In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. Canine Companions for Independence grew faster than everyone else, with 1.6% growth! On average, each post in this landscape earns more than 1.66k engagements. PETA is topping the charts with more than 3.37k engagements per post on their 511 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
32.7k Likes • 859 Comments
Suddenly those excuses sound a little more horrifying 😬🔪
32.4k Likes • 572 Comments
This person was reportedly FIRED after being kind to animals 😔 When he found a baby opossum separated from their mom, he made sure they were reunited ❤️ Yet, at the egg farm where he worked, his kindness was reportedly punished while extreme cruelty and filthy conditions were apparently business as usual. How is THAT okay?!
3.72k Likes • 39 Comments
A famous beagle visited our campus! 🐶 As we celebrated National Service Dog Month with a live Puppy Cam in September, #Snoopy visited us at Canine Companions at our headquarters in Santa Rosa, California. It was such a delight to have him explore our campus, mingle with our future #servicedogs and watch our dogs perform tasks that'll …
3.21k Likes • 38 Comments
Say hello to augiemhockey and bgfalconhockey as they enter the USA Hockey Men’s College Hockey Polls 👋
2.27k Likes • 15 Comments
It's never too early for Tchaikovsky to transcend heaven. Celebrating Pianist Sienna Tabron's magic at the keys this #WorldBalletPianistDay 🎹🩰 🎥 siennamarie.music by rachkett
4.59k Reactions • 107 Comments • 308 Shares
Octopuses sense light with their whole body and taste the world as they touch it. Yet, in most of the world there are no laws to protect them from factory farms. We’re in a race with seafood companies to stop this cruel, unsustainable industry in its tracks. ️✍️ Sign our petition to protect octopuses from farms. Link in …
1.27k Reactions • 32 Comments • 83 Shares
An entire life spent in a barren tank just to feed luxury markets. The science is clear: octopus farming cannot meet animal welfare needs. Not only that, octopuses need to eat huge amounts of wild-caught fish. This unsustainable industry would empty our oceans - and it is wasteful. ✍ Help us prevent this emerging industry. Help us ban …
1.10k Reactions • 15 Comments • 156 Shares
As we celebrated National Service Dog Month with a live Puppy Cam in September, a special beagle visited us at Canine Companions - Snoopy! 🐶 It was such a delight to have him explore our campus, mingle with our future #servicedogs and watch our dogs perform tasks that'll one day provide greater independence to people with …
618 Reactions • 70 Comments • 57 Shares
Say hello to Augustana Men's Hockey and Bowling Green State University Men's Ice Hockey as they enter the USA Hockey Men’s College Hockey Polls 👋 Polls: usahockey.com/college
453 Reactions • 21 Comments • 29 Shares
Over the last few weeks, we've been attending the Liberal Democrats, The Labour Party and Conservatives Party Conferences to make sure farmed animals remain firmly on the political agenda. Across all three conferences, we called on politicians to ensure that the Government delivers on the commitments in its Animal Welfare Strategy by securing significant improvements for …
5.76k Likes • 1.46k Retweets
🚨 @UW DIDN’T WANT YOU TO KNOW THEY DID THIS TO BABIES 🚨 These days-old baby monkeys were torn from their mothers and subjected to repeated torment and distress💔 PETA obtained this never-before-seen footage through a public records request. pic.x.com/UvSqfrgQ1z
1.04k Likes • 777 Retweets
They both feel pain, fear, and don’t want to die in a nightmarish lab 💔 If you know this is wrong, no matter the species, take action for the baby monkeys suffering at @UW! pic.x.com/NXeYanBUlH
624 Likes • 461 Retweets
UW HAS SOME EXPLAINING TO DO. PETA obtained this never-before-seen footage through a public records request, and now the public is getting a look at what @UW has done to infant monkeys 💔 We didn't expose this just for people to look away 👉 peta.vg/491g pic.x.com/O0KNJjFIm0
111 Likes • 34 Retweets
Say hello to @AugieMHockey and @BGSUHKY as they enter the USA Hockey Men’s College Hockey Polls 👋 Polls: usahockey.com/college pic.x.com/mKHXLx6fOo
81 Likes • 51 Retweets
🚜 A new investigation found air pollution from the UK's largest pig and poultry farms cost England and Wales more than £130 million in 2024. The true cost of factory farming doesn't stay on the farm. We all pay the price. pic.x.com/EvAST1ZjRx
4.53k Likes • 37 Comments • 264 Shares
This person was reportedly FIRED after being kind to animals 😔 When he found a baby opossum separated from their mom, he made sure they were reunited ❤️ Yet, at the egg farm where he worked, his kindness was reportedly punished while extreme cruelty and filthy conditions were apparently business as usual. How is THAT okay?!
3.06k Likes • 221 Comments • 202 Shares
She wasn't forgotten by accident. She was left there. We're fighting to end the cruel practice of keeping dogs chained outside.
1.11k Likes • 47 Comments • 52 Shares
Leather doesn’t stop being animal skin when it hits the thrift store. Whether you buy it new or secondhand, you’re wearing the skin of an animal who didn’t want to be killed. Stop using “thrifted” to sanitize wearing someone’s skin. Don’t buy leather. Period.
896 Likes • 89 Comments • 49 Shares
Dairy is for 🐮, not for 👨🦰. You know now. No drink cow milk.
207 Likes • 2 Comments • 5 Shares
SeaWorld Orlando really made a ✨Romantasy✨ horror zone, like the scariest thing at the park isn’t the way they treat animals 💀 The abs? Fake. The dark fantasy? Cringe. Animals trapped in tiny tanks and exploited for entertainment? THAT’S the actual horror story.
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