the Monterey Bay Aquarium, we believe moments of connection can spark a lifetime of care for the ocean. That’s why we’re proud to collaborate with the Hispanic Access Foundation for Latino Conservation Week, celebrating cultura, comunidad, y conservación. By making the ocean more accessible, and showing pathways into ocean conservation, we’re helping young people …
477 Likes • 9 Comments • 52 Shares
🎥Remember the iconic video “Honey Badger Don’t Care”? Well, the hilarious voice behind the viral hit is back! 🥳But this time with an otterly important message to share for Sea Otter Awareness Week. Find out why otters aren’t just cute little fluffballs, but tough, tenacious survivors! 🦦 Dive into this fun video and join us …
251 Likes • 4 Comments • 14 Shares
Need some motiv-ocean to leap into the weekend? You got this! 🐟 Leaping blennies are amazing amphibious fish. They can launch themselves off rocks and into the air sometimes up to 50 times their body length. Not only do they flash their red dorsal fins to communicate, but they can also live on land temporarily …
245 Likes • 3 Comments • 5 Shares
It's #HispanicHeritageMonth and among many Mexican communities in the Midwest and eastern United States, the monarch butterfly migration to Mexico is symbolic. Across many states in the U.S., from Florida to Indiana, conservationists lead diverse and complementary efforts to protect the monarchs—from creating butterfly gardens where monarchs feed or lay their eggs, to preserving the …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.