In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.3%. Canine Companions for Independence grew faster than everyone else, with 1.8% growth! On average, each post in this landscape earns more than 1.53k engagements. PETA is topping the charts with more than 3.09k engagements per post on their 516 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
162k Likes • 12.3k Comments
Leather has a face, a family, and someone left behind grieving 💔 Cows form close bonds, remember one another, and feel the absence when someone they love is gone. Their relationships matter more than anything made from their skin.
10.8k Likes • 2.00k Comments
She’s just a BABY who’s terrified, in pain, confused, and desperate for her mother 💔 Calf roping is a disgusting “event" where 3 to 5-month-old babies are slammed to the ground so hard, their fragile bones can shatter. NEVER go to a rodeo.
9.05k Likes • 33 Comments
EN: Take our seven-question quiz to meet your otter twin! Are you bold and adventurous? Or do you have the superstar energy who shows off for her fans? Head to the link in our bio and discover if you're most like Selka, Ivy, Opal, Suri, or Willow! ES: ¡Haz nuestro quiz de siete preguntas para descubrir cual nutria …
5.75k Likes • 91 Comments
Unagi is gonna be a no for us. Try our faux-nagi recipe using green-rated sablefish or eggplant instead! Equally scrumptious, without the heavy side of environmental concern. Find the full recipe from our friends at tatakisf linked in our bio. #RateAMinute #sustainableseafood #Eel #Unagi #Fauxnagi
5.43k Likes • 26 Comments
The 2026-27 nhl season is here, and we know a few of the guys hitting the ice in tonight’s five games, starting at 5 p.m. ET on espn 🇺🇸😏
847 Reactions • 143 Comments • 111 Shares
The USA Hockey Men’s College Hockey Polls are 𝐁𝐀𝐂𝐊. Defending natty champs, Denver Hockey, sits at the top of the preseason standings! Polls: usahockey.com/college
634 Reactions • 55 Comments • 73 Shares
HAPPENING NOW: We’re outside Dover Port, calling on Irish Ferries to stop transporting vulnerable calves on long journeys from Ireland to France. Thousands of people have already spoken out. Today we're gathering at one of the busiest ports Irish Ferries do business to bring our message directly to their customers: animals are not cargo this cruelty …
557 Reactions • 17 Comments • 52 Shares
Who's your favorite puppy from our live Puppy Cam? 🐶 Share yours in the comments ⤵️ Thru Wednesday, September 30, watch our adorable future #servicedog puppies on our LIVE PUPPY CAM in celebration of #NationalServiceDogMonth! 🐶 Join our special live sessions with guests, and don't miss special #puppy moments you'll only be able to see on Puppy …
490 Reactions • 38 Comments • 55 Shares
This cow has one thing to say to you, Irish Ferries 🐄 #BanLiveExports You can take action against Irish Ferries via the link in the comments.
425 Reactions • 54 Comments • 9 Shares
Happy Birthday to our wonderful patron, Peter Egan! 🎉💚 For many years, Peter has been a passionate voice for farmed animals, standing alongside us in the fight for a kinder food system. From supporting our campaign to Ban Live Exports to helping drive momentum behind our work to End the Cage Age, his dedication has helped …
659 Likes • 454 Retweets
You can’t call yourself a “horse girl” or say you “love” horses while cheering at a rodeo. Horses are abused, neglected, injured, and even killed for these cruel events. Their suffering is not a show. NEVER go to a rodeo. pic.x.com/cHYiZrTH41
612 Likes • 476 Retweets
THIS is what @CRiverLabs does to monkeys. Monkeys are snatched overseas and shipped to a life of suffering, where they’re tortured & killed in labs. Now, Charles River has bought a breeding farm in Cambodia to imprison even more monkeys. Text in & join the fight to end it! pic.x.com/qAKOZmxMhf
697 Likes • 307 Retweets
Of course he wants to get away 💔 Bulls are stabbed, weakened from blood loss, run until they’re exhausted, and ultimately killed in the ring. He doesn’t want to fight, he wants to live. Never attend a bullfight. pic.x.com/4lbhP7QOSa
462 Likes • 169 Retweets
🚨 HAPPENING NOW: We're outside Dover Port calling on Irish Ferries to stop transporting vulnerable calves on long live export journeys. Animals are not cargo. This cruelty must end. #BanLiveExports 👇 bit.ly/45m7BRZ pic.x.com/besKDmCkg4
251 Likes • 45 Retweets
The USA Hockey Men’s College Hockey Polls are 𝐁𝐀𝐂𝐊. Defending natty champs, @DU_Hockey, sits at the top of the preseason standings! Polls: usahockey.com/college pic.x.com/FOMBJre6zM
36.2k Likes • 299 Comments • 5.65k Shares
Leather has a face, a family, and someone left behind grieving 💔 Cows form close bonds, remember one another, and feel the absence when someone they love is gone. Their relationships matter more than anything made from their skin.
1.91k Likes • 54 Comments • 96 Shares
Our eyewitnesses found cows confined on concrete with apparent pressure sores while green fields lay just out of reach. Your milk shouldn’t cost a cow her freedom. Ditch dairy.
306 Likes • 7 Comments • 22 Shares
Petco sells sensitive animals to people who have NO idea how to properly care for them, and every animal purchased means another can be brought in to take their place. Don’t keep the cycle going. Text the number on screen and demand @petco STOP selling animals.
295 Likes • 15 Comments • 11 Shares
Together with @March for Animals, we marched to demand an end to animal testing ✊🐾 More than 1,000 people joined the 207-mile March to Abolish Animal Testing from Albany to Marshall BioResources, the world’s largest breeder of dogs destined for laboratories. Animals are NOT ours to experiment on. It’s time to shut down this cycle …
216 Likes • 6 Comments • 4 Shares
🚨 We took this message to Irish Ferries' at Dover Port: Calves aren't cargo. Every year, thousands of unweaned calves are transported from Ireland to France, enduring long journeys that include around 18 hours at sea. Other ferry companies have stepped away from live exports. Now it's time for Irish Ferries to do the same. …
The Social Media Benchmark Report
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